Sprout Social Expands Reddit Partnership

Enhanced offering will deliver deeper, real-time, public Reddit insights to customers

Sprout Social, an industry-leading provider of cloud-based social media management software, announced it entered into an enhanced partnership with Reddit, where Sprout users will gain access to deeper and more valuable real-time Reddit data for insights into public conversations and customer activity along with brand and industry trends.

Marketing Technology News: MarTech Interview with Allison Breeding, CMO at Apptio, an IBM company

With more than 100,000+ active communities and 70+ million daily active users, Reddit is full of rich communities and public conversations that, when tapped, can provide organizations with the consumer insights and knowledge they need to gauge brand health, implement more proactive care strategies and build better products.

“Reddit has always been a central community for a wide and diverse range of conversations and we’ve seen it have an increased impact on brand outcomes in recent years,” said Justyn Howard, CEO of Sprout Social. “As social insights become essential to remaining competitive and driving innovation across an organization, this expanded offering will provide increased value to our users and their understanding of their businesses and customers.”

Marketing Technology News: How Small Businesses Can Help Efficiently Mitigate Information Security Risks