"Brands who build this direct consumer relationship have an incredible opportunity to personalize virtually every aspect of their consumer offering."Tell us about your role at Publishers Clearing House (PCH), and how you got here.  As…
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"Customer voices are becoming an even bigger part of brands' content strategies, and vice versa."Tell us about your role and how you got here. What inspired you to be part of a social media monitoring company? I'm the CEO at Mention. My…
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As we jump into 2018, we wanted to take a look back at 2017 with you. We’ve made new friends, engineered new functionality, hosted events, and even won awards for our software and company culture. We’re so grateful for all the hard work and…
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"This decade will be seen as the rise of the impatient customer. The power is finally in the hands of the buyer, literally."Tell us about your role and how you got here? What inspired you to start a digital customer experience analytics…
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CTOs and Senior Executives Speak about the Functionality of ML/AI in Martech Growing up watching Rosie the Robot take care of the Jetsons’ house in Skypad Apartments was fun. With ABC all set to bring back the world of Orbit City through…
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"Brand ecosystems are driven by compelling, relevant content, which - increasingly - includes rich media assets like video. " On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of a…
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"Open exchange programmatic creates the most immediate challenge for brands. Without any protections on the audience and websites being purchased, there is a real risk of jeopardizing brand safety. " On Marketing Technology MTS: Tell us…
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"Voice experience management is going to become a core competency for any marketer and represents an exciting opportunity to develop in the digital economy. " On Marketing Technology MTS: Tell us about your role and how you got here? What…
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Up-And-Coming Collaboration Platform Zillable Adds Tool To Help Users Visualize Work, Create Workflows, Optimize Processes, And Deliver Faster Groundbreaking collaboration platform Zillable announced the release of new smart bots,…
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"The creative aspect of marketing can’t be replicated by a machine and humans will always be part of utilizing the data that AI delivers." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to…
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"In those days, programming AI meant predicting as many possible outputs and linking some response or action to each. Nowadays the paradigm has shifted to programming of neural networks, where the machine learns over time through the…
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Judd Marcello EVP, Global Marketing, Cheetah Digital "Technology is important, but customer engagement starts and ends with marketing data. Those marketers that have complete command of their marketing data can make winning decisions on…
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"The main trend we’re seeing and driving is video integration being a core element of a company's marketing stack. We’re seeing a trend in harnessing and supporting all the employees working and communicating with video." On Marketing…
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"Marketers will have to grow with the consumer's expectations of a seamless, placeless, timeless experience or be left behind."On Marketing Technology MTS: Tell us a bit about your role at SteelHouse and how you got here? I’m the CMO at…
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"Marketers are often not given enough control over the company’s mobile app."On Marketing Technology MTS: Tell us a little bit about your role at Insert and how you got here? I’ve run Insert’s marketing team since we were in stealth…
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"The marketing industry is fond of speculating about the death of email. I think that’s garbage."On Email Marketing Technology MTS: Tell us a little about your role at Klaviyo and how you got here. I run marketing for Klaviyo, which…
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"I’ve always liked American writer Elbert Hubbard’s saying, “Don’t take life too seriously. You’ll never get out of it alive. “…I’ve had a lot of great advice, but this one always makes me smile."MTS: Tell us a little bit about your role…
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"In the era of big data science, the art of asking smart questions is ever more important. Clarity on the purpose of the task is the best preparation."On Contextual Targeting Technology MTS: Tell us a little bit about your role at…
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"Victory does not come easy, you have to constantly strive for it. You have to focus on doing things that are worth doing."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to…
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