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Marketing Evolution Raises $20.6 Million in Series B Funding

Marketing Evolution Is Defining a New Category for Customer-Obsessed Marketing by Pioneering “Person-Centric Business Decisioning” Using AI-Based Technologies Marketing Evolution, a leading provider of global AI-based marketing optimization and analytics software, has announced a $20.6 million Series B financing round led by leading global private equity and venture capital firm, Insight Venture Partners, with continued participation from existing investor, Zetta Venture Partners. This round brings the total invested to…

Local Media Consortium Partners with Integral Ad Science to Deliver Better Results to Members for Brand Safety, Ad Fraud, and Viewability

Using Integral Ad Science's Automated Real-Time Platform, Local Media Consortium Members Can Seamlessly Eliminate Impression Waste, Streamline Workflow, Improve Inventory Quality, and Increase Revenue The Local Media Consortium (LMC), a strategic alliance of leading local media companies, today announced a new partnership with Integral Ad Science (IAS), a global measurement and analytics company that builds verification, optimization, and analytics solutions to empower the advertising industry to invest with confidence…

TechBytes with Kaila Garrison, VP Marketing Strategy and Operations, Cision

Kaila Garrison VP Marketing Strategy and Operations, Cision Leading media intelligence and PR service provider, Cision, revolutionized the paid media measurement ecosystem by unveiling Cision Impact in November 2017. The Cision Intelligence Analysis and Cision Audience are two major components of Cision Impact that makes it possible for brands to measure the impact of earned media and marketing communications programs, including PR, for the first time ever. To understand how Cision Impact offers a unique technological…

Why Local Search Is the Real Winner on Super Bowl Sunday

The Super Bowl is the biggest sporting event of the year - last year, 111.3 million viewers tuned in, making Super Bowl LI the fifth most-watched TV broadcast in history. But for local franchises and brick-and-mortar businesses in Minneapolis, the Super Bowl is the biggest weekend of the year to potentially increase advertising spending in order to maximize in-store traffic among the big game’s attendees. While the event draws millions of dollars for local businesses of its host city, it also has an economic impact on online…

Local Media Consortium Partners with Integral Ad Science to Deliver Better Results to Members for Brand Safety, Ad Fraud, and Viewability

The Local Media Consortium (LMC), a strategic alliance of leading local media companies, today announced a new partnership with Integral Ad Science (IAS), a global measurement and analytics company that builds verification, optimization, and analytics solutions to empower the advertising industry to invest with confidence and activate consumers everywhere. By partnering with IAS, the LMC will enable its members – which include more than 75 local media companies representing more than 1,700 newspaper,…

Interview with Shachar Orren, Chief Storyteller, Playbuzz

"Advertisers are increasingly looking to creative automation and machine learning (AI) solutions to optimize ad campaigns."Tell us about your role and how you got here. What inspired you to be part of Playbuzz? I began my career as a journalist and editor in Tel Aviv, and though I was incredibly passionate about writing, after 9 years I felt that the industry was not evolving as fast as its readers, which left me feeling stuck and ready for a change. I was looking to feel inspired but not lose the creativity that a role…

Dare or Drop: Top Challenges for Marketers Set to Intensify in 2018

Executives from Top Marketing Technology Companies Participated in Our Predictions Series 2018 and Identified the Top Challenges That Marketers Would Face in 2018 In 2018, what would be the best "personality" to define you as a marketer-- an angler, a crossbow hunter, a weekend rockstar, or a Zen monk. Well, whatever quality best suits you may not make that much of a difference if you (your marketing campaigns) fail to deliver customer experiences with a context, within set rules of transparency, data privacy, and of…

Zoho Launches New App Zoho Flow, Unveils New Software Zoho PageSense

Apart From its New Version of Zoho Sites Which Helps Users Build Websites with Advanced Customization Options, Zoho Launches Cloud App Integration Platform - Zoho Flow; Unveils Zoho PageSense: A Complete Website Testing and Optimization Software Zoho launched a new version of its DIY website builder, Zoho Sites. The new, clutter-free interface offers a range of advanced features, including pre-built website sections, dynamic backgrounds imagery (videos and parallax images), and more page elements. This update also expands…

Interview with David Dowhan, CEO & Founder, TruSignal

"The challenge that the CMO faces around audience targeting today is deciphering between the number of solution vendors in the ecosystem, understanding their differences and the end-benefit provided."Tell us about your role and how you got here? What inspired you to start a people-based marketing company? When I was head of marketing for NextCard (a credit card originator from the Internet 1.0 era), I saw firsthand how using data and individually tailored offers made a huge difference in ROI and customer satisfaction.…

TechBytes with Lomit Patel, Vice President, Growth, IMVU

Lomit Patel Vice President, Growth, IMVU Mobile Growth Summit 2018 – the largest mobile marketing growth conference will kick off next week in SF, California. The two-day event, on 7 -8 February, would witness a footfall of 1000+ mobile marketers from more than 600 diversified business groups. To demonstrate how business leaders see next-gen technologies in mobile marketing in 2018, we spoke to a bunch of CEOs, Marketing Executives, Product Officers and Mobile Growth-Hackers. We spoke to Lomit Patel, VP, Growth,…

Bidalgo’s Artificial Intelligence Platform Helps Booksy Deliver Better Video Ad Creative

Popular Scheduling App Generates 40% Higher Booking Conversions, 34% Lower Cost-Per-Registration Rates with Optimized Video Creative Bidalgo, a leading provider of ad creative automation software and services for app marketers, announced today that its creative expertise combined with Bidalgo AI technology enabled Booksy, a leading scheduling app for appointment-based businesses, to dramatically improve the effectiveness of video ads on Facebook and Instagram. By optimizing video ad creative based on Bidalgo’s AI…

TechBytes with Colette Nataf, CEO and Co-Founder, Lightning AI

Colette Nataf CEO and Co-Founder - Lightning AI Mobile Growth Summit 2018 – the largest mobile marketing growth conference will kick off next week in SF, California. The two-day event, on 7 -8 February, would witness a footfall of 1000+ mobile marketers from more than 600 diversified business groups. To demonstrate how business leaders see next-gen technologies in mobile marketing in 2018, we spoke to a bunch of CEOs, Marketing Executives, Product Officers and Mobile Growth-Hackers. In our first interview from Mobile…

Inscape’s Smart TV Data to Integrate with 4C for Exclusive Audience Insights Across Premium Media Inventories

Marketers Can Leverage Inscape's Smart TV Data in 4C to Target Ads on TV or Social Media to People Who Have or Haven’t Watched Particular Programs 4C Insights (4C), a data science and marketing technology company, has announced a deal with the integrated ACR from Inscape, a leading Smart TV intelligence company. Inscape provides glass level insights from nearly 8 million Smart TVs. Through this partnership, marketers can now access Inscape’s smart TV viewership data within the 4C software platform alongside additional…

Interview with Adrian Pike, CMO, district m

"Audiences are demanding more, they want less intrusive ads whilst at the same time more engaging ones. This is reflected by the creation of other associations like the ‘Coalition for better ads’and in the growing interest for DCO (Dynamic Content Optimization)."Tell us about your role at district m? What inspired you to be part of an advertising technology company? As CMO, my role includes all aspects of Marketing, from Brand Awareness to Demand Generation for the district m brand and sub-brands. I was offered the…

AppNexus Delivers Prebid Video Client Success, Seeing eCPMs up to 100% Higher Than Tags

Premium Publishers Report Yield, Monetization, and Management Benefits from Video Header Bidding AppNexus, the world's leading independent advertising technology company, announced client success with Prebid Video, built on Prebid.js, the industry's most widely adopted open source header bidding technology. Premium publishers, including Ranker, FANDOM, and Diply, reported increased share of revenue through video header bidding, including eCPMs up to 100% higher than tag-based integrations; ease of…

TechBytes with Cobi Druxerman, Co-Founder & CSO, Taplytics

Cobi Druxerman Co-Founder & CSO, Taplytics Modern marketers working with the best martech tools are at the forefront of witnessing and participating in a dramatically evolving ‘Customer Experience’ economy. The convergence of mobility, IoT, AI and the cloud has enforced an unprecedented challenge to businesses. Going beyond the conventional customer service and engagement campaigns, modern marketers are more focussed at building a customer-centric intelligent experience to thrive in this new reality. Taplytics is an…

Convertize Unveils Autopilot Mode to Boost Website Traffic

Convertize Autopilot Mode Automatically Allocates Traffic to the Better-Performing Variant in an A/B Test Convertize, a recognized digital consulting agency that specializes in Conversion Rate Optimisation, has announced its latest feature - Autopilot Mode. Based on a new algorithm devised for their A/B Testing and Notifications platform, Autopilot Mode automatically allocates traffic to the better-performing variant in an A/B test. Read Also: Interview with Pieterjan Bouten, Co-Founder & CEO, Showpad A/B…

Urban Airship AI Marketing Orchestration Unveiled for Optimized Customer Engagement

Urban Airship's New Predictive Machine Learning and Intelligent Orchestration Allows Marketers to Effortlessly Coordinate Communications Across All Digital Channels and Reduce Costs Leading digital growth company for brands, Urban Airship has announced the extension of its open data and channels to support existing MarTech solutions, while adding new native support for triggered email and SMS notifications. Urban Airship AI Marketing Orchestration Allows Brands to Grow Beyond Contemporary Personalization Standards in an…

H Code Media Launches New Data-Driven Content Division

H Code Media Cracks the Code Delivering Culturally Relevant Content Marketing Campaigns to US Hispanics at Scale H Code Media, the leader in digital advertising for the US Hispanic market, announced the launch of a new division called H Code Studio — a full-service content studio combining the identity of a brand, the storytelling of a production house, and the scale of a digital platform. The studio will be led by Jeffrey Duque and Diana Pieretti, formerly of IM Studio+/Impremedia. This is the first time data science…

AdBirds and Dynamic Yield Announce Global Partnership

Partnership Combines Dynamic Yield's World-Class Personalization Technology with the Analytics and Digital Marketing Expertise of Adbirds Dynamic Yield, the world's first personalization technology stack and AdBirds, a global team of former Google employees who specialize in digital marketing and eCommerce, today announced a global partnership to help clients deploy world-class personalization and optimization programs. According to McKinsey, personalization done right can drive a 10-30% increase in revenue and…