Meet the NetRep Bulletin, NetReputation’s Response to Video on Social Media

It's Becoming More Clear That When People Are Trying to Grasp Subject Matter, They Always Prefer to Watch the Information Unfold Directly Sending a clear message to audiences is an art form, effort that can take a single person to develop an idea or a whole team in charge. It begins with a spark of thoughts that later would be transformed into a piece of content that needs to be delivered in the most effective approach. It that sounds tricky, it is, and that's when compelling tools that can help marketers and enthusiast…

Julius Adds Twitch Data To Vetted Influencer Profile Across Social Media Platforms

Julius Subscribers Will Be Able to View the Influencer's Twitch Channel Performance Julius, a vetted Influencer Marketing Platform for end-to-end solutions, has announced the addition of Twitch Data to their influencer profiles. With Twitch Data, users now have the ability to filter on an influencer's reach and engagement on Twitch Broadcasts along with metrics from Facebook, Twitter, Instagram, YouTube, Pinterest, and Blogs. Recommended Read: “The Butterfly Effect”: Rich Data & AI for Richer Personalized Customer…

Chinese Giant Robin8 Launches New Global Mobile App for Social Media Users

Robin8, with Access to over 7 Million Users, Could Become a Global Micro-Influencer Platform for Sharing Content  Robin8, China's leading Influencer search engine and marketplace, will beta launch its new global app in March. The Robin8 app is already a hit in China and will be available outside China for both IOS and Android mobile devices starting in March. The Robin8 search engine has already profiled over 30 million people across 13 social networks and the Robin8 app in China has access to a network of over 7 million…

Lack of Resources is Top Challenge for Businesses’ Social Media Efforts

New Survey Reveals That 26% of Businesses Say Inadequate Staffing or Budget Is Their Main Obstacle to Success with Social Media The biggest social media challenge for many businesses is securing the necessary staffing and financial resources to manage it, according to a new survey from The Manifest and Smart Insights. More than 25% of social media marketers say this shortage of resources is their biggest obstacle to a successful social media plan. To resolve this, social media experts recommend that a company's…

Talkwalker Launches Its New Social Media Search Engine Quick Search

Talkwalker Breaks New Ground with an Easy to Use and Incredibly Powerful Social Media Search Engine with Instant Access to Billions of Social Media and Online Posts Talkwalker, the leading social listening and analytics platform, announced the launch of Quick Search, an easy to use and incredibly powerful social media search engine with unlimited global searches. The new Quick Search helps marketers to instantly find content ideas, detect influencers, understand audiences, discover brand insights and spot trends.…

Reklamstore Acquires Turkey’s Leading Social Media and Search Engine Ad Tech Company, Madwords

Reklamstore Made an Important Strategic Move in Social Media and Search Engine Marketing Reklamstore acquired MadWords, which was founded by Bora Akman in 2008 as a performance marketing agency. The company was accepted in Facebook Marketing API program in 2011 and Madwords has been developing social media and search engine marketing technologies since then. Madwords helps advertisers to easily create and manage advertising campaigns and provides automatic optimization for better ROI with its campaign management…

MaxAudience Announced as the Top Social Media Marketing Company in 2018

Third-party research firm Clutch has released its report on leading Social Media Marketing Companies and has found MaxAudience to be the Top Social Media Marketing Company in the U.S. Clutch has posted the rankings publicly on Clutch.co and has MaxAudience listed in the #1 spot on their review site currently for 2018. MaxAudience is a strategic brand and marketing consultancy with online lead generation and conversion at its core. They assist medium and large-scale businesses with precise, high ROI, marketing campaigns that…

Machine Learning Company Soteria Intelligence Releases New Social Media Analytics Tools, Website

Soteria Intelligence's New Tools Empower Companies by Delivering Social Media Analytics and Intelligence Solutions That Use Natural Language Processing (NLP) to Build Context Around, and Extract True Meaning From, Posts on Social Networks After being in stealth mode for the past six months while working on R&D focused on applying deep learning to social media analytics, Soteria Intelligence announced the release of powerful new tools for brand reputation management, customer service and marketing as well as a new…

Small Businesses Use Social Media Instead of a Website: Survey By Clutch

New Survey by Clutch Indicates 1 in 5 Small Businesses Use Social Media in Place of a Website. Many Assume a Website Is Cost-Prohibitive and May Not Consider the Risks of Not Having One More than one-third (36%) of small businesses do not have a website, according to the websites section of the fourth annual Small Business Survey conducted by Clutch, a B2B research firm. One in five small businesses (21%) selectively use social media instead of a website in an effort to engage customers. The survey indicates that small…

Boostability Releases New SEO and Social Media Reporting Dashboard

Boostability Primarily Works with Partners That Offer Their White-Labeled SEO, Social Media, and Website Build Services to Their Smb Clients The New Dashboard Makes It Even Easier for Clients to Gain Insights into Their Seo and Social Media Campaigns and to Determine Their Return on Investment with Boostability. "We're really excited about our new dashboard. Our legacy dashboard has been the source of many insights that have boosted performance for clients and partners alike. But because we're constantly striving to…

Voilà! the Internet Crosses 4 Billion User Mark, and 80% of Them Are on Social Media

The Latest Hootsuite Report Finds the Number of Internet Users Is Now More Than Half the Global Population  In their latest report, leading social media management platform and a leader in the MarTech RADAR 150, Hootsuite, revealed that the number of internet users in the world has now surpassed the 4 billion mark. The report titled, "Digital in 2018", was prepared in collaboration with We Are Social, the global socially-led creative agency. MarTech RADAR 2018: Top 150 B2B Technology Companies You Should Follow…

New Year Resolution: Make Social Media More Meaningful

Biopage Helps People Share Thoughtful and Long-lasting Messages Biopage, a new social media platform, is giving people a different option to do their social media: more writing, less digital content, to make social media more meaningful to their life. BioPage founder Paul Wang said he was inspired to create this new platform after hearing more and more people complain other social media platforms. "I quit Facebook." We hear it often nowadays. Social media is fun. We see beautiful pictures and fantastic videos,…

Businesses Invest in Social Media Marketing to Support SEO Strategy

Clutch Survey says that More Than Two-Thirds (68%) Of Businesses That Focus On Paid Search Hire An SEO Company, Compared To Just 37% That Rely On In-House Staff Social media marketing is the leading SEO service priority among U.S. businesses in 2018, according to new research from Clutch and Ignite Visibility. Over 90% of businesses that invest in SEO also invest in social media. The survey of 303 marketing decision-makers at US businesses reveals that most tend to shape their SEO strategy based on the SEO services…

Tweet Your Way to Success: A Guide to Social Media Marketing & Strategic Thinking

Managing a Twitter, Facebook, LinkedIn or Instagram page is a more simplistic piece of implementing a marketing strategy – right? Wrong. Although sending out tweets and posting on Instagram might be as straightforward as hitting a button and waiting for the likes to roll in, what many companies struggle with is creating content that aligns with the brand’s overall marketing objectives. And, even if your likes are reaching the 1,000s, are you really reaching your target market? The truth is, branding efforts can go awry…

Hootsuite Report: Social Media Impact is Top-Of-Mind for Businesses in Asia Pacific

New Hootsuite Report Finds That Social Media Impact Is Immense on the Business Objectives; States That Social Data Brings Many Benefits Beyond Marketing at an Organizational Level Hootsuite, the most widely used social media management platform, announced the release of its report on social media measurement, "From Insights to Action: How Asia Pacific organizations are unlocking the ROI of social media," which highlights how organizations in the region are tracking social media impact and correlating it to business…

Social Media Marketing Moves from Megaphone to Targeted Conversations

The emergence of social media in marketing has drastically revolutionized the ways marketers and brands engage with consumers. Moving away from more traditional digital tactics, brands have started leveraging influencers to amplify their messaging, assist with reaching out to new and existing audiences, and, ultimately, to aid in driving increased sales. A recent study conducted by Demand Gen Report suggests that 87% of B2B buyers give more credence to content with influencers. Yet, many brands are not fully embracing…

Can Your Video Compete on Social Media?

In An Oversaturated Market, Socialbaker’s New Video Performance Benchmark Feature Keeps an Eye on Context and Competitors So Your Video Doesn't Lose Out Four in 5 millennials check out video content when they research a purchase decision. More than half of the population watch videos online every day. Facebook is rated as the most impactful social channel for video — 8.4 times higher than any other social channel — with more than 8 billion videos being watched each day. Adoption of native video across media is almost…

Breaking Down the Data Silo: How Social Media Data Has Crossed Department Lines to Provide Insight Throughout an Organization

Social media is more pervasive than ever and poised for further evolution. It has been reborn over the course of the past few years as a hyperfocused business tool– more targeted, simpler to use, and possibly more effective than before. Think about how social media use has transformed over the last couple of years: platforms are growing in size, the number of platforms has increased, and conversations have become more detailed and complex. Rather than being siloed to researching marketing messages and measuring the…

Gaining the Millennial Stamp of Approval on Social Media

Engrossed in technology and well versed in the over-played marketing anthem, millennials can smell insincerity from a mile away and one artificial move from your company could be death for your brand Establishing authenticity and a cohesive brand voice across all social media platforms is essential in establishing trust and loyalty from millennials. With the constant exposure to media, millennials have already witnessed the major missteps and triumphs of brands, resulting in a different set of expectations for…

Report finds C-Suite’s Use Of Social Media Is On The Rise

Study Sheds Light On Executive Social Media Use; Trump Tweets Have Little Impact Social media use among C-Suite executives is on the rise, with 66 percent reporting they use social media professionally, and 70 percent of those saying they regularly create and share original content. That means the so-called "lurker" ratio among socially active executives (just 25 percent) is opposite of that found among the general population (around 75 percent), a new study reveals. Interestingly, Chief Executive Donald Trump's …