Open Bidding Empowers These Publishers to Create a Unified, Real-Time Auction Between All Current (And Future) Demand Partners MediaAlpha, a pioneer in programmatic platforms for native and metasearch media, launched Open Bidding, a new offering that brings the transformational yield and operational benefits of header bidding to publishers of vertically-targeted, comparison search media. The first solution of its kind, Open Bidding empowers these publishers of valuable, cost-per-click based performance inventory to create…

"B2B audience targeting in 2018 is focused on reach beyond traditional channels. You must be able to not only identify what content is relative and compelling based on datapoints, but then deliver that in both traditional and new channels." Tell us about your role at Informa Engage and how you got here. What inspired you to join Informa Engage? As VP of Marketing Performance at Informa Engage my team supports in-house marketers and their clients with a healthy audience database and marketing technologies and tools to…

Developers Can Leverage Vungle To Deliver Native Advertisements in Popular App Store Vungle announced a partnership with Samsung Electronics, which has incorporated Vungle's industry-leading performance marketing platform for in-app video ads into the Samsung Galaxy Apps app store. The partnership will give developers the ability to access customized promotional placements in Galaxy Apps. Galaxy Apps is a store that features entertainment, gaming and productivity-boosting applications for Galaxy devices. This new…

Mobile performance marketing platform Yeahmobi has announced that the company has officially joined the Interactive Advertising Bureau (IAB)'s Tech Lab, as a member of its openRTB working group. The IAB Tech Lab is an independent, international, research and development consortium charged with producing and helping companies implement global industry technical standards. Its goal is to congregate the industry, avoid friction and maintain the safe and secure growth of the industry. Also Read: IAB Tech Lab Launches New…

Rakuten Marketing, a leading technology company that enables brands to increase sales through data-driven performance marketing, announced its 2018 affiliate marketing premier event, Rakuten Marketing DealMaker – previously known as Rakuten Marketing Symposium. Taking place in Scottsdale, AZ on January 31 – February 1 at the JW Marriot Scottsdale Camelback Inn Resort & Spa, this event will bring together over 500 attendees to experience thought leadership, business planning and partnership building. Also Read: …

Partner marketing is nearly as old as the web itself, so some people erroneously assume that ours is a fairly constant world of best practices and approaches. But as more and more timely data become available for marketing analysis, this segment of digital is changing rapidly, in powerful and profound ways. Here are four data trends that will have a great impact on performance marketing in 2018. Merchants Will Personalize Pricing Based on an Individual’s Level of Interest and Ability to Pay As our ability to collect and…

Mobile Embrace, a leading mobile and performance marketing company, has announced the acquisition of C2B Solutions Pty Ltd (C2B), a profitable and growing Performance Marketing business. Favourable Acquisition Terms and Strong Financial Performance Mobile Embrace (MBE) has acquired C2B on favourable terms for consideration of $ 2.5 million (Australian). In addition to the upfront consideration and subject to achieving targeted earnings over the next 2 years, there will be additional cash consideration $ 2 million for each…

Viant, a Time Inc. people-based advertising technology company, has been awarded the Best Performance Marketing Technology at the Performance Marketing Awards 2017 (PMAs) in London for its Viant Advertising Cloud platform. The platform provides a comprehensive suite of advertising applications available on-demand in the cloud. It was launched in the US in January 2015 and in the UK later that year. Recommended Read: Programmatic Advertising Best for Audience-Based Buying Campaigns The panel of judges recognized…

Centerfield Media, an end-to-end marketing, and sales engagement solutions provider announced its acquisition of Qology Direct, a Performance marketing firm. The acquisition was realized with $156 million venture capital financing, part of which has been set aside for future procurements. Qology Direct has been readily absorbed into Centerfield Media operations from Tuesday. “Aligning offerings with Qology Direct to create the largest front-end through back-end marketing platform is transformational for the market and…

Digital marketers are constantly challenged by new trends. Whether it’s programmatic advertising, intelligent automation or hyper-personalization, the next big thing to chase is always round the corner.  What sometimes falls by the wayside in this race of innovations and buzzwords, is performance metrics. Performance-based marketing offers a helping hand by being broad enough to be embedded in any hyped marketing approach and flexible enough to meet the most specific goals. And as performance never goes out of fashion,…

Performance Eyecare has selected Afflecto Media Marketing to lead strategic marketing for their network of eyecare offices in Missouri and Illinois Afflecto Media Marketing LLC, a St. Louis-based, full-service marketing agency, has announced that it has been named the agency of record across multiple marketing service disciplines by Performance Eyecare, a bi-state leader in quality eye care services and products. Afflecto Media Marketing will lead marketing strategy, brand design, website design and development, digital and…

AdAction, a leader in performance-based marketing, recently debuted new branding and launched a website refresh. The company, which is now in its seventh year, has seen substantial growth in the field, working to deliver over 300+ million installs since 2013 for clients like RetailMeNot, Zynga, PerBlue, and Jam City. With such substantial growth, the company was ready to reimagine its branding, including logos and colors, and create a new website that was a representation of the brand’s product offerings and industry…

Valassis, a Vericast business and the leader in marketing technology and consumer engagement, is defining and creating industry benchmarks with its newly introduced influencer marketing solution. Valassis influencer marketing programs drove a 64% higher engagement rate for awareness campaigns and 110% higher click-through rate for traffic campaigns based on 32 consumer packaged goods brands testing nearly 3,000 pieces of content. "Consumers want to interact with brands in a more experiential way, relying in part, on…

Insignia Systems, Inc. continues to raise the bar for partnership and performance with Insignia Mobile. Popping the COVID Bubble Looking to grow their business during the COVID pandemic, Ka-Pop! Snacks turned to Insignia Systems for a new digital playbook and delivered their biggest month of in-store sales, ever. It's hard to imagine a business whose operations and growth track haven't been affected by COVID-19. The impacts of the virus vary, largely depending on your company's size. The bigger you are, the broader the…

Profitero, a leading global enterprise eCommerce SaaS analytics platform, announced a first of its kind “open ecosystem” connecting retail digital shelf analytics, media agencies, and ad tech platforms together for optimized marketing performance. The ecosystem eliminates long-standing silos between eCommerce sales and marketing teams through integrations that allow ad agencies and ad tech platforms to adjust and optimize eCommerce advertising campaigns and content based on out-of-stock, search traffic, conversion rates, and…

Backed by Citibank and Powered by Mastercard, Mojodomo is Transforming the Loyalty Industry by Merging Fintech and Martech Mojodomo, a Hong Kong-based start-up, announces the first zero-waste, performance-based solution to loyalty marketing. They've cracked the code to voucher waste and are leading the way to a new era of customer engagement. Backed by Citibank and powered by Mastercard, Mojodomo enables virtual card payments for instant B2B voucher settlement between marketers and merchants. Marketers are reaching…

Neustar’s partnership with Quaero helps bridge the online and offline worlds for CDP users Neustar, Inc., a global information services and technology company and leader in identity resolution, announced that it will bring its industry-leading identity resolution technology and data to the Customer Data Platform (CDP) market. Quaero will leverage Neustar’s integrated technology and verified people-based data to improve the quality and accuracy of its clients’ customer data, both on- and offline. This first-of-its-kind…

For the Sixth Consecutive Year, Video Investment Is up and 94% of Companies Say Videos Are Valuable in Their Daily Marketing Mix. Vidyard, the leading video platform for business, has partnered with Heinz Marketing on an original research report to better understand the power that video has within the increasingly noisy, digital world. Findings uncover how businesses today connect, communicate, and engage with buyers through video programs and identify gaps between how B2B professionals perceive video and how they…

Dovetale Is Transforming How Marketing Teams Track Influencer Marketing Performance and ROI Dovetale, a website to help marketing teams find and work with social media influencers, announces a new feature to help teams track conversions and ROI. Influencer marketing is plagued with expensive tools that don't actually help brand teams save time or money. One of the biggest problems teams are trying to find solutions to is tracking. Savvy marketing teams doing influencer marketing rely on three to four different tools on…

Vonage, a global business cloud communications leader, announced that Inside Marketing, who partners with technology companies to accelerate inside sales, has experienced rapid growth and major gains in performance and productivity by implementing Vonage’s NewVoiceMedia (NVM) contact centre solution. “Only a few months on and the system has proven to be a massive improvement on the legacy platform. The implementation was swift and well planned, with the team working closely with us from proof of concept through to UK and…