ShowClix Partners with ToneDen to Optimize Social Media Marketing for Event Promoters

Partnership Offers Access to a Powerful Platform to More Effectively Promote Ticket Sales While Optimizing Marketing Budgets ShowClix, Patron Technology’s industry-leading event ticketing and technology product, is expanding its digital marketing offering by partnering with ToneDen, the event-friendly social marketing platform designed to increase ticket revenue for promoters of live events. The partnership between ShowClix and ToneDen equips the event ticketing solution’s users with a marketing platform created…

Virtually Alive: How Augmented Reality at Live Events Changes the Marketing Game

Go to a sporting event today, and you'll often see a competition involving one or two people while ten thousand others only watch. At some point, a simple shell game will appear on the video board, and fans can follow the action but not influence the outcome. With all the downtime in sports today, teams try harder than ever to engage fans through traditional means, but instead, fans often retreat into their own phones. But advances in Augmented Reality can change all of that, focusing fans' attention back on their friends,…

Informa Engage Experts Share Modern Marketing Thought Leadership at Upcoming Industry Events

Informa Engage thought leaders have been invited to share their expertise on data, marketing automation, sales enablement and audience monetization at events hosted by Chief Marketer, Folio and the Software & Information Industry Association. "At the center of our business is understanding the needs of our audiences as well as the needs of the marketer's that want to reach these business decision makers. Our mission is to bring those two groups together in meaningful ways and to help marketers expand their market…

The Marketing Arm to Produce Exclusive Influencer Event For Top Brands, Platforms, Influencers

The Influencer Continuum Is an Exclusive Opportunity for Marketing Executives and Leadership Teams to Discover, Collaborate, and Re-Define Audience Engagement The Marketing Arm announced its production of The Influencer Continuum, an event designed to dissect the evolving relationship between brands and their audiences. The event will take place between 28-30 October at the Monarch Beach Resort in Dana Point, Cali. The Influencer Continuum is an exclusive opportunity for marketing executives and leadership teams…

B2B Marketing Technology Specialists Concep Launches New Event Check-In Tool for LexisNexis InterAction CRM

Concep Launches Web-Based App That Synchronizes With LexisNexis InterAction CRM in Real-Time Professional Services firms rely on live events to build strong relationships and drive differentiation. For many event managers registration on the day of the event is one of their biggest pain points. Launching this June, professional services marketers and events managers who use InterAction have a new tool that will radically simplify onsite event registration and cut down on the time spent on the manual data entry post-event.…

Rockerbox Acquires Eventable To Expand Suite Of Marketing Technology For Brands

Eventable’s Calendar Marketing Technology and Team will Result in Smarter Marketing Solutions from Rockerbox In a latest Martech acquisition update, Rockerbox, the creator of recency marketing and the Rockerbox Attribution Platform, has announced that it has acquired Eventable. Eventable is a leading calendar marketing platform. Eventable’s calendar marketing platform has been used by more than 12,000 brands and organizations to engage their audiences through calendar applications and drive timely action.  Recommended…

Rakuten Marketing to Host the Premier Conference for Online Performance Marketing Leaders at the 2018 Rakuten Marketing DealMaker Event

Rakuten Marketing, a leading technology company that enables brands to increase sales through data-driven performance marketing, announced its 2018 affiliate marketing premier event, Rakuten Marketing DealMaker – previously known as Rakuten Marketing Symposium. Taking place in Scottsdale, AZ on January 31 – February 1 at the JW Marriot Scottsdale Camelback Inn Resort & Spa, this event will bring together over 500 attendees to experience thought leadership, business planning and partnership building. Also Read: …

Bizzabo Launches Next-Gen Event App to Maximize Marketing ROI

Enterprise Organizations Can Now Leverage the New Bizzabo Event App Offering Fully Customized Branding and Tailored In-App Features Recommended Read: Top 150 B2B Technology Companies You Should Follow Bizzabo, a leading events cloud, launched the next generation of its mobile events app for Android and iPhone devices. The new app offers highly customizable branding capabilities and in-app feature selection for marketers to make their events truly unique and impactful for their participants. Recommended Read: …

Rakuten Marketing Affiliate Network Ranked Top Program for Seventh Consecutive Year

Innovation, Performance, and Strategy of Rakuten Marketing Affiliate Network Cited as Superior Qualities by Advertisers, Publishers, and Agencies  Rakuten Marketing, a leading technology company that enables brands to increase sales through data-driven marketing, today announced that its affiliate network has been named the world's top affiliate network for providing superior strategy and technology to brands and publishers. This is the seventh consecutive year it has received the honor based on a survey of more than…

Linkcard.app Launches Its New Marketing Suite for Lead Generation

Linkcard introduces its new marketing products suite, which allows marketers to easily, intuitively, and swiftly launch a variety of innovative tools to capture and convert quality leads Linkcard launched its new Marketing Products Suite that empowers marketing teams with simple-to-use tools that are easy and lightning-fast to use to turn your business cards, email signatures, mobile landing pages, and loyalty programs into a quality lead conversion tool. Its self-managed marketing suite empowers marketers to create,…

Terminus Names Daniel Incandela as Chief Marketing Officer

Terminus, the leading account-based marketing platform, announces the addition of enterprise software marketing veteran Daniel Incandela as its chief marketing officer (CMO). After a record-breaking year of momentum, including three acquisitions, significant product improvements and the addition of key executive team hires, Incandela is joining to help propel through its next stage of rapid growth. Marketing Technology News: Captiv8 & Nielsen Study Reveals the Positive Impact of Influencer Marketing Daniel…

Signifyd Named Market Leader by Frost & Sullivan for Dominating eCommerce Fraud Prevention with an Exceptional Consumer Experience

Signifyd's vast ecosystem of merchants and powerful product features endow it with a significant competitive edge Based on its recent analysis of the global eCommerce fraud prevention market, Frost & Sullivan recognizes Signifyd with the Global Growth Excellence Frost Radar Award. Signifyd is a leading provider of guaranteed fraud protection solutions for eCommerce merchants and retailers. Continued global expansion, large-scale automation, a highly modular and open platform, and partnerships with payment processors and…

XDBS Launches Digital Marketing Services

XDBS Corporation announces the expansion of its B2B marketing with the addition of digital marketing services. Working with B2B and regional businesses with focused needs, XDBS will leverage its strong capabilities across integrated marketing to enhance and elevate brands' marketing efforts, ensuring best-in-class digital ecosystems that drive results. "Every organization can benefit from a strategic digital program – yet, budget and scale are often barriers to entry. We want to allow every company to leverage innovative…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Salesforce (CRM), Bizzabo (Customer experience), Captiv8 ( Influencer Marketing), TeamSupport (Customer Support), and RingCentral (Unified Communications). Salesforce Signs Definitive Agreement to Acquire Slack Salesforce, the global leader in CRM, and Slack Technologies, Inc., the most innovative enterprise communications platform, have entered into a definitive agreement under…

Bizzabo Raises $138 Million to Power the Hybrid Future of Professional Events

Bizzabo, the world's leading Event Success Platform, announced it has raised $138 million in Series E funding. The investment is led by Insight Partners, with participation from previous investors, Viola Growth, Next47, and OurCrowd. Bizzabo will use the investment to meet surging demand for its platform globally and expand its category-leading capabilities as COVID-19 reshapes the future of the professional events industry. With the round, Bizzabo sets a new precedent for the largest private investment in an event…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from AWS (Customer Experience), Kibo (E-Commerce), Kount (Identity Management), Vonage (Unified Communications), and EveryAction (CRM). AWS and Zoom Extend Strategic Relationship Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company, announced that Zoom Video Communications, Inc. has selected AWS as its preferred cloud provider. The multi-year agreement extends the longstanding…

Client Engagement Manager: Accelerating Marketing Software & Customer Responsiveness

2020 has been a year like no other. Businesses have been pushed to the brink and are fighting to survive. And the marketing industry has been no different. It was (and still is) what almost every brand, company and organization turned to when times were at its most uncertain. In fact, a recent CMO study found that the marketing budget of most of the firms surveyed increased during the COVID period. In February 2020, respondents' firms planned to spend 11.3% of their total budgets on marketing, by June 2020, this rose to…

Nielsen Names Jamie Moldafsky As Chief Marketing And Communications Officer

Savvy Industry Veteran Moldafsky Will Run the Integrated Global Function for the Nielsen Global Media business Nielsen Holdings plc announced that Jamie Moldafsky, a three-decade marketing veteran, will join as Chief Marketing and Communications Officer, effective immediately. Previously, Moldafsky was Chief Marketing Officer at Wells Fargo Bank, where, for nine years, she was responsible for the full scope of marketing, including Global Brand Strategy and Management, Product Marketing, Media, Research and Analytics,…

MarTech Interview with Clayton Ruebensaal, EVP of Global B2B Marketing at American Express

"Terms like “business isn’t personal” went out the window. We all got to know each other a lot better and worried about each other more. One of the lessons we learned about customers was that business owners were stuck with more questions than answers during this crisis." Hi Clayton, please tell us about your journey into marketing technology and how you started at American Express. Throughout my career, I’ve held leadership roles at some of the world’s most creatively awarded advertising agencies, BBDO, Deutsch, I ran…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from 1WorldSync (Content), Walmart (E-commerce), Comscore (Analytics), Jifflenow (Marketing Automation), and Rakuten (Customer Experience). 1WorldSync to Acquire CNET Content Solutions 1WorldSync, the leading provider of product content solutions, announced that it has entered into a definitive agreement to acquire CNET Content Solutions from Red Ventures. The transaction is expected to…