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Clari Account Engagement Improves Go-to-Market Effectiveness Across the Revenue Process

Clari, the revenue operations leader, announced Account Engagement, delivering actionable AI insights about account relationships and activity to help leaders strategically identify risk and opportunity and deploy resources against the accounts that matter most. In an increasingly remote selling environment, best-in-class revenue teams rely on Clari's Account Engagement to manage rep and buyer activity on target accounts and align go-to-market strategy and sales execution in real-time. For most companies, the stale…

MarTech Primer: Sales Enablement Definitions, Tools, and Techniques- Part 1

Today, we have over 75+ Sales Enablement vendors and enablers who help B2B Sales companies better manage their Sales operations. In this MarTech primer on Sales Enablement definitions, we have tried to provide the current context of enabling every B2B Marketing team with the relevant tools and information. What is Sales Enablement? Various departments in the company could use Enablement techniques for a wide array of purposes to sell its ideas, insights, services, and products. In a purely SaaS or Cloud economy, we would…

MarTech Interview with Brian Walker, Chief Strategy Officer at Bloomreach

"Today’s Marketing and Technology leaders have got to get serious about using their data to drive better customer and business outcomes." Could you tell us about your role and journey into Technology? I’ve spent the past 20+ years in the digital commerce space, being fortunate in that time to play many different roles on all sides of the table. I started out being a part of the team that launched one of the first large-scale online apparel businesses, spent time at Amazon and Expedia early on, led commerce technology…

Snappy Kraken Named ‘Best Overall Content Marketing Company’ in 2019 MarTech Breakthrough Awards Program

Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World Snappy Kraken, a MarTech company focused on helping financial professionals automate their marketing and business processes, announced that it has been selected as the winner of the "Best Overall Content Marketing Company" award by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising…

MarTech Interview with Michael Scharff, Chief Executive Officer, Evolv

"The web and the mobile phone are unforgiving environments. If your customer experience isn’t delivering what the customer is looking for, your competitors are only a click or tap away." Tell us about your interaction with smart technologies like AI and Cloud-based Enterprise platforms. It’s my privilege to be sitting at the helm of a new and exciting company that is at the forefront of cloud-deployed AI-based enterprise solutions, Evolv Technologies. And, what an exciting time to be working in the space! The capabilities…

Industry-Leading Sales Enablement Platform Scoops $60 Million Series D

Sales Enablement platform is a key technology in the Sales ecosystem. Yesterday, Highspot announced that it has secured $60 million in Series D funding. ICONIQ Capital led the funding round, that included new investor, Sapphire Ventures, and all existing investors including Madrona Venture Group, OpenView, Salesforce Ventures and Shasta Ventures. The latest funding for the Sales Enablement Platform will allow the Company to focus on global expansion. This will bolster the current position as a Martech leader in the Sales…

Percolate Ushers in Next Wave of Content Marketing Innovation With Ecosystem Approach

On the Heels of Recent Financing, Percolate Unveils Its New Developer Platform and Partner Program at the Siriusdecisions 2019 Summit Percolate, the premier enterprise content marketing platform, announced the industry's first developer platform for content marketing, which enables innovative digital experiences through seamless integrations with other tools and systems. The Percolate Developer Platform (available Fall 2019) is purpose-built to be the base of operations for a marketer's entire content ecosystem: the…

MindTickle Continues Rapid Growth as Companies Make Customer-Facing Readiness an Enterprise Priority

Over 200 Percent Enterprise Customer Growth Demonstrates Sales Readiness Is Enhancing the Customer-Facing Interactions That Drive Revenue and Build Brand MindTickle, the leader in Sales Readiness technology, announced key developments and achievements demonstrating strong growth in recurring revenue, customer acquisition, continued product innovation, and industry validation. Businesses are increasingly striving for better customer experiences and greater levels of customer engagement. As these organizations relied on…

Clari Launches New Platform to Connect Enterprise Go-To-Market Teams

Connected Revenue Operations Drives Full Funnel Accountability Across Sales, Marketing, and Customer Success to Improve B2B Effectiveness Clari announced its Connected Revenue Operations platform, extending its data platform, automation and AI analytics to all parts of the revenue team, including sales, marketing, and customer success. Incorporating business activity data from an ecosystem of dozens of partners, the new platform transforms revenue operations to be more connected, efficient and predictable.…

MarTech Interview with Charmagne Jacobs, VP of Global Marketing, Adslot

"If you hire the right people to do the right work, have the right support internally, and have a clear strategy in place that is focused on the needs of the consumer, it will be a lot easier to ensure your company not only survives but also thrives in the digital economy." Tell us about your role and journey into technology. How did you arrive at Adslot? I had a few career stops before landing in digital media, however, it wasn’t until I was working in public affairs where I really started thinking about how to translate…

Altify Powers the Post-CRM World with Customer Revenue Optimization (CRO)

Industry’s First Suite of Applications Enables Value Creation at Every Customer Touchpoint to Unlock and Maximize New Revenue Opportunities Altify, the pioneer and leader in Customer Revenue Optimization (CRO), announced a new category of enterprise selling which ensures that both companies and customers gain more value from their commercial relationships. CRO is the vision of the future of Business to Business (B2B) sales, supported by recent global research findings. CRO arose from the recognition that sales and…

Altify Launches the 2019 Benchmark Study to Uncover the Key Disruptions to Business and the Strategic Imperatives on Performance

In Partnership with Leaders in the Sales Technology Industry, the Study Looks to Uncover Strategic Insights to Help Companies Succeed in 2019 Altify, the pioneer in digital sales transformation software for businesses worldwide, announced the opening of the third annual business performance benchmark study, focusing on the key business trends, company growth drivers and sales best practices from around the world. In partnership with Gainsight, Traction on Demand, Outreach, MapAnything, NewVoiceMedia, Highspot and…

Connatix and PubMatic Partner to Offer Publishers More Transparency in Programmatic Video

Video Platform One of First to Integrate with PubMatic Cloud, Launched in June Connatix, the next-generation video platform for publishers, announced a new partnership with PubMatic to bring increased transparency to programmatic video. One of the first partners to integrate with PubMatic Cloud—a solution launched in June for publishers and tech companies looking to implement and control programmatic technology—Connatix can now more readily provide programmatic buyers with increased visibility into the nature of…

Constant Contact Adds New Facebook, Automation and Branding Tools to Leading Small Business Marketing Platform

Powerful New Features Make High-Impact Email Marketing Easier and More Accessible Constant Contact, an Endurance International Group company and leader in small business marketing solutions, continues to evolve its platform with the launch of a new suite of tools that allows even the most inexperienced small businesses to benefit from sophisticated marketing. Designed, tested and proven to deliver ease of use and more results to any email campaign, the new features include: Facebook Lead Ads, Automatic Resend to Non…

Ad Council Announces Most Extensive Rebrand in Its 75-Year History

Leader in Social Impact Marketing Introduces New Visual Identity, Campaign Models and Capabilities The Ad Council, America's leading non-profit organization dedicated to driving social change, announced its most significant rebrand in its 75-year history. This includes an evolution in how it works with corporate brands to address the country's most pressing social issues, an expansion of its content creation model, leveraging technological innovations that advance communications for social causes, as well as a new brand…

Phrasee: AI-Powered Copywriting for Facebook Has Arrived

Wowcher Reduces Facebook CPL by 31% As Phrasee Technology Supercharges Social Campaigns Phrasee, the London-headquartered marketing technology company that uses AI to write optimised marketing copy, has launched the first product of its kind for Facebook & Instagram campaigns. Phrasee has launched the first product of its kind for Facebook & Instagram campaigns. The new product, trialled by Wowcher and three other household brand names, allows customers to test AI-generated language. The new product,…

Mitek and JanusID Deliver Real-Time Identity Verification to SMBs

Mitek , a global leader in mobile capture and digital identity verification solutions, and JanusID, the Netherlands-based identity organization providing one-click secure website access, announced a partnership to deliver a new, real-time, end-to-end identity verification online app, CheckedID. This new app is powered by Mitek’s Mobile Verify, AI-based identity proofing, which enables small and medium sized businesses (SMB) to onboard customers and employees quickly and in compliance with EU regulations. Mitek’s…

MRP Prelytix 2.2 Enhances AI-Driven Personalization

Latest Predictive Analytics Software Optimizes Dynamic Display Advertising MRP, the leading global provider of AI-powered customer acquisition software and services, announced the launch of MRP Prelytix version 2.2, its newest predictive analytics and account-based marketing platform update. Cited as a Leader in The Forrester New Wave: ABM Platforms, Q2 2018, MRP Prelytix 2.2 offers new functionality to help B2B marketing and sales teams activate audiences and acquire new customers faster and more cost effectively.…

H2O.ai Named a Strong Performer in Notebook-Based Predictive Analytics and Machine Learning in Latest Evaluation by Independent Research…

Received Highest Strategy Category Score with Highest Score Possible in Solution Roadmap, Open Source Algorithms and Automation Workbench Criteria H2O.ai, the open source leader in AI, announced it has been named a Strong Performer in "The Forrester Wave: Notebook-Based Predictive Analytics And Machine Learning Solutions, Q3 2018" report by Forrester Research, Inc. Out of the nine vendors evaluated, H2O.ai was recognized with the highest score in the strategy category based on solution roadmap and partners criteria.…

Massive to Unveil Android TV Launcher at IBC 2018

Pay TV Operators, Telcos, and OTT Players Can Benefit from Rapid Time to Market, Access to Google Infrastructure and Total Ownership of the User Experience Massive, the specialist UX vendor for the OTT industry, will be unveiling its customisable Android TV Operator Tier Launcher at IBC. The move follows demand from its customers around the world to bring Android TV into their multi-platform device suite. Massive’s Launcher saw a commercial soft launch during the 2018 World Cup with a major APAC telco, and will be widely…