STRATACACHE Hires Technology Sales Expert Scott Oranen to Advance Business Development of STRATACACHE LINQ Tablet Platform

STRATACACHE announced Scott Oranen has joined the technology company as Director of Business Development, LINQ Platform. Oranen will apply his extensive background and experience in hardware, software and services sales to STRATACACHE's full line of digital signage hardware including media players and indoor and outdoor digital displays, with a specific focus on STRATACACHE's commercial-grade LINQ intelligent tablets. Marketing Technology News: Integral Ad Science Acquires Amino Payments Scott brings 20+ years of…

Firstlight Media and Evergent Team Up to Deepen OTT Subscriber Relationships

Partnership boosts management and flexible monetization to build long-term value Firstlight Media and Evergent Technologies are integrating their cloud-based capabilities to help OTT and pay-TV providers  deliver end-to-end solutions that optimize and monetize audiences. The partnership brings together the customer engagement power of Firstlight Media's Content Management System (CMS) and integrated revenue and customer management of Evergent's OTT and traditional video solution to significantly enhance user and…

SurveyMonkey Announces Integration with ServiceNow to Prepare Organizations for the Future of Work

SurveyMonkey and ServiceNow bring enterprise organizations a smarter way to work by enhancing the overall feedback experience for employees, customers, and IT across digital workflows SurveyMonkey, a leader in agile software solutions for customer experience, market research, and survey feedback,  announced a new integration with cloud services and workflow management provider ServiceNow to enable enterprises to seamlessly pair mission-critical feedback data with digital workflows. The integration provides customers with…

Firstlight Media’s Cloud-Native OTT Platform to Support New Streaming Venture Struum

Service backed by Michael Eisner's Tornante Company; additional investment from Firstlight Media; Firstlight Media using Gen 5 architecture built on Microsoft Azure Firstlight Media announced that they are collaborating with the television industry's newest OTT service, Struum, to deploy their new cloud-native streaming platform that is built on revolutionary Gen 5 architecture. As part of a longstanding development relationship, Firstlight Media will leverage Microsoft Azure's hyperscale cloud platform and its own…

TechBytes With Ritesh Idnani, President Of Business Process Services, Tech Mahindra

About Me Please tell us about the role you handle and how you arrived at TechMahindra I’ve been working in technology and technology-enabled business services for over two decades across IT services, BPO, SaaS/ BPaaS, outsourced product development, engineering research and development, and automation/ cognitive computing businesses. Prior to Tech Mahindra, I’ve held various senior executive leadership roles at large tech-focused organizations. At Tech Mahindra, I drive our business process services organization, digital…

DocuBay Enhances its Offering by Launching Linear OTT Feed

DocuBay, the global membership VOD offering from IN10 Media Network designed to showcase the best of international, non-scripted content has launched a global linear feed, adding to its existing VOD service. Sharing his views on the launch of the linear feed Mr. Aditya Pittie, Managing Director, IN10 Media Network said, "Enhancing our offerings through a linear feed is an extension to our promise of providing the best factual entertainment in the most intuitive manner possible. A linear feed will go the distance by…

The SeaChange Framework Solution Enabling Content Owners & Providers a Complete OTT Streaming Platform

SeaChange International, Inc., a leading provider of cloud based video delivery platforms worldwide, equips Content Providers and Owners with a cloud-based end-to-end OTT Streaming Platform, from Content Acquisition to Delivery, for Direct To Consumer (DTC) providers. Marketing Technology News: Rajeev Singh Rathore Joins RingCentral as VP of Global Service Provider Partnerships The SeaChange Framework offers best in class video back-office, asset management for automated content curation, metadata enrichment and…

Kochava Announces New Strategic Services Division to Empower Brands’ Marketing Campaigns

Kochava Foundry Delivers AdTech’s Need For Customized Analytics Services Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, announced a new strategic services division within the organization focused on expert data analysis to empower brands to maximize revenue and streamline the efficiency of their marketing campaigns. The Kochava Foundry is a team of expert data analysts focused on optimizing app marketing to help brands fuel growth. The Foundry team has developed custom…

OTT Data & CTV Measurement Insights Platform App Science Launches From Stealth

App Science, the CTV insights business, announced its official launch. App Science possesses one flagship product — Insights Report — a dashboard for brands and their agencies to audit, plan and measure campaigns with proprietary insights from App Science’s device graph of 300 million mobile devices and 110 million connected TV households. App Science correlates consumer behavior mobile data with connected TV data for individual households, resulting in richer, more sophisticated insights into audiences. The platform can be…

Olo Appoints Zuhairah Scott Washington and Russell Jones to Board of Directors

Olo, the leading on-demand e-commerce platform for the restaurant industry, announced the appointment of Zuhairah Scott Washington and Russell (Russ) Jones to its Board of Directors, effective immediately. “We are thrilled to welcome Zuhairah and Russell to the Board of Directors and know they will serve as invaluable advisors to Olo based on their extensive experience,” said Noah Glass, Founder & CEO of Olo. “These two business leaders are highly qualified additions to our Board, and their insights will be…

Hiver Announces a Suite of Productivity Features to Take on Traditional Customer Service Helpdesks

Hiver on Tuesday announced the launch of a slew of productivity features, including new Automations, Workload Distribution, and an all-new Mobile App. Hiver is the only helpdesk in the market that operates out of Gmail and boasts of such powerful functionalities. Recommended: MarTech Primer: Advertising Technology and Demand-Side Platforms (DSPs) Talking about the launch, Niraj Ranjan, the CEO, and Co-founder of Hiver, said: "We shifted our focus from the shared inbox market to the customer service helpdesk market…

Starz Launches Premium Direct to Consumer OTT App ‘Lionsgate Play’ in India

Starz, one of the leading premium global streaming platforms, has launched its independent direct to consumer OTT app 'Lionsgate Play' in India, the company announced at a virtual press conference in the presence of Mr. Jeffrey A. Hirsch, President and Chief Executive Officer, Starz and Mr. Rohit Jain, Managing Director, Lionsgate South Asia. Building on its reputation for disruption, Lionsgate Play is committed to innovation in its content, technology, pricing, and accessibility by making premium Hollywood content available…

NexTech AR Acquires Self-Service Event Software Platform: Map Dynamics

The acquisition of Map Dynamics brings self-service event solutions to NexTech’s rapidly growing portfolio of event offerings and strategically positions the company for the shift to hybrid events post COVID NexTech AR Solutions (NexTech), a leading provider of virtual and augmented reality (AR) experience technologies and services for virtual and hybrid eCommerce, education, conferences and events  announced that it has acquired event management platform, Map Dynamics. The company's self-serve virtual events platform…

Evolve IP Named To The Gartner Magic Quadrant for Contact Center as a Service

Evolve IP, the world's leading provider of Work Anywhere solutions, announced that Gartner has named it to the Magic Quadrant for Contact Center as a Service. Evolve IP's omnichannel offering, which runs 30-40% less than comparable services, also rates higher for client satisfaction from validated users. On Gartner Peer Insights, the service has received 4.7 out of 5 stars and a 92% client recommendation rate. "No other contact center provider in the world delivers an award-winning omnichannel solution for agents and…

Scott Frey Joins DataOceans Advisory Board

DataOceans LLC, a leading customer communications management (CCM) platform, announced that Scott Frey has joined its Advisory Board. Mr. Frey is the founder and CEO of PossibleNOW, a leading provider of customer insights, enterprise consent, and preference management solutions, and direct marketing compliance. He also serves as the President and Chief Executive Officer for PossibleNOW’s wholly owned subsidiary, CompliancePoint. PossibleNOW began by helping companies execute successful marketing campaigns while maintaining…

Unruly and Publica Partner to Enhance Ad Pod Monetization and Provide Automated Deal Management Tools for CTV/OTT Publishers

Video advertising platform Unruly announced a global partnership with connected TV platform Publica that gives CTV and over-the-top (OTT) publishers access to ad pod monetization and automated deal management tools. CTV ad spend is expected to reach $10B by 2021 (eMarketer), with consumers and advertisers expecting the same seamless viewing experience on CTV they’ve become accustomed to from linear TV. Marketing Technology News: eCommerce Product Photography Industry Adopts Automation Through this partnership, Unruly…

MediaKind Mediaroom is the IPTV Platform Used by MEO, the Leading Pay-TV Service in Portugal

Mediaroom platform offers a unique, comprehensive, and graphically rich user experience to MEO subscribers, including linear, video-on-demand, time-shift TV, and cloud DVR services Recent upgrades from MediaKind's portfolio of solutions enable premium video storage and processing capabilities, HD user experience, live OTT streaming, and app aggregation MediaKind, a global change leader in media technology and services, announces that its long-standing Mediaroom customer, MEO, has been recognized as Portugal's leading…

SugarCRM Acquires W-Systems to Accelerate Sales and Marketing Implementation Services and High Value Add-Ons for Customers

SugarCRM Inc., the innovator of time-aware CX, announced the acquisition of W-Systems, a CRM and marketing automation solutions and services provider. New Jersey-based, W-Systems, a division of Gannett’s UpCurve, Inc., is Sugar’s North America Reseller of the Year in 2020 and one of the company’s largest global implementation partners. “Our team is excited to take our deep CRM integration and deployment expertise and put it to work for the broader Sugar customer base to help them achieve better business outcomes faster.”…

LiveXLive Adds Linear OTT Channel To SLING TV To Expand Distribution Of Live Streams And Video On Demand Content

24-Hour Linear Programming Channel Extends Advertising Revenue Potential and Reaches 2.6 Million Subscribers in the U.S. LiveXLive Media, a global platform for live stream and on-demand audio, video and podcast content in music, comedy and pop culture, and owner of PodcastOne, announced that LiveXLive launched a 24-hour linear music channel on SLING TV, a leading TV streaming service that delivers live and on-demand entertainment instantly to compatible internet-connected devices. LiveXLive's 24/7 linear OTT channel is…

TEGNA Updates Station OTT Streaming Apps on Roku

TEGNA Inc. announced it has completed an update of its stations’ over-the-top (OTT) streaming apps on Roku, enhancing the experience for viewers. TEGNA also announced it is planning to launch OTT streaming apps for its stations on Amazon Fire TV by the end of 2020. When the rollout on Amazon Fire TV is complete, TEGNA stations’ local news and other programming will be available to consumers on the two dominant OTT streaming media players, which comprise 70 percent of the U.S. market. TEGNA’s OTT station apps offer…