Radial and Blue Ridge Partner to Get Inventory Closer to Customers

With Improved Forecasting and Logistics, the Partnership Helps Minimize Overstocks, Understocks and Time in Transit Radial, the leader in omnichannel commerce technology and operations, announced that they have partnered with Blue Ridge Global, a provider of cloud-native supply chain planning solutions. Combining operational and logistics expertise with advanced machine intelligence, the partnership allows retailers to intelligently place inventory across locations and more accurately match supply with demand. Radial…

Iconosquare launches new Facebook analytics tools

Iconosquare, Best Known for Its Instagram Analytics Platform, Expands to Facebook Iconosquare, the social media analytics platform, has launched a new suite of Facebook analytics for social media marketers. Iconosquare for Facebook will allow marketers to track the performance of their Facebook Page metrics and Instagram marketing efforts from a single analytics hub. Iconosquare is best known as a market leader in Instagram analytics, where its platform of advanced and user-friendly analytics software has helped it…

Interview with Dan Ushman, CEO, Concurra

"The most difficult part when leveraging analytics can be knowing what to change and what to leave alone; what to remove and what to add. " On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a web optimization platform? I’m a ‘lifelong digital marketer’ and the founder and CEO of Concurra. The idea for Concurra came about while I was running a marketing organization at another company that I co-founded, SingleHop. One of my jobs was to maintain and grow the conversion…

CtrlShift and iPinYou Join Forces to Provide Global Brands Access to Chinese Audiences

The Hub, CtrlShift’s Cloud-Based Media Management And Buying Application, Is The First Platform Outside Of China To Be Integrated With iPinYou’s Demand Side Platform CtrlShift, a Singapore-based audience solutions company, and iPinYou, China’s largest automated media buying technology platform, are joining forces to provide international brands and agencies access to Chinese audiences. This will be done via an integration of iPinYou’s automated media buying technology platform with The Hub, CtrlShift’s flagship media…

TechBytes with Tal Kedar, Chief Technology Officer, Optimove

Tal Kedar Chief Technology Officer,  Optimove In September, relationship marketing hub announced its entry into the financial services space, unveiling its platform to all financial services entities such as banks, insurance companies, trading desks and wealth advisories. We spoke to Tal Kedar, CTO, Optimove, to understand the tech that powers their relationship hub.MTS: Tell us the about idea behind conceiving Optimove 6.0? Tal Kedar: In the past, we have focused our energy as a company — and excelled — in applying a…

Mass² Launches Deal IQ to Help Brands Generate Precise Attribution Models

Advertiser Solutions Provide Clarity of First-Party Data to Curate Audiences Specific to Campaign Needs Mass², a wholly-owned subsidiary of Nexstar Digital LLC, and premium provider of multi-screen digital advertising announced the launch of its Deal IQ technology. Built on data science and machine learning tech, Deal IQ leverages proprietary audience and inventory data from Nexstar’s owned and brand safe supply of 171 local broadcast stations and 2,000 direct publisher integrations. This unique approach maximizes ROI and…

RedPoint Global Launches Data Management 8.0, A Platform For Optimizing Customer Engagement

Extended Open Garden Connectivity and Universal Cloud Support Provides Brands with the Most Flexible and Scalable Solution for Operationalizing Data RedPoint Global, a leading provider of data management and customer engagement technology, today announced the availability of RedPoint Data Management 8.0 within the RedPoint Customer Data Platform. With RedPoint Data Management 8.0, organizations can harness massive amounts of data from an ever-growing number of touchpoints to create a truly unified customer profile – all…

US Firms To Spend Over $10 Billion On Third-Party Audience Data In 2017, says report

Research from IAB Data Center of Excellence and Data & Marketing Association Shows Largest Share of Budgets for Third-Party Activation Solutions Going to Accuracy and Brand Safety The IAB Data Center of Excellence and the Data & Marketing Association (DMA) have released “The State of Data 2017,” a study showing that U.S. companies will have spent $10.05 billion on third-party audience data in 2017 for advertising and marketing efforts. However, slightly more – $10.13 billion – will have been spent on third-party…

TechBytes with Jeremy Koven, Chief Platform Officer, Needls

Jeremy Koven Chief Platform Officer, Needls After spending 10 months creating advanced filtering and a proprietary purchase intent engine needls. was born. Needls. analyzes millions of social media posts each day to identify buying signals and find actionable business opportunities. We spoke to Chief Platform Officer at needls., Jeremy Koven to understand how his team is using AI to optimize social media campaigns and budgets for SMBs .MTS: Tell us about your role at Needls, and how you got here? Jeremy Koven: I’ve…

Anvil Media Adds New Midwest Office to Meet Demand

The Measurable Marketing Agency Anvil Media Sees 40 Percent Growth in 2017 Through Expanded Service Mix Anvil Media, Inc, a measurable marketing agency specializing in paid and organic search engine and social media marketing services expects to end 2017 with over 40 percent year-over-year revenue growth, thanks in part to an expanded digital marketing service mix that addresses the ever-changing digital marketing landscape. “With a seventeen-year history in the world of search engine marketing, we’ve seen major…

TechBytes with Yuri Khidekel, CEO, Artsai

Yuri Khidekel Founder & CEO - Artsai We are in that phase of utilizing technology where marketers are flooded with various automation solutions for omnichannel successes. From building a performance marketing suite to enhancing overall vision into customer journeys, modern marketers can leverage adaptive marketing solutions for better communication with billions of consumers. To understand how adaptive marketing can transform your programmatic strategies, we spoke to Yuri Khidekel, CEO, Artsai.MTS: What's the idea…

Interview with Gustav Mellentin, CEO, Adform

"Data Management and Customer Data Platforms are like a super sports car. They are beautiful, but if they are only parked in a garage, you are not getting what you have paid for." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start an open, full stack adtech company? We got started in 2002 when the ad industry was on the cusp of a significant change and that created a series of incredible opportunities. At the time the ad industry was a $500 million-dollar industry that…

Understanding Customer Sentiment at Scale: The Secret to Digital Maturity

Today’s businesses no longer compete on product, price and advertising space alone. The experience they provide to customers has become a leading differentiator, and deterrent, in purchase decisions. Poor customer experiences cost U.S. businesses $62 billion in 2016, up $20 billion from 2013. In an effort to reduce lost revenue, Gartner predicts that 50 percent of product investment projects in 2018 will be redirected to customer experience innovations. Now that business is often conducted online, optimizing websites…

A Marketer’s Thanksgiving

This Thanksgiving, I’d like to take an opportunity to show immense gratitude for the many gifts that we marketers have received this year. First and foremost, I am thankful for an opportunity to have a direct, one-to-one conversation with our customers. Previously, we did not have the tools to do that. We had to resort to inferior tools to communicate with our customers. It started with print and TV ads, and got a little better with search and social media ads. However, messages were still targeted at broad customer…

Interview with Bill Magnuson, Co-founder & CEO of Braze (Previously Appboy)

"Brands should be listening closely to consumers in order to better understand how people are interacting with them and to better interpret behaviors and preferences associated with each user." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to start a lifecycle engagement platform? I am the CEO and co-founder of Braze (recently renamed from Appboy). In 2011, Jon Hyman, fellow Appboy cofounder, and I won the TechCrunch Disrupt Hackathon in NYC, cementing a relationship that…

TechBytes with Travis Kaufman, VP Product & Partnerships, Leadspace

Travis Kaufman VP Product & Partnerships, Leadspace How many times have you revised your true definition of an ideal customer? Once, twice or more than ten! It’s easier to build the definition of an ideal customer compared to retaining one. An ideal customer is one who falls into the category of your best leads, fills your pipeline and significantly influences others to convert, making demand-gen a refreshing journey for B2B marketers. Leadspace Audience Management Platform offers predictive scoring and real-time…

TechBytes with Janet Muto, President, WEVO

Janet Muto Co-Founder and President, WEVO Website optimization, if done correctly, improves the efficacy of the website by converting visitor traffic to engaged audience that turns into paying customers or subscribers. However, the largest challenge in building a fully-optimized website is the lack of insights into its pre-launch effectiveness. To understand how critical it is for B2B marketers to understand how website optimization works, we spoke to Janet Muto, Co-Founder and President at WEVO.MTS: How should B2B…

63% Marketers Do Not Utilize Fraud Prevention Techniques: Singular’s Fraud Index

Singular's Study Is The First Of Its Kind To Examine Fraud Data From Multiple Fraud Prevention Solutions, Each With Its Own Set Of Anti-Fraud Methods Singular, the industry's only unified marketing analytics solution connecting attribution data with campaign data in a single platform, announced the release of The Singular Fraud Index revealing the most active fraud prevention techniques in the mobile industry, as well as the 20 Most Secure Mobile Ad Networks driving the lowest rates of fraud. Singular's…

BrightFunnel Announces New Revenue Attribution Solution for Microsoft Dynamics CRM Customers

BrightFunnel, the pioneer in Revenue Intelligence for B2B marketers, announced their new integration with Microsoft Dynamics CRM. Through the integration between BrightFunnel's Revenue Intelligence Suite and Microsoft Dynamics CRM, enterprise marketing teams can optimize the full customer journey by analyzing how marketing investments impact the business. BrightFunnel's advanced offerings provide deep insight into marketing program performance, aligns sales and marketing, and optimizes marketing execution.…

V12 Data Appoints Heather Lockhart as Chief Marketing Officer

Prior to Joining V12 Data, Lockhart Served as Vice President of Marketing of AvidXChange, a Leading Saas-based AP automation provider People-based audience provider, V12 Data, announced the appointment of Heather Lockhart as Chief Marketing Officer. In this role, Lockhart will be responsible for leading brand strategy and the integration of all marketing and communications initiatives. "With over 20 years of experience in building and leading high performing marketing organizations in both B2B…