Session to focus on strategies for turning peak holiday shopping season success into Q1’22 profits
Pivotree Inc., a leading provider of frictionless commerce solutions, invites business and IT leaders to attend an exclusive live webinar, Beyond the Cyber 5: Turning Holiday Season Success into Q1 Profits, hosted by James Urbati, GM of Commerce, Pivotree, and Jared Blank, Chief Marketing Officer at VTEX, a Pivotree partner and leading provider of a software-as-a-service digital commerce platform for enterprise brands and retailers.
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This time of year marks an important period for many retailers, with some of them making upwards of 50 per cent of their annual revenue in the days leading up to the holidays. This year, Adobe Analytics has projected digital sales from November 1 to December 31 will hit $207 billion, which would represent record levels and gains of 10 per cent over the prior year. Some Pivotree clients are seeing record-breaking results to-date, with more e-commerce activity to come as shoppers spread out their spending over the holiday period.
As 2021 comes to a close, the Cyber 5 period—Thanksgiving through Cyber Monday—provides retailers with an important opportunity to generate revenue and evaluate their sales and marketing strategies throughout the year. Pivotree and VTEX industry experts will take a look at ecommerce and its different facets, such as marketing, merchandising and sales operation, sharing examples of what success looks like.
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“For many brands, Cyber 5 marks a monumental time to put their commerce platforms to the test as they face the highest transaction volumes of the year. It also provides us with clarity to assess the effectiveness of current strategies, and find ways to improve customer experiences, including exploring headless strategies that require smaller teams to manage, and cloud technologies to avoid downtime and prevent stockouts,” said James Urbati, GM of Commerce, Pivotree.
“Learning and building upon Cyber 5 represents a big opportunity for brands to optimize their ecommerce platforms,” said Jared Blank, Chief Marketing Officer at VTEX. “Leveraging data and insights from the peak holiday shopping season we can help our customers develop strong strategies to address any issues with their technology and use advanced cloud-based solutions to capture more transactions, and secure more sales.”
Experts from Pivotree and VTEX will explore the best practices to ensure smooth operations, a lack of downtime and tips for preventing stockouts. They’ll also introduce key business KPIs to watch for, and suggest strategies to systemize the setup. The learnings are aimed to guide practitioners to evolve their platforms and showcase effective techniques to increase the efficiency of their systems.
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