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Mobile Performance Marketing Platform Yeahmobi Joined the IAB Tech Lab

Mobile performance marketing platform Yeahmobi has announced that the company has officially joined the Interactive Advertising Bureau (IAB)'s Tech Lab, as a member of its openRTB working group. The IAB Tech Lab is an independent, international, research and development consortium charged with producing and helping companies implement global industry technical standards. Its goal is to congregate the industry, avoid friction and maintain the safe and secure growth of the industry. Also Read: IAB Tech Lab Launches New…

Rakuten Marketing to Host the Premier Conference for Online Performance Marketing Leaders at the 2018 Rakuten Marketing DealMaker Event

Rakuten Marketing, a leading technology company that enables brands to increase sales through data-driven performance marketing, announced its 2018 affiliate marketing premier event, Rakuten Marketing DealMaker – previously known as Rakuten Marketing Symposium. Taking place in Scottsdale, AZ on January 31 – February 1 at the JW Marriot Scottsdale Camelback Inn Resort & Spa, this event will bring together over 500 attendees to experience thought leadership, business planning and partnership building. Also Read: …

4 Ways Customer Data Will Transform Performance Marketing in 2018

Partner marketing is nearly as old as the web itself, so some people erroneously assume that ours is a fairly constant world of best practices and approaches. But as more and more timely data become available for marketing analysis, this segment of digital is changing rapidly, in powerful and profound ways. Here are four data trends that will have a great impact on performance marketing in 2018. Merchants Will Personalize Pricing Based on an Individual’s Level of Interest and Ability to Pay As our ability to collect and…

Mobile Embrace Strengthens Digital Performance Marketing Business with Acquisition of C2B Solutions

Mobile Embrace, a leading mobile and performance marketing company, has announced the acquisition of C2B Solutions Pty Ltd (C2B), a profitable and growing Performance Marketing business. Favourable Acquisition Terms and Strong Financial Performance Mobile Embrace (MBE) has acquired C2B on favourable terms for consideration of $ 2.5 million (Australian). In addition to the upfront consideration and subject to achieving targeted earnings over the next 2 years, there will be additional cash consideration $ 2 million for each…

Viant Advertising Cloud Recognized as Best Performance Marketing Technology 2017

Viant, a Time Inc. people-based advertising technology company, has been awarded the Best Performance Marketing Technology at the Performance Marketing Awards 2017 (PMAs) in London for its Viant Advertising Cloud platform. The platform provides a comprehensive suite of advertising applications available on-demand in the cloud. It was launched in the US in January 2015 and in the UK later that year. Recommended Read: Programmatic Advertising Best for Audience-Based Buying Campaigns The panel of judges recognized…

Centerfield Acquires Performance Marketing Firm Qology Direct Backed by $156 Million Funding

Centerfield Media, an end-to-end marketing, and sales engagement solutions provider announced its acquisition of Qology Direct, a Performance marketing firm. The acquisition was realized with $156 million venture capital financing, part of which has been set aside for future procurements. Qology Direct has been readily absorbed into Centerfield Media operations from Tuesday. “Aligning offerings with Qology Direct to create the largest front-end through back-end marketing platform is transformational for the market and…

Mojodomo Introduces the World’s First Zero-Waste, Performance-Based Solution to Loyalty Marketing

Backed by Citibank and Powered by Mastercard, Mojodomo is Transforming the Loyalty Industry by Merging Fintech and Martech Mojodomo, a Hong Kong-based start-up, announces the first zero-waste, performance-based solution to loyalty marketing. They've cracked the code to voucher waste and are leading the way to a new era of customer engagement. Backed by Citibank and powered by Mastercard, Mojodomo enables virtual card payments for instant B2B voucher settlement between marketers and merchants. Marketers are reaching…

Neustar Brings Identity to Customer Data Platforms to Improve Customer Experience & Marketing Performance

Neustar’s partnership with Quaero helps bridge the online and offline worlds for CDP users Neustar, Inc., a global information services and technology company and leader in identity resolution, announced that it will bring its industry-leading identity resolution technology and data to the Customer Data Platform (CDP) market. Quaero will leverage Neustar’s integrated technology and verified people-based data to improve the quality and accuracy of its clients’ customer data, both on- and offline. This first-of-its-kind…

Sales and Marketing Leaders Increase Video Investments Even Though 80% Not Confident in Measuring its Performance

For the Sixth Consecutive Year, Video Investment Is up and 94% of Companies Say Videos Are Valuable in Their Daily Marketing Mix. Vidyard, the leading video platform for business, has partnered with Heinz Marketing on an original research report to better understand the power that video has within the increasingly noisy, digital world. Findings uncover how businesses today connect, communicate, and engage with buyers through video programs and identify gaps between how B2B professionals perceive video and how they…

Dovetale Launches Tracking Pixels to Measure Influencer Marketing Performance and E-Commerce Conversion

Dovetale Is Transforming How Marketing Teams Track Influencer Marketing Performance and ROI Dovetale, a website to help marketing teams find and work with social media influencers, announces a new feature to help teams track conversions and ROI. Influencer marketing is plagued with expensive tools that don't actually help brand teams save time or money. One of the biggest problems teams are trying to find solutions to is tracking. Savvy marketing teams doing influencer marketing rely on three to four different tools on…

Inside Marketing Boosts Sales Performance With Vonage

Vonage, a global business cloud communications leader, announced that Inside Marketing, who partners with technology companies to accelerate inside sales, has experienced rapid growth and major gains in performance and productivity by implementing Vonage’s NewVoiceMedia (NVM) contact centre solution. “Only a few months on and the system has proven to be a massive improvement on the legacy platform. The implementation was swift and well planned, with the team working closely with us from proof of concept through to UK and…

Google Becomes Largest Player in App Marketing Space for the First Time, According to AppsFlyer’s Latest Performance Index

Facebook Maintains Top Spot in the Overall Index Power Rankings for Driving Both Quality and Higher Adoption Among Advertisers AppsFlyer, the global leader in mobile attribution and marketing analytics, released the ninth edition of the Performance Index. For the very first time, Google has surpassed Facebook in the total number of attributed installs, increasing its share of the app install pie eightfold in the last five years. Caption: Performance Index Global Volume Ranking Importantly,…

Allocadia Wins MarTech Breakthrough Award for Best Marketing Performance Management Company

Company recognized for excellence in delivering real-time insights to help marketers maximize ROI Allocadia, the creators of the Run Marketing movement, was named Best Marketing Performance Management Company by the 2019 MarTech Breakthrough Awards. The MarTech Breakthrough Awards recognize companies, technologies, and products who break through the crowded marketing, ad, and sales technology spaces. Allocadia was chosen for its ability to empower marketers with actionable insights into business alignment, ROI, and…

TapClicks Wins “Best Marketing Performance Management Solution” in 2019 MarTech Breakthrough Awards

TapClicks Marketing Operations Platform Recognized as Standout Omnichannel Marketing Technology TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, announced that the TapClicks Marketing Operations Platform has been selected as the winner of the "Best Marketing Performance Management Solution" award by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and…

Performance-To-Pay for Scaling Partner Marketing Programs

Affiliates and influencers are like athletes. At the end of the day, it’s all about how much they won (clicks and conversions) and if they were paid for their effort. The challenge for affiliate management and influencer marketing is to do it safely and effectively at scale. If your program starts becoming too successful: The process of actually paying for that performance, through web analytics, spreadsheets, and PayPal, starts becoming the only thing you do. That means you’re effectively using all your time scorekeeping,…

Rakuten Marketing’s DealMaker New York to Share Key Findings to Enable Better Online Performance for Marketing Leaders

Professor Ayanna Howard, Ph.D. to Keynote Rakuten Marketing will host another of its anticipated networking events, DealMaker, on Wednesday, June 12, 2019 in Brooklyn, New York. Together, marketing leaders from all over the digital world will gain valuable insights from Rakuten Marketing executives, keynote speakers, as well as learn from industry-leading panelists and presenters from across the digital marketing landscape. “DealMaker gives our clients and partners the opportunity to be savvy digital leaders for their…

Everflow releases SmartSwitch to Automate Optimization and Fraud Prevention for Performance and Partner Marketing

This Feature Allows Marketers and Brands to Set Deterministic Rules for Proactively Optimizing Partners and Their Sources Based on Those Rules Everflow, the cloud-based Partner Marketing Platform, announced the public release of their SmartSwitch feature. SmartSwitch allows marketers and agencies to automatically optimize all of their marketing channels whenever individual placements aren't meeting their set rules. Everflow has quickly grown to 200+ paying customers driving over 8B user clicks per month, from their…

Parsec Launches Adelaide: The First Performance Tool for Brand Marketing

SaaS Solution Empowers Brand Marketers to Optimize to Consumer Attention Horizon Media On-Board as First Agency Partner Parsec Media, a pioneer of attention optimization, released Adelaide: the first-ever performance tool for brand builders, improving the way marketers strategize and optimize online advertising campaigns. Adelaide measures brand marketing performance through real-time feedback on consumer attention to help brands drive more lift per dollar. “Digital advertising has long been perceived as a…

Subtle Changes to Marketing Language Have Significant Impact on Campaign Performance, Persado Analysis Finds

Persado, the leader in using AI to generate the best-performing marketing creative harnessing the power of words, today released findings of its inaugural report, “The Write Stuff: How CMOs Can Use AI to Develop Data-Driven Marketing Creative,” on stage at Shoptalk 2019. At a time when retail marketers must leverage science instead of guesswork to craft digital marketing creative that stands out from the noise, this first-of-its-kind analysis explores how and why language impacts the performance of marketing campaigns across…

Study Reveals Latest Benchmark Numbers and Trends for High-Performance Email Marketing Campaigns

GoodFirms conducted constructive surveys with global IT companies and experts to obtain parallel insights that would benefit businesses dealing with email marketing, online reputation management, blockchain technology, PPC advertising, content marketing, and custom software development. Here is a summary of the aforementioned surveys conducted by the research team of GoodFirms: Benchmark Numbers, and Trends for Highly Converting Email Marketing Campaigns Email marketing has proved to bring on highest return on investments…