NexTech AR Acquires Self-Service Event Software Platform: Map Dynamics

The acquisition of Map Dynamics brings self-service event solutions to NexTech’s rapidly growing portfolio of event offerings and strategically positions the company for the shift to hybrid events post COVID NexTech AR Solutions (NexTech), a leading provider of virtual and augmented reality (AR) experience technologies and services for virtual and hybrid eCommerce, education, conferences and events  announced that it has acquired event management platform, Map Dynamics. The company's self-serve virtual events platform…

Jifflenow Revolutionizes Marketing and Sales with Intelligent “Inbound Meetings” Capabilities

Last year, thousands of in-person trade shows and corporate events drove millions of customer meetings—a key driver of sales pipelines. With many of those in-person events now taking place virtually, attendee engagement at virtual events has become a major challenge for marketers. In particular, enterprises need a mechanism to generate the B2B meetings that are so crucial for advancing prospects through the sales funnel. Jifflenow has just announced a solution to help convert interested prospects to opportunities.…

Nine Tactics to Nurture Your Digital Marketing Customers

What's the best you can do to delight your digital marketing customers? Do it now. Because, now is the time to build a relationship throughout the new customer’s journey with your company, engaging them with relevant information at each stage. Digital marketers rarely put enough effort into nurturing their one-time customers, focusing much of their energy and ingenuity on winning new ones. But this is a big mistake – those new visitors to your site are hugely valuable in your digital marketing strategy. The second…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Uberflip (Content Experience), Jornaya (Behavioral Marketing), Shutterstock (Content), Whatfix (CRM), and Intermedia (Unified Communications). Uberflip Study Reveals Disconnect Between Marketing Priorities and Buyers’ Expectations Despite a majority of marketers highly rating their companies’ ability to personalize content, new research uncovers a major disconnect between the…

Study: COVID-19 Shakes Up Digital Marketing; Influencers Remain a Go-To Strategy

SocialPubli, the leading global micro-influencer marketing platform, announced the release of the 2020 Influencer Marketing Report: A Marketer's Perspective. The report highlights the trends, goals, and attitudes of marketers working with influencers to enhance brand visibility. In this study, SocialPubli polled 200 marketing professionals from 15 countries worldwide to gain insights on: Influencer communication strategies, platforms and ROI The effects of the COVID-19 pandemic on their influencer partnerships…

MarTech Interview Series with Lynne Capozzi, Chief Marketing Officer at Acquia

"Practical applications of machine learning will take off in 2021, as marketers develop higher volumes of content targeting each stage in the customer lifecycle." Tell us about the way Marketing messages are evolving? Marketing messages will lose the jargon. In 2021, the marketing language will continue to see less use of jargon and be more genuine. COVID has taught marketers the value of straight talk and the appreciation of value-based messaging. Consumers are faced with a barrage of messaging from a variety of…

Uberflip Study Reveals Disconnect Between Marketing Priorities and Buyers’ Expectations

Despite a majority of marketers highly rating their companies' ability to personalize content, new research uncovers a major disconnect between the personalization buyers want and what marketers are actually delivering. In the latest study The Experience Disconnect: 2021 B2B Marketing Report from Uberflip, the leading cloud-based content experience platform (CEP) surveyed 500 North American B2B buyers and marketers about their expectations for the buyer journey, to see how their responses differed. The findings show a major…

H2R Market Research, Infutor Partner to Power Research for Post-COVID Marketing Strategy

Infutor’s Connex Intelligence and H2R’s Custom Research Shed Light on Consumer Behavior and Predict Behavior Changes During and Post-Pandemic Consumer identity data expert Infutor announced that H2R Market Research, a premier marketing research firm, has selected Infutor to help enable end-to-end market analysis for industries adapting to the current and post-covid marketing landscape. By combining Infutor’s Connex predictive intelligence with H2R’s powerful ability to predict marketing outcomes and successes, travel and…

80% Of Marketers Report Shift to Virtual Events Drives Greater Audience Reach

Event marketers agree (97%) -- going forward, the most rewarding events will have a virtual component Bizzabo, the world's leading Event Success Platform, released its Evolution of Events Report. The company analyzed responses from nearly 400 event marketing professionals in mid-senior level positions. The analysis uncovered valuable insights, including how virtual events are impacting audience reach, the future of hybrid events, budget increases in the coming year, and more. Marketing Technology News: Baidu to Acquire…

Dispel the Myths in Integrated Marketing: Mission Possible in 2020

The article has been co-authored by Stephanie Geiger, Co-Founder of Government Marketing University. Integrated marketing is long heralded as a unifying marketing communications approach that ties together advertising, public relations, and social media to deliver a seamless and consistent brand and customer-centric experience. Today's marketers find themselves in an increasingly complex and competitive environment. With a dizzying number of markets, channels, tactics, and technologies, creating and excelling in that…

LiveXLive’s PodcastOne Nabs Veteran Marketing Executive Ilana Susnow

Susnow Named Head of Marketing and Audience Development PodcastOne, a leading podcast company and a subsidiary of LiveXLive Media, announced that it has named veteran television marketing executive, Ilana Susnow, as its Head of Marketing and Audience Development.  Susnow, who is based in New York City, will oversee all marketing initiatives for PodcastOne and its numerous podcasts, including top shows such as The Adam Carolla Show, The LadyGang, Pitbull's From Negative to Positive and Off the Vine from Kaitlyn Bristowe.…

Higher Logic Announces New Product Offering to Support Engagement for Virtual Events

Higher Logic, the industry-leading, engagement platform announced a new product offering that will support organizations through virtual events. The Higher Logic platform will now offer an event-specific online community that will work with an organization's existing virtual event platform to drive engagement and deliver value before, during, and after the event takes place. The events industry made a drastic pivot from in-person events to virtual events in 2020 and that will likely carry into 2021. Higher Logic developed…

EventBank Becomes Glue Up – An All-In-One Engagement Platform

Glue Up Transforms the Way Professional Communities Connect Digitally EventBank is now Glue Up, a unique all-in-one CRM technology platform that helps you build and grow your community through membership, events and other digital tools, operating in over 50 countries around the world. In 2013, EventBank started with the idea of helping connect businesses globally to increase economic opportunities through technology. After seven years of working on cloud software solutions for event organizers, marketing departments,…

Socio Launches Native Streaming Solution to Help Event Organizers Level Up Virtual and Hybrid Event Production

Socio announced the launch of Socio Streaming, a fully integrated solution with StreamYard that gives event organizers powerful tools for leveling up virtual and hybrid event production. Socio Streaming was designed to address the evolving needs of the event community. After the industry pivoted to virtual events in March, many organizers relied on simple meeting platforms like Zoom for live streaming. With the realization that virtual events will remain dominant heading into 2021, organizers are looking for self-serve…

Hopin Announces $125 Million In Series B Funding To Power The Surging Virtual And Hybrid Event Industry

Amidst Hypergrowth, Hopin Secures Series B Round Led by IVP and Tiger Global, and Joined by Coatue and DFJ Growth, Along with Hopin’s Previous Investors Hopin, a leading virtual events provider, announced that it has raised $125 Million in Series B funding led by existing investor IVP and new investor Tiger Global and joined by Coatue and DFJ Growth, along with Hopin’s returning investors Accel, Northzone, Salesforce Ventures, and Seedcamp. In just eight months, Hopin has experienced impressive growth, scaling from 5,000…

Insightly Announces New Features for Insightly Marketing

Insightly, the leader in customer relationship management (CRM) innovation, is unveiling new features of Insightly Marketing, its revolutionary approach to automating the marketing function and deploying dynamic customer journeys. Built on the foundation of Insightly’s trusted CRM platform, Insightly Marketing now makes it much simpler for businesses of all sizes to execute compelling, fully integrated, and measurable marketing campaigns that drive growth. Marketing automation, which was once a complicated web of activities,…

MarTech Interview with Mark Bornstein, VP of Content Marketing at ON24

"Buyer-led journeys are on the rise. Increasingly we see prospects conducting their own research prior to engaging with a sales representative." Hi Mark, please tell us about your experience as a Martech leader through the COVID-19 crisis. This year, we’ve seen businesses fully embrace digital for the first time. And while that certainly had its challenges, it also unlocked tremendous opportunities, especially for marketers. Companies got creative to stay connected to prospects and customers through new technologies,…

Studio BLUP Promotes Laura Lane to Chief Marketing Officer as Part of Its Ongoing Growth Plans

Studio BLUP, part of the LAB Group of agencies, has promoted Laura Lane to Chief Marketing Officer as part of its ongoing growth plans. Laura has spent just over a year and a half freelancing at the agency to help manage client projects for the likes of Nerf and Reebok whilst also running her own personalised gift and visual storytelling business My Icon Story where she has created product ranges for global brands including Mr Men, Lovehearts, Transport for London and the Natural History Museum. Marketing Technology News:…

As Ransomware Attacks Worsen, Actifio Helping Immunize Organizations From ‘The Most Likely Disaster Recovery Event in 2020’

Importance of Data Immutability Highlighted at Actifio's Virtual Data Driven 2020 Conference From the early weeks of the COVID-19 pandemic, and as the sudden rise of remote work,  ransomware attacks surged as employers struggle to seal off the vulnerabilities of a dispersed workforce and the critically important data sources they must be able to access to drive their businesses forward. Of all the approaches that attempt to protect these organizations from ransomware, the data immutability characteristics of Actifio may…

MarTech Interview with Rashmi Vittal, Chief Marketing Officer at Conversica

"To truly embrace and prepare for an AI-centric world, marketers in financial services, manufacturing, and other B2B industries must be prepared to take automation to the next level of intelligence and augment their workforces."  Hi Rashmi, please tell us about your journey into marketing and how you started at Conversica. I’ve been in enterprise software for over 25 years. During that time, I’ve brought to market different AI-powered solutions from content and predictive analytics solutions to now Intelligent Virtual…