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With SOCi, DexYP Brings Enterprise Social Media Management to America’s Small and Midsize Businesses

Move Accelerates Digital Software Provider Ability to Power Business Transformation DexYP, a leading small business software provider, announced a partnership with SOCi Inc., a San Diego-based social media and reputation management technology platform company. One of the largest national providers of small business automation software, DexYP has been accelerating its digital offerings to enable more than 500,000 small and midsize business (SMB) clients with a footprint across the United States to compete and win in today’s…

Primer: What is Social Media Intelligence in 2018?

This Is a Primer on Social Media Intelligence and Its Role in a CMO’s Stack in 2018. Every social media network relies on certain metrics to measure their social media success. Each of these social media metrics plays a critical role in the modern marketing strategy. Global brands utilize social media marketing tools to engage their customers effectively, informing them about the products and services accurately and with better relevance. Companies not using social media analytics for their marketing campaigns find it…

The World Beyond Social Media

Only 10 years ago, social was considered the new frontier of digital advertising, but no longer. Banner ads have been proven to be the least trusted form of advertising, and Millennial users have conditioned themselves to ignore them on these platforms, glazing over the placements without absorbing the content in a state known as “digital ad fatigue.” Experienced social media users have even begun to recognize and disregard the sponsored posts that marketers insert directly into their news feeds. Branded content on social is…

Talkwalker Launches Live Soccer World Cup Social Media Dashboard

Best New Resource for Journalists to Find Trending Social Media Stats Around the World Cup With the soccer World Cup kicking off today in Russia, social listening and analytics company Talkwalker has launched a live dashboard and blog that allows journalists to track the highlights of the social media conversation around the tournament. The dashboard is available for journalists to follow all the latest trends taking place on social media. "The United States team may not have made the World Cup this year, but the…

Animoto Survey Highlights Video Marketing’s Popularity on Social Media Amongst Small Business

Small Business Plan on Creating More Marketing Videos for Instagram, Facebook, and Youtube in the Next Six Months Than They Have in the Past Six Months Animoto, the company that makes it easy for anyone to create professional marketing videos, recently released its "Small Business Video Marketing Report." The report unearths how small businesses are embracing organic and paid video for their marketing on major social media platforms like Facebook, YouTube, and Instagram. According to Animoto's survey, Facebook is still…

5 Reasons Why Social Media Influencers are the Future of Digital Marketing

Whether you’re scrolling past pop-up advertisements on a smartphone app, clicking through promoted products on your Amazon account, or laughing at cheesy late night infomercials; branded content touches almost every area of your everyday life. In a world where connectivity is a prerequisite for both personal and professional success, marketing is impossible to escape, and modern consumers are bombarded with ads daily. In the face of constant media barrage, people are simply tuning out the noise and focusing on their…

Animoto Releases Video Marketing Best Practices for Social Media

Tips Include Using Square Videos to Take up 78 Percent More Space in Social Feeds and Optimize for Mobile Viewing Animoto, the company that makes it easy for anyone to create professional marketing videos, released its "Cheat Sheet for Social Media Video." The guide includes practical tips for businesses looking to maximize their presence on Facebook, Instagram, Twitter and YouTube through creating and sharing marketing videos. As video on social media continues to become more prevalent, marketers and small businesses…

Snappy Kraken Named Finalist in Social Media Leadership Category

MarTech Company Recognized in Category of "Social Media Leadership" (Technology Providers) Snappy Kraken, a MarTech company focused on helping financial professionals automate their marketing and business processes, announced they have been selected as finalists for the WealthManagement.com 2018 Industry Awards, the only awards program of its kind to honor outstanding achievements by companies and organizations that support financial advisor success. "We were blown away to be selected as a finalist in this our first…

4 Classic Real Estate Marketing Tactics Reimagined for Social Media

According to Global Web Index, one out of three Internet users look for information about a product or brand on social media networks. Aware of this trend, more and more real estate agencies are turning to social media to promote their brands. However, the more agents that shift to social, the more difficult it is for any single real estate professional to stand out in the crowd. Realtors that want to be successful on social media need to come up with a unique marketing campaign. Being unique doesn’t necessarily mean…

Allspark Launches a Revolutionary New Blockchain Ecology for Content Creators, Advertisers and Social Media Users

AllSpark Chain Is a Non-Profit Industry Chain AllSpark launches a brand-new ecology designed to merge the worlds of content creation, digital media and marketing using blockchain technology. "Blockchain created a new era where you can accomplish incredible things with your ideas," AllSpark co-founder Yuan Jing said. "The idea of AllSpark is to gather all of humanity's creativity in a place where it can be shared to generate value. We want to make everybody's social network produce value while simultaneously minimizing…

Latest Martech Company for Social Media, Skorr is Now GDPR-Compliant

With Data Privacy a Priority, Skorr Redefines Social Media Influence Measurement, Empowers Individuals to Be More Effective On-Line As General Data Protection Regulation (GDPR) Compliance comes into effect across Europe this week, individuals active on social media are turning to Skorr for a safe, effective way to build and manage their online presence. Launched this month, Skorr gives users control of their digital presence by measuring, monitoring and verifying behavior to help them safely navigate social media channels…

Five Disruptive Trends in Social Media Marketing Strategies

In 2017, we witnessed numerous trends in social media marketing. Developments like Live feed, integrated video, and story features, and the growth of mobile ads created the biggest buzz. Lately, B2B companies are more involved in catering to the ideas of social media marketing technologies, since it delivers efficiently and has a wide outreach. Here are five disruptive trends in social media marketing strategies that every marketer should know in 2018. Mobile Chatbots Chatbots have now being programmed to think, feel…

Influential and Oracle’s Moat Join Forces to Measure Social Media Influencer Campaigns

This Collaboration Incorporates Measurement Viewabilities and Metrics for Deeper Insights Influential is an AI influencer technology and Developer Partner of IBM Watson. Influential and IBM Watson have co-created technologies which allow agencies and brands to use psychographic data in identifying influencers along with three first-to-market AI products. Influential, the leading social intelligence firm will work with Oracle’s Moat- a SaaS analytics measurement provider which is a part of the Oracle Data Cloud. The Oracle…

Teads Reports, 26% of Consumers Associate the Word “Fake” with Social Media

Latest Study from Teads Reveals Consumers' Deep Ties to News Content; Also Reports Differences in Perception Between Quality News Publications versus Social Media In the latest study by Teads, Fake News wrecks havoc on a much grander scale than previously examined. Over 75 percent of consumers are more likely to seek out news sources they trust, mostly linking word "fake" with social media platforms. However, only 11% of consumers trust advertising/branded content on social platforms. Read More: Tealium Leads Industry…

Socialbakers Named a Leader in Social Media Marketing Suites, Analytics, Management and Monitoring

G2 Crowd Recognized Socialbakers as an Industry Leader by Customers in g2 Crowd’s Spring Reports for Marketing Suites, Analytics, Management and Monitoring Socialbakers, the leading AI-powered social media marketing platform, has been named as a leader in four categories of Social Media Marketing Suites, Social Media Analytics, Social Media Management and Social Media Monitoring on G2 Crowd, the world's leading business solution review platform. Read More: Madison Logic Partners with Marketo to Help B2B Marketers…

Skorr, an AI-Based App, Unveiled for Social Media Marketers and Influencers

Skorr Empowers iPhone and Android Users with Fact-Based Insights into Their Social Media Influence and Overall Effectiveness Today, we witnessed the launch of the Skorr app on Apple iOS Store and Google Play. In an era of social media turbulence, Skorr, empowers individuals to take control of their social media presence. The Skorr app measures, monitors and verifies social media behavior to help individuals safely navigate social media channels and increase their influence and effectiveness. Developed to the highest…

Millennials Feel Social Media is the Most Effective Advertising Medium — But Don’t Count TV Ads Out Yet, New Horowitz Study Finds

To Read Millennials and Gen Z, Think Outside the Facebook Box, Horowitz's Survey Data Suggests In today’s increasingly cluttered media environment, identifying the most effective media platforms for reaching target audiences is a critical concern for advertisers. Horowitz Research’s latest study, State of Advertising and Social Media, reveals half of the consumers still feel that TV ads during the “regular” (scheduled) airing of a show are the most effective way to reach them with information about new products, followed by…

Lippe Taylor President-Paul Dyer To Talk on Influencer Marketing at Social Media Week NYC

Influencer Marketing Is The Buzz at Social Media Week With Nearly 25% of All Sessions Focused On This. Social Media Week NYC is in full swing and thousands of people are flocking to the Times Square for the multi-city, annual event. Marketers, brand executives, and startup ventures are all assembling for the event to gather insights on the now, new and next in the social media marketing community. Among the plethora of speakers that range from Diageo CMO James Thomson to Rev Run of Run DMC, Lippe Taylor President Paul…

Sprinklr Unveils Intuition, an AI-Powered Potential Game Changer for Social Media Management

The AI sphere for marketers keeps getting bigger and better by the day. Customer Experience Management (CXM) platform Sprinklr, has announced Sprinklr Intuition, a set of AI capabilities that addresses the top-most challenge brands face in social media management. The biggest, commonplace challenge lies in managing the vast scope of digital interactions to deliver humanized and enhanced CX at scale. Sprinklr now becomes the first to provide AI-powered enterprise software for brands to reach, engage, and listen to customers…

Pulsar Launches “Google Trends” For Social Media

Pulsar TRENDS Offers the Easiest and Quickest Way to Get Instant Insights and Ideas from Social Media Pulsar, an audience intelligence platform, has launched a new product that lets users map real-time and historical trends instantly with access to 12 years worth of public data, from the very first Tweet back in March 2006 to April 2018. Pulsar TRENDS helps users to easily understand what audiences all around the world are excited by, and how the conversation changes over days, months or even years. Did the focus of…