Banner Before Header

Litmus Launches Integrated Solution for Email Marketing

Solution strengthens marketing team collaboration with new dashboards, streamlined email workflow, and simplified approvals Litmus, a leader in email marketing and analytics, released a newly integrated Litmus solution at its Litmus Live conference in Boston. The updated Litmus solution streamlines the entire email marketing workflow—making it easier for marketers to collaborate, save time, and simplify approvals. Enhanced engagement analytics and reporting also provide valuable customer insights, enabling marketers to…

Campaign Monitor Launches CM Commerce, an Email Marketing Solution for Growing Retail Businesses

Software Provider Acquires Popular Ecommerce Company Conversio to Help Retailers Accelerate Business by Easily Implementing Advanced Marketing Strategies Campaign Monitor—a provider of powerful yet approachable email marketing software and a part of the CM Group family of brands—today unveiled CM Commerce, a new product offering built from the popular ecommerce platform, Conversio. This new product offering is designed for retail businesses interested in accelerating their growth through the use of advanced email…

How Morning Brew Engaged Its Subscribers Through Email Marketing Tactics

Building a newsletter program can be difficult as a recent HubSpot article shared that open rates for newsletters for most companies “are lucky to hit 17%.” But, building a newsletter program focused on information instead of promotion can be even more challenging. Not only does the information provided need to be relevant, but it also needs to be engaging enough to inspire subscribers to open the next campaign. This is the challenge that the crew at Morning Brew, a daily newsletter providing updates on events in the…

Seven Tips to Make Your Email Marketing Campaign More Irresistible

A successful Email Marketing strategy lies in making your communication irresistible to your receivers. You need to redevise your Email Marketing strategy if you have a very high number of people unsubscribing from your list. If your unsubscribe rate has crossed 0.5% you will benefit from reading this. Also Read: MarTech RADAR 2019: Top 250 B2B Technology Companies You Should Follow 1. Never Stop Beefing up Your Mailing List No matter how huge your list of subscribers list is, cherish an unending craving to make it even…

Leading CRM and Email Marketing SaaS Providers, Hatchbuck, Benchmark, Merge

Benchmark Email and Hatchbuck, leading SaaS (software as a service) providers of sales and marketing solutions, announced they have merged, creating a global customer relationship management (CRM) and email marketing automation technology leader. The combined entity will operate under the Benchmark name and has U.S. offices in St. Louis and Los Angeles with international presence in 15 countries. Jonathan Herrick, previously CEO and Co-Founder of Hatchbuck will assume the role of CEO. Curt Keller, previously CEO of…

vCita Expands its Business Management Suite with WiseStamp Email Marketing Tool Acquisition

vCita, the complete business management application, will be able to offer their customers an enhanced email marketing service after acquiring email marketing tool WiseStamp. The acquisition comes a few months after vCita received around $15 million in funding from capital investment group Forestay Capital. vCita is an application that focuses on all aspects of managing a business. It offers booking, payments, customer relationship management (CRM) and marketing as its four primary services, which are targeted at small…

Email Marketing Isn’t Dying, It’s Already Dead

Email has long been a preferred means for drip Marketing campaigns, and the days of blasting one generic message to your entire email list are long past. You can find countless articles, books, and podcasts that provide advice on how to segment and personalize Email Marketing content to make it relevant and compelling to specific age groups. I recommend you ignore that advice. Whether your target audiences are members of Generation Z, Millennials, Generation X or Baby Boomers, they all share the same frustrations and…

ReadyCloud CRM Rebrands to the ReadyCloud Suite, a CRM, Point-of-Sale, Email Marketing, Shipping & Returns Solution Built for Ecommerce

ReadyCloud CRM—an ecommerce suite built for consumer retention and growth—has officially rebranded to the ReadyCloud Suite in a move to showcase enterprise-level features for CRM, email marketing, point of sale, shipping, and returns. “We’re excited to announce that ReadyCloud CRM has officially rebranded to the ReadyCloud Suite,” commented Michael Lazar, an Executive at ReadyCloud Suite. “As a leader in cross-channel ecommerce CRM software, we’re on a mission to bring a suite of powerful tools to retailers nationwide…

Advantages of Email Marketing for Innovative Businesses

Software Company Announces Their Exclusive VDA Technology Ozzie Areu announced his acquisition of Endavo Media and Communications Inc., an innovative Atlanta-based OTT video distribution software company, with immediate plans to develop multiple groundbreaking initiatives together in the areas of content development and distribution. Areu Bros. Studios Founder & CEO Ozzie Areu (on Left); Endavo CEO Paul Hamm (on Right) Endavo has been developing the platform that empowers OTT and…

Free Email Marketing Tools Now Available in Free HubSpot CRM

Customers Will Now Have Access to the Tools They Need to Send Emails, Manage Ad Campaigns, and Analyze Their Marketing Efforts as Part of Hubspot's Free Centralized Platform HubSpot, a leading growth platform, announced that it now offers free email creation, sending, and analytics as part of the free HubSpot CRM. In doing so, HubSpot gives users the tools they need to see the full view of the customer journey and ultimately provide a more cohesive front end experience for their customers. Growing businesses often…

What is the Current State of Email Marketing and Analytics?

Analysis of more than 10 billion global emails reveals when and how people engage with email Litmus, a leader in email marketing and analytics, today shared a report on the State of Email Engagement, based on the company's analysis of more than 10 billion emails sent globally across a range of industries. Despite shrinking attention spans, Litmus found that email reading time has increased 21 percent over the past three years. The report also revealed the best time of day to send an email and that a substantial…

Cheetah Digital Debuts Email Marketing Enhancement Products

New Cheetah Tokenization and Cheetah Message Archive Help Marketers Deliver Personalized Experiences While Protecting Consumer Data Privacy and Adhering to Global Regulations Cheetah Digital, the world’s leading independent, enterprise cross-channel marketing software company, announces two new email marketing products, Cheetah Tokenization and Cheetah Message Archive. With both enhancements, marketers can better deliver personalized experiences while protecting consumer data privacy and adhering to ever-evolving corporate…

Top Email Marketing Best Practices to Increase Revenue

Email Marketing Can Generate an ROI of over 4400%. Designrush Determined the Top Email Marketing Best Practices to Increase Revenue and the Best Email and Marketing Automation Agencies  Research shows that email marketing can provide a return on investment up to 4400 percent. However, certain tactics within email campaigns will foster better revenue growth than others. DesignRush.com, a B2B marketplace connecting brands with agencies, discovered the three best email marketing best practices that can boost brands and…

Litmus Expands Executive Team to Lead Email Marketing Industry

Litmus, a leader in email marketing and analytics, announced the appointment of a new board member and several executive hires spanning marketing, sales, product development, and data privacy/security. The new executives, who have joined the company over the last several months, bring industry and domain expertise that will help strengthen Litmus's market leadership, extend the company's product offerings, and grow its global user base. "Email continues to be the strongest marketing channel with unmatched ROI,…

Twilio SendGrid’s Email Deliverability Services and Their Role in Optimizing Email Marketing ROI

Marketing teams spend significantly greater on their Email Marketing compared to other technologies. For every $1 spent on a campaign, email marketing delivers an ROI of $44. How concerned are you about your Email Marketing campaigns not delivering this ROI? With all the latest Marketing Technology available to the modern marketers for Automation, AI, CRMs, ABM and Live chat, it’s easy to lose sight of what's wrong with your Email Marketing campaigns. Of all the technologies that a marketing teams leverage, email was…

Convey’s Launches Conduct Email Marketing Campaign Technology in Full Release

Convey Services announced the full release of Conduct Campaign, the email marketing solution that distributes drip campaigns created in a centralized portal and delivered to portals connected to the network. Previously released in beta, Conduct is integrated with every Convey portal platform and can deliver 4 outbound emails, a sign-up page or referral link. Contacts are added by each individual portal member and their lists are secured with Convey's proprietary ListLock technology. Campaigns are distributed to portal…

Marketing Technology Primer: What is Email Marketing Automation?

This Marketing Technology Primer on Email Marketing Automation Delves into the Definition, Application, and Scope of Adoption in the Modern CMO’s Martech Stack Email Marketing is the backbone of any Marketing Technology stack. Despite its unchallenged role in Marketing Automation, most marketers fail to truly deliver on their campaign targets. This primer series on Email Marketing Automation discusses the various dimensions of Email Marketing and its role in maximizing ROI from Marketing Technology. Getting Started with…

Litmus Announces New Partnership With Asana for Better Email Marketing

Litmus, the leading platform for email creation, testing, and analytics, unveiled its new partnership with Asana, a leading work management platform for teams. With Litmus integrated in Asana, marketing teams can seamlessly incorporate their email workflow into the overall creative process, streamline email campaign creation, and ultimately send better emails, faster. “Getting a great email out the door is a complex process that requires managing a broad range of tasks, deliverables, and stakeholders,” says Erik…

Study Reveals Latest Benchmark Numbers and Trends for High-Performance Email Marketing Campaigns

GoodFirms conducted constructive surveys with global IT companies and experts to obtain parallel insights that would benefit businesses dealing with email marketing, online reputation management, blockchain technology, PPC advertising, content marketing, and custom software development. Here is a summary of the aforementioned surveys conducted by the research team of GoodFirms: Benchmark Numbers, and Trends for Highly Converting Email Marketing Campaigns Email marketing has proved to bring on highest return on investments…

SeoSamba Announces Email Marketing Platform Built for Franchises Businesses and WordPress Websites Owners

SeoSamba, a Leading Marketing and Sales Automation Software Provider, Just Announced the Release of Its Email Marketing Software Services SeoSamba, a leading marketing and sales automation software provider, just announced the release of its email marketing software services. Subscriptions, which can be purchased stand-alone or as part of the marketing & sales automation software suite, are charged by how many emails organizations need to send each month, and not by the number of stored contacts. Besides free…