According to Winterberry Group's Analysis, the Capabilities of BlueVenn's CDP Are Industry Leading; Report Provides Clarity as to What Core Capabilities a CDP Should Have and How They Deliver Best Value to Marketers BlueVenn, creators of a leading, award-winning Customer Data Platform (CDP), released a report by Winterberry Group finding BlueVenn's CDP's capabilities are industry leading. The report, "Customer Data Platform benchmark," analyzes the core and adjacent capabilities of CDPs, as well as providing…

Unifies customer data from disparate platforms; drives personal experiences across every channel Acquia announced that it has signed a definitive agreement to acquire AgilOne, the leading customer data platform (CDP) for enterprises, to further deliver on its vision of providing open digital experiences. AgilOne brings valuable new capabilities to Acquia’s Open Digital Experience Platform, which harnesses the power of customer data and artificial intelligence (AI) to understand, acquire, and engage with customers.…

New integration will offer Optimove clients improved data shareability, processing speed, and transparency The Science-First Relationship Marketing Hub, Optimove, announced the migration of its data integration, transformation and sharing processes to Snowflake’s Cloud Data Warehouse. This is the latest step in Optimove’s revamp of its database infrastructure, Optidata, which enables brands to access, share and activate all their unified customer data. Combining Optimove’s sophisticated data calculations and…

Customer Data Platforms help in broadening unified systems and accelerating purchase A Customer Relationship Management (CRM) and Data Management Platform (DMP) are the most powerful technologies in any modern marketer's tech stack. In 2017, statistics revealed that marketing technologies have advanced mostly around data management and customer data analytics. Insights from business data are now offered as an amalgamation of a CRM and a DMP that blend into a Customer Data Platform (CDP). What is a CDP?  The CDP…

Former AppNexus And Google Executive Joins Leading CDP Executive Team to Support Growing Enterprise Demand for Advanced CX and Personalization Technology Simon Data, the market-leading enterprise customer data platform that enables brands to deliver incredible customer experiences everywhere, announced the appointment of Doina Harris to Chief Product Officer. Simon Data appoints CPO Doina Harris to accelerate customer data platform innovation #newhire #womenintech #STEM Harris previously spent 4 years at AppNexus (now…

For the Second Consecutive Year, RedPoint Leads 33 CDP Vendors as the Only Platform to Provide All Features and Capabilities Measured by the Vendor-Neutral Organization RedPoint Global, a top provider of customer data platform and customer engagement technologies, announced that for the second consecutive year, it has been positioned as the most comprehensive customer data platform (CDP) in the CDP Institute Vendor Comparison Report. The Customer Data Platform Institute is a vendor-neutral organization dedicated to…

Independent study highlights the challenges of bringing together different data types to create a unified customer profile Despite all the hype around customer data platforms (CDPs), a new study conducted by Forrester Consulting and commissioned by Oracle found that brands are struggling to create a unified view of customers. The November 2019 study, "Getting Customer Data Management Right," which includes insights from 337 marketing and advertising professionals in North America and Europe, found that brands want to unify…

Co-written by Daniel Foppen, Sr. Principle Product Manager, Oracle CX Service Duplicate, siloed and out-of-sync customer data – otherwise known as rogue customer data – is a huge issue for brands worldwide. Not only does it hinder gaining a full view of a customer, it is costing brands millions of dollars each year. It is estimated that 20% to 40% of all customer records within an organization are duplicates, costing between $20 to $100 per duplicate annually! Do the math. If you have one million customer records and 30%…

Investment Supercharges Existing Rapid Organic Growth and Signals 2020 Expansion Plans Transitiv, the open platform to unify, understand, and activate customer data, announced it has closed a $1.7 Million seed investment.  The oversubscribed round was led by Vocap Investment Partners.  Transitiv has already seen explosive organic growth in the latter half of 2019, with revenue and customer contract acquisition nearly tripling results for the first half of the year. The Company will use the funds to support broader market…

Leading AI Martech company, Amperity has acquired Custora. With this acquisition, Amperity will now deliver a proven Customer 360 and Customer Analytics suite to more S&P 500 consumer brands than any other solution to marketing customers. Amperity is regarded as first AI-powered Customer Data Management platform. Custora is the leading customer analytics platform for consumer brands. Now, as one solution, brands will have access to an unmatched Customer 360 data foundation, with best-in-class, out-of-the-box customer…

Optidata Enables Realtime Access and Activation of All Customer Data by Seamlessly Combining Large-Scale Batch Processing with a State-Of-The-Art Event Streaming Framework Optimove, the Science-First Relationship Marketing Hub, unveiled its new database infrastructure pushing its Customer Data Platform (CDP) into the future. One of the CDP’s main objectives is to create a persistent and unified single customer view. Traditionally this had been achieved by collecting and processing batches of data from disconnected…

Sharpen Technologies, developers of the agent-first contact center platform, announces the release of SharpenDB, cloud-native storage that allows users to digitally transform their data from multiple systems and channels into easy-to-read custom charts, tables and columns, optimizing the agent and customer care experience. In conjunction with Sharpen’s dynamic IVRs and easy-to-use tools, SharpenDB enables users to quickly access and analyze data, identify issues and cater to the customer all within a secure and accessible…

Company Continues to Innovate CDP for B2C Marketers in Brand, Resort and Retail Segments Ascent360, a leading customer database platform (CDP) provider for mid-market businesses, introduces additional functionality and a new user interface (UI) that makes the platform even more intuitive for marketers to build authentic relationships with prospects and customers. The Ascent360 CDP helps business-to-consumer (B2C) companies grow by providing a Software-as-a-Service (SaaS) solution, which consolidates disparate customer…

Diveplane GEMINAI is the DMP Industry's First Verifiable Synthetic 'Twin' Dataset Global provider of Explainable AI software product, Diveplane announced the availability of GEMINAI, the industry's first verifiable synthetic 'twin' dataset. Diveplane GEMINAI empowers businesses and government organizations to easily and safely sell, share and analyze sensitive datasets without the fear of mishandling, loss or theft. Twin Data Sets and Their Modeling Diveplane's latest productcreates a verifiable synthetic ‘twin’ dataset…

First-of-its-kind solution powered by unsupervised machine learning helps marketers uncover and apply an unprecedented level of customer insights from inbound phone conversations Invoca, an AI-powered call tracking and conversational analytics company, unveiled Signal Discovery, the latest extension to its Signal AI product suite. Signal Discovery is a first-of-its-kind tool that analyzes businesses’ calls to automatically uncover conversational insights about their high-intent buyers, which marketers can use to inform…

Sugar Connect Integrates Critical CX Activities with Microsoft Office 365 and Google G Suite SugarCRM Inc., a company that helps organizations deliver exceptional customer experiences, announced Sugar Connect, its latest product innovation designed to improve end-user adoption of CX solutions through simplification, integration and the application of the company’s no-touch philosophy. Sugar Connect provides sales and customer service representatives critical contextual information about customers when and where they…

Collaboration will help brands combine data and decisioning to deliver more personalized and contextual experiences across the customer journey Oracle and Deloitte Digital are teaming up to help brands make every customer interaction matter. By bringing together enterprise-class Customer Data Platform (CDP) capabilities and demonstrated technology and business expertise, Oracle and Deloitte Digital will help brands deliver personalized and contextualized experiences in real time and at scale across the entire customer…

Innovative Machine Learning Technology Allows Organizations to Build More Intelligent Audiences and More Accurately Predict Consumer Actions Tealium, the trusted leader in real-time customer data orchestration,  launches Tealium Predict, built-in machine learning technology for Tealium AudienceStream, its market-leading Customer Data Platform (CDP). Coupled with Tealium AudienceStream, Tealium Predict activates trustworthy machine learning insights across the entire tech stack through the creation of more intelligent…

New analytics solution gives marketers the ability to track, compare, and analyze segments and campaign performance over time AgilOne, the leading Customer Data Platform (CDP) for enterprise brands, unveiled AgilOne Cohort Analysis. Built for marketers, the analytical solution empowers marketers to gain critical business insights derived from the AgilOne CDP to drive marketing strategy -- all through a self-service interface, thus eliminating dependencies on technical and analyst resources while providing the flexibility…

Altcom, a UK software development company have made their Atonal Customer Data Platform available via the UK government's G-Cloud procurement service. Atonal is able to deliver a single customer view of all data from multiple sources so now organisations can have an integrated view of customer data within a short time frame and with low opex expenditure. Altcom's Atonal solution reduces the time spent on data management and integration while providing tailored business reporting and outputs to eCRM systems through…