Contentstack Creates Engaging Augmented Reality Prototype for Retail Industry in Just 4 Weeks

Contentstack, the leading Content Experience Platform (CXP), announced it has partnered with Valtech, a Contentstack Catalyst, to create an augmented reality (AR) proof of concept for the retail industry. The team used readily available enterprise-grade and open source technology to build an AR app in just four weeks. The approach demonstrates how quickly any business can leverage existing technology to build a working AR experience. The retail industry is having to quickly adapt during the COVID pandemic to reduce…

Revcontent Sees 1,100% Increase in Profitability, Bolsters Client Roster and Product Offerings Under New Leadership

Revcontent, a leading content marketing, and discovery platform, announced strong revenue growth and new premium publisher clients including Barstool Sports, Patch.com, Heavy.com, McClatchy, Nexstar Digital, and Salon. Despite the devastating impact of COVID-19 on the global economy, Revcontent has continued to gain traction as it delivers new revenue and growth opportunities to digital publishers around the world. The company recently appointed Richard Marques as chief executive officer. Marques has helped lead the…

Mediafly Named A Strong Performer in Sales Content Solutions Evaluation by Independent Research Firm

Independent research report rates Mediafly with the highest possible score in 14 evaluation criteria, including interactive content support and market differentiation Mediafly, a sales enablement and content management provider offering one unified platform to deliver flexible, personalized and insightful content experiences at every touchpoint in the buyer’s journey, announced it has been recognized as a strong performer in The Forrester Wave™ Sales Content Solutions, Q3 2020 report. Forrester identified the nine most…

SEMrush Announces a New Content Analytics Tool: ImpactHero

SEMrush, leading online visibility management, and content marketing SaaS platform announced that ImpactHero, its content analytics tool, is now available. This new solution will enable customers to maximize their websites' content marketing performance and identify key areas for making their current strategies in this field more efficient. According to the SEMrush report about the state of content marketing, only 9% of marketing professionals worldwide evaluate the performance of their existing content strategy as…

WEVO and Brandcast Partner to Deliver Optimized Content For Marketers

Marketers & Design teams can unlock new creative direction and scale content with confidence and research insights before going live WEVO, the industry leader in providing digital marketers the tools to optimize digital experiences before going live, announced a partnership with Brandcast, the first code-free web content system for enterprise marketing. The powerful combination of Brandcast’s web content system and WEVO’s platform gives digital marketers an opportunity to create engaging, design-forward web content at…

Qubit to Deliver More Relevant Shopping Experiences with Google Cloud’s Recommendations AI

Early adopters of Recommendations AI have experienced a 90% increase in click-through rate and 40% uplift in conversions Qubit, a leader in AI-led merchandising and personalized experiences, announced it has furthered its partnership with Google Cloud, making Recommendations AI available for eCommerce teams. The product recommendations solution is deeply integrated within Qubit’s new product interface for merchandising, enabling eCommerce teams to leverage Google Cloud’s latest AI technology. Included in the offering is…

Contentsquare Completes $190 Million in a Series D Round, Accelerating Innovation in Digital Experience Analytics

Contentsquare, the global leader in experience analytics, announced today a $190 million Series D funding round, bringing total funding to date to $310 million. This round is led by BlackRock’s Private Equity Partners team, who joins existing investors Bpifrance (through their Large Venture fund), Eurazeo Growth, Canaan, GPE Hermes, Highland Europe, H14 and KKR, most of whom participated in this round. Sapiance Capital Limited is also providing credit to the company. This new capital will help Contentsquare to continue to…

Contentsquare Platform Innovations Reveal Biggest Opportunities to Grow Digital Results

Contentsquare the leading experience analytics provider, launched new solutions to make sophisticated data-driven decisions more accessible to the digital teams companies rely on for survival and growth. The new Merchandising, Insights and Troubleshooting solutions provide visual analysis and granular recommendations based on the fullest set of variables influencing digital consumer behavior including content, UX, performance, product, and competitive pricing. According to Contentsquare's 2020 Digital Experience…

Go With the Flow: Stardust Releases AI-Powered In-App Recommendations

Stardust Users Will Experience More Curated Recommendations to Create a Seamless and Personalized In-App Experience Stardust, the leading social app for fans to follow and discuss their favorite movies and TV shows, announced “Weekly Recs”, a new recommendation flow for their users worldwide. The integration provides a GDPR compliant, streamlined solution to improve customer experiences through a new platform powered by artificial intelligence and machine learning. This creates a customized set of movie and TV…

FMG Suite Adds New AI-Powered Content and Announces Record Business Growth

FMG Suite, LLC, a private San Diego-based company delivering the leading cloud-based marketing automation platform for financial service professionals, announced the addition of Curator™––an artificial intelligence-powered engine––to its content library. With this addition and other planned product enhancements in 2020, FMG Suite is poised to continue its solid growth trajectory. In the last four years, the company added thousands of financial service professionals as customers, executed Enterprise License Agreements with…

Connatix Research Shows Gen Z Prefers Multifaceted Content Experiences

Compared with Millennials, Gen X, and Baby Boomers, Gen Z prefers content that includes audio, video, polls, quizzes, and a means to comment and receive recommended stories Connatix, the next-generation video technology company for publishers, announced the findings of a study it conducted about the media consumption habits and preferences of Gen Z, that indicates members of this generation (aged up to 22 years) gravitate toward a "multifaceted content experience," rooted in user recommendations from a diverse set of…

Jellyfish Launches Optics: Creative Intelligence Technology for Automated Creative Content Analysis at Scale

Using Google Cloud Vision API, New Creative Solution Optimizes Performance for Creative Ads Jellyfish, a digital partner to some of the world's leading brands, is expanding its digital offerings with the introduction of Optics: Creative Intelligence, an automated creative content analysis tool. The solution utilizes the Google Cloud Vision API to make recommendations for existing video and dynamic ads correlated to performance by automating the process of analyzing a brand's entire creative set. Several brands,…

Contentsquare, Worldwide Leader Of Digital Experience Analytics, Grew 200% In 2019

Continues Global Momentum, Named 2020 BIG Innovation Winner After raising $120 million since 2017, and following the acquisitions of Clicktale and Pricing Assistant, digital experience analytics leader Contentsquare announced record results for the full year 2019. For its vision and accomplishments, the company has been named a 2020 BIG Innovation Award winner by the Business Intelligence Group. "The digital experience analytics industry is growing at a rapid pace and Contentsquare is leading the way. Our company had…

Meredith Corporation Acquires SwearBy, A Digital Platform For Recommendations

Meredith Corporation has announced its acquisition of SwearBy. SwearBy is a digital platform for word of mouth recommendations designed to crowdsource and share products that women "swear by" based on their personal experiences. Meredith is the leading media company for women reaching nearly 100 million American female consumers each month and nearly 90 percent of U.S. millennial women. Marketing Technology News: TechBytes with Scott Gifis, President at AdRoll "At Meredith, we have a rich community of our own editors…

iQIYI Announces its 2020 Strategy of the iQIYI Knowledge App, Focusing on Educational Videos and IP-based Content

iQIYI, Inc., an innovative market-leading online entertainment service in China, announced its 2020 strategy for the iQIYI Knowledge App (the "App") at the iQIYI Knowledge Ceremony (the "Ceremony") held in Beijing on December 18th, 2019. At the Ceremony, industry experts and partners including Liu Tianchi, founder of Liu Tianchi Performance Workshop, Guo Liang, Vice President of Qingting FM, John Gray, world master of marriage relationship, etc. gathered to discuss development trends of paid knowledge in 2020.…

Hushly and 6sense Partner to Deliver Increased Lead Conversions Through More Relevant Content Experiences

Joint customers can now dynamically personalize their ABM content streams and any marketing campaigns enabled by in-market account insights from 6Sense Hushly, the leading content engagement & lead conversion platform powered by AI, announced that is has extended its relationship with 6sense, the leading Account Based Orchestration Platform, powered by AI, to include a deeper level of content personalization an content recommendations based on 6sense’s ability to deliver company identification, full-funnel insights…

TechBytes with Mayank Mishra, Head of Engineering at Contentstack

Could you tell us about your role and the team/technology you handle at Contentstack? I am the VP of Engineering at Contentstack and lead our Engineering organization in India, which includes Product Innovation and Development, Project Management, Cloud Operations, Service Reliability, Security, QA, and docs. Our team is the innovation engine at Contentstack and uses some of the most cutting edge technologies to make Contentstack the most powerful, most trustworthy and most cherished platform for our customers. What is…

TechBytes with Aimee Stone Munsell, CMO at Contentsquare

What is the most contemporary definition of Customer Experience? And why is Contentsquare the “most complete” platform on the market for this sector? When defining customer experience, it’s so easy to think purely in terms of post-sale satisfaction. As a result, many brands get hung up on the idea of CX measurement as little more than just customer surveys and Net Promoter Scores. While these methods have their benefits, they all occur after a customer’s journey is complete. As such they cannot show exactly when or…

One North brings AI to Professional Services Content Marketing

Digital agency One North recently developed a new artificial intelligence tool, the Relevance Engine, to guide visitors of professional services websites toward strategic content marketing and enhance their user experience. The proprietary technology analyzes a website's thought leadership and other long-form content and recommends additional, hyper-relevant website content, which encourages customers and prospects to explore the website further and improves its search engine optimization. Marketing Technology News:…

Sitecore Unveils SaaS Strategy, Announces Updates to Experience Platform and Content Hub

Today, Sitecore, the global leader in digital experience management software, unveiled its SaaS vision and timeline and several product enhancements to support the path to SaaS. The new SaaS offering will reinvent the entire experience of delivering, building with, and using Sitecore software, by offering a modern, intuitive, and extensible platform that is easy to get up and running and maintain over the long term. Updates to existing offerings announced today, including Sitecore Experience PlatformTM 9.3 and Sitecore…