MariaDB’s “Restful Nights” Release Brings Peace of Mind to Enterprise Customers

New MariaDB Enterprise Server 10.4 adds even greater stability, security and scalability above and beyond popular MariaDB Community Server MariaDB Corporation announced the release of MariaDB Enterprise Server 10.4, code named “Restful Nights” for the peace of mind it brings enterprise customers. Databases are the backbone of critical business services used everyday. A database failure can result in sleepless nights for everyone involved. The new MariaDB Enterprise Server includes added functionality for enterprises running…

Instaclustr Anomaly Detection Application Successfully Processes 19 Billion Real-Time Events Per Day Using Apache Cassandra and Apache Kafka

The Rigorously-Tested Experiment Proves How the 100% Open Source Data-Layer Technologies Can Ably Address Critical Scale and Performance Requirements Inherent to Anomaly Detection Instaclustr, the leading provider of fully managed solutions for scalable open source technologies, announced it has successfully created an anomaly detection application capable of processing and vetting real-time events at a uniquely massive scale – 19 billion events per day – by leveraging open source Apache Cassandra and Apache Kafka and…

Sprint Lights Up True Mobile 5G in Houston

The Next Generation of Wireless Service Is Here, Covering Approximately 165 Square Miles and 800,000 People Across Houston Sprint's on-the-go customers in Houston are among the first in the world to experience the power and performance of true mobile 5G. The next generation of wireless service is here, delivering blazing-fast download speeds from downtown Houston to Memorial City Mall and City Centre Plaza, covering approximately 165 square miles and 800,000 people. Sprint 5G will power new experiences for wireless…

How to Automate Your Company’s Social Media Management

There’s no reason you should spend endless hours on social media management. Learn how to automate social media management to streamline your social media strategy. Persistent social media activity is vitally necessary in today’s digital marketing environment. As I always tell my clients, however, you don’t have to expend endless hours on tweeting or crafting Instagram posts to find clothing manufacturers for your brand and build a customer base that will see your company through thick and thin. Here are some of the…

Streaming TV Viewership up 72% Yoy, Advertisers Shocked at 47% Fail Rate

Streaming TV Viewership up 72% Yoy, Advertisers Shocked at 47% Fail Rate, Streaming Quality Improves While Issues Abound, Amazon Fire TV Gains 7.2% Device Market Share While Roku Remains at #1 Conviva published the Q1'19 edition of its State of the Streaming TV Industry report, revealing that, year-over-year viewership grew 72% and the rate of consumption growth increased by 49%. In addition to fresh updates on index data related to consumption patterns, device market share, and customer experience issues, the 10+ page…

In a Mobile World, Ad-supported Video Must Innovate to Survive

For decades, television has thrived on the basis of the following bargain: free content in exchange for watching advertisements. Today, though, the rise of subscription services like Netflix and Amazon Prime has made many question the viability of ad-supported services in the streaming media ecosystem. Yet ad-supported video is starting to gain audience share in the streaming world, as Freewheel reported in its Q2 2018 Video Monetization Report, and it should be no surprise. In fact, the ad-supported model is appealing to…

Prediction Series 2019: Interview with Daniel Hurwitz, Chief Revenue Officer, Penthera

Tell us about your role at Penthera and how did you start here. For over a year, I’ve been CRO for Penthera. Before that, I spent more than two decades building and scaling cutting-edge media/marketing tech companies that push the boundaries of innovation in their industry. Today, my team and I work with the most well-known streaming media providers in the world — media and entertainment companies such as CBS, AMC, Showtime, Starz, and more, OTT players, and even brands and publishers venturing into video — to innovate…

New Research from Brightcove Finds 94 Percent of Employees Enjoy At Least One Event Live Streamed in the Workplace

Almost Half of the Enterprise Audience (49 Percent) Find Internal Company Meetings to Be the Most Valuable Use Case for Live-Streamed Video Brightcove Inc., the leading provider of cloud services for video, announced the findings from its 2018 Enterprise Video Survey, analyzing live-streamed video preferences in the workplace. The study found that of enterprise employees who have experienced live-streamed video at work, 94 percent enjoy at least one event to be live streamed, and among those respondents, 67 percent…

20 Free Marketing Tools for Every Marketer

MarTech Series Talks About the Basic Attributes of 20 Tools for Marketers That Can Be Tried for Free Marketers today are exposed to dozens of tools that promise to make their lives easier, however, narrowing down on one is easier said than done. MarTech Series seeks to ease this process for the marketing community by featuring the best tools that can be tried for free as well as their paid equivalents. 1. Buffer Buffer is an easy to use tool to schedule posts on social media. Prior editing can be done to check post…

Halloween Special: Are Your Customers GHOSTING You?

This Halloween, You Appi CMO Brings Five Techniques to Resurrect Your Customers We’ve all been there: a customer or prospect arises, someone has downloaded your app, and then within days, weeks and sometimes months, all communication and engagement have disappeared. In the dating world, we call this “ghosting,” and unfortunately, it’s also a common practice in the business world. Data: Cyber Monday Emails Generate Highest Average Conversion Rate among All Holiday-Themed Messages As marketers, it is important to put a…

New Social Media Management Software for Small Businesses, Tassi, Is Now Available

Social media managers who need advanced scheduling tools not found in first-generation automated social media scheduling software now can manage a month's worth of social media marketing in less than one hour with a new social media management software, Tassi, powered by Marketing Solved based in Orange County, CA. Marketing managers and business owners will want to compare Tassi with Hootsuite and Buffer - two social media schedulers that offer limited functionality. Those apps do not provide a posting schedule or…

Interview with Jeff Ray, CEO, Brightcove

"As a video company, we need to make it easy for our customers to make great experiences for their end customers."Tell us about your role at Brightcove and how you got here. What’s the most fascinating aspect of leading a technology company? It was a unique path that brought me to this leadership role at Brightcove. After successfully transitioning my prior company, Ellucian, from a combination of multiple premise-based software companies to a cloud-based SaaS leader of solutions designed to enable colleges and…

Rivet Works Partners with BigCommerce to Automate the Use of Consumer-Generated Content Across All Digital Properties

Rivet Works’ Platform Allows Direct-To-Consumer Businesses to Easily Generate and Organize Visual Content for Immediate Use in Commerce and Digital Marketing Rivet Works, the market leader in software that powers the direct-to-consumer revolution, announced it has been named a BigCommerce Certified Technology Partner. Through Rivet Works, any BigCommerce customer can now automatically generate and display customer-created content in any channel to deepen customer relationships and lift online sales with little or no manual…

New Gracenote Mobile Video Analytics Solution Delivers Groundbreaking View of Streaming App Performance

Offers Deep Insights into How Mobile Streaming Video Performance Impacts Subscriber Engagement and Retention Gracenote, a Nielsen company, announced a new Mobile Video Analytics solution aimed at providing visibility into the quality and performance of the most popular mobile video streaming applications.  The performance analytics solution will provide mobile operators, MVPDs, video streaming services and hardware manufacturers a means to better understand how mobile app performance impacts user behavior and attitudes as…

Leveraging the Power of Social Media to Garner More Customer Reviews

The Importance of Online Reviews for Businesses Can Mean a Surge in Brand Awareness and an Overall Increase in Profit in the Long Run An integral aspect of owning a business today would also mean the potential to garner online customer reviews for communication and positive participation.  Customer reviews on social media today play a huge role in bridging divides between a viral form of feedback and simple word-of-mouth technique. According to a local consumer survey report, 85% of consumers trust online reviews as…

DAZN Raises the Bar for Sports Streaming Video to Millions of Fans Worldwide with Limelight Networks

Limelight Helps Sports Fans Score Thousands of Streaming Events from DAZN Limelight Networks, a leading provider of digital content delivery, video, cloud security, and edge computing services, announced that the company is working with live and on-demand sports streaming service DAZN to help millions of sports fans catch their favorite events in broadcast-quality streams. #OTT sports #streaming service @DAZN turns to @LLNW for broadcast quality #online video “No one wants an important play in a game interrupted by…

Interview with Liam Galin, President and CEO, Matomy

"The future of mobile advertising is in-app. Consumers today are spending more time than ever before on their smartphones – up to five hours a day."Tell us about your role at Matomy and how you got here. I joined Matomy as President and CEO in 2018 following a long career in technology and global business, with a focus on telecommunications. Before landing at Matomy, I served as President and CEO of Flash Networks, the leading provider of optimization, monetization and security solutions for mobile operators. My interest…

ZenMate Reports Significant Increase in Traffic and Revenue due to World Cup 2018 and Changes to its Portfolio

VPN Subscriptions Sales Double as the World Cup Continues Zenmate Introduces Ultimate and a New Version of B2B Offering Zenmate Heavily Testing Free VPN Tier in Emerging Markets ZenMate , the leading VPN service provider owned by the internet security and privacy company ZenGuard GmbH, has seen a considerable rise in revenue and website traffic due to the high demand to stream the World Cup. The company's constant efforts to eliminate buffering and improve the overall streaming quality seem to have had a…

The Changing State of Mobile Video Advertising

Are you seeing more video ads show up on your phone when using your favorite apps? You’re not alone. Mobile advertising is one of the fastest growing media channels today, as app developers and marketers are increasingly embracing in-app video advertising. So, how is mobile in-app video advertising changing? We analyzed over 750 billion global mobile ad impressions stretching from January 2016 to March 2018. Here’s a small snapshot of what we found: Advertisers have more than doubled in-app video ad spending on…

Conviva Measures Explosive Growth in Streaming Video on the Internet

Apple TV Viewership Up 709% in Q1 2018 Compared to Q1 2017, While Android Pulls Ahead of iOS in Mobile Viewing Conviva, elevating the way OTT businesses use data-driven intelligence with its Video AI Platform, has released its quarterly measurement report on the state of OTT and the streaming video market, covering both the quantity and quality of streaming viewership. The report finds that, compared to this time last year, the audience for video delivered over the internet is experiencing astronomical growth…