Zoho Innovates Event Management Space with New Zoho Backstage

Comprehensive end-to-end event management platform touts intuitive website builder, seamless marketing campaign integration and event mobile app for attendee engagement Today, Zoho announced its newest product offering: Backstage, an end-to-end event management tool that allows organizers, corporations, and non-profit agencies to plan, promote, and run enterprise events ranging from large-scale meetings to conferences and trade shows. Zoho Backstage comes equipped with a broad range of features, including a multi-language…

ZINFI Enhances Its Channel Management Platform to Ensure GDPR Compliance

ZINFI Completes Extensive Software Platform Modifications, Process Changes and Personnel Training to Ensure Compliance with GDPR Requirements and Launches an Online Resource Center for Its Customers and Their Channel Partners ZINFI Technologies Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, announced that it has completed an exhaustive internal review and a series of modifications to its channel management software platform, and has trained personnel worldwide to ensure…

Hyland Featured In Celent’s ‘Customer Communication Management in Insurance’ Report

Hyland Receives XCelent Service Award From Celent for Exceptional Customer Service Hyland, a prominent content services solutions provider, was profiled as a leading vendor for customer communication management (CCM) capabilities for insurers by Celent. Defined by the analyst firm as 'a technology system that allows the automatic generation of documents from a managed template to both variable data and business rules,' Hyland is among only nine featured vendors delivering CCM capabilities to the insurance…

Interview with Des Cahill, VP, Global Outbound Product Management, Oracle CX Cloud Suite

"Marketing is rapidly evolving from just being a creative process to being a data-driven process." Tell us a bit about your professional journey. What drew you to marketing a cloud suite? I spent 9 years at Apple and 17 years in Silicon Valley cloud-based CX startups as a CEO or marketing leader and now I’m at Oracle leading product management for our CX Cloud Suite. I joined Oracle because I saw both tremendous products and people in the CX organization, yet the brand wasn’t well known in the larger CX community. As a…

Qualtrics Announces Speakers and Agenda for X4 Experience Management Summit 2018

Qualtrics X4 Experience Management Summit Would Witness Is an Annual Gathering of World's Most Prolific Experience Leaders Qualtrics, a leader in research and experience management, has announced the world's largest conference dedicated to the importance of experiences in business across customers, employees, products, and brands. Read Also: Pathmatics Launches First Panel-Based Paid Social Ad  The 2018 X4 Experience Management Summit™ unites experience management leaders from top organizations and influential…

Audience Data TechBytes with Terry Lawlor, EVP Product Management at Confirmit

Recently named as the leader in the Forrester Wave: Customer Feedback Management Platforms Q2 2017, Confirmit helps clients improve their business performance with Action Management, Text Analytics, Data Integration and Social Media.  To understand the changing dynamic of data analytics for audience reach, we spoke to Terry Lawlor, EVP Product Management at Confirmit. MTS: What is your role at Confirmit and how did you get there. I’ve been EVP of Product Management at Confirmit for just over four years, having…

You’re Missing the Point: How to Make Your Sales Presentation Memorable

The sales cycle can be arduous. Nurturing a lead and landing the actual meeting with the correct people at the table can be a culmination of days, weeks and more often month’s worth of work. In a recent survey of 1000 B2B marketers, almost 50 percent of respondents noted their average sales cycle ranged from three to six months. Depending on the size of the account, that can mean a lot of nurturing: emails, phone calls, research, energy and money spent to bring one account from a lead to a sale. Along the way, a plethora of…

Fireside Chat with James Ontra, Co-Founder at Shufflrr

James Ontra tells how Shufflrr makes the entire Presentation process more efficient for large organization. What is Presentation Management and how does Shufflrr solve for it? Presentation Management is the practice of putting a strategy around the creation, distribution, updating, and publishing of presentations across the entire enterprise. Businesses use presentations everyday as strategic communications that drive action - weather that is to make a sale, offer input, or force a decision - but few organizations…

Stop Wasting Your Programmatic Ad Spend

Programmatic is held up as the savior of marketing efficiency and is undeniably a useful addition to the marketer’s toolkit. But when poorly executed it can have an adverse effect on efficiency. Almost £5.7 billion will be spent on programmatic display ads this year, nearly 90% of UK display, but just because this spend will be deployed via programmatic channels doesn’t automatically mean it will not be wasteful. Waste is likely to come from various sources. Budget will be misspent on excessive retargeting. It will be…

In a Performance-Driven Economy, Customer Acquisition Takes Center Stage

It’s getting harder and harder to relate to John Wanamaker’s famed quote regarding the ROI of advertising. For more than 100 years, marketers enthusiastically nodded along to the notion of, "Half the money I spend on advertising is wasted; the trouble is, I don't know which half.” But these days, the notion of blind investment in customer acquisition initiatives has become a foreign concept to most. Today’s marketers, particularly on the media-buying side, have access to powerful tools that have shed greater light on the…

Stop Overlooking the Upper Funnel

If you market products or services that have a long consideration cycle, chances are your efforts are focused on the bottom of the funnel. In B2B marketing and direct marketing for high-ticket items, ROI is usually the most important metric, so marketers tend to focus on getting those leads into the CRM and over to sales. After all, the faster those leads are generated and closed, the better the numbers look. As a result, getting budget approval for top-of-funnel awareness efforts can be especially challenging. Most…

A Sales Funnel And Why Your Business Needs It

That sales funnel of yours may be one among the key roots of your brand-new internet marketing policy for this age. Returning its fundamentals won’t only provide you with the best tool yet will additionally be in a position to preserve you valuable resources, that in turn, you may attach to your property to grow your online business. When you utilize the sales-funnel approach, you will be in a good position to appreciate distinguished sales conversion. What Is a Sales Funnel? Sales-Funnel Marketing is an approach in…

FMG Suite Adds New AI-Powered Content and Announces Record Business Growth

FMG Suite, LLC, a private San Diego-based company delivering the leading cloud-based marketing automation platform for financial service professionals, announced the addition of Curator™––an artificial intelligence-powered engine––to its content library. With this addition and other planned product enhancements in 2020, FMG Suite is poised to continue its solid growth trajectory. In the last four years, the company added thousands of financial service professionals as customers, executed Enterprise License Agreements with…

Oro Unveils Feature-Packed OroCommerce Version 4.1

Leading B2B eCommerce platform gains new CMS, data management, and B2C features Business applications pioneer Oro, Inc., announced the launch of the 4.1 version of OroCommerce, the No. 1 B2B digital commerce platform relied upon by many international corporations around the world. OroCommerce 4.1 maintains Oro’s commitment to flexible, open-source, robust, and user-friendly design, while delivering a range of new tools to streamline the management of content and product data, along with greater functionality for both B2B…

TechBytes with Manish Gupta, Senior Applied Scientist at Alexa.com

Dr. Gupta, how are you working with technologies like AI, Machine Learning and Natural Language Processing at Alexa.com, an Amazon subsidiary that provides marketers with SEO and Competitive Intelligence tools? We use Machine Learning to surface common audiences between different websites. This allows customers to analyze what their peer set is doing and what kind of content interests their audience. We are also developing tools using patented AI and NLP technologies to help marketers get a better idea of what content…

Unified Account Intelligence Empowers Enterprise-Class B2B Marketers

MRP releases industry leading ABM functionality to put control in the hands of marketers: data management, AI modeling and scoring, audience activations, and cross platform account based reporting MRP Prelytix, the only enterprise-class predictive ABM platform, announced the launch of MRP Prelytix version 2.5, the latest upgrade to the industry leading predictive analytics and account-based marketing platform. Recently cited as the leading ABM platform in Ovum’s ABM Market Radar Report, MRP Prelytix 2.5 delivers a single…

Netflix of Images Rolls out AI-Powered Image Search and Success Prediction Tools After Securing $1 Million Investment

The Platform, Which Features a Netflix-Style Subscription Model, Uses AI to Find Authentic Images and Videos Based on Written Marketing Content and Predicts How Images Will Perform, Saving Marketers Time JumpStory, a revolutionary AI-based digital content platform, has released its AI-powered search and success prediction tools in 40 new languages, bringing their platform one step closer to its goal of using technology to make it as easy as possible for storytellers to find the perfect image.  “The stock image industry…

Crestron and Logitech Partner to Deliver a Premier Workplace Collaboration Experience

Reference designs pair Crestron’s Flex platform with Logitech’s Video Collaboration solutions to provide the best user and room experience Crestron, a global leader in workplace technology, has announced a new partnership with Logitech to deliver a premier video conferencing, room control, scheduling, and management experience for rooms of any size. “This is the coming together of two industry leaders to deliver the best room experience to our customers. It’s what they want,” said Randy Klein, president and CEO, Crestron.…

International Search Engine Optimization Expert Chris Raulf of Boulder SEO Marketing to Speak at XTM LIVE Silicon Valley on 19 March 2020

The 20-minute TED-style talk focuses on the impact that artificial intelligence, machine learning, and robotic process automation have on global digital marketing Boulder SEO Marketing, a provider of affordable SEO packages and full-service digital marketing solutions to companies around the globe, announced today that its founder and president would present a talk entitled Global Digital Marketing and Artificial Intelligence: Are You Missing the Boat? on March 19, 2020, at 12:10 pm Pacific Time at XTM LIVE Silicon…

Expanded Offerings and Client Additions Mark Significant Momentum for Matter’s Precision Group

Integrated PR Agency Accomplishes Feat of Scale in the Market with Focused Client Programs. Matter Communications — a Brand Elevation Agency specializing in PR, social media, creative services and digital marketing — announces the success of its Precision group, highlighted by notable new clients and offerings. Precision is a unique PR industry offering that couples agency resources with the ability to focus on a company’s most crucial business drivers. Clients come to Precision seeking brand awareness through media…