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Jeff Jacobs Joins Coherency as Senior Vice President of Client Engagement

Marketing Insights and Strategy Agency Coherency Adds Research Expert Jeff  Jacobs to Its Team Coherency, a marketing insights and strategy agency expert in deciphering the emotional and rational drivers of consumer behavior, is pleased to announce that Jeff Jacobs has joined the firm as senior vice president of client engagement. Admitting that he's excited to join Coherency, Jeff said, "Coherency is an industry innovator in how brands can deepen engagement with their consumers. Most consumers make…

The Future of a Modern Workplace: “HumAIns” are Coming

The Arrival Of HumAIns —  Would It Happen In 2022? Would A New Machine-DNA Begin To Manage The Entire Value Chain Of Man, Machine, Material, Money, And To An Extent, Mind Too? According to the latest Accenture report on the future of workplace collaborations, businesses that manage to balance human ingenuity with machine intelligence will be successful. Released just ahead of the World Economic Forum 2018 in Davos, Accenture's AI report takes a positive stance on the need to grow investments into AI and Human-Machine…

How Marketers Can Optimize $682 Billion in Expected Spend in 2018

As we rapidly enter the start of 2018, mobile transactions are expected to surpass record numbers set this year. With 2017 holiday sales in full swing, the NRF reported 147 million consumers engaged in online shopping on Black Friday and Cyber Monday, 63 percent of those consumers used their smartphones to make holiday shopping decisions. Given that the short weeks between Thanksgiving and Christmas are the busiest time of year for retailers, it is critical to making sure marketers craft a mobile strategy that allows them to…

Vungle Announces Self-Serve Platform for Mobile Advertisers, With Creative Automation to Scale High Quality Customer Acquisition

New Offering Provides Access to Premium Publisher Inventory and Advanced Campaign Creation and Targeting Tools to Advertisers of All Sizes  Vungle, the leading performance marketing platform for in-app video ads, announced its new Self-Serve platform for advertisers. The Vungle Self-Serve platform enables anyone to set up campaigns and automatically create videos and manage assets and targeting. The global in-app advertising market is expected to grow dramatically in the coming years to $201 billion …

Five Key Trends for Programmatic Advertising in 2018

If 2017  was the year of debate in digital advertising, 2018  needs to be the year of action. The industry has expressed its strong concerns about issues like ad fraud, brand safety, and transparency.  This pressure has forced the industry to adopt concrete measures to create a  more open, mature and controlled digital advertising ecosystem. Here are five trends that will get continued focus in 2018. A Continued Battle for More Transparency Transparency will continue to be a big matter of discussion in 2018.  Selling…

Nine Killer Ways to Market Your Tech Startup

Hot new tech startups don’t sell themselves. Sure, we like to think that sites like Facebook and Google were set up in college dorm rooms and somehow magically spread through word of mouth, but the truth is that word of mouth was only part of it. A great product will only get you so far, and if you want to grab people’s attention and make a reputation for yourself, you’ll need to turn to marketing to get the word out. On top of that, the chances are that you’re up against the competition, either from established competitors…

TechBytes with Wayne St. Amand, Chief Marketing Officer, Visual IQ

Visual IQ Wayne St. Amand CMO, Visual IQ Marketing Intelligence is a critical part of any Martech stack today. In this TechByte, Visual IQ's CMO Wayne St. Amand take us through the nuances of multi-touch attribution, channel optimization and ad fraud and how a marketing intelligence platform benefits marketers.Tell us about your role at Visual IQ and the team you handle. As the CMO of Visual IQ, I oversee the global marketing strategy for our Marketing Intelligence Platform and work closely with sales leadership to…

NetLine Corporation Introduces Real-time Dynamic Reporting and Interactive Data Visualization Tools

Innovations Bring Enhanced Reporting Capabilities and Visibility to Customers NetLine Corporation announced the release of several advanced features on its Portal lead generation platform. This latest release of Portal updates includes new Real-time Dynamic Reporting, Impressions Reports, and the ability to generate leads for Live Events. These enhancements allow self-serve and full-service clients to quickly and confidently optimize their lead generation campaigns with greater variation in content offerings and…

Top Mobile Marketing Trends and Influencers to Watch for 2018

Remember when app indexing, native ads, and mobile website optimization were a big deal? Responsive design and page speed are now expected. Mobile marketing trends change just as fast as mobile technology does. So where’s mobile marketing heading in 2018? What do you need to know to stay ahead of the curve? We list 5 must-watch trends you need to know for 2018, along with the experts who can give you tips and best practices for each. Trend #1: Proximity Marketing Proximity Marketing is the localized wireless…

“The Butterfly Effect”: Rich Data & AI for Richer Personalized Customer Experience in 2018

In Part Seven of Our Predictions Series 2018, We Explore How the 'Butterfly Effect' Is Going to Disrupt the Martech Community Small drops, big oceans... Minor flutter, gigantic tornado!!! In our scientific parlance, the "Butterfly effect" within martech demonstrates a great metaphorical effect on the way B2B technology ecosystem is shaping up in 2018. An extension of the Chaos Theory, the butterfly effect is "the sensitive dependence on initial conditions in which a small change in one state of a deterministic …

Programmatic Clean-Up on Brand Safety: It’s Just a Conscious Process

Programmatic ad buying declined in the first quarter of this year, which comes as no surprise after its reputation was blighted by issues of brand safety, fake news, and poor user experience, as well as an industry call to action for a return to quality over quantity. But it’s all too easy to point the finger at tech and machines that promise scale and efficiency in ad execution. Programmatic is just a mechanism after all – a technological process that performs a task based on instructions. While the technology must be…

SteelHouse Releases Technology that Disrupts Manual Media Buying

Auto-Resizing Creative and Real Time, Cross-Channel Optimization Solves Big Problems for Big Brands Following the recent release of Connected TV (CTV) advertising, SteelHouse, a leading advertising software company, has added significant innovations to its automated advertising platform. New features include automatic ad resizing to more than thirty sizes in multiple formats ready to launch through six channels. The SteelHouse Advertising Suite offers marketers a single source for branding, prospecting, and…

FollowAnalytics Host Event to Help Organizations Prepare for GDPR Compliance

Mobile Data Wallet Puts Both Companies & EU Citizens in Control over their Private Data; FollowAnalytics to Host ‘Mobile Acceleration & Data Privacy’ Event FollowAnalytics, a leading mobile business acceleration platform for marketers, has announced the launch of its new Mobile Data Wallet feature, helping brands to become fully compliant with The General Data Protection Regulation (GDPR). GDPR is a regulation that requires businesses to protect the personal data and privacy of European Union (EU) citizens for…

Businesses Invest in Social Media Marketing to Support SEO Strategy

Clutch Survey says that More Than Two-Thirds (68%) Of Businesses That Focus On Paid Search Hire An SEO Company, Compared To Just 37% That Rely On In-House Staff Social media marketing is the leading SEO service priority among U.S. businesses in 2018, according to new research from Clutch and Ignite Visibility. Over 90% of businesses that invest in SEO also invest in social media. The survey of 303 marketing decision-makers at US businesses reveals that most tend to shape their SEO strategy based on the SEO services…

TechBytes with Nate Wright, Director, Product Marketing, Optimizely

Nate Wright Director, Product Marketing, Optimizely Optimizely has been at the forefront of CX experimentation and has brought out many enhancements that enable companies to experiment at scale. We spoke to Nate Wright, Director, Product Marketing, Optimizely to understand the benefits of their Optimizely X Program.Tell us about your role at Optimizely and the team you handle? I lead two sides of Optimizely’s product marketing team: the team responsible for experimentation and personalization solutions, as well as…

Extreme Reach Report: Glaring Lag Between Innovations in Media Buying and Creative Asset Workflow

Extreme Reach Report Suggests that the Gap Negatively Impacts Advertisers, Agencies and Publishers Extreme Reach, a leading cloud technology platform for TV and video ad workflow, released a comprehensive new report illuminating just how cumbersome and inefficient it is for ad ops teams to find and prepare creative assets for video campaigns. Over half of respondents say their digital video campaigns start late due to asset issues arising from disconnected hand-offs. At the time of this announcement, Melinda McLaughlin,…

Instapage Introduces New Way to Build Landing Pages with Instablocks

Building Blocks That Enable the High-Volume Creation of Landing Pages, Essential for Advertising at Scale Instapage, the post-click optimization platform for advertisers, has recently launched Instablocks, a brand new way to build post-click landing pages. Advertisers can now create “building blocks” for their landing pages — custom sections that they can reuse to quickly create pages, and in turn, scale their advertising into a high-velocity operation. Tyson Quick, Founder and CEO at Instapage, informed, “Our…

4 Emerging Adtech Trends to Watch in 2018

There is no question that Ad Tech is poised for unprecedented growth in the next two years. In 2020, global spending on digital advertising is expected to reach $336 billion, up from $229 billion in 2017, according to market research firm Statista. Growth at this pace will no doubt help drive, and be driven by, many new industry developments. At Ranker, we’ve identified four emerging trends that are poised to play a big role in reshaping ad tech beginning in 2018. Publishers Will Start to Hire Dedicated Ad Tech Developers…

Introducing Auto-Zone, a Technology that Eradicates Website Tagging

ContentSquare's Auto-Zone Replaces Tag Customization/Configuration with AI-Powered Automatic Recognition and Allows Digital Teams to Quickly Understand Customer Journeys and Insights ContentSquare, a digital experience insights platform, announced the launch of its Auto-Zone product, an artificial intelligence-based recognition algorithm that redefines online data collection by replacing content tagging and tag configuration with automatic element identification on each area of a website. With Auto-Zone, marketers can…

SPINS Welcomes Molly Hjelm as Vice President of Marketing

Molly Hjelm Will Lead Spins' Marketing Efforts, Including Communication Strategy, Corporate Branding, Events, and Media Relations SPINS, the only source for consumer insights; digital applications for brands, consumers, and retailers; cross-channel retail analytics; health & wellness expertise; and industry-leading consulting services, announced that Molly Hjelm is taking over as the Vice President of Marketing. Hjelm will lead SPINS' marketing efforts, including communication strategy,…