Whip Media And Free Turn Partner To Bring Predictive Power To Brand Funded Entertainment

The Unique Collaboration Will Allow Advertisers to Benefit From Global Entertainment Consumption Insights, Trends and Prediction Intelligence Whip Media, the leading enterprise software platform and data provider to the world’s largest entertainment organizations, and entertainment company Free Turn, today announced a partnership to bring consumer viewing and engagement data into the development of brand-funded entertainment. Marketing Technology News: DoubleVerify Taps Doug Campbell As New Chief Strategy Officer The…

Pattison Media Ltd. Introduces Dynamic Ad Insertion – DAI – Enhancing Value to Advertisers

Pattison Media, is excited to announce the Western Canadian rollout of Dynamic Ad Insertion capability through the Audio Velocity platform of National Sales Partner, Canadian Broadcast Sales. All 48 PML radio stations will have this functionality fully deployed by the end of this week. Dynamic Ad Insertion (DAI) is a value-added feature for advertisers in real-time, on live and on-demand audio streams. On enabled devices, DAI allows for each message to be uniquely targeted to each listener. DAI delivers the right…

Chorus.ai’s Conversation Intelligence Platform Receives North America Customer Value Leadership Award

Frost & Sullivan identifies Chorus' proprietary artificial intelligence as a unique competitive differentiator that leads to greater sales velocity for the enterprise Chorus.ai, the No. 1 Conversation Intelligence Platform for high performing Revenue teams, announced today the company has received a 2021 North America Customer Value Leadership Award from Frost & Sullivan, a global growth partnership company. Based on an analysis of the North American Conversation Intelligence market, Frost & Sullivan concluded…

Matrix’s Media Ad Sales Council (MASC) Set to Address Automating the Ad Buy and Sell Process in April Candid Conversation

Matrix has announced that members of the Media Ad Sales Council (MASC), an industry advocacy group founded by the media technology provider, will lead their April Media Ad Sales Summit Candid Conversation focused on ‘Automating the Buy/Sell Manual Transactions and Processes’. Scheduled for April 20th at 2PM EST, this open and upfront conversation between Missy Evenson (VP of Sales, Local Media, Scripps), Becky Meyer (SVP National Sales, Gray Television), and Barbara Bekkedahl (President, Weather Group Ad Sales & Client…

MediaKind Integrates the Zixi SDVP For IP Video Delivery

Zixi, the industry leader for enabling dependable, live broadcast-quality video over any-IP, and award winning architect of the Software-Defined Video Platform (SDVP), announced an integration and partnership with MediaKind, a global leader in media technology and services whose mission is to continuously improve the ability of service providers, operators, content owners and broadcasters, to acquire and dynamically deliver high-quality content that transports viewers towards truly extraordinary experiences. Marketing…

Ripl Shares Social Media “How-to” Playbook In Support Of Small Businesses

Small business marketing expert, Ripl Inc., a software company empowering hundreds of thousands of businesses to succeed on social media without the need for specialized staff or high costs, announced the release of The Small Business Owner’s Social Media Playbook. The company produced the guide for small businesses struggling to identify how they should promote their brand through social media marketing. The Playbook is intended to be a free downloadable tutorial for small business owners in need of training and…

dentsu Media Launches Unique People Based In-House Buying Solution

dentsu International’s media service offering, dentsu Media announced today the launch of its new in-house buying solution – Data Enabled Linear TV Activation, also known as DELTA. DELTA reimagines the way our teams have been executing programmatic TV to enhance data-driven, people-based linear TV for clients. Marketing Technology News: TigerGraph’s Graph + AI Summit 2021 to Feature 40+ Sessions, Live Workshops and Speakers from… “Clients want a more accountable and holistic people-based approach when it comes to…

Legendary Social Media Marketing Consultant & Entrepreneur, Ahmed Alomari on 6 Marketing Trends You Can’t Ignore in 2021

The use of video in social media marketing has long been proven to be successful. People will spend up to 2.5 hours a day on average watching online video in 2021. Furthermore, people enjoy watching videos to learn about a product or service. A survey showed that most people: Watch videos to learn more about a product or service. Prefer short videos to learn more about a product or service Have been convinced to purchase items or services by online videos Marketing Technology News: Nielsen Annual Marketing…

Media Publishares And VIDY To Develop NFT Platform For Fashion, Arts And Music Community

Media Publishares, publishers of Vogue, Esquire, Robb Report and Buro in Singapore, announces a partnership with VIDY to launch and develop an NFT platform catering to the fashion, arts and music industry. Marketing Technology News: Samba TV and 605 Partner To Create An Unparalleled Omniscreen Addressable TV Footprint VIDY, founded by Singaporean techpreneur Matthew Lim and Harvard University alumni Patrick Colangelo, is a blockchain-powered digital advertising tool that rewards viewers with native cryptocurrency,…

ICARO™ Media Group Acquires EVNTL AI Technology For Price In $30M Range

ICARO™ AI Now Delivers Fastest-Breaking News and Actionable Insights in Real-Time From Verifiable Sources ICARO™ Media Group, Inc., (ICARO™), a global digital media technology company, today announced that it has acquired artificial intelligence company EVNTL AI in a cash and stock transaction valued at approximately $30M. EVNTL is an Artificial Intelligence technology leader specializing in machine learning, advanced algorithms, and predictive insights for security, investment, and breaking news events. Marketing…

Twitter Integrates Nielsen’s Cross-Media Planning and Measurement Suite Into Video Ad Platform

Expanded Relationship Boosts Twitter's Ability to Plan and Execute Video Strategy Today, Nielsen (NYSE: NLSN) and Twitter (NYSE: TWTR) announced the expanded integration of Nielsen's audience measurement and outcomes cross-media solutions into Twitter's video ad platform. The integration includes new subscription to Nielsen Media Impact (NMI) and Nielsen Ad Intel and expanded access to Nielsen Total Ad Ratings (TAR). Together, these tools will enable Twitter to help video advertisers do more robust pre- and post-campaign…

MediaMath To Integrate Tru Optik Data Marketplace to Power Connected TV Advanced Audience Targeting

Tru Optik, a TransUnion company, announced today a partnership with MediaMath, an acclaimed independent DSP for the world’s leading brands and agencies, that enables audience-targeting for connected TV campaigns. As an identity resolution leader across OTT, connected TV (CTV) and streaming audio, Tru Optik Data Marketplace will be integrated into MediaMath’s CTV advertising solution and available for MediaMath clients in the US to leverage. As legacy identifiers like cookies continue to deprecate and media consumption in the…

Gallegos United and Crossmedia Launch UNITED-X to Better Serve Marketers in the Increasingly Diverse U.S.

Independent agencies GALLEGOS United and Crossmedia announced the launch of a new modern media shop, UNITED-X. Through its fully integrated, digitally powered and data-driven media solutions, UNITED-X will help marketers connect with the culturally, racially and ethnically diverse U.S. consumer base. The new agency provides a full range of media services, from planning to buying to analyzing effectiveness. Marketing Technology News: AnalyticsIQ Hires Marshall to Lead B2B Data Business Growth The launch comes as…

MediaAgility Achieves Looker Delivery Verified Status in Looker Partner Network Ecosystem

MediaAgility announced that it is now a Looker Delivery Verified partner. This announcement comes within a year of joining the Looker Partner Network Ecosystem. MediaAgility announced that it is now a Looker Delivery Verified partner. This announcement comes within a year of MediaAgility joining the Looker Partner Network Ecosystem. The verified status establishes MediaAgility’s capabilities to deliver Looker services, independently or together with Looker’s Professional Services team. Marketing Technology News: MarTech…

Media Giant Grupo Globo Announces Strategic Partnership With Google Cloud for Co-innovation and Business Transformation

Globo and Google Cloud announced a seven-year strategic partnership. The announcement aligns with Globo's ongoing digital transformation, its restructuring focused on direct-to-consumer deliveries, and its journey toward becoming a mediatech company. Over the next several years, Globo will use Google's experience in data management, artificial intelligence (AI) and machine learning (ML), as well as its global, scalable and secure infrastructure, to support the communications company's digital evolution. As part of the…

Securiti Named To 2021 CB Insights AI 100 List Of Most Innovative Artificial Intelligence Startups

Company Recognized for Achievements in Cybersecurity Securiti , the leader in AI-powered Data Privacy and Security, today announced it was selected for the fifth annual AI 100 ranking of the 100 most promising private artificial intelligence (AI) companies in the world. The company was recognized in the cybersecurity application category. Marketing Technology News: MarTech Interview with Robert Glazer, CEO at Acceleration Partners .@SecuritiAI is one of only five cybersecurity companies named to 2021 CB Insights…

Worksoft Introduces Process Intelligence With AI-Powered Analytics To Its Codeless Connective Automation Platform

New Capabilities Deliver Real-Time Process Understanding to Market’s Only Automation Platform Seamlessly Connecting Process Intelligence, Testing and RPA Worksoft, the industry’s leading provider of end-to-end enterprise automation for complex custom and packaged applications like SAP, Oracle, Salesforce, Workday and more, today announced the expansion of its Connective Automation Platform to include unmatched AI-driven analytics capabilities, becoming the first vendor to offer a genuinely codeless, scalable automation…

IntelligenceBank Launches A NEW Salesforce Connector

Giving sales teams instant access to the latest approved marketing content IntelligenceBank, the leading marketing operations platform, announced the launch of the IntelligenceBank Salesforce Connector Lightning Component which enables sales and marketing teams to work more efficiently together. Marketing Technology News: Imprivata and Emerging Global Technologies bring Digital Identity Technology to Healthcare Providers… Based on IntelligenceBank's robust API, the Salesforce Connector…

Businesses Anticipate Significant Increase in Social Media Investments as it Becomes Essential for Long-Term Success

Social Media sits at the center of people's daily lives and businesses are increasingly reliant on social data to inform strategic decision making across an organization. In fact, according to new research commissioned by Sprout Social —an industry-leading provider of cloud-based social media management software—and conducted online by The Harris Poll, 85% of business executives report that moving forward social data will be a primary source of business intelligence for their company, and nearly half (46%) expect their…

Concentric Named SC Media 2021 Excellence Award Finalist for Rookie Security Company of the Year

Company Recognized by Panel of Judges for Innovative Use of AI and Deep Learning to Autonomously Discover and Protect Structured and Unstructured Business-Critical Data Concentric Inc., a leading vendor of intelligent AI-based solutions for protecting business-critical data, today announced it has been recognized as an Excellence Award finalist in the Rookie Security Company of the Year Awards Category for the 2021 SC Awards. Finalists are recognized for outstanding leadership and providing superior security…