Persado and Carahsoft Partner to Bring Powerful AI Communications and Marketing Platform to the Public Sector
Persado, the leading AI content generation and decisioning platform, and Carahsoft Technology Corp., The Trusted Government IT Solutions Provider®, announced a partnership. Under the agreement, Carahsoft will serve as Persado’s Master Government Aggregator®, making the company’s industry-leading AI content platform available to the Public Sector through Carahsoft’s NASA Solutions for Enterprise-Wide Procurement (SEWP) V, Information Technology Enterprise Solutions – Software 2 (ITES-SW2), OMNIA Partners contracts and through the company’s reseller partners.
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“We look forward to working with Persado and our resellers to help agencies improve the digital experience they provide.”
“We are pleased to partner with Carahsoft to bring the power of Persado’s AI to Government agencies,” said Mike Maiorana, Senior Vice President of Public Sector Strategy and Sales at Persado. “We have proven huge uplifts in conversion rates for our existing commercial customers and I can see that benefiting communications, marketing and customer experience teams in every Government agency. Persado’s AI-enhanced messaging for web, email, social and SMS will drive significant improvements in citizen awareness, trust and adoption of Government services.”
The U.S. Federal Government spends billions of dollars each year across marketing, communications, web, and contact service centers to engage Americans on a variety of programs. Government agencies are taking a data-driven approach to ensure the success of their efforts but have yet to apply data and AI to communications and messaging. Persado, the leader in AI-generated messaging, will partner with Government communications and marketing professionals to enhance the content creation process to effectively target their constituents, measure, and report on the communications results for the programs they are promoting.
Persado plans to engage all Government agencies that have mandates to communicate with and serve the American public. Persado’s technology is expected to bring significant impact to Government programs focused on creating awareness, adoption and advocacy, as well as driving talent recruitment, compliance, and customer experience. Persado’s platform can help agencies working to improve the overall digital experience for the American people in support of the 21st Century Integrated Digital Experience Act (IDEA).
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“With the addition of Persado to Citizen Experience portfolio, Public Sector agencies have access to a transformative AI communications platform to enable data-driven executives to maximize their communication and engagement efforts,” said Tiffany Goddard, Sales Director who leads the Persado Team at Carahsoft. “We look forward to working with Persado and our resellers to help agencies improve the digital experience they provide.”