New integration supports agile product discovery and development, bringing powerful human insight into the tools and workflows of product teams

UserTesting, a leader in experience research and insights, announced a new integration with Atlassian’s Jira Product Discovery, making it easy to share video-based human insights across the organization, and better align business and tech teams around a shared understanding of their customer. This integration allows Jira Product Discovery users to embed customer feedback captured from the UserTesting platform into their discovery process, helping them capture and prioritize customer needs and ideas. By bringing these insights directly into their workflow, teams can better brainstorm, ideate, and build products and experiences that are vetted and validated by the end-user

In today’s fast-paced business landscape, companies are tasked with quickly responding to rapidly-evolving customer expectations, while also minimizing the risk of developing off-target products or spending budgets on costly rework. Additionally, product teams are often confronted with the need to parse large amounts of data and collaborate with diverse teams across the organization. This integration between Jira Product Discovery and UserTesting eases these challenges by providing access to vital customer insights at every stage of the development process, promoting sound decisions and, ultimately, higher product success rates.

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“Through our collaboration with Jira, and now Jira Product Discovery, we empower our shared customers to embed the voice of their consumers within every aspect of their product design process.”

UserTesting’s integration with Jira Product Discovery adds to its existing partnership with Jira Software, Atlassian’s issue and project-tracking software, which allows product teams to watch UserTesting customer feedback videos without leaving Jira. When used together, product teams can conveniently attach research and customer insights to Jira Product Discovery directly from UserTesting to quickly substantiate ideas that match customer needs and market demands.

“At Atlassian, we strive to collaborate with partners who share our commitment to helping teams deliver upon shared goals, together,” said Tanguy Crusson, Head of Product at Atlassian. “We are delighted to have UserTesting integrated into Atlassian products, including Jira Software and Jira Product Discovery. The UserTesting integration helps our customers streamline their product development process by making customer-informed decisions across their workflows, enabling better collaboration, prioritization, and alignment with stakeholders on a common roadmap.”

“Product teams frequently face the challenge of accomplishing more, faster, often with limited resources, all while meeting escalating customer expectations. Integrating customer feedback into every stage of the product development lifecycle from discovery to development and launching is crucial for the rapid and confident deployment of the right products,” stated Rob Vandenberg, Global Vice President of Channels and Alliances at UserTesting. “Through our collaboration with Jira, and now Jira Product Discovery, we empower our shared customers to embed the voice of their consumers within every aspect of their product design process.”

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