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Skyword Appoints Paul Alexander, Chief Marketing and Communications Officer of Eastern Bank, to Its Board of Directors

Before Eastern, Paul Alexander Served as EVP and Chief Communications Officer for Liberty Mutual Insurance, a Fortune 100 Company Skyword, the leading content marketing software and services company, recently announced that it has appointed Paul Alexander, chief marketing and communications officer of Eastern Bank, to its Board of Directors. “Paul is an inspirational marketing leader who understands firsthand the transformation that is taking place within marketing today,” said Tom Gerace, founder and CEO of Skyword.…

Orion’s Turnkey Marketing Platform, Market*r, Supercharges Firm’s Growth Potential

The new tech offering helps advisors boost client engagement and fill their sales pipeline based on a core connection to Orion’s financial planning capabilities and underscores the critical importance of an advice-based investment experience particularly through periods of economic uncertainty Orion Advisor Technology, LLC (“Orion”), the premier technology provider for registered investment advisors, today announces the release of its new intuitive marketing automation platform: Market*r. “Other platforms leave users…

B2B Marketing in the Time of COVID-19: Experiences Will Evolve the Same Way News Media Did

The economic impact of the novel coronavirus spreading well beyond a select few industries. Not even the government can stop it from damaging the U.S. economy. While the extent to which our global economy will be affected by COVID-19 remains to be seen, it’s very likely that the effects on some industries will be long-term - especially those that relied on big, in-person events to market to customers. I believe the coronavirus will change B2B marketing the way social media changed how we consume news. Here’s how. First,…

Clevertouch Releases Momentum Software for Salesforce Marketing Cloud to Revolutionise Email Workflow

New software enables regional marketers to build, amend and approve emails in a single, controlled environment with no HTML or coding skills required Clevertouch Marketing, Europe’s most respected Marketing Technology consulting and service provider, announced the launch of Momentum for Salesforce Marketing Cloud, a simplification and workflow SaaS that drives up usability, adoption and satisfaction, removing technical bottlenecks in the process. Momentum for Salesforce Marketing Cloud is ideal for all users of the…

Equifax Announces New Chief Marketing Officer

Lindsay Parker to Lead Global Marketing Organization and US Information Services Marketing teams Equifax Inc. has named Lindsay Parker to a new global role as its enterprise Chief Marketing Officer and US Information Services (USIS) Marketing Officer. In this innovative dual position, Parker will lead the corporate marketing strategy as well as the USIS sales and revenue enablement efforts, which will result in a highly aligned and focused growth agenda. Parker will also serve as a key member of Equifax's senior…

CitNOW Drives Business Transformation with Vonage Communications Solutions

Vonage, a global business cloud communications leader, announced that CitNOW has implemented its fully-integrated unified communications and contact centre solutions to drive better customer experiences and support its global expansion. Established in 2008, CitNOW is a UK-based automotive digital communication industry specialist, providing app-based video and imaging solutions that create a more transparent and easy car buying and owning experience. CitNOW selected Vonage’s communications solutions to enhance internal…

Cox Communications Uses Virtual Assistance to Support Customers at Social Distance During Coronavirus Crisis

Cox Communications has launched “On-site with Virtual Assist,” a tool to enhance customer service while better protecting customers and Cox employees during the COVID-19 pandemic. Marketing Technology News: New Retail Systems Research Survey Report Details Consumer Online Shopping Habits During Coronavirus Cox partnered with Help Lightning, a leading supplier in remote expertise technology to bring this new service to market. Now, instead of entering a customer’s home to troubleshoot, Cox…

Crunch Selects Vonage to Transform Business Communications

Vonage, a global business cloud communications leader, today announced that online accounting software provider Crunch has implemented Vonage’s fully-integrated contact centre and unified communications solutions to better serve its growing customer-base by delivering exceptional experiences. Crunch Selects Vonage to Transform Business Communications With more than 10,500 clients, Crunch provides unlimited accountancy support for sole traders, freelancers, contractors, small businesses and startups. Following a market…

MarTech Interview with Chris McLaughlin, Chief Product & Marketing Officer at Nuxeo

"AI technologies for contact centers are very effective in enhancing the customer experience and efficiently servicing customers." Tell us about the role/team you handle at Nuxeo. What inspired you to join the company? I have an amazing job. I am Nuxeo’s Chief Product & Marketing Officer. So, not only am I responsible for our go-to-market strategy, but also our product strategy. My team manages everything from our product design and roadmap to our messaging, programs and campaigns. As to what inspired me to join…

Leidos Awarded Task Order to Support IRS’ e-Services and Integrated Customer Communications Environment

Leidos, a FORTUNE 500 science and technology leader, has been awarded a new task order by the Internal Revenue Service (IRS) to enhance, upgrade, and maintain the agency's e-Services and Integrated Customer Communications Environment (ICCE) platforms. The single award, hybrid firm-fixed price and cost-plus-fixed-fee contract has a six-month base period of performance and four one-year option years with a total value of approximately $69 million, if all options are exercised. Work will primarily be performed at IRS locations…

Brightcove Launches New Mobile App to Streamline Employee Communications via Video

Brightcove Engage is a video management and publishing app that is optimized for rapid and secure video sharing across the global workforce Brightcove Inc., the leading provider of cloud services for video, announced Brightcove Engage™, a purpose-built application developed for internal communications professionals to inform employees using the most powerful and effective means of communication ever created: mobile video. With templates for quickly organizing content, analytics for monitoring engagement, and…

Joveo Augments Marketing and Channel Leadership to Accelerate Programmatic Recruitment Advertising Growth Worldwide

Company appoints new Vice President of Global Marketing, and Vice President of Partnerships and Business Development Joveo, the global leader in programmatic recruitment advertising technology, today announced the appointment of two strategic hires to its leadership team: Shehzad Karkhanawala joined as Vice President, Global Marketing, and Dan Sapir joined as Vice President, Partnerships and Business Development. The addition of these leaders to Joveo’s executive team will enable the company to further scale globally and…

ConvergeOne Expands Mid-Market Portfolio through C1CX with Avaya Cloud Office for Seamless Communications Across Multiple Channels

ConvergeOne, a leading global IT services provider of collaboration and digital infrastructure solutions, announced that it has expanded its mid-market portfolio through the launch of ConvergeOne Cloud Experience (C1CX) with Avaya Cloud Office. C1CX is a secure, scalable, comprehensive collaboration solution, providing a complete user experience that changes the way people communicate, share content, and manage projects—all with the goal of getting more done with less. C1CX with Avaya Cloud Office contains the full…

Ogilvy Again Named A Leader In Gartner’s March 2020 Magic Quadrant For Global Marketing AgenciesOgilvy Again Named A Leader In Gartner’s…

Ogilvy, a global marketing and communications company, has been named a Leader in Gartner’s Magic Quadrant for Global Marketing Agencies report for the fifth consecutive year. Gartner, the world’s leading research and advisory company, evaluates vendors based on the ability to execute and for completeness of vision based on 15 distinct evaluation criteria. “We believe Ogilvy’s continued recognition in Gartner’s Magic Quadrant for Global Marketing Agencies report is a true testament to Ogilvy’s commitment of bringing…

Ogilvy Again Named A Leader In Gartner’s March 2020 Magic Quadrant For Global Marketing Agencies

Ogilvy, a global marketing and communications company, has been named a Leader in Gartner's Magic Quadrant for Global Marketing Agencies report for the fifth consecutive year. Gartner, the world's leading research and advisory company, evaluates vendors based on the ability to execute and for completeness of vision based on 15 distinct evaluation criteria. "We believe Ogilvy's continued recognition in Gartner's Magic Quadrant for Global Marketing Agencies report is a true testament to Ogilvy's commitment of bringing…

Vital Capital Selects BackBay Communications as PR Agency of Record

Pioneering Impact Investing Firm Focused on Sub-Saharan Africa Hires BackBay BackBay Communications, a leading integrated financial services public relations, content development and digital marketing firm, today announced that it has been retained as agency of record by Vital Capital, a pioneering impact investor focused on companies in sub-Saharan Africa. BackBay Communications focuses on working with impact investing, private equity and venture capital, asset management, and financial technology clients, and service…

NICE inContact Teams Up with Zoom for an Integrated Cloud Communications Platform

Leaders in cloud contact center and video-first unified communications join forces to deliver faster, more personalized customer experiences while supporting remote workers NICE inContact, a NICE business, and the leader in cloud contact center, announced that it has entered into a partnership with Zoom Video Communications, Inc., a leader in video-first unified communications. As both companies offer services which enable remote workers, the partnership helps address rapidly changing customer needs and business…

CG Life Acquires Philadelphia-Based Strategic Communications Agency McDAY

Agency’s 2nd Acquisition in 2020 Adds Pharma Expertise, East Coast Presence CG Life, an integrated marketing and communications agency focused on life science and healthcare, has acquired McDAY, a strategic marketing communications agency located in Philadelphia. CG Life made this acquisition following a standing, informal strategic relationship between the firms in order to expand its strategic communications expertise in the pharmaceutical and fine chemicals markets. This is the second acquisition CG Life has completed…

OutSystems Appoints Robson Grieve as Chief Marketing Officer

OutSystems, the global leader in low-code application development, has appointed Robson Grieve as Chief Marketing Officer, reporting to Paulo Rosado, OutSystems Founder and Chief Executive Officer. OutSystems has appointed Robson Grieve as Chief Marketing Officer. Grieve will have responsibility for OutSystems marketing strategy, including product, brand, demand generation, communications, technology alliances, and overall go-to-market strategy to support OutSystems rapid growth. Marketing Technology News: …

MarTech Interview with Nicole Silver, VP of Marketing at Button

"If you’re not getting sick of telling your company’s story, you’re either not telling it consistently or not telling it often enough." Journey Into Tech You went from working on Capitol Hill to leading some of the most forward-thinking B2B Marketing technology companies. Could you walk us through your journey to leading Marketing at Button? Sure, first of all, thank you so much for having me, and I hope you and the MarTech Series Team are all staying safe and healthy. Especially during this time of uncertainty, I…