Nutrisystem Delivered to Your Door Campaign Named Campaign of the Year, Ecommerce in the Adweek Performance Marketing Awards
Nutrisystem, the preeminent direct-to-consumer nutrition and weight management brand, announced today that its Delivered to Your Door campaign has been named Campaign of the Year, Ecommerce in the inaugural Adweek Performance Marketing Awards.
The Adweek Performance Marketing Awards recognize the year’s best campaigns and top executives who created results-driven targeted marketing that rose above the rest with strategies and innovation to deliver a lead, click or sale. The marketers embody the accountability businesses demand, as well as the creativity the practice celebrates.
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“It is an honor to receive this award from Adweek. It would not have been possible without the hard work, dedication and resilience of our entire team,” said Stephen Mikulak, President of Nutrisystem. “When the COVID-19 pandemic hit and Americans quarantined, we quickly shifted our messaging to highlight how Nutrisystem delivers portion-controlled, delicious meals and snacks efficiently and safely to the customer’s door, which was more important to them at that time than ever before.”
Nutrisystem’s Delivered to Your Door campaign was deployed across traditional channels, such as TV as well as digital platforms, like YouTube and Facebook. The campaign emphasized the convenience of Nutrisystem and promoted the company’s probiotic shakes that support immunity. It resulted in double-digit revenue growth with customer starts increasing over 20% year-over-year.
The Adweek Performance Marketing Award winners are featured in the March 22 issue of Adweek and will be announced at the virtual event Elevate: Performance Marketing, March 24-25.
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