The Brooks Group Focuses on Providing Clients with Practical, Straightforward Solutions to Improve and Maintain Overall Sales Effectiveness The Brooks Group, a global sales training and selling solutions firm, announced that it has been…
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WP Engine Is the World’s Leading Wordpress Digital Experience Platform That Gives Companies of All Sizes the Agility, Performance, Intelligence, and Integrations They Need to Drive Their Business Forward Faster WP Engine, the world’s…
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Traackr's Latest Funding Round Has Drawn Attention to Influencer Solutions and Management Platforms  It's a great time to be in the social media marketing business. With the rise of social media marketing and the effectiveness of social…
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Industry-disrupting NextOS to Provide Powerful Customer Experience Solutions Nextiva, a leading unified communications company, announced today the official launch of NextOS, an all-in-one communication software that harnesses the power…
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"A marketing leader needs to realize is that the best marketing comes from a blend of art and science; the better the science, the better use of the art." Tell us about your role and how you got here? What led you to be a part of…
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With the Fresh Raise, VidMob Will Expand Its Creative Insights Platform and Grow Internationally to Meet Growing Client Demand VidMob announced that it has closed an additional $6.4 million extension to its previously announced Series A…
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Marketers Can Now Quickly Assess Their GDPR Risk and Establish Account Controls for Data Compliance in DealSignal’s On-demand Contact Data Platform Recently at the SiriusDecisions 2018 Summit, DealSignal Inc., the leading On-demand Contact…
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Sales Readiness Leader Honored as a 'Customer Service Department of the Year' for Helping Companies Improve Sales Productivity and Results Brainshark Inc., delivering SaaS-based sales enablement and readiness solutions, announced that it…
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A few weeks back I was fortunate enough to attend MarTech West in San Jose, California. MarTech is a tech conference for marketers and marketing conference for technologists – it’s where all the best ideas and latest innovations in…
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WordStream's Acquisition Marks An Exciting Chapter in Local Search Marketing and PPC Ecosystem  Gannett, the owner of USA Today, has officially announced WordStream's acquisition. The deal will cost Gannett $150 million, and it would…
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Media monitoring reports often contain a wealth of information that can help companies navigate fast-changing landscape and spot both opportunities and issues on the horizon. Unfortunately, these insights tends to stay buried in the inbox…
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"For mobile ad tech companies there is no way around opening themselves up to a B2C approach because the end user is eventually the decision maker about trending technologies." Tell us about your role and how you got here? What…
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Ad Action Recognizes PlaceIQ Offerings to Produce Valuable and Advanced Customer Insight for Brands PlaceIQ, is the company which is building a new consumer-behavioral model with location insights and data. PlaceIQ announced that its…
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The Acquisition of DynamicMail Strengthens Optimove's Existing Email Capabilities and Provides Advanced Email Solutions for Smart Marketing Teams Optimove, the maker of Relationship Marketing Hub, has acquired DynamicMail business from…
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Latest Release Strengthens Application Networks with New Runtime, Advanced Security and Monitoring Capabilities, and Flexible Multi-Cloud Deployment Model MuleSoft, a provider of the leading platform for building application networks,…
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ProsperWorks Survey Shows that Business Relationships are Becoming More Complex Driven by Changes in Customer Adoption, Engagement, and Expectations, While CRM Innovation Languishes ProsperWorks, has announced a new study that measured…
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At the Marketo Marketing Nation Summit this year, our slogan was ‘A/B Testing is Dead,” and it drew a lot of reactions from show attendees. You can imagine why – many of the event attendees spend hours if not days per week on A/B testing…
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