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Acquire Raises $5.4 Million Seed to Transform the Rules of Customer Engagement

Acquire, the first enterprise platform to truly modernize and automate customer communication, has raised $5.4 million in seed funding. The latest round was led by S28 Capital with participation from Fathom Capital and NHN Ventures. Businesses use Acquire to increase online conversions, improve customer loyalty, and reduce handle time. Acquire will use the seed funding to accelerate its leadership in AI product development and expand its team globally. In today’s highly competitive purchasing landscape, prospects expect…

The Future of Customer Engagement

Technology is changing the face of Marketing. In a complex, competitive and fragmented market, building long term loyalty is becoming more and more difficult for brands. At the heart of great customer engagement is a new Marketing mix of data, creativity, and technology. Technology is driving changes in consumer behavior and in order to adapt and thrive, marketers need access to the right data in order to know and understand their audience as individuals and to drive their creative decisions. The Impact of Technology on…

TTEC to Celebrate Grand Opening of Newest Humanify Customer Engagement Center in Oklahoma City

TTEC Grand Opening to Welcome Community Leaders, Clients and Company Brand Ambassadors TTEC Holdings, Inc., a leading digital global customer experience technology and services company focused on the design, implementation and delivery of transformative solutions for many of the world's most iconic and disruptive brands, announced it will host the Grand Opening and ribbon cutting of its newest center on Thursday, Nov. 14 and welcomes the community to join in the celebration. "TTEC is proud to be a part of Oklahoma…

Zomaron Acquires DataCandy and Rebrands as Paystone to Become North American Powerhouse in Customer Engagement Solutions

Zomaron, a leading Canadian fintech firm, and DataCandy, a Montreal-based software company, have joined forces and will rebrand under the Paystone name, effective today. As part of the acquisition, Paystone will retain the award-winning DataCandy gift card and loyalty platform and establish its Montreal office as the company’s second headquarters. “We are committed to becoming a trailblazer in the payment and software sector, and this is just the beginning. Maintaining an acquisitive mindset is key for our product roadmap…

Merkle’s Customer Engagement Report Finds 86% of Marketers Have Defined Budgets

Q4 2019 Report Identifies Opportunities for Marketers to Improve Personalization Efforts Merkle, a leading technology-enabled, data-driven performance marketing agency, has released the newest addition to its quarterly report centered around customer relationship management. The Q4 2019 Customer Engagement Report features original research and insights into how marketers can use data to achieve personalization. The report highlights results from Merkle’s survey of more than 200 marketers at major North American brands…

TechBytes with Ryan Lester, Senior Director of Customer Engagement Technologies at LogMeIn

Tell us about your role and the team/technology you handle at LogMeIn. I am the Senior Director of Customer Engagement Technologies at LogMeIn. This role gives me the opportunity to work on both our Bold360 Product strategy and roadmap while improving the experiences we deliver to our current, and potential future, customers each day. I have the unique advantage of working every day on delivering a better CX while also working closely with our product team to build solutions that help our customers create a differentiated…

Vonage Enables Ramco Systems to Offer AI-infused Customer Engagement on the WhatsApp Business Solution via Nexmo Messages API

Vonage, a global business cloud communications leader, announced that global enterprise software provider Ramco Systems is leveraging Nexmo, the Vonage API Platform to offer the Ramco CHIA virtual assistant to customers using the WhatsApp Business solution. In today's market, consumers crave the simplicity and convenience of interacting with businesses in the same way that they do with friends and family, and social channels like the WhatsApp Business solution make that possible. With more than 1.5 billion users globally,…

Zendesk Introduces New Partner Program to Give Partners More Tools to Improve Customer Engagement

Flexible, Value-Based Program Rewards Partners for Contributions and Capabilities Zendesk, Inc. announced a new Zendesk Partner Program to provide the skills, tools, and support Zendesk’s global ecosystem of partners need to help their customers deliver a better customer experience. The program is designed to enable partners to build an industry-leading customer experience practice and rewards partners based on competencies and results with a comprehensive certification program and incentives. At the same time, the…

Telefónica Selects Swrve To Drive Customer Engagement

Swrve Selected as Premier Technology Partner for Telefónica, One of the World’s Largest Telecom Operators and Mobile Network Providers Swrve, the world leader in real-time, relevant customer engagement, announced that Telefónica, one of the largest telecommunication operators and mobile network providers in the world, has chosen Swrve to drive app adoption, engagement, and subscriber satisfaction. With this partnership, Telefónica will be able to reliably scale relevant, real time customer experiences to more than 350…

Repsco, Largest Contract Sales Organization in France, Selects Veeva CRM for Better Customer Engagement

Veeva Systems announced that Repsco, the largest contract sales organization in France, has standardized on Veeva CRM for all their teams. A longtime partner to the life sciences industry, Repsco’s skilled medical reps help more than 30 companies bring their medicines to market. Marketing Technology News: Four Ways to Improve Your Facebook Video Marketing Veeva Systems announced that Repsco, the largest contract sales organization in France, has standardized on Veeva CRM for all their teams “We are committed to…

In-App Versus Open Web: Adopting Strategies for Optimal Customer Engagement

Optimizing mobile engagement requires an understanding of what both avenues offer and how they can be used effectively for customer engagement. The mobile app market is booming — expected to drive revenues of $189 billion next year — but a new crop of advertising options is set to send growth into overdrive. Google has opened up Discover inventory, Spotify sponsored playlists are now available to international brands, and Instagram is paving the way for instant purchase ads. So, is the writing on the wall for open web…

Resulticks Embarks on Roadshow Tour Hosting Multiple CMO Dinners Showcasing the Value of Real-Time Customer Engagement

Business leaders and marketing professionals in Atlanta, Chicago and New York invited to attend "Real Time Conversations: A CMO Dinner" Resulticks, the world's fastest growing real-time conversation marketing solutions provider, has announced venues for its upcoming Real Time Conversations: A CMO Dinner series. Scheduled for Chicago, Atlanta and New York, the executive-level events will explore the value-driving potential of the new marketing paradigm: real-time, omnichannel marketing. The evening will include networking…

Cheetah Digital Unveils Customer Engagement Suite at Signals 19

The Customer Engagement Suite Enables Marketers to Drive Revenue, Build Lasting Customer Relationships, and Deliver a Unique Value Exchange Throughout the Entire Customer Lifecycle Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, announced the debut of its Customer Engagement Suite at Signals 19. The Customer Engagement Suite enables marketers to deliver personalized experiences, cross-channel messaging, and loyalty strategies, all based on a foundational data layer, the…

Checkers & Rally’s Selects Mobivity to Power its Mobile Customer Engagement Programs across 875+ Locations Nationwide

Mobivity Holdings Corp., creators of the award-winning customer personalization platform, Recurrency, announced that Checkers & Rally’s, an iconic and innovative drive-thru restaurant chain, has selected Mobivity to power its mobile customer engagement programs in over 875 of its U.S. locations. The programs will utilize Mobivity’s Reach to send timely, personalized mobile offers to Checkers & Rally’s customers via SMS text messaging. This will enable the brands to connect with their customers at their moment of…

Next-Gen AI-Powered Omnichannel Orchestration Capability from Resulticks Streamlines Customer Engagement and Conversion

Resulticks Deepens Its Marketing Automation Solution by Enabling Automated, Contextual Generation of Omnichannel User Experiences With the introduction of its new AI-powered orchestration capability, Resulticks, the world's fastest growing real-time conversation marketing solutions provider, has forever changed the game for how brands orchestrate outcomes-focused, omnichannel user experiences. With a few clicks, marketers can initiate the auto-mapping of entire customer experiences based on key occasions, communication…

Verint’s September Events Feature Valuable Insights on AI and Automation, Cloud Customer Engagement, Knowledge Management Best Practices and…

Verint Systems Inc., The Customer Engagement Company, announced a line-up of events this month that feature customer insights, steps to build a successful Knowledge Management (KM) program and best practices for measuring the customer journey. “Making your WFM, Training, and QA Teams Your Company's Heroes” The 10 Steps to Building a KM Program that Works Sept 12; CRMXchange Webinar Verint’s Kelly Koelliker, director of content marketing, will present this webinar at 1 p.m. ET. Companies have no shortage of…

OPKO Health Switches to Multichannel Veeva CRM to Drive More Effective Customer Engagement

Veeva CRM empowers pharmaceutical field representatives with the right information they need to deliver a personalized customer experience Veeva Systems announced that OPKO Health, a diagnostic and pharmaceutical company, selected multichannel Veeva CRM to enable field teams to engage in relevant, timely, and compliant interactions with healthcare professionals (HCPs) through preferred channels. Veeva CRM gives OPKO Health the most advanced capabilities and complete customer insights. “Veeva CRM helps our field teams…

Merkle Releases First Customer Engagement Report as Part of New Quarterly Research Series

Q3 2019 Report Features Original Research on CRM Practices and Strategies Focused on Customer Experience, Promotions and Leveraging the Cloud Merkle, a leading technology-enabled, data-driven performance marketing agency, has introduced a new quarterly report focused on the discipline of Customer Relationship Management (CRM). The Customer Engagement Report series features original research with marketing statistics and trends. It provides insights into key strategies to help marketing leaders make better-informed…

FrontdeskAI Brings Simple Yet Powerful Customer Engagement Analytics to Franchise and Multi-Location Businesses

AI-Powered Dashboards Deliver Intelligence and Insights Across All Franchise Locations FrontdeskAI, the leading developer of artificial intelligence (AI) solutions for small business and the wellness industry, including FrontdeskAI for Salons and Spas and FrontdeskAI for Fitness, announced the launch of FrontdeskAI Multi-Location Dashboard for its franchise and multi-location customers. Franchises are an essential element of the American small business machine with more than 450,000 franchised businesses in the US, of…

TapClicks and ApexChat Partner to Optimize Customer Engagement and Online Lead Conversion

Companies Collaborate to Integrate Live Chat Data into TapClicks Marketing Operations Platform TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, and ApexChat, a leading provider of live chat software and services, announced a partnership to integrate data from ApexChat's solutions into TapAnalytics, TapClicks' marketing analytics dashboard. Marketers who use TapAnalytics in conjunction with ApexChat can conduct deep performance analysis and deliver actionable…