Machine Learning is Your Secret Weapon for Customer Acquisition

Chad Ruff, Chief Technology Officer at Swiftpage If you’re looking for a strategy to get ahead when it comes to customer acquisition, machine learning can be your secret weapon. While machine learning does fall under the larger category of artificial intelligence (AI), it’s a bit more specific and can be extremely effective technology to pair with your customer and prospect database. True AI can think for itself like Lieutenant Commander Data from Star Trek. Machine learning, however, can automate tasks and apply…

IAB Unveils the Now and Future of Video, Audio, and Streaming at Totally Revamped 2020 NewFronts

The “New NewFronts” will Showcase Eight Days of Groundbreaking Digital Content, Advertising Opportunities, & Education This year’s IAB NewFronts have been reimagined to address the explosion of new streaming content, data, targeting, and measurement options now available to buyers and sellers. From April 27 through May 6 in New York City, industry leaders will come together to develop relationships that ignite collaboration, strategic discussion, and generate unique ideas to address this radically new and modern content…

Teikametrics Raises $15M to Extend its AI-Powered Multi-Channel Optimization Across Amazon and Walmart

Teikametrics, a leading SaaS provider of AI-powered optimization for brands and sellers on Amazon and Walmart, announced the completion of a $15 million strategic funding round backed by new and existing investors. The announcement follows Teikametrics’ selection as one of Walmart’s first exclusive advertising optimization partners, and the addition of Srinivas Guddanti, a 14-year senior Amazon veteran, as its Chief Product Officer. “We’re thrilled to lead this new round of capital in Teikametrics” Tweet this Jump…

Whatfix Raises $32 Million in Series C Funding to Empower Enterprises to Drive Digital Adoption and Prepare for the Future of Work

Led by new investor Sequoia Capital India, and with participation from existing investors, Whatfix joins the family of tier-one B2B enterprise SaaS leaders funded by premier VC firms Whatfix, the leader in Digital Adoption Solutions (“DAS”), announced it has secured $32 million in Series C funding. Sequoia Capital India led the round, with participation from existing investors Eight Roads Ventures-a global proprietary investment firm backed by Fidelity, F-Prime Capital, and Cisco Investments. Whatfix plans to use the…

Academy of Persuasion Launches to Instruct Professionals on the Art of Persuasive Communications

Courses to Include Online Learning and Group Training from Industry Legend Juliet Huck Juliet Huck, a trailblazer in the field of persuasive communications for the past 25 years and author of “The Equation of Persuasion” and “50 Ways to Get Your Way,” announced the launch of the Academy of Persuasion training program. The Academy will provide courses through online learning and group training to empower others to secure decisions they are seeking based on proprietary formulas and trademarked processes that have helped…

These 5 Trends Will Dominate Online Shopping in 2020

By the end of 2019, the total value of eCommerce retail sales could reach $3.4 trillion, closing a decade of steady growth. The online shopping landscape has developed massively to provide a constantly better experience for shoppers. And with the ever-growing consumer demands, novel technologies, and fresh practices, maybe the best is yet to come. The only way to stay ahead of the curve is by keeping an eye on the latest trends. So, what should eCommerce retailers focus on to welcome the new decade in all its glory? 1.…

Cloud Deployments Drive Rapid Growth of Nuxeo in 2019

Company Currently Growing at 46 Percent Year-on-Year; 63 Percent Annual Growth in Cloud Revenue Nuxeo, the leading cloud-native Content Services Platform (CSP), announced 2019 revenue and growth figures that reflect the company’s ongoing success in the fast-growing Content Services market, where Nuxeo continues to outpace its competitors. In 2019, Nuxeo's revenues grew by 32 percent, with Q4 revenue growing 46 percent year-on-year, making the company one of the fastest-growing vendors in the Content Services and…

SMS Assist Hires Tina McNulty as Chief Marketing Officer

Experienced technology industry executive to drive brand, revenue for proptech leader SMS Assist announced the hiring of Tina McNulty as chief marketing officer. In her two decades of leading global marketing teams, McNulty has orchestrated brand awareness, pipeline acceleration, and revenue generation programs that have driven bottom-line results for many business-to-business technology companies. At SMS Assist, she will be responsible for elevating the brand and designing campaigns that enhance growth for the proptech…

MarTech Interview with Carl Tsukahara, CMO at Optimizely

"AI and Machine Learning have the potential to enhance the value of the Marketing tech stack and even how we approach Traditional Marketing strategy." Tell us about your role and journey into technology. What inspired you to start at Optimizely? At Optimizely, I work with a very talented team of Marketing, Sales Development, and Communications professionals to help tell the story of a startup that encourages its customers to embrace a culture of experimentation. In my 25-year career, I’ve kept a tight focus on helping…

TechBytes with Ben Barokas, CEO and Co-founder at Sourcepoint

Most US-based businesses are yet to fully-understand the CCPA guidelines. Tell us about the unique features of CCPA that empower consumers?  The focus of the CCPA is to safeguard data collected from Californian consumers by for-profit organizations handling higher levels of data (at least 50,000 consumers) or grossing over $25 million per year. In line with this, it also provides consumers with the ability to bring a legal case against companies in the event of a data breach; companies won’t be fined for overall lack of…

MarTech Interview with Kevin Dean, President of Marketing Services at Experian North America

"Brands need to reach the right audience, with the right message, through the right channel, at right time." Tell us about your role and journey into technology. What inspired you to take the role at Experian? The evolution of data and technology continues to play a significant role within the Advertising ecosystem. Brands want to have a more substantive relationship with their customers. As more and more people consume information and transact from different devices, brands need to cut through the noise and deliver…

MarTech Primer: Sales Enablement Definitions, Tools, and Techniques- Part 1

Today, we have over 75+ Sales Enablement vendors and enablers who help B2B Sales companies better manage their Sales operations. In this MarTech primer on Sales Enablement definitions, we have tried to provide the current context of enabling every B2B Marketing team with the relevant tools and information. What is Sales Enablement? Various departments in the company could use Enablement techniques for a wide array of purposes to sell its ideas, insights, services, and products. In a purely SaaS or Cloud economy, we would…

ISG Launches Research on Service Management, Financial Outsourcing, Microsoft and Salesforce Ecosystems

ISG Provider Lens reports will give enterprise clients valuable information when choosing service providers Information Services Group, a leading global technology research and advisory firm, has launched four research studies examining the service integration and management market, the financial and accounting outsourcing market, the Microsoft ecosystem market and the Salesforce ecosystem partner market. The study results will be published in four comprehensive ISG Provider Lens™ reports in 2020. The new reports help…

TechBytes with Priya Patel Dockerty, Marketing Director UKI and Nordics at Magnolia

Could you tell us about your role and journey into technology? I’ve worked in technology for over 12 years but before that, my career started client-side with a creative flair as a graphic designer at IKEA. I’ve always had an interest in joining a start-up and to experience the thrill of the constant challenge. My determination led me to begin a journey into successful Silicon Valley start-ups where I headed up the EMEA Marketing division. The move from design to Marketing seemed like a very natural transition. I love…

MarTech Interview with Jean-Simon Venne, CTO at BrainBox AI

"Developing and running a sophisticated Machine Learning model and handling a number of data points in real-time requires immense computational power" How has your journey been through HVAC technology? What made you found BrainBox AI? My journey into HVAC technology began while working on energy efficiency projects throughout North America and Europe. During this stage of my life, I dealt with technology in a plethora of buildings. These were buildings of different sizes and purpose, anything from hotels all the way to…

TechBytes with Jody Spusta, COO, Provider Market at Welltok

Could you tell us about your role and journey into Technology? I have been working in CRM Healthcare Marketing, Sales and Client Strategy my whole career, with nearly two decades of experience in Account and Client Relationship Management. I helped start Tea Leaves Health in 2011 to address a gap in the market for a Customer Relationship Management platform (CRM) designed to address the unique needs in Healthcare – acquiring and retaining high-value patients. We also created the industry’s leading Physician…

Whatfix Acquires Airim to Offer the Industry’s First Autonomous Personalization Platform for the Digital Adoption Solutions Category

Airim, a Leading Digital Adoption Platform Joins Forces with AI-Powered Personalization Engine to Autonomously Deliver Highly Personalized In-App Guidance and Self-Help to Enterprise Users Today, Whatfix has announced that it has acquired Airim. Airim provides an AI-powered Personalization Engine for users and customers. Airim’s technology will be integrated with Whatfix to complement the company’s digital adoption platform and help bolster its artificial intelligence stack to deliver personalized content to every user…

TechBytes with George Corugedo, CTO and Co-Founder at RedPoint

Could you tell us about your role and the team/technology you handle at RedPoint Global? As one of the Founders of RedPoint Global and the Chief Technology Officer, I have the opportunity to help materialize a vision of empowering marketers with a technology platform that defragments the world they work in. Every day marketers are mired in the logistical challenges of mastering data, deriving insights and precise execution. These are simple ideas in theory but hard to achieve in a world where every vendor wants to…

$1 Billion Evaluation for a Product Experience Company! Now, We’re Talking Serious MarTech

Pendo has just announced $100 million funding, taking its evaluation to $1 Billion. This is a major development in the Martech category that Pendo operates in - Product Experience. Despite competition from players such as Gainsight, Mixpanel, and Amplitude Analytics, Pendo has managed to raise $100 million in Series E funding to help companies become centrally product-led. Sapphire Ventures led the round, with participation from new investors General Atlantic and Tiger Global, along with existing investors Battery Ventures,…

TIBCO Appoints Jeffrey Hess as Senior Vice President of Customer Excellence

TIBCO Software Inc., a global leader in integration, API management, and analytics, today announced the appointment of Jeffrey Hess as its senior vice president of customer excellence. Hess will drive the transformation of the company's customer engagement, expanding adoption of the TIBCO Connected Intelligence Cloud platform. Hess' experience in customer success spans more than two decades. He has successfully led teams at enterprise software companies, including SAP and BMC Software, by aligning go-to-market…