TechBytes with Brian Glover, Head of Product Marketing at Marketo

Tell us about your role and the team/technology you handle at Marketo. Sure. I lead the Product Marketing team for Marketo Engage, part of Adobe Marketing Cloud, and am responsible for leading all go-to-market and product strategies that drive success for the business. Tell us more about the recent ABM announcement from Marketo Engage.  We recently announced ABM Essentials for Marketo Engage, which is our new ABM solution that is part of our account-based experience (ABX) story. ABM Essentials is a B2B customer…

How Cloud Technologies Are Impacting the Content Marketer

Over the last few years, Content Marketing has grown to become one of the most popular tactics in Digital Marketing. As it’s been shown that 60 percent of consumers enjoy reading relevant content from brands and 82 percent of consumers feel more positive about a company after reading custom content, it’s likely content marketing will become a vital marketing strategy for businesses of all sizes. The ability to produce and distribute content, whether it’s in the form of blog posts, newsletters, or white papers, has become an…

MarTech Interview with Tom Kulzer, CEO at AWeber

"Businesses that recognize the need to build relationships with their customers are generally the fastest to adopt email marketing technology." Tell us about your role and journey into Technology. What inspired you to start at AWeber? My journey into Technology began while I was working at a computer hardware firm selling wireless modems in the late-1990s. As a Salesperson, I noticed that Sales were falling through the cracks because of a lack of proper follow-up. So, I coded a program that automated the delivery of…

TechBytes with David Brutman, Co-Founder and Chief Product Officer at Folloze

Tell us about your role and the team/technology you handle at Folloze. I am the Chief Product Officer and Co-Founder at Folloze. Folloze provides a powerful next-generation Customer Engagement platform that combines content, AI-powered Personalization and seamless process to deliver a Customer Experience journey that dramatically impacts our customers’ pipeline creation, closing rate and upsell revenue. How do you bring AI to the centre of Sales and Marketing Technologies? AI - and the data associated with it - are the…

Adoreboard Recognised as a 2019 Gartner ‘Cool Vendor ‘in Artificial Intelligence for Customer Analytics

Adoreboard, a pioneer in Emotion AI for measuring Human Experience (HX) across enterprises, has been designated by Gartner as a 2019 'Cool Vendor' in Artificial Intelligence for Customer Analytics. Adoreboard unites customer and employee experience through its Human Experience (HX) measurement platform Emotics. The system automatically links the emotional intensity expressed in any unstructured text with the themes that matter most to enable executives to prioritise decisions to drive better business outcomes.…

Why Measurement Matters to Influencers Now More Than Ever

We all know that social media is about influencing and being influenced, but how much is it about trusting and being trusted? According to research from media agency UM, only eight percent of people trust what they read online, and only four percent trust influencers. This data doesn’t change the fact that word-of-mouth is still the most effective form of Marketing. However, amid accusations of follower and engagement fraud, failure to disclose brand sponsorships, and various high-profile influencer scandals, it’s not…

TechBytes with Pavel Dmitriev, VP of Data Science at Outreach

Tell us about your role and the team/technology you handle at Outreach.io. I'm a VP of Data Science at Outreach. My team uses Machine Learning (ML) and Natural Language Processing (NLP) to develop product features that help Sales reps be more productive. With more and more different tools and approaches to engage prospects, Sales reps are faced with a lot of choices and have to perform many auxiliary tasks before they can actually get to talk to customers. We use ML to remove as much of this complexity as possible -…

Will Salesforce Customer 360 Arrival Push CRMs and DMPs Out of Equation in 2020?

As we sink deeper and deeper into the 'Experience' economy, it's getting even more noisier in the MarTech ecosystem with the coming of age for Customer Data Platforms (CDPs). Last month, SAP threw their hat into the CDP ring and now, this week, it's Salesforce's turn to disrupt the MarTech flywheel for CRMs and DMPs. Salesforce has announced its new-age product, Salesforce Customer 360, to enhance Data Management across all omnichannel Cloud offerings. Salesforce Customer Data platform was announced in Dreamforce 2018,…

Leading French Insurance Provider AG2R LA MONDIALE Chooses Vlocity to Digitally Transform Sales and Customer Operations

Vlocity Inc., a leading provider of industry-specific cloud software, announced that AG2R LA MONDIALE has contracted to use Vlocity Health applications to transform sales and customer operations in order to better serve its health and protection, retirement and savings markets. Vlocity Health, which runs natively on the Salesforce Platform, will enable AG2R LA MONDIALE to increase agency productivity, improve customer engagement, and support ongoing business agility. AG2R LA MONDIALE will replace several legacy sales and…

Reimagining the Marketing Landscape: Driving Mass Personalization and Reinventing Content Delivery in the Era of Business 4.0

Today, the number one success driver for CMOs is the effective use of data – how we create meaningful insights from data, how we harness predictive data to drive conversions. Specifically, using data and Artificial Intelligence (AI) to drive mass Personalization and reinvent Content Delivery will visibly move the needle for marketers and drive Digital Transformation or “Business 4.0.” Advanced usages of data will be further propelled as fifth-generation wireless (5G) goes from lofty goal to reality, using its high-speed,…

Connekt Technologies Launches Turn-Key Commerce Destination Featuring Aggregated Merchandise from Numerous Entertainment Franchises

Pop FTW creates a one-stop shop for consumers to purchase officially licensed merchandise from brands across the entertainment spectrum Connekt Technologies, an innovative technology company activating smarter TV experiences that audiences love, has launched Pop FTW, an online storefront featuring licensed merchandise from over 30 shows and titles across the movie, television and entertainment spectrum. Marketing Technology News: VaaS and USB are Helping to Drive Growth in the Video Conferencing & Collaboration Market…

TechBytes with Reza Rassool, CTO at RealNetworks

Tell us about your role and the team/technology you handle at RealNetworks. I am Reza Rassool, CTO of RealNetworks. I help guide our technology strategy to spur growth. Since joining RealNetworks, three years ago, I have encouraged an emphasis in AI in all of our product lines. Three in particular: In the RealTimes application we developed computer vision features set to better catalog your mobile camera roll. That development spawned our SAFR business which now claims “the world’s best facial recognition for live…

TechBytes with Andy Hunn, COO at Resonate

Tell us about your role and the team and technology you handle at Resonate. I serve as chief operating officer at Resonate, which I co-founded more than a decade ago based on simple but profoundly important questions: “Can we use big data and AI to understand consumers beyond their demographics? Can we use big data to understand the deeper insights that explain why we make the decisions we do – to buy a certain product, to support a certain cause?” We founded Resonate based on this powerful idea of understanding people…

Fireside Chat with Mitch Ratcliffe, Marketing Partner at Metaforce

Mitch Ratcliffe talks about how Sales Professionals should train themselves to master MarTech skills Know My Team Which personality trait has helped you excel as a Marketer? Skepticism is essential for a good marketer. While they need to believe what they are communicating on behalf of a client, marketers cannot be too accepting of the assumptions a client brings to customer engagements. If we don’t apply active and constructive skepticism about client assumptions, agencies reinforce the client’s worst decisions.…

IgnitionOne Positioned as a Challenger in 2019 Gartner Magic Quadrant for Personalization Engines

IgnitionOne, a global marketing technology and services leader, announced it has been positioned by Gartner, Inc. in the Challenger quadrant of Gartner’s Magic Quadrant for Personalization Engines. Evaluation is based on completeness of vision and ability to execute. The IgnitionOne Customer Intelligence Platform enables marketers to find, value and engage their customers across IgnitionOne channels. As a partner to the world’s top marketers, IgnitionOne is dedicated to providing managed service support for clients looking…

Kaltura Introduces Industry’s Most Advanced Video Analytics Platform To Drive Actionable Business Insights from Video Data

Kaltura Video Analytics provides its Enterprise and Education customers highest level of data granularity around viewing and engagement and content creation, as well as actionable insights Kaltura, the leading video technology provider, has announced the launch of new advanced video analytics for its video platform, serving Kaltura’s Enterprise and Education customers, with a focus on new viewing, engagement and creation dimensions with detailed dashboards with actionable insights on audience engagement. Analytics is a…

Why Gamification Doesn’t Work in B2B Customer Support

If you have ever worked in or been connected to the Customer Support industry, you might be familiar with contact center “contests” or “games” to drive increased performance. For example, the customer service representative that resolves the most tickets will be entered into a drawing for an iPad or some type of gift card at the end of the month. Gamification is commonly used to improve user engagement, organizational productivity, learning, and employee recruitment. When Gamification works in Customer Support In B2C…

Undertone Expands its Synchronized Digital Branding Offering to Connected Television with Alphonso Partnership

Cross-Screen Synchronized Digital Branding Now Possible Through Connection of Alphonso's Video AI-Driven User-Level TV Viewing Data and Undertone's Publisher Platform and Breakthrough Digital Ad Creative Perion Network Ltd. announced that Undertone, a leader in cross-platform Synchronized Digital Branding for the world’s most prominent brands, and Alphonso, the leading TV data company that is relied on by marketers, agencies and broadcasters for mission-critical metrics, are partnering to bring together Undertone’s…

Comscore Announces Malaysian Launch of Video Metrix Multi-Platform to Measure Video Audiences Across Smartphones, Tablets and Desktops

Launch Includes Mobile Video Reporting for YouTube and Its Partner Channels to Bolster Measurement of Distributed Content Comscore, Inc. announced the launch of  Video Metrix Multi-Platform in Malaysia. This launch will provide a single, unduplicated measure of digital video consumption across smartphone, tablet and desktop devices to give clients a deeper understanding of how, when and where video content is consumed. With this launch, Comscore offers enhanced mobile video reporting for YouTube and its Partner…

Community Management Is the Main Course for Hospitality Sector

Social media agencies catering to the hospitality sector are evolving their services with the growing trend of customers moving away from a one-way relationship with a brand to one that is more engaging and conversational. 71% of consumers who have had a positive experience with a brand on social media are likely to recommend it to their friends and family. Restaurants, hotels and other service industries are now witnessing a generation of high-value community engagement that's leading to a higher return on investment.…