Banner Before Header

E-Commerce Trends: Playing the Amazon Prime Day Long-Game

Having an undeniable impact on e-commerce over the last decade, Amazon has not only changed how people shop but when they shop, shaking up Americans' holiday-shopping calendar with Black Friday-style sales in July known as Amazon Prime Day. With over $4 billion spent and 100 million purchases (CNBC) made during last year's 36-hour event, Prime Day is slowly closing in on Black Friday (with $6.2 billion in sales) as the apex of the US shopping calendar. Furthermore, many other major retailers are taking part by offering…

Button Raises $30 Million in Series C Funding to Build the Future of Mobile Commerce

Button , the platform that enables companies to drive revenue through mobile commerce, announced that it has raised $30 million in Series C funding. Icon Ventures led the round, along with participation from Capital One Ventures and returning investors Redpoint Ventures, Norwest Venture Partners, and DCM Ventures. Jeb Miller, General Partner of Icon Ventures, will be joining Button’s board of directors. This funding round represents another major milestone for Button following a breakout year in 2018 where the company drove…

Textmunication Announces Agreement to Integrate SMS with Deep Sky Mobile VoIP Platform

Textmunication Holdings, Inc., a cloud-based communication technology holding company, announced it has signed a Memorandum of Understanding (MOU) to integrate SMS into Deep Sky VoIP Platform. “Top 20 Most Promising Digital Marketing Solution Providers” The Company is pleased to announce it has signed a MOU with Deep Sky Mobile to collaborate on the development of SMS and VoIP enabled projects for the commercial market. Along with Deep Sky’s VoIP and IoT services, our proprietary SAM platform which is capable of sending…

Tencent Champions “Tech for Good” in Cannes

Partners with 25 Multinationals to Build "Global Center for Brand Innovation and Creativity" At the annual Cannes Lions International Festival of Creativity, Tencent's Senior Executive Vice President and Chairman of Group Marketing and Global Branding, SY Lau introduced "Tech for Good" as an integral part of Tencent's new vision and mission, and he shared the company's practices and experiences in this regard. As the member of the CMO Growth Council, Tencent, together with 25 international companies such as P&G,…

Databricks Accelerates APJ Expansion Following $250 Million Funding Round

Unified Analytics pioneer opens Australia, Japan, India offices Databricks, the leader in unified analytics, founded by the original creators of Apache Spark, announced the opening of new offices in Sydney, Australia, Tokyo, Japan and Bangalore, India, as the next step in the company's strategy to help businesses in the Asia-Pacific and Japan (APJ) region overcome challenges slowing AI adoption. The unified analytics pioneer, which established its APJ headquarters in Singapore in December last year, is valued at US$2.75…

Influencer Marketing Is Maturing: Here’s What You Need to Know

Julius, a leading influencer marketing platform, recently published its State of Influencers Report 2019 in coordination with New York public relations and digital marketing agency, Lippe Taylor. For the report, Julius conducted an in-depth survey of 300 influencers, asking about their motivations, how they leverage social media, and their preferences when working with brands. "Influencers are motivated more by the opportunity to be creative or share their passions and expertise than they are by financial drivers,"…

Cheetah Digital Debuts Email Marketing Enhancement Products

New Cheetah Tokenization and Cheetah Message Archive Help Marketers Deliver Personalized Experiences While Protecting Consumer Data Privacy and Adhering to Global Regulations Cheetah Digital, the world’s leading independent, enterprise cross-channel marketing software company, announces two new email marketing products, Cheetah Tokenization and Cheetah Message Archive. With both enhancements, marketers can better deliver personalized experiences while protecting consumer data privacy and adhering to ever-evolving corporate…

For the Third Year in a Row, Sabio Takes Top Honor in Best Use of Mobile Technology Category at the Pollie Awards

Sabio, the media and technology company behind App Science, a proprietary machine learning platform that pairs observations of consumer behavior to corresponding data that inform marketing decisions, announced it was recognized as the Pollie Awards Best Use of Mobile Technology category winner for the third year in a row. The Pollie Awards recognize the leaders, innovators and exceptional work within the political communications and public affairs industries. Commenting on the win, Joe Camacho, CMO of Sabio stated, "We…

Okta Named a Leader in Identity-as-a-Service for Enterprise

Results rank Okta highest in Both Current Offering and Strategy Categories in Independent Analyst Report Okta, Inc., the leading independent provider of identity for the enterprise, announced that the company has been named a Leader in The Forrester Wave: Identity-As-A-Service (IDaaS) for Enterprise, Q2 2019, a report published by Forrester Research, Inc. The report evaluates ten Identity-As-A-Service (IDaaS) for Enterprise vendors and positions Okta as a Leader, earning the highest ranking in both the “current offering”…

Mobile Marketing Pioneer Isabel Rafferty Launches Canela Media

New Leading Digital Media Company Connects Brands to Multicultural Consumers at Scale Isabel Rafferty Wins Culture Marketing Council 2019 Rising Star Award Canela Media, a leading digital media technology company, announced its official launch in the US market to provide brands with the best of both worlds - the ability to reach multicultural consumers at scale with general market technology and know how. Canela Media’s founder and CEO Isabel Rafferty, recipient of Culture Marketing Council’s 2019 Rising Star…

Nativo Brings Breakthrough Attribution for Content to Travel Marketers

Next-Generation Native Ad Server Nativo Works With Adara to Measure Real-World Outcomes After Travel Audiences Are Exposed to Brand Content Nativo, the leading technology platform for brand content advertising, announced its partnership with ADARA, the world’s travel data co-op, to improve options for brands in the travel category. Nativo is the first native solution provider to bring travel attribution into the marketplace, empowering a brand with return-on-content insights and positive return on advertising spending.…

ReelTime VRs New ReelTime Virtual Room May Be Coming to a Hotel or Home Near You

ReelTime VR a pioneer in the development of Virtual Reality programming and technologies is developing a Virtual Room for consumer and commercial use. The revolutionary rooms utilize 4K video walls, floor, and ceiling fueled with ReelTimes' patent pending technology that can create any environment desired. The Virtual Rooms can have the consumer sitting on a couch in a traditional living room with and desired décor one second, and then transport them instantly to a white sandy beach, high rise penthouse, or even orbiting…

YouTube Cannes Lions Ad Leaderboard 2019

With Cannes Lions 2019 on the horizon, YouTube has today released their special edition Cannes YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival. The winners leverage some of the most powerful components of best-in-class advertising. The Cannes Leaderboard manifests a distinct trend we are seeing on YouTube towards long-form content, with winning ads averaging 1 minute and 46 seconds in length. Viewers are choosing to watch beyond the first 5 seconds of the ads, meaning…

Nami ML Emerges from Stealth to Unveil the Future of Mobile App Subscriptions

Nami ML revealed the future of mobile app monetization to a packed audience of developers, investors, and industry heavyweights just a few blocks from Apple’s World Wide Developers Conference. Read about Nami ML's game changing introduction of smart paywalls for mobile apps. Using their cloud-based platform, Nami demonstrated how publishers can manage their mobile app paywalls, and optimize in-app revenue by utilizing Nami machine learning capabilities. App publishers have struggled to convince their customers to…

SentinelOne Announces $120 Million Series D

Expanding the Cybersecurity Platform of the Future, SentinelOne Capitalizes on Unprecedented Global Market Traction in the Largest Endpoint Security Funding Round of 2019 SentinelOne, the autonomous endpoint protection company, announced it has raised $120 million in Series D funding led by Insight Partners, with participation from Samsung Venture Investment Corporation, NextEquity and previous investors including Third Point Ventures, Redpoint Ventures, Granite Hill and Data Collective (DCVC), among others. The round…

Tata Elxsi is a Certified Widevine Partner, Selected as the System Integrator for Google Widevine CAS solutions

Tata Elxsi, a Certified Widevine Implementation Partner (CWIP), is pleased to announce the availability of Widevine CAS solution on the platform. With over 25 years of design and engineering experience in video broadcast specialization and OTT service delivery, Tata Elxsi has expanded product offerings to include Google Widevine CAS solutions in cloud and on premise solutions. These services include Widevine CAS integration and validation for Android TV deployments. The key to successful content monetization is…

Sprint Lights Up True Mobile 5G in Houston

The Next Generation of Wireless Service Is Here, Covering Approximately 165 Square Miles and 800,000 People Across Houston Sprint's on-the-go customers in Houston are among the first in the world to experience the power and performance of true mobile 5G. The next generation of wireless service is here, delivering blazing-fast download speeds from downtown Houston to Memorial City Mall and City Centre Plaza, covering approximately 165 square miles and 800,000 people. Sprint 5G will power new experiences for wireless…

Seerslab Unveils Free Version of ‘ARGEAR’ Platform for Generating 5G Mobile AR Features and Content at AWE USA 2019

Seerslab, a global leading Augmented Reality company, will be introducing a free version of the ARGEAR platform succeeding to its launch last year at AWE USA 2019 Conference in Santa Clara, CA on May 31, which is the biggest AR/VR conference and expo in the world. With ARGEAR SDK and its AR sticker content archive, app developers around the world will be able to generate and enjoy mobile AR contents at the cost of zero. They will be able to utilize a variety of trendy AR expressions and…

MarTech Interview with Mike Orr, Co-Founder at Grapevine6

"Marketing needs to produce valuable content but salespeople also need unique content to stand out and engage buyers in the market." How exciting is the current Social Media ecosystem today? As an engineer at heart I think this is the most exciting time for Social Media for business. We’re past the early adopters and into solving the value that unlocks mass adoption. On the consumer side the platforms are starting to deal with the problems of a maturing community – security, individual v. collective rights, and honestly…

SpotX and Jukin Media Partner for Success in CTV Monetization

Jukin Media Successfully Scales Digital Linear Programming Business with Surge into Connected TV SpotX, the leading global video advertising and monetization platform, announced results from a new partnership with Jukin Media, the global digital media company and owner/ operator of multimedia entertainment brands People Are Awesome, FailArmy, The Pet Collective, and others. By serving as the largest contributor to the programmatic monetization of Jukin Media's ad-supported linear streaming channels and connecting…