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IAB Reveals Podcast Upfront 2020 Presenters

The IAB Podcast Upfront 2020 goes virtual for the first time, building on IAB’s successful digital NewFronts format IAB Podcast Upfront returns this year from September 9 to 11, showcasing the newest in digital audio from over 20 major presenters. For the first time, the Upfront will be a virtual event. The IAB Podcast Upfront is the only marketplace designed for advertisers and media buyers to preview the latest podcast programming from the biggest names in digital audio. The event will educate and raise awareness…

DoubleVerify Expands CTV Transparency for Global Advertisers with Fully On-Screen Completion Measurement

As CTV investments grow, DV is powering media quality and performance with a suite of CTV measurement solutions DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, announced the industry’s first Connected TV (CTV) Fully On-Screen Completion measurement offering. The new capability will allow advertisers to measure signals that offer a strong proxy for viewability on CTV. CTV viewership has grown dramatically during the COVID-19 pandemic, boosting streaming video consumption…

MindTickle Streamlines Remote Content Creation and Collaboration for Sales Enablement

Admins and SMEs can crowdsource content for sales readiness and enablement programs within a single platform, driving greater productivity MindTickle, the leader in Sales Readiness technology, today unveiled its Content Authoring Collaboration feature, which allows MindTickle admins to facilitate and streamline collaboration with subject-matter experts (SMEs) to create engaging content for sales enablement and readiness programs. With more teams working remotely, the need for expanded digital collaboration on content is…

Marketing Artificial Intelligence Institute Launches AI Academy for Marketers

Marketing Artificial Intelligence Institute announced the launch of AI Academy for Marketers, an online education platform that helps marketers understand, pilot and scale artificial intelligence. AI Academy for Marketers is designed for marketing professionals and students at all levels, and largely caters to non-technical audiences, meaning registrants do not need backgrounds in analytics, data science or programming to understand and apply what they learn. The Academy features deep-dive Certification Courses (3 – 5…

BlueJeans Elevates The Virtual Event Experience And Expands Audience Reach

BlueJeans by Verizon announced new partner integrations and feature enhancements to its BlueJeans Events interactive video live streaming platform to improve attendee recruitment, engage diverse audiences, and seamlessly follow-up post-event. By matching audience expectations for modern, virtual experiences and enabling event managers to more closely simulate on-site customer connections—including the ability to host up to 150 speakers and 50,000 attendees—BlueJeans Events empowers organizations and individuals to deliver…

Mirakl Introduces Marketplace Connector to Salesforce Commerce Cloud

Mirakl’s pre-built connectors to leading eCommerce platforms accelerate marketplace launch & management with packaged solutions that save time, money & effort Mirakl, the leading eCommerce marketplace solutions provider, announced a new Mirakl connector designed to streamline Mirakl Marketplace integration with Salesforce Commerce Cloud. The Mirakl Marketplace Connector for Salesforce Commerce Cloud can reduce the cost, effort, and time of adding an online marketplace into existing eCommerce sites by connecting the…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Fiksu, Viamedia, AudioMob, Adwerx, and Baidu. Fiksu DSP Launches BidMind, a CTV Advertising Platform Fiksu, a renowned, cross-environment programmatic platform, announces the launch of BidMind, a self-serve platform for marketing on CTV. For over a decade, Fiksu has been uniting the industry’s largest proprietary datasets with powerful optimization and segmentation tools helping…

New Research Shows 88% Of Online Brand Mentions Are Visual And Brands May Be Blind To Them

Brands could access >1000% more brand monitoring intelligence by choosing a platform or agency that supports visual brand monitoring  VISUA provides its Visual-AI technology to renowned companies including Brandwatch, eBay, NAGRA Kudelski, MVP, and TVEyes New research from Visual-AI company, VISUA has revealed that brands who choose a platform or agency that only monitor text-based mentions of their brand name are missing 88% of valuable brand insights. For the study, VISUA analysed 1 million global tweets only…

Virtual Customer Engagements are Key to Driving Sales Pipeline in a COVID-19 World

B2B meetings at prominent events are among the biggest drivers of the sales pipeline for enterprises. Meetings that convene prospects, customers, subject-matter experts (SMEs) and key execs are a crucial sales pipeline driver. Most enterprises strive to host hundreds or even thousands of customer meetings at conferences, tradeshows and field events every year. Preparing for these events and scheduling qualified customer meetings to coincide with them requires months of planning, hard work, and precise execution. But…

At-Home Broadcasts Get a Hollywood Treatment with “ARFX Home Studio”

Pre-orders Open Today for the At-home ARFX Software, Made for #WFH Broadcasts and Live Streams by ARwall AR solutions provider ARwall has launched preorders for their latest augmented reality product, ARFX Home Studio, the work-from-home version of their proprietary virtual production tool ARFX. Catering to streamers and broadcasters alike, the studio will utilize at-home TV monitors or projectors to give creators a complete menu of photoreal virtual backdrops for shooting live and scripted content, no green screen…

Hive9 Launches Purchasing Support and Multi-Level Approvals for Marketers

Hive9, a provider of software for marketing leaders to plan, measure and predict revenue from marketing, has announced a major update with new features for purchasing support, approval workflows and budget management, as well as integration with JIRA. Enhanced purchasing support: New functionality enables users to select elements of their plans and assign them to purchase requests (PRs) These PRs connect to financial systems to help generate purchase orders that can then be recorded and referenced within…

Viamedia Expands Advertising Partnership With MetroNet

Viamedia will Continue Managing Ad Sales in 5 Key Markets, Adding Representation in Lexington, KY Viamedia, the television industry’s largest independent local ad management company, today announced it has renewed and expanded its advertising sales representation with MetroNet, a cutting-edge fiber-optic communication services provider. Viamedia will continue managing five key MetroNet markets – Terre Haute, IN; Louisville, KY; Lafayette, IN; Ft. Wayne, IN; Indianapolis, IN – while adding representation in Lexington, KY.…

Mediafly Launches Content Hub to Dynamically Personalize Sales Content Experience Across Entire Buyer’s Journey

New product offering empowers marketing and sales teams to improve content engagement and accelerate path to purchase Mediafly, a provider of sales enablement technology, content management, and advisory services that create interactive, value-based selling experiences, announced Mediafly Content Hub, a solution providing marketers the ability to manage public-facing website sales content, customer-facing sales content and internal-only sales content all in one place, allowing teams to share relevant, engaging and…

Talent Agency Nine9 Selects Vonage to Power its Client Communications

 Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, has announced that Nine9, a Michigan-based talent organization for models and actors, has selected Vonage to help stay connected to its applicants, clients and talent during the global health crisis. Priding itself as the "UnAgency", Nine9 is using Vonage to ensure rich, engaging and real-time connections with its client base through simple, reliable multi-channel messaging. Nine9 provides the 99-percent of…

Creating Mobile Ad Campaigns Users Actually Like: Is It Even Possible?

The rise of ad blocker software for desktop and mobile is a clear indication of how the average user sees online ads: as a necessary evil to be avoided or bypassed if at all possible. Even in the mobile space, many developers offer “ad-free” versions of games and apps at a premium rate or for in-app purchase. Users tolerate ads, but the conversation around ads has always been about making them palatable, the assumption being that users will never actually like ads, going out of their way to engage with them. This does not…

Mediafly Partners with Zoom to Provide Best-in-Class Digital Selling Capabilities

New partnership helps reps present to clients more easily and dynamically in remote selling situations Mediafly, a provider of sales enablement technology, content management and advisory services that create interactive, value-based selling experiences, announces a seamless integration with enterprise video communications powerhouse Zoom. The partnership was created to significantly boost the competitive advantage of sales reps in a remote selling environment. Zoom users spiked from 10 million to 200 million in the…

New Mediasite Mosaic Delivers One-Click Video Capture for Distance Learning and Remote Work

Manage and upload collaborative recordings from Zoom, Teams and other video and web conference systems in addition to creating video communications At InfoComm Connected 2020 Mediasite launches its powerful new one-click video capture tool, Mediasite Mosaic. This lightweight, cross-platform app enables teachers, students, trainers and remote workers to have a video studio at their fingertips and manage recordings from web conferencing tools. This is one of many new enhancements to Mediasite’s suite of award-winning video…

Full Circle Insights Launches Digital Source Tracker with the Full Circle Method for Digital Marketing

New Dashboards Enable Marketers to Drive Digital Marketing Efficiency Full Circle Insights, Inc., maker of comprehensive sales and marketing performance measurement solutions, announced the company has launched Digital Source Tracker with new dashboards that enable the Full Circle Method for Digital Marketing. Digital Source Tracker allows marketers who use Full Circle's Response Management product to connect clicks from digital advertising, your website traffic, social channels and other digital marketing outreach to…

Alliance Data Stockholders Elect John C. Gerspach, Jr. And Rajesh Natarajan To Board Of Directors

Company announces election of new directors, appointment of new board chairman, and departure of three directors as part of ongoing board refreshment plan Alliance Data Systems Corporation, a leading global provider of data-driven marketing, loyalty and payment solutions, announced changes to its board of directors. These include the election of new board members John C. Gerspach, Jr. and Rajesh "Nat" Natarajan, as well as the appointment of long-standing director Roger H. Ballou as board chair. The changes were announced…

Friendable Secures Strategic Partnership with EA to Deliver Artists & Entertainers

Friendable, Inc. announced, that it has entered into an agreement with Eclectic Artists, LLC., an entertainment company with divisions focusing on concerts and artist representations, to secure artists for a Fan Pass launch event, to be announced in the coming weeks. “Eclectic Artists is excited to have partnered with Fan Pass. This is an artist platform that is like no other we have seen, allowing a custom tailored and exclusive opportunity for both our artists, as well as their fans. Eclectic Artists focuses on concerts…