X2O Media Achieves Service Organization Control 2 TYPE II CERTIFICATION in Commitment to Secure Customer Data

X2O Media, part of the STRATACACHE family of marketing technology companies, announced today that it has successfully completed Service Organization Control (SOC) 2 Type II audit examination of X2O Platform, a cutting-edge visual communications solution that significantly improves communications throughout the enterprise. X2O Media invested in achieving SOC 2 certification to give their customers the assurance that all critical service commitments and system requirements are in place. "As more of our customers outsource…

Oracle Autonomous Database Now Available In Customer Datacenters

Addresses data sovereignty, security, and performance concerns that prevent some enterprise workloads from moving to the public cloud Building on the success of Oracle’s Exadata Cloud@Customer service over the last three years, Oracle announced the availability of Oracle Autonomous Database on Exadata Cloud@Customer. This new offering combines the latest Oracle Database with the fastest Oracle Database platform—Exadata—delivered as a cloud service in customer datacenters. It eliminates database management and capital…

Infobase and Vault Select the BlueVenn Customer Data Platform for Omnichannel Marketing and Customer Insights

BlueVenn, the multi award-winning Customer Data Platform and Journey Orchestration vendor, has announced that Infobase, America's leading cloud-based subscription provider of educational content through high-quality video and database resources to colleges and universities, K-12 schools and enterprises, has chosen its multi-channel marketing technology to improve customer insights across the business, and empower the marketing team with the tools to create highly personalized cross-channel marketing campaigns. The deal…

Neustar Brings Identity to Customer Data Platforms to Improve Customer Experience & Marketing Performance

Neustar’s partnership with Quaero helps bridge the online and offline worlds for CDP users Neustar, Inc., a global information services and technology company and leader in identity resolution, announced that it will bring its industry-leading identity resolution technology and data to the Customer Data Platform (CDP) market. Quaero will leverage Neustar’s integrated technology and verified people-based data to improve the quality and accuracy of its clients’ customer data, both on- and offline. This first-of-its-kind…

Segment Launches Visual Tagger, a No-Code Tool That Allows Non-Technical Users to Collect Customer Data in Minutes

Built on the World’s Leading CDP, Visual Tagger Frees Marketers and Product Managers From Having to Rely on Engineers for Analytics  Segment, the world’s leading customer data platform (CDP), today announced the launch of Visual Tagger, a point-and-click tool that allows users from non-technical backgrounds to easily collect data about how customers use their websites, without writing a single line of code. With Visual Tagger, Segment users can collect data about how customers are engaging with their website and content by…

Audiens Bolsters Its Innovative Customer Data Platform with $8 Million Strategic Investment from Tech Giant NHN

The Audiens Customer Data Platform (CDP) gives digital marketers the ability to instantly personalize their data on their terms, get more out of their customer data and cut the waste from their advertising spend Audiens, a global independent customer data platform and audience management tool, has received an $8M (£6.5 M) cash investment from South Korea's NHN Corp. This is the first investment in a European technology company for NHN. The investment accelerates Audiens international expansion plans and strengthens the…

Choosing and Implementing the Right Customer Data Platform

If you’re reading this, you have most likely made the smart decision to implement a Customer Data Platform (CDP) for your business. You already know that a CDP will lead to better customer insights and experiences, as well as improved inter-departmental communication in the long run. But now you want to know which one of the many CDP vendors out there is best for your business, and how to then implement the platform successfully. 1. Assess Your Business Needs Do not skip this step or you will regret it dearly! Be honest in…

Corona Virus Closed the Gate to Mobile World Congress, but the Agile AI Tech Company Exacaster Found the Way to Launch Its Customer Data…

The cancellation of the Mobile World Congress (MWC) 2020 in Barcelona has left companies counting the cost of potential business losses. It can get extremely painful for smaller technology companies or even devastating for startups Exacaster, an AI-powered marketing automation software company from Lithuania (EU), has been waiting for exhibiting in the biggest mobile technology show for nearly 10 years. "We were dreaming to participate in MWC ever since we founded the company but managed to get ready for it only this…

Lytics Integration to Google Cloud BigQuery Breaks Down the Barriers to Collecting and Analyzing Customer Data at Scale

Lytics customers can easily access and analyze massive amounts of data in Google Cloud’s secure, scalable data warehouse environment Lytics, the real-time Customer Data Platform (CDP), announced today a built-in integration with Google Cloud BigQuery that will allow Lytics customers to move massive amounts of customer and raw data into Google’s cloud-based data warehouse environment for real-time analytics. Marketers now have a fast, simple way to aggregate data from a wide variety of sources and stage it in a secure,…

180byTwo Launches Unifi an AI-Powered Customer Data and Identity Platform for B2B Marketers

Initial launch partners include Marketo an Adobe Company, Oracle Data Cloud, Linkedin, Lotame, The Trade Desk, and Pubmatic 180byTwo announced today the launch of its AI-powered Customer data and Identity platform to meet the growing needs of Business-to-Business marketers looking to simplify data work-flows and centralize their technology stacks. Developed off 180byTwo's AccountLink™  B2B graph, AI, and DAAS solutions; the platform enables B2B and Account-Based Marketers to seamlessly execute and measure marketing…

Salesforce Acquires Evergage, Will Use Personalization to Enhance Customer Data and Deliver More Relevant Experiences

Salesforce acquired Evergage, the leading software platform for real-time 1:1 personalization, to accelerate the company's efforts to offer enhanced personalization solutions to its thousands of customers. This acquisition comes on the heels of Evergage being named a Leader in The Forrester WaveTM: Digital Intelligence Platforms, Q4 2019. In addition, Evergage earned numerous awards in 2019, most recently being named "CDP of the Year" and "Personalization Tech Solution of the Year" in the inaugural Rele Awards.…

Arm Treasure Data Commended by Frost & Sullivan for Excellence in the Customer Data Platforms Market

Arm Treasure Data CDP Enables Customers to Securely Unify Their Data for Driving More Personalized Customer Experiences Based on its recent analysis of the global customer data platforms (CDP) market, Frost & Sullivan recognizes Arm® Treasure Data™ with the 2019 Global Company of the Year, Award. In 2018, the UK-based, Arm acquired the California-based CDP provider, Treasure Data, and subsequently rebranded as Arm Treasure Data. Its powerful CDP enables marketers to gain insights and provides the foundation for…

ViewN Acquires Bimotics and Accelerates AI-Driven Customer Data Platform SaaS Product Offering

The strategic acquisition of Bimotics, a provider of big data tools on the Google Cloud Platform, and its intellectual property gives ViewN a huge product development boost and accelerates bringing a powerful AI-driven Customer Data Platform to market ViewN, provider of a SaaS-based AI-driven customer data platform (CDP), purchased Bimotics, creator of marvin, a big data tool for developers on the Google Cloud Platform. marvin stands for Massive Analytics Repository on a Very Intelligent Network, and was an easy way to…

Fanplayr is Keeping Your Customer Data Secure Through SOC 2 Compliance

Committed to Protecting Their Clients, Fanplayr Becomes Certified to Safeguard Sensitive Data Based on the AICPA’s Trust Services Criteria Fanplayr, a leader in helping e-commerce merchants optimize and improve their conversion rates, announced that it has completed its Service Organization Compliance (SOC 2) audit for its e-commerce Optimization System. Established by the American Institute of CPAs (AICPA), SOC 2 outlines standards for management of customer data using five “trust service principles”—security,…

Factual Launches Data Enrichment for Brands to Enhance and Amplify Customer Data

Enrich first-party data assets with high-quality location data to derive deeper customer insights and make more informed decisions Factual, the location data platform, announced Data Enrichment, a new product that allows businesses to enrich first-party customer data with Factual’s high quality, real-world visitation data in order to better understand and engage their customers. With Data Enrichment, CMOs and other marketing decision makers can uncover deeper customer insights, enabling them to improve audience modeling…

ActionIQ Raises $32 Million to Compete with Adobe and Salesforce on Customer Data

ActionIQ, the leading customer data platform helping enterprises leverage their data for personalized experiences, announced it has raised a $32 Million series C round led by March Capital Partners with participation from top investors including Sequoia Capital, Andreessen Horowitz, and FirstMark Capital. This brings the total capital raised by ActionIQ to $75 Million. With over 300% growth in the past year and an exclusive focus on large enterprise clients, ActionIQ has expanded its impressive client list to brands like…

New Study by Tealium Reveals the Customer Data Platform Landscape is Changing, and Organizations are Struggling to Navigate It

The report highlights how internal silos, changing data privacy laws and general confusion around what a CDP does are preventing companies from getting the most from their data. With the Customer Data Platform (CDP) space becoming more crowded than ever, there’s enormous confusion around what a CDP should do - as well as which CDP is right for each specific business or organization. Tealium, the market leader in the customer data platform industry, released the "Tealium State of the CDP Report 2020” which details…

Independent Study of Customer Data Reveals 164 percent ROI, Hardware and Software Cost Savings Driven by NCR Technology

NCR Corporation, the leading technology provider for the retail industry, released findings from their commissioned Total Economic Impact™ (TEI) study, conducted by Forrester Consulting. “Creating the experience that customers expect today is a tall order for many retailers grappling with legacy systems” Through NCR customer interviews and data aggregation, the TEI study found users of NCR Software Defined Store realized a 164 percent return on investment over three years, with most customers recouping their spend within…

Blueshift Identified as a Leader in G2’s Customer Data Platform and Marketing Automation Winter 2020 Grid Reports

G2's Dual Recognition Validates Blueshift's Mission To Provide The World's First Data Activation Solution Blueshift, the leading Customer Data Activation Platform, was identified as a leader in G2's Customer Data Platform (CDP) and Marketing Automation grids in the Winter 2020 report. The dual recognition validates Blueshift's accomplishment of providing the world's first data activation solution, which simultaneously offers the flexibility of a CDP and the intelligence of marketing automation in a single, scalable…

BlueConic Raises $13 Million Series B to Further Expand Its Global Footprint As the Preeminent Customer Data Platform of the Consumer…

Spring Lake Equity Partners Leads New Round of Funding to Fuel the Company’s Growth in Increasing Its Capacity to Meet Marketers’ Escalating Demand for First-Party Data Liberation BlueConic, the world’s leading pure-play customer data platform (CDP), announced it has closed a $13M Series B funding round led by new investor Spring Lake Equity Partners with contributions from existing investor Sigma Prime Ventures, as well as angel investors. Growing from an estimated $1B in 2019, spending on CDPs is projected to be in the…