50 “Most Loved” Technology Platforms You Should Know About

It's Valentine's Week and we are all set to showcase the winners of TrustRadius' Most Loved Award winners. The B2B marketers and sales professionals write product reviews and recommendations to demonstrate their relationship with the various MarTech, SalesTech and Customer Support they use to manage their tasks and meet customers. And, these reviews help Martech and Salestech product development teams improve their overall product experience and customer support. This is an infographic featuring the Top 50 “Most Loved”…

8 Cybersecurity Risks in Android’s VoIP Components

A team of Chinese researchers has recently revealed the findings of a ground-breaking investigation into Android’s voice-over-internet-protocol (VoIP) components. The team from OPPO ZIWU Cyber Security Lab, the Chinese University of Hong Kong and Singapore Management University, found no fewer than eight vulnerabilities. Cybercriminals minded to exploit those vulnerabilities could do any of the following: Transfer calls without the recipient’s knowledge Spoof caller IDs Crash VoIP devices Run malicious code…

Personalizing PR: How New Trends in Tech Provide a Human Touch to Public Relations

Artificial intelligence is the foundation of our digital world. Today’s tech-savvy organizations are using AI and machine learning to transform the customer experience, make data-driven decisions, and decipher vast amounts of information pouring in from the far reaches of the digital realm. At the core of each action is a tool making it possible. Today, there is a wide world of tech tools available to implement. Media and marketing teams eagerly adopt tech tools by the dozens, organizations worldwide are actively pursuing…

How Artificial Intelligence Is Regulating Live Video Streams

Video streaming is everywhere. We all have a camera in our pockets, and nearly anyone can live video chat with minimal barriers to entry. Today, the ability to connect to anyone in the world through video is easier than ever — and it will only get easier as technology advances. One emerging trend in the video space is live-streaming, or streaming video simultaneously captured and broadcast in real-time. But live video has a dangerous downside: the lack of control. There’s no “oops” button when live-streaming — anything…

Should You Trust SSAI in CTV Advertising?

If you are a savvy marketer (or on your path to becoming one), you’ve probably heard about CTV advertising. Some are excited about it and say this is what you should be putting your money into. Others, however, take CTV ads with the grain of salt. At Fiksu we believe that CTV has enormous potential but at the same time it has technology vulnerabilities that open the door to fraudsters. In this article, we’re going to examine the strengths and weaknesses of SSAI, the most popular technology for serving ads on CTV. SSAI…

Why Software Projects Take Longer Than Expected

If you've been in or dealt with the software industry for any length of time, you're probably familiar with the truth that software projects always take longer than planned. There are, of course, several reasons this is the case. In this article, we’ll take a look at some of the more common ones and offer suggestions on how to prevent them from arising. Software Planning When developing software, there are hundreds, if not thousands, of tasks to complete and various resources to manage between these tasks. Moreover, these…

New Streaming TV Data Shows Significant Increase In Viewership And Quality As New Services Prepare To Launch

Conviva's Quarterly State of Streaming Report Reveals Why Streaming Ads Are (Still) Failing, How Fans are Watching the NFL and Who is Winning the Device Wars Conviva, the leader in global streaming media intelligence, released its quarterly State of Streaming report for Q3 2019, revealing time spent streaming continues to climb – up 53% year over year – as consumers embrace on demand videos (63% of all streaming viewing is on demand) on their TVs, PCs and mobile devices. This significant growth in viewing – along…

iQIYI Launches “AI Seniors Mode” on QIYIGUO TV, Further Improving Care for Elderly Users

iQIYI, Inc., an innovative market-leading online entertainment service in China, jointly with Galaxy Internet TV, recently unveiled the "AI Seniors Mode" (the "Mode") on the company's smart TV application QIYIGUO TV. Based on users' growing demands, iQIYI conducted researches on users' TV watching behavior, preferences and interests of elderly users and developed smart features to improve the overall experience for elders. The Mode enhanced the usability of the user interface…

The Wagner Agency Disrupts The Advertising Agency Model

Proving its Concept After Celebrating Three Years of Success This month marks the three-year anniversary of Orlando-headquartered, The Wagner Agency. A global advertising agency, marketing firm, and business consulting firm with offices also in New York, Atlanta, Porto, Rio de Janeiro, and São Paulo, The Wagner Agency was founded in 2016 by CEO, Wágner dos Santos immediately after parting ways with local advertising agency, BIGEYE. Dos Santos was most recently the subject of an Orlando Business Journal article about his…

How to Optimize Video for Social Media Marketing

Practically every Marketing department uses Video to deliver the brand message. But are your Videos performing? Are they optimized for engagement, sharing, and conversion? It’s easy to create Video content these days. Anyone can do it with a smartphone and an editing suite like Final Cut Pro, Adobe Premiere, or the plethora of iOS and Android video editors designed for editing on the fly. But: Is your content really delivering the message? Is it showing your brand in the best possible light? Are you optimizing format,…

Amazon Introduces the Eero Mesh WiFi System—Simple, Reliable Home WiFi Starting at $99

The New Eero Mesh WiFi System Is the Latest Addition to the Eero Lineup and Offers Simple, Reliable WiFi for Streaming, Gaming, and Working from Home Amazon introduced the newest addition to the award-winning eero family of devices. The all-new eero mesh WiFi system offers simple, reliable WiFi for streaming, gaming, and working from home—all for just $99, or three for $249. eero is a mesh WiFi system that replaces your existing router and extends WiFi coverage seamlessly throughout your home. A single eero plugs directly…

Thwarting Digital Ad Fraud at Scale: An Open Source Experiment with Anomaly Detection

Ad fraud continues to be a thorn in the side of digital advertisers, as bot traffic and fraudulent human activity falsely inflates ad statistics. Such activity forces unwitting brands to shell out for clicks or impressions that have no hope of reaching – let alone converting – potential customers. A recent study by White Ops and the Association of National Advertisers (ANA) finds that advertisers lost around $5.8 billion to ad fraud last year. On the brighter side, the study also found that efforts to defeat ad fraud – using…

Akamai Takes Online Video and Security to the Edge at IBC 2019

At IBC 2019, stand 1.D35, Akamai, the intelligent edge platform for securing and delivering digital experiences, will showcase solutions that can support OTT operators' revenue goals, manage viewers and secure valuable content and services against evolving piracy and cyber threats. These solutions are designed to help operators meet the performance and security requirements demanded by today's audiences and a multi-faceted threat landscape. Akamai showcases new capabilities addressing the advancing OTT industry at IBC…

TechBytes with Josh Pressnell, CTO at Penthera

Tell us about your role and the team/technology you handle at Penthera. Penthera’s mission is to allow viewers to watch the video whenever and wherever they want. We provide Software Products that facilitate the delivery of Video content over wireless networks to mobile devices. Our platform enables our customers to remove the friction that users experience due to network and connectivity issues, by ensuring that the content they want to watch is available locally on their device and is consumable in high quality and…

VisualOn Rolls Out Multi-Stream Synchronization for Enhanced Value Proposition of Streaming Video Over Fiber and 5G at IBC 2019

MultiStream Sync Paired with Low Latency Changes the Game for Providers to Offer Differentiated Services VisualOn Inc., the industry-proven video streaming solutions provider, announced its new MultiStream Sync feature on the VisualOn Media Platform (VMP). VisualOn will demonstrate use cases for multi-stream playback, such as on the Android TV platform, which outperform alternative techniques under unpredictable network and bandwidth conditions. MultiStream Sync embodies how service providers can overcome current…

How Every Marketer Can Learn Basic Project Management Skills (And Why They Should)

If you’re a marketer, then at some point, you’ll need to manage a project. This can be an intimidating prospect if you’ve never taken the lead on a project before. However, developing basic project management skills can be invaluable no matter where you’re at in your career. This is true whether you’re a Manager guiding your team, a middle-Manager taking your first steps toward leading campaigns, or an entry-level staffer looking for a way to move up. You don’t necessarily need to become an expert in this area. You…

New Report Reveals Surprise Leaders in Streaming: Dallas, Atlanta and Phoenix Best Tech Hubs Boston, New York and San Francisco Among US…

Overall Streaming Surges 130% despite AD Delivery Challenges; Roku Again Dominates Connected TV Viewing with 43% Share; Live Outdoes Video on Demand in Quality Global streaming media intelligence leader Conviva released the Q2'19 edition of its State of the Streaming TV Industry report, revealing that viewing hours grew 130% year over year while streaming quality improved dramatically. The 12-page Conviva report also uncovers eye-opening trends in social media and advertising that impact the entire ecosystem of…

G-Core Labs Launched a Unique Cloud Media Platform for Video Broadcasting Worldwide

G-Core Labs, an international provider of cloud and edge solutions for content delivery, hosting and security, presented a unique media platform for video broadcasting and streaming that allows to deliver video content to any device in Full HD, 4K and other formats worldwide. There is no need for your own servers for transcoding, content delivery network or technical experts to arrange a broadcast. G-Core Labs launched a unique cloud media platform for video broadcasting worldwide. It allows to deliver video content to any…

HOOQ Streams Live and On-Demand Video Content on Brightcove Video Platform

Brightcove, the leading provider of cloud services for video, announced that HOOQ, Asia's leading OTT service, has selected the Brightcove Video Platform as the underlying streaming solution to power its live and video-on-demand service to subscribers across Singapore, Indonesia, Thailand, Philippines, and India, serving a market size of over one billion consumers. Launched in 2015 in partnership with Sony Pictures, Warners Bros, and Singtel, HOOQ is a premium subscription-based OTT video service. Since its launch, the…

MarTech Interview with Alan Braun, CEO at Ingage

"We will continue to see disruption in the content marketing space as we focus our strategies on bringing content to where the eyeballs are" Tell us about your role and journey into Marketing Technology. How did you arrive at Ingage? I joined Scrollmotion as Chief Technology Officer in 2016 and six months later was named Chief Executive Officer.  Now called Ingage(formerly Scrollmotion), the company is focused on interactive content creation that empowers businesses to connect with customers in a whole new way, and is best…