Publicis Groupe Acquires US Based Full-Service Marketing Agency Rauxa

Rauxa Acquisition Complements Publicis Groupe’s Expertise in Delivering Data-Driven Creativity Offerings in the US, Specifically across CRM and Personalized Creative Publicis Groupe announced its acquisition of Rauxa, an independent, full-service marketing agency. Rauxa will become part of Publicis Media, the media solution hub of Publicis Groupe. Founded in 1999, the agency has averaged double-digit growth every year, with a net revenue of around 70M$ in 2018, and more than 300 employees spanning New York, Los Angeles,…

Evergage Unveils New Data Warehouse Solution

Business Analysts Can Access the Rich Trove of Data in the Evergage CDP, and Run Analyses and Visualizations that Support Their Company's Unique Business Requirements Evergage, The 1-to-1 Platform company, unveiled the Evergage Data Warehouse. Using the Data Warehouse solution, companies can give their business analysts comprehensive access to the rich, unified customer and prospect data – collected, synthesized and housed in Evergage – to power in-depth analyses and drive informed business decisions. As the…

TechBytes with Emma Monks, VP of Crisis Intelligence at Crisp

Tell us about your role and the team/technology you handle at Crisp. As VP of Crisis Intelligence at Crisp, I head up a team of consultants and researchers who focus on helping our globally recognized clients with their crisis preparedness, social and wider web monitoring strategies, issue escalation trigger points and maps of internal stakeholders who need to be made aware of potential crisis situations when they arise. The team's researchers ensure that we keep our clients on top of both the direct sources of potential…

PathFactory Teams With Looker To Deliver Unparalleled Insight To Marketers

PathFactory announces enhanced reporting capabilities powered by Looker that will uncover unparalleled insight into marketing effectiveness and equip marketers with actionable data points PathFactory, the award-winning Content Insight & Activation platform, today announced a collaboration with Looker, the modern data platform, that will reinforce PathFactory’s stronghold as leaders in the content engagement space. The integration of Looker within Path Analytics, PathFactory’s best-in-class analytics suite, will equip…

TechBytes with Mani Gopalaratnam, CTO at Resulticks

What are the key developments in the Omnichannel Marketing technologies that are resulting in enormous revenue opportunities for brands? In the last few years, the Omnichannel Marketing landscape has changed not through any single leap forward in innovation, but rather through innovations in various fields that have come together to build something greater than the sum of its parts. For example, better Data Management technologies have helped brands take data out of silos and place them in a unified customer database.…

Khoros Appoints Jack Blaha as New CEO

New Leader to Usher in the Next Phase of Growth for the Industry’s Leader in Digital Customer Engagement Khoros, the global leader in customer engagement software, announced that it has named Jack Blaha as its new Chief Executive Officer. The appointment comes as Khoros, built from the merger of Spredfast and Lithium Technologies, continues to capitalize on its combined strengths and accelerate its growth. “This is an exciting time for Khoros and I am thrilled to be joining this very talented team” The Khoros platform…

iQIYI Launches China’s First Interactive Commercial in “The Rap of China 2019” to Further Reinforce Its Commercial…

iQIYI, an innovative market-leading online entertainment service in China, recently launched China's first "interactive native video advertising" (the "Commercial") in The Rap of China 2019, iQIYI's original youth rap music reality show. This milestone not only reinforces iQIYI's diversified monetization model but also leads China's advertising industry into its interactive era. Native video advertising are commercials embedded in TV programs that feature characters from the show, serving as a complementary content for…

Vymo Raises $18 Million Series B to Help On-the-go Sales Teams #DoMore

Over 50 global enterprises -- including AXA, Allianz, VPBank, Sumitomo Life, DuPont and Generali -- use Vymo's mobile-first Personal Sales Assistant to automate data capture, leverage contextual insights, and drive sales productivity increases of up to 35% Vymo, founded to help field sales teams operate more efficiently in a deskless environment, announced it has raised $18 Million in Series B funding from Emergence Capital, an enterprise cloud venture capital firm that has previously invested in leading SaaS…

MarTech Interview with Dave Fall, CEO at Brand Networks

"Digital advertising has been one of the most disruptive and exciting spaces in technology over the last few decades." Tell us about your role and journey into Technology. What inspired you to start at Brand Networks?  Digital Advertising has been one of the most disruptive and exciting spaces in technology over the last few decades. It’s changed the way business gets done in every category. I have been in the space for 20 years and first started my Digital Advertising career with NetGravity in 1999. I felt that Brand…

MarTech Interview with James Ingram, CEO at Splashlight and Telmar

"The more sophisticated you can get, combining human science and data science, the better understanding you have of them." Tell us about your role and journey into Technology. What inspired you to start at Splashlight and Telmar? I started at Splashlight in 2005, and I had always been interested in the Creative space. And I saw this when I met Benoit; the company was three years old at the time, and the kind of brand they had, to be involved at the creative level with the photography was very appealing. And so we joined…

MarTech Interview with David George, CEO at Pixability

"AI allows us to continually improve the performance we can drive for marketers and break new ground in areas such as dynamic budget allocation within and across video platforms." Tell us about your role and journey into Technology. What inspired you to start at Pixability? Inspired by my father’s career, I studied International Business and was then fortunate to start my career in Boston, where I was surrounded by many innovative technology companies. I combined my interests in Business and Technology early on and took…

Castbox Launches Livecast, a Live Audio Streaming Feature for Podcast Creators

Castbox, an award-winning podcast platform, announced the launch of Livecast, a free audio streaming service that lets podcasters go live with the tap of a button. Available on Castbox mobile and desktop apps, the new feature allows podcast creators and influencers to host interactive audio shows and engage with fans and listeners in real-time. As live streaming media gains traction on platforms like Facebook and Twitch, Livecast gives podcasters an opportunity to capitalize on…

Consumer Trust: The Secret to Email Success for Publishers & Advertisers

After years of being written off as dead, email is having a renaissance, becoming one of the best “new” channels for audience engagement for brands and publishers. And it’s easy to see why: as consumer trust in the media and social platforms like Facebook have declined, consumers, publishers and brands are all looking for a better alternative—a channel that doesn’t make users cringe with concern over privacy and fake news. Recommended: SoundHound INC. Integrates Here Mapping and Location Data into Houndify Voice AI…

Five Ways by Which You Can up Your Social Media Ante with Conversational AI

Social media has continued to become the hotbed of all global activities. It has everyone from celebrities to politicians, professional gamers to businessmen, and everybody else engaging and sharing their views on wide-ranging topics. It also enables the masses to seamlessly connect with them as well as their near and dear ones- irrespective of distance and time. Naturally, social media platforms are going to be the next big thing, especially as more people continue to join the digital bandwagon. So, it doesn’t come as a…

Influencers Are Winning the Beauty Contest Across Southeast Asia

A New Study from Meltwater Explores How Social Media and Influencers Are Redefining the Way Beauty Shoppers in the Region Discover, Evaluate and Purchase Makeup Move over celebrities; shoppers are increasingly turning to influencers to access beauty trends, looks, content and experiences, as the beauty industry fully embraces the power of influencer marketing. A new report from Meltwater titled ‘Beyond Skin Deep: Understanding the shopping journey of the Southeast Asian beauty buyer’, explores how the industry has…

TechBytes with Jeff Musgrove and Lisa Meath Managing Directors and Practice Leads at Broadridge

Tell us about your role and the team/technology you handle at Broadridge. As members of the Broadridge Consulting Services team specializing in communications, we advise our clients across the financial, healthcare, utility, telecom, insurance, and other industries on creating a customer experience (CX) strategy while optimizing customer touchpoints – from technology to processes, from benchmarking through execution. What is the current definition of Customer Experience? We look at CX from both the customer view and…

The Role of Artificial Intelligence in Transforming Customer Experience

We are aware of how Artificial Intelligence has created a buzz across the globe in different business verticals. AI programs and services are helping to transform from data collection to process them for Marketing professionals or to onboard for the HR department. Amidst the tremendous value AI promises to provide in terms of time and cost savings internally, there is one such area where it returns meaningful returns - customer experience. The question may rise - Do we really need AI in customer experience? Well, it…

ClearSlide Enables Marketing and Sales Teams with New Insights, Intelligent Search, and Boosted Productivity

With Significant Investment into Artificial Intelligence, Clearslide’s Summer 2019 Release Offers New Innovations to Help Businesses Unlock New Possibilities for Growth ClearSlide announces its Summer 2019 update offering AI-powered search, deep analytics, and time-saving automation capabilities to create meaningful connections with customers that drive business success. Combining content management, robust analytics, and automation tools, ClearSlide delivers a unified experience to help sales and marketing teams…

MarTech Interview with Erika Jolly Brookes, Chief Marketing Officer at Springbot

"AI and Machine Learning have been a high-level topic for several years now, but I think people are only just starting to consider what that means for the retail industry." Tell us about your role and journey into Technology. What inspired you to start at Springbot? Observing how technology is changing the world and understanding why people do the things they do are super interesting concepts for me. I’ve been lucky in my career to hold positions that incorporate both. Before Springbot, I was the Vice President of Product…

Online Retail Sales Bounce Back in June to Record Strongest Growth this Year

Online retail sales were up +8.5% in June 2019 With excellent weather and the start of the sale season signalling the arrival of summer, online retail sales rose by +8.5% Year-on-Year (YOY) in June, according to the latest IMRG Capgemini eRetail Sales Index. After a disappointing May, which saw online sales suffer their worst growth on record (+1.9%), June’s results represent the strongest growth so far this year, and are well ahead of the 3-month, 6-month and 12-month rolling averages (respectively -0.5%, +5.4%, +6.9%).…