MediaRadar Launches Trade Show Sales Intelligence Solution to Maximize Sponsorship & Exhibitor Dollars

MediaRadar’s newest solution aims to improve prospecting, helping sales teams to achieve better overall business outcomes  MediaRadar’s Newest Solution AIMS to Improve Prospecting, Helping Sales Teams to Achieve Better Overall Business Outcomes MediaRadar, the leading advertising intelligence and sales enablement platform, launched MediaRadar Events. This is a new solution ad sales teams can use to see which prospective brands value events, showing how much a prospect invests in event sponsorships and exhibit space.…

4C Acquires Stake in iQ Media, Jointly Create Kinetiq, World’s Largest Unified TV Intelligence Network

New Company Merges 4C’s Teletrax and iQ Media to Bring Together Paid and Earned Media Monitoring, Measurement and Signaling in Local, National and Global Markets 4C and iQ Media announce the investment in and creation of a new entity, Kinetiq, that combines iQ Media and 4C’s Teletrax.  Kinetiq will serve as the world’s largest unified TV intelligence network, offering paid and earned media measurement, monitoring and signaling across local, national and global markets. Kinetiq will operate globally, with US…

Ooyala Unveils Integrations and Workflows for Google Cloud Video Intelligence, Avid Media Composer and TeraVolt

Latest Ooyala Flex Media Platform Integrations Power More Efficient Multi-Platform Distribution Ooyala, a leader in content supply chain solutions, will showcase a range of new integrations and features for its Ooyala Flex Media Platform at NAB 2019. Among those features highlighted at the Ooyala booth – #SV1000 – the Ooyala Flex Media Platform now integrates with Google Cloud Video Intelligence, Google Cloud’s AI and Machine Learning products, for precise video analysis and metadata enrichment. At NAB, Ooyala unveils…

Mintel Comperemedia Forms Strategic Partnership with Marketing Intelligence Platform Pathmatics

Following its investment in Santa Monica-based marketing intelligence platform Pathmatics, Mintel Comperemedia now leverages advanced marketing analytics for digital channels to bring an unparalleled client experience. The strategic partnership arms Mintel Comperemedia’s legacy expertise in direct mail and email marketing with Pathmatics’ digital expertise to create a robust, holistic approach to integrated marketing intelligence across the ever-changing marketing landscape. Mintel Comperemedia now provides insights into…

Unmetric Adds Instagram Impressions & Reach Data and Campaign Intelligence to Social Media Analytics Product

Enables Social Media Analysts to Estimate Impressions & Reach of Instagram Posts, as Well as Track and Benchmark Instagram Campaign Performance Unmetric, an enterprise solution for branded content analysis and discovery, announced it added data on Instagram post impressions (number of times a post is displayed) and reach (number of people who saw a post) to its Analyze product. The company also added Instagram Campaign Intelligence to the platform. Analyze for social media analysts is one of three core Unmetric products…

Artificial Intelligence Jumps into Mobile-App Privacy War, Even as Congress and the Media Turn Up the Heat on Big-Tech

With major media outlets queuing up to shine a bright light on how mobile apps track user behavior, coupled with rigorous Congressional scrutiny of top executives from internet and social media giants, consumers are becoming increasingly concerned by the nearly complete surrender of their privacy. Mobile app users must routinely sacrifice privacy in exchange for the perceived value of personalization – including in information searches, social media participation, and advertising offers. Artificial Intelligence Jumps into…

Moving from Media Monitoring to Industry Intelligence

Media monitoring reports often contain a wealth of information that can help companies navigate fast-changing landscape and spot both opportunities and issues on the horizon. Unfortunately, these insights tends to stay buried in the inbox of the PR and communications department and business decision makers lose out on a valuable source of information. So how can communications professionals - both in-house and agency - elevate their insights to the C-Suite to the point that they affect business decisions? The biggest…

Soteria Intelligence Uses Deep Learning to Analyze Social Media for Business Intelligence

Soteria Intelligence Plans to Roll out More Business Intelligence Solutions in the near Future Soteria Intelligence recently announced its research and development around using the company’s revolutionary social media analytics platform powered by deep learning to deliver valuable insights that drive business decisions. The focus of Soteria Intelligence’s R&D has been on first improving the quality of information gleaned from social networks then finding out of the box ways to integrate the data alongside other key…

Machine Learning Company Soteria Intelligence Releases New Social Media Analytics Tools, Website

Soteria Intelligence's New Tools Empower Companies by Delivering Social Media Analytics and Intelligence Solutions That Use Natural Language Processing (NLP) to Build Context Around, and Extract True Meaning From, Posts on Social Networks After being in stealth mode for the past six months while working on R&D focused on applying deep learning to social media analytics, Soteria Intelligence announced the release of powerful new tools for brand reputation management, customer service and marketing as well as a new…

Slice Intelligence Hires Top Digital Media Measurement Innovator to Expand Client Roster and Dataset

Former EVP of ComScore to lead Research, Product, Operations and Sales teams Slice Intelligence, the leading e-commerce and analytics firm with a panel of over 5 million online shoppers, announced that it has hired Bob Ivins as General Manager and Senior Vice President of Data Products and Market Research. Ivins has been at the forefront of digital media measurement since its inception and is widely recognized as an industry innovator. A proven entrepreneur and company builder, Ivins led successful businesses built…

MediaRadar Launches Innovative Prospecting & Advertising Intelligence Platform for Agencies

Debuts Its First-Ever Solution For Agencies, Giving Them What They Need To Win Business From New Prospects And Grow Opportunities With Existing Clients MediaRadar, the leading advertising intelligence company, announced a brand-new platform to support new business development within advertising and media-buying agencies. MediaRadar has traditionally been used by media companies and adtech businesses such as The Wall Street Journal, Time Inc, Business Insider, Madison Logic, and Nativo. This is the first offering from the…

TikTok Becomes Second Most Popular Social Media Platform Of Choice For Influencer Marketing As Marketers Focus On ROI, According To Linqia…

Interest in Using TikTok Increases 325% Since 2020, New Platforms Highlight the Need for Influencer ROI for Enterprise Marketers Linqia, the leading influencer marketing company, today released The State of Influencer Marketing 2021 report, its survey of how enterprise brand marketers and agencies use influencer marketing and how they plan to leverage the channel in 2021. TikTok exploded in the last year for consumers and marketers alike. The fifth annual survey found that TikTok became a key platform of choice for…

Demand Science Completes the Acquisition of Two Companies, Furthering the Growth and Expansion of Its Buyer Intelligence Platform

UK and Ireland-Based Companies Add Capabilities and Scale to Demand Science's B2B Sales Enablement and Market Intelligence Solutions; 2021 Revenue on Track to Exceed $100 Million Demand Science, providing a Global Buyer Intelligence Platform with an integrated B2B solution suite that drives growth for hundreds of the world's largest software, technology and B2B services companies, today announced the acquisition of two companies: Internal Results, a demand generation platform with a global customer base and Leadiro, an…

ThumbStopper Announces Fully Automated Social Media Content Syndication Through Instagram

ThumbStopper’s content syndication software now supports fully automated content syndication for brands and their retailers through Instagram. ThumbStopper®, the leader in social media automation and intelligent syndication for multi-location brands and their retailers, recently announced fully automated support now available for Instagram within its Brand Manager™ platform. Utilizing the recently released Instagram Content Publishing API, retailers can now connect their business’s Instagram Account. This will allow…

Annual Survey Finds Seven in Ten Marketing Leaders Plan to Leverage Artificial Intelligence to Take the Guesswork out of Every Creative…

Persado’s 2021 State of AI and Creativity Survey highlights the growing importance of technology to generate and deliver more predictive, personalized creative that can be directly attributed to business outcomes Persado, the leading AI content generation and decisioning platform that unlocks the value of the right words at every customer interaction, today announced the results of a first-of-its kind survey: 2021 State of AI and Creativity. More than 400 chief marketing officers and senior marketing leaders…

Cision’s 2021 Global State of the Media Report Reveals Top Trends Impacting Journalists and PR Pros

With a seemingly infinite supply of crises, 2020 made an indelible mark on newsrooms around the world with a host of challenges that continue to influence the media – from editorial strategies and work behaviors to what they want and expect from PR professionals. To provide deeper insight into the current media landscape and how PR teams can be better partners to journalists going forward, Cision released its much-anticipated 2021 Global State of the Media Report, chock full of emerging trends you can't afford to ignore,…

Verizon Media Partners With Kellogg Company, Snap And Spotify To Address The Global Mental Health Crisis

Introducing Mind Together, a coalition to destigmatize mental health at work What you need to know: Kellogg Company, Snap and Spotify are founding members committing to education, awareness and learning programs for the workforce Mind Together aims to standardize corporate mental health, creating systemic change Global mental health advocacy group Made of Millions will serve as non-profit advisory partner to the coalition Verizon Media, a leader in innovation, content and commerce, announced Mind Together, a…

Social Technologies Announces Launch Of The Social.Network, A Decentralized Platform Designed To Transform The Future Of Social Media

Social.Network, a decentralized alternative to traditional social media that gives its users ownership of their identity and digital assets, to launch first phase of its protocol on April 22nd Social Technologies announced today the key generation event for the social.network will go live on April 22nd (World Earth Day), to begin the first phase of its decentralized social networking protocol launch. The protocol aims to solve dilemmas currently faced by for-profit social media companies, and their billions of users. The…

Evolve Media AI Revolutionizes How Memories of Events Are Recorded Allowing Attendees To Become Collaborators

The Louisiana-based company is expanding its development team and seeks investors as it closes out its Seed-round funding in the 2nd Quarter, 2021. Multiple perspectives or videos of an event merged into one seamless and affordable video for everyday users, event organizers, and brands. That's what Evolve Media AI offers. The cloud-based app, available on both web and mobile, allows users to share memories by uploading their videos or stills of any event to a central cloud storage platform. By utilizing an artificial…

Kyle Media And Aidentified Partnership Sets New Standard For Marketing Efficiency And ROI Via AI-based Sales & Marketing Platform for…

Kyle Media, Inc. announced today its partnership with Aidentified, the emerging leader in AI-based relationship and sales intelligence. With this partnership, Kyle Media is at the forefront of hyper-targeted marketing granularity and predictive marketing for the boating industry. Marketing Technology News: Elastic and Confluent Partner to Develop Enhanced Experience for Kafka and Elasticsearch Users "A successful advertising investment starts with knowing exactly who your customers are, and finding prospects that…