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How Can a New Outlook Clipboard Improve Microsoft Suggested Reply AI?

Microsoft's AI Software Suggests Replies to Email. Better Faster Clipboard for Outlook Improves upon This with Better Replies In April this year, Microsoft Outlook introduced Suggested Reply for emails using Artificial Intelligence (AI). However, what if the AI suggestion isn't what the customer wants? What's the alternative? The answer is Better Faster's Clipboard for Outlook. Better Faster Solutions, a registered Microsoft software partner, released Clipboard for Outlook, a Microsoft Outlook add-in. It allows customers…

Study Examines 44 Billion Instagram Ad Impressions; Spending Skyrockets While CPM Holds Steady

In 36 Month Analysis, Brand Networks Chronicles Instagram’s Maturity Brand Networks, the company recently named a “Leader” in Social Advertising Technology by independent analyst firm Forrester Research, released the findings of a study analyzing 36 months of data and examining more than 44 billion Instagram ad impressions served on behalf of the company’s customers. The report, which looks at advertising trends from June 2015 to July 2018, reveals Instagram’s stunning growth since the launch of its Ads API, its price…

MarTech Breakthrough Announces Inaugural MarTech Breakthrough Award Winners

Program Recognizes Top Marketing, Ad and Sales Technology Companies and Solutions MarTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global marketing technology industry, announced the winners of the inaugural MarTech Breakthrough Awards program. The winning MarTech Breakthrough selections showcase marketing technologies and companies that have both succeeded in pushing ingenuity and exemplifying the best in MarTech solutions across the globe.…

CODiE 2018 Awards a New Crop of Integrated Business Solutions

The Software & Information Industry Association (SIIA) announced the 2018 CODiE winners at their annual award ceremony in San Francisco, CA. The organization recognized innovative business solutions in 51 categories. Award shows are interesting because they point to trends across categories. It’s always good to take a step back, see where a company fits in its immediate category, and where niche categories fit within larger tech trends. One overarching theme from the 2018 CODiEs is that the ecosystem of business…

Showpad Acquires LearnCore to Deliver the Industry’s First Integrated Sales Enablement Platform

The Acquisition Adds LearnCore's Proven Training and Coaching Software to Showpad's Content and Engagement Solutions to Empower Sales and Marketing Teams to Deliver the Best Buyer and Seller Experience on the Market Showpad, the industry's first integrated sales enablement platform, has acquired LearnCore, the leading provider of sales training and coaching software, to supercharge the buyer and seller experience. With LearnCore, Showpad will deliver the first fully integrated platform for sales excellence that includes…

Selling Power Features The Brooks Group on 2018 Top 20 Sales Training Companies List

The Brooks Group Focuses on Providing Clients with Practical, Straightforward Solutions to Improve and Maintain Overall Sales Effectiveness The Brooks Group, a global sales training and selling solutions firm, announced that it has been included on the 2018 list of the Top 20 Sales Training Companies that excel in helping sales leaders improve the performance of their sales teams. The list appears in the May issue of Selling Power magazine, which will be available to subscribers on May 9th. According to Selling Power…

Pulsar Launches “Google Trends” For Social Media

Pulsar TRENDS Offers the Easiest and Quickest Way to Get Instant Insights and Ideas from Social Media Pulsar, an audience intelligence platform, has launched a new product that lets users map real-time and historical trends instantly with access to 12 years worth of public data, from the very first Tweet back in March 2006 to April 2018. Pulsar TRENDS helps users to easily understand what audiences all around the world are excited by, and how the conversation changes over days, months or even years. Did the focus of…

Salesloft Raises $50 Million Series C To Fuel Innovation Of Category Leading Sales Engagement Platform

Company to Deliver AI And Open Platform In Response To Rising Market Demand For Its Sales Engagement Platform SalesLoft, the sales engagement platform on a mission to help authentic sellers deliver the best sales experience,  announced it has raised $50 million in its Series C round, bringing total funding to $75 million. Insight Venture Partners led the round with participation from LinkedIn, and Series A and B investor Emergence Capital. In recent years, the company quickly emerged as the sales engagement category…

Shopping on Instagram Goes Global with Shopify

Shopify Enables Shopping on Instagram for Businesses in Eight Additional Markets Shopify Inc., the leading multi-channel commerce platform, announced its expanded integration with Instagram. The “shopping on Instagram” feature that allows businesses to tag products in Instagram posts is now enabled for merchants in eight additional markets: UK, Australia, Canada, Germany, France, Italy, Spain and Brazil. This strategic expansion unlocks the potential for Shopify’s merchants to sell to Instagram users all over the world.…

Interview with Eric Porres, CMO, SundaySky

"Digital transformation means that a certain process uses digital technology to transform (or augment) the consumer journey in a new way."Tell us about your role and how you got here. What inspired you to be part of a video technology company? When evaluating my options for a CMO role, consumer trends began playing a larger role in the overall marketing industry. The insatiable consumer appetite for video combined with the inexorable rise of relevance (in the form of personalization and brought about by companies like…

Vendavo Launches Intelligent CPQ

Vendavo's New Cloud Solution Brings Advanced Price Optimization Intelligence into Automated Configuration Price Quotation (CPQ) Workflow In response to growing product complexity, increasing market volatility and ever-stressed margins, Vendavo, a leading provider of commercial excellence solutions, announced the launch of Vendavo Intelligent CPQ Packaged Solution (VICPQ) to ensure sales provides the right offer, to the right customer, at the right price, at the right time. Also Read: Pricing Optimization Provider…

Lionbridge Expands Executive Team, Names Ken Watson As Chief Technology Officer

Ken Watson Brings over Two Decades of Global Technology Experience, Will Lead Technology and Innovation as CTO at Lionbridge Lionbridge Technologies, the world's most trusted global digital communications company helping brands deliver seamless, cross-cultural experiences, announced it has named Ken Watson as its Chief Technology Officer (CTO). As they continue along a path of rapid evolution, innovation, and growth, Watson will support the company's technology transformation. Also Read: Marketing Evolution Adds Smart…

Interview with Michael King, Executive Recruiter, King Recruiting

"Marketers will need to have very strong analytical skills to be able decipher all the data that will be coming at them, and also they have to be able to combine that with a great imagination so they can be a truly modern marketer."Tell us about you got into the Recruiting business. Back in 1998 I ran into an old friend at a golf course that I hadn’t seen in years. I asked him what he was up to. He said that he was a recruiter. My response was, “for the Army and Navy?” I did not know anyone that was a recruiter. He told…

TechBytes with Shamez Dharamsi, SVP, Customer Success, iSpot.tv

Shamez Dharamsi SVP, Customer Success, iSpot.tv How do you find out if consumers are paying enough attention to your advertisements? iSpot.tv, a leading real-time TV ad analytics company offers Attention Score, a measure of how consumers react to TV ads. We spoke to Shamez Dharamsi, SVP, iSpot, to understand how TV ad analytics would change in the years to come.MTS: Tell us about your role and what inspired you to be a part of a technology innovation company? Shamez Dharamsi: I started my career as a marketer, when…

What Your Peers are Saying About Sales Enablement Platforms

Do you look at customer reviews before selecting a restaurant, hotel, or service? Odds are, the answer is yes. It’s common and accepted to do a little research to see what your peers are saying before booking that vacation or hiring a handyman. After all, real-world experiences tell you more about a product or service than a menu or list of features. When it comes to software, finding valid (and validated) user reviews can be more of a challenge. But, when you’re selecting something as mission critical as a sales…

Interview with Matt Heinz, President, Heinz Marketing

"All the data in the world isn’t valuable unless you know which of that data can help you."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. This has all been a giant mistake! I studied journalism and political science at the University of Washington (Go Huskies!) and after a brief stint at a suburban newspaper ended up at a PR agency, then Microsoft, then running marketing for a couple start-ups, and eventually with my own shingle. I’m a B2B marketing guy which inherently means…