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ExpertFile Launches First of Planned AI Features for Its Expertise Marketing Platform

New AI-Enabled "Quarantine" feature designed to shield experts from online harassment Using the power of artificial intelligence (AI) and semantic language processing capabilities, ExpertFile's new "Inquiry Quarantine" feature employs advanced algorithms to identify potentially harmful or offensive communications before it reaches the end-user. Marketing Technology News: Spiro Calls Sales Leaders to Join the AI Movement with Proactive Relationship Management These new AI features enhance the specialized workflow and…

Trade Press Services and SmartFinds Marketing to Hold Content Marketing Webinar

Free Webinar to Show How Brands Can Use Content Marketing to Convert Prospects into Customers Trade Press Services and SmartFinds Marketing will host a free webinar on Wednesday, February 26, 2020 at 2 p.m. EST on “How to Increase Sales with the Power of Content Marketing.” The webinar will demonstrate how brands can use content marketing to convert prospects into customers. According to the Content Marketing Institute, the most successful companies are very committed to producing content marketing, yet only 39…

2019 Deltek Professional Services Marketing Excellence Award Presented to Full Sail Partners

Full Sail Partners Is Honored to Be Recognized by Deltek With the Professional Services Marketing Excellence Award Full Sail Partners is very excited to have been honored with the Deltek Professional Services Marketing Excellence Award for 2019. As a Deltek Partner, Full Sail Partners continues to provide sales, implementation, consulting, support and customization services for project-oriented professional services organizations. Our mission is to help businesses integrate their processes into one singular system, better…

NeigerDesign Strengthens Marketing Arm with New Hires

Chicagoland Marketing and Design Firm Expands Team to Deliver Impactful Results for Clients NeigerDesign, a full-service strategic marketing and design agency based in Evanston, IL, has proudly announced the recent expansion of its marketing team. Stephanie Weiss, Marketing Strategist, and Austin Godwin, Digital Marketing Specialist, joined the team in 2019 to further enhance the firm's efforts to be the very best strategic marketing partner to clients. "We're in a world of growing multi-channel marketing needs, and…

Vidyard Introduces ‘Video Selling’ Certification to Accelerate Digital Marketing and Sales Agency Growth

With increasing demand from clients for training on how to incorporate video into their sales processes, 10 leading digital marketing and sales agencies have now completed the certification Vidyard, the leading video platform provider for business, has just expanded its Agency Partner Program to include an industry-first Video Selling certification. This certification was built to help digital marketing and sales agencies expand their services while helping their clients grow their revenue. The first cohort of agency…

Tealium and Invoca Partner to Orchestrate Better Customer Experiences and Maximize Marketing ROI

New Partnership Enables Organizations to Better Engage With Customers in Real Time by Unifying Inbound Call Analytics Data, Conversational Insights, and Rich Customer Profiles Tealium, the trusted leader in real-time customer data orchestration, and Invoca, the leading enterprise provider of AI-powered call tracking and conversational analytics, announced a strategic partnership that enables organizations to combine customer data and conversational analytics insights in real time to better inform contact center interactions…

Invoca Named Overall Leader in G2 Enterprise Grid Report for Inbound Call Tracking for 5th Straight Quarter

Invoca cements its position as the category leader, also earning “Best Relationship” and “Momentum Leader” recognition from G2  Invoca, the leader in AI-powered call tracking and conversational analytics, announced that customer feedback on software review site G2 has again made the company the Overall Leader in the G2 Enterprise Grid Report for Inbound Call Tracking. Invoca has held this position in the last five G2 reports, and with an overall score of 93, Invoca is over 20 points ahead of the nearest-scoring call…

Online Advantages, A Charlotte SEO Company, Announces New Digital Marketing Services

Online Advantages Charlotte SEO Can Bundle Most of the New Services into Integrated and Effective Digital Marketing Campaigns Matt Maglodi, the founder of Online Advantages, a Charlotte SEO Company, is pleased to announce that his company is now offering several new digital marketing services. As Matt explained, Online Advantages strives to offer its clients web development and internet marketing services that are both affordable and responsive. To make the new digital marketing services as effective as possible, Matt…

CG Life Acquires Colorado-Based Digital Marketing Agency The Market Element

Acquisition to Enhance Inbound Marketing, Marketing Automation and Industry Expertise of Combined Company CG Life, an integrated marketing and communications agency focused on life science and healthcare, has acquired The Market Element, a digital marketing agency located in Colorado. The acquisition reflects CG Life’s continued organic and inorganic growth and sets the stage for future strategic partnerships. The companies did not disclose financial terms of the deal. Today we welcome @Market_Element into the CG Life…

Podcasting: The Heartbeat of Your Marketing Strategy

Marketers have no shortage of responsibilities generating demand, nurturing leads, developing brand messaging, creating content, maintaining customer relationships, executing a go-to-market strategy, measuring impact and...should I go on? It’s safe to say there are a lot of pieces to the Marketing puzzle, and it’s simply impossible to do it all. But what if you could use just one piece of creative content to accomplish all of your key objectives throughout the entire Marketing funnel? Today, more brands are taking a…

2020 Marketing Predictions – Part 1

What’s next for Marketing is something we talk about A LOT at 6sense. The industry moves at the speed of light (at least, it feels that way) and marketers are expected to stay one step ahead — even when it seems like we’re struggling just to keep up. As a CMO planning for a new year, here are the top five Marketing trends I’m looking at in 2020: 1. Say Hello to Scaling ABM In the last few years, Account-Based Marketing has taken over as a better way to engage with modern B2B buyers — but without the ability to scale…

Neustar and TRUSTID Introduce Inbound Authentication Solution for Call Centers

Inbound Authentication Pro combines industry-leading technologies into a single, flexible solution Neustar, Inc., a global information services company and leader in identity resolution, has introduced a new product offering, Inbound Authentication Pro, the industry’s first inbound authentication solution to verify the call and the caller through a single solution. With more choice and tailored engagement than ever, consumers have grown to expect a consistently exceptional service experience, no matter the channel used…

One North brings AI to Professional Services Content Marketing

Digital agency One North recently developed a new artificial intelligence tool, the Relevance Engine, to guide visitors of professional services websites toward strategic content marketing and enhance their user experience. The proprietary technology analyzes a website's thought leadership and other long-form content and recommends additional, hyper-relevant website content, which encourages customers and prospects to explore the website further and improves its search engine optimization. Marketing Technology News:…

Marketing’s Diversity Equity, and Inclusion Playbook

Intersectional gender parity within the tech industry has not been a priority, not with how business leaders are operating today. According to the World Economic Forum’s annual Global Gender Gap Report, 2018, we still have 108 years until we will close the global gender gap. 108 years. That is unacceptable. 108 years means that those born in 2019 will not see parity in their lifetimes. Businesses have a responsibility to change this and make an impact sooner. At AnitaB.org, we have a better goal: 50/50 intersectional gender…

Best Ways to Increase Inbound Leads

You’re here for two possible reasons. One – you are generating leads but not enough. Two – you aren’t generating leads at all. Whatever you are going through, this guide is for you. Your leads are the lifeblood of your business. They are the fruit of all your marketing efforts. To generate more leads from your Digital Marketing strategy, there are a few things that you must remember. Getting Found Is the Key In a survey conducted by HubSpot among 3,500 marketers, high-performers emphasized programs that get their contents…

How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?

We recently held our inaugural client event, welcoming Sales and Marketing leadership from some of the largest Sales and Relationship management forces in North America. What’s the biggest challenge they all face? Enabling digital relationships at a staggering scale - literally thousands of individuals across an organization responsible for managing tens of thousands of relationships. That is the impact of digital on B2B marketing - the customer’s brand experience now incorporates multi-channel interactions across sales…

Inbound Ignited Becomes A HubSpot Silver Certified Agency Partner

Inbound Ignited, a digital marketing and sales enablement firm, announced that it has become a HubSpot Silver Certified Agency Partner. HubSpot, a leading growth platform, works with partners to help businesses achieve success with their cutting-edge software, strategy, and support. Marketing Technology News: ChannelAdvisor Enhancements, Including Checkout on Instagram, Enable Brands and Retailers to Strengthen Holiday Season Performance Inbound Ignited has made use of the HubSpot platform and methodologies to engage…

Bigbuzz Marketing Group Named #1 Digital Agency In New York

Agency Spotter Ranked over 350 Agencies Based on Client Reviews, Credentials, Focus Areas, Related Expertise and Project Work Bigbuzz Marketing Group, a NYC-based digital advertising agency, was named the #1 New York Digital Agency by Agency Spotter, the agency ratings and review authority, in its Top 20 New York Digital Agencies Report. Describing their decision, Agency Spotter noted Bigbuzz's "collection of talented professionals on a mission to create inspired solutions that move merchandise, build brands and change…

Metadata.io Integrates with Oracle Eloqua for Automatic Marketing Operations

Metadata.io's leading AI-powered marketing operations platform helps marketers drive bottom-of-the-funnel results with integration to Oracle Eloqua Metadata.io, the AI-powered marketing operations platform and a Silver level member of Oracle PartnerNetwork (OPN), announced that it now integrates with Oracle Eloqua, part of the Oracle Marketing Cloud, for automatic marketing operations. Metadata leverages patented AI technology to automatically target, experiment, execute, attribute and optimize digital ad campaigns. With…

Inbound Advocates Partners with Client and Education Industry Solutions Leader Kokomo24/7® to Promote Safety Cloud, Helping End Bullying and…

Inbound Advocates Has Signed on a New Client with Solutions to Predict and Prevent School Safety Incidents. kokomo24/7, a Startup Based in Chicago, Delivers a K-12 Student Safety Solution Driven by A.I. to Predict Incidents of Bullying and Ultimately Helps Prevent Teen and Child Suicides Inbound Advocates, a Chattanooga-based technology marketing agency, today announced a partnership with a new client, Kokomo24/7®. Kokomo24/7 is an independent software vendor (ISV) based in Chicago with business offices in Washington D.C.,…