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Salesforce Breaks the MarTech Ceiling; Dashes Ahead with New Blockchain CRM

Salesforce plunged into the deep ocean of Blockchain technology for its Marketing Technology platform. The MarTech leader announced* the launch of Salesforce Blockchain, extending the technology to its CRM solution. The company wants to break the traditional ceiling of CRM products by delivering a fast and seamless data-compliant Marketing Automation platform. In their official press release, Salesforce announced Blockchain CRM that allows customers to deploy a complex network of Blockchain-powered CRM workflows,…

GDPR Roundtable Part I: Ensure Data Privacy with Big Data, Blockchain and Collaboration

This is Part One of the GDPR Roundtable Today, it's GDPR's first anniversary. In one year of its flourish, we have interviewed hundreds of experts and business leaders on GDPR. The insights on GDPR Compliance and strategies to meet customer demands proved beneficial to our readers and Martech community. Recently, we sat with 30+ GDPR speakers who narrated their experience in a Post-GDPR phase using Blockchain and AI capabilities. The GDPR ROUNDTABLE features experts from various realms of the business community and…

CIMB Partner with AdsDax to Successfully Run Live Advertising Campaigns on Blockchain

CIMB Group, a Leading ASEAN Universal Bank, Believes AdsDax can Solve the Problems of Blockchain Advertising. Swansea, UK: UK-based ad tech platform AdsDax has announced the successful completion of a blockchain-tracked mobile advertising campaign in partnership with one of the world’s largest banking groups CIMB. The ad campaign, which promoted CIMB’s “Xtra Cash” product line, ran across AdsDax’s proprietary end-to-end advertising platform which allowed CIMB to create, deliver and verify the results of the campaign on a…

Robin8 Beta Launches Revolutionary Blockchain Social Media + Digital Asset Marketplace for Photographers, Artists, Influencers, Inventors…

Register and Protect Your IP and Digital Assets on the Blockchain with Ability to Sell to Others Blockchain has become quite the revolution in the tech world, but until now, there has been no real application for the masses to utilize the power of blockchain. The Profile Management EcoSystem (PMES) by Robin8 is a revolutionary new blockchain platform where artists, inventors, influencers and digital property owners can claim ownership of data or digital assets by uploading it to the blockchain and buy/sell. Using PMES,…

IBM’s Global Supply Chain Transformation Wins 2019 NextGen Supply Chain Leadership Award for Blockchain and IoT

World's First Enterprise Computer Hardware Partnership Recognized for Using Disruptive Technologies to Achieve End-to-End Supply Chain Securit NextGen Supply Chain Conference -- IBM announced, that its global supply chain transformation has won a 2019 NextGen Supply Chain Leadership Award for the innovative use of blockchain and IoT. The distinction recognizes the world's first enterprise computer hardware partnership using these disruptive technologies to achieve end-to-end supply chain security. Using IBM Blockchain…

Unilever Japan & ADK Partner with EnvisionX to Trial First Functional and Operational Digital Advertising Campaign on the Blockchain

UK based adtech vendor EnvisionX and leading Japanese advertising agency ADK have announced their first successful blockchain campaign in conjunction with one of the world’s largest brand owners, Unilever. The PoC was performed using EnvisionX’s EXChain platform, the company’s blockchain offering aimed at providing enhanced campaign accountability, transparency and fraud protection.. The campaign is a significant milestone in the global advertising sector  as it has demonstrated the readiness of the EXChain advertising…

Copyright Management: Copibec Adopts Blockchain Technology

Copibec is leading the way by embracing blockchain technology through a partnership with Montreal start-up Scenarex, the leading developer of digital publishing solutions built on blockchain technology. The goal of this partnership is to deliver an automated copyright management platform for businesses that use copyright-protected content. This new platform will meet a key need for Copibec’s clients who are committed to complying with copyright while ensuring that content can be shared smoothly within their organizations.…

CRM Powered by Ethereum Blockchain Launches Beta

Cogmento CRM Will Bring Enterprise Software to the Masses for a Fraction of the Cost Cogmento CRM, a customer relationship management software on the Cloud provider launches today with an Open Beta. Anyone can sign up and try CRM software enabled with blockchain technology. Only users of the Ethereum blockchain can log into the system using the MetaMask plugin for Chrome, Firefox or Brave. Cogmento invites everyone to try its CRM free during this beta. "Blockchain has inherent qualities of security and encryption of data,…

Ternio Blockchain Framework Accepted as Amazon Advanced Technology Partner

Ternio, a Leader in Scalable Blockchain Architecture for Enterprise Organizations, Has Announced Its Acceptance as an Amazon Advanced APN Technology Partner Ternio, a leader in scalable blockchain architecture for enterprise organizations, has announced its acceptance as an Amazon Advanced APN Technology Partner. Ternio’s patent-pending Lexicon framework has made headlines in recent months as the only scalable blockchain framework capable of supporting over one million transactions per second, fully decentralized and…

Rivetz and PeerStream Demonstrate Secure Blockchain Applications at Mobile World Congress/4YFN

Companies to Display Their Blockchain Offerings at Premiere Mobile Event Rivetz, a leader in decentralized cybersecurity, announced it will be joined by global internet solutions provider PeerStream, at their partner pavilion at 4YFN, the sister conference to Mobile World Congress in Barcelona. The companies will be demonstrating advanced mobile security for messaging and media streaming at Booth 116 in Hall 4YFN Montjuic Hall M8, from Feb. 25-28. PeerStream has been building innovative consumer apps for 20 years, with…

Story Data Launches Advanced AI and Blockchain Platform For Writers and Their Potential Buyers Streamlining Functionality

Story Data is evolving global writing and sharing communities with its cloud based, analytical "Entertainment Software as a Service" (ESaaS) application. Using big data, Artificial Intelligence, and machine learning, the proprietary technology matches entertainment industry professionals with the right story at the right time. This unique hosting platform blends collaboration, story analysis, authentication, and security for as little as one's habitual daily latte. Creating an account is free and there are subscription…

How PATRON Is Revolutionizing Social Media Marketing With Blockchain

Streamlined Advertising Process PATRON makes it easier for advertisers to connect with the right influencers. The intuitive system allows both advertisers and influencers to reach out to one another. Influencers are sorted into genres and ranked according to their following. If an advertiser has any questions for an influencer, they can simply ask them. They have an integrated messaging service. Information about the influencer is presented in a clear and easy to understand format. You can see an influencer’s…

YOYOW Association and Jensen Technologies Jointly Release Joomla! Extension for YOYOW Blockchain Network

The YOYOW Association and Jensen Technologies have jointly released a Joomla! extension for the YOYOW blockchain. This extension is based on the YOYOW blockchain middleware. Websites that use the Joomla! open source project can interact with the YOYOW blockchain through this extension. The current version of this extension provides the YOYOW authorized login feature, and future versions will support content deposit, reward, and content incentive features. Starting from Supporting Third Parties The core concept of YOYOW is…

Atlas Protocol Joins IAB Tech Lab Blockchain Working Group

Atlas Protocol (ATP) officially announced its joining of the Interactive Advertising Bureau Technology Lab (IAB Tech Lab) and its Blockchain Working Group. It will work with Google, Amazon and others on blockchain interactive advertising technology standards. Atlas team, the world's leading provider of blockchain advertising technology services, has successfully developed Atlas Interactive Ads product platform. With the intention of building a new blockchain interactive advertising marketing infrastructure, this…

Scoota and Ternio Partner for Blockchain Verified Ad Campaigns

Scoota Has Announced That It Has Selected Ternio as Its Preferred Blockchain Partner to Facilitate Enhanced Transparency Within Its Programmatic Ad Campaigns Scoota, the market leader for automated, brand-safe online branding, has announced that it has selected Ternio as its preferred blockchain partner to facilitate enhanced transparency within its programmatic ad campaigns. Ternio is the leading blockchain company bringing transparency to programmatic digital advertising with its high transacting blockchain, called…

Blockchain and Adtech: First Things First

Let’s not get way out ahead of ourselves. Yes, blockchain will solve many of digital marketing’s longstanding structural challenges. Far better, it will usher in a new wave of innovation. Publishers, marketers and their customers will benefit greatly, with more meaningful interactions that engender trust and loyalty—and produce better results at lower cost. But first things first. Read More: SendGrid Taps Carrie Palin as Chief Marketing Officer The mere availability of better technology does not yield the…

Blockchain Naysayers: The Real Source of Their Pessimism

As a promising technology in marketing, blockchain is facing its fair share of detractors at the moment. While the ad tech industry has repeatedly let down brands and agencies with half-baked solutions, certain parties have other reasons fueling their blockchain skepticism. In this article, I’ll address common concerns being voiced about blockchain and discuss why certain parties are rooting against adoption. Also Read: What Blockchain Means for Marketers Scalability challenges Programmatic advertising creates a massive…

SPOKKZ Teams Up With Ontology to Revolutionize Content Streaming Through Blockchain

Ontology's high-performance public multi-chain project and a distributed trust collaboration platform and SPOKKZ - a new one-stop content dApp, have agreed to work together with the main agenda on blockchain content streaming. The companies will team up to improve their technologies and communities, with the broad objective of establishing and facilitating decentralized app growth and speeding up strong approval for blockchain technology on the Ontology MainNet. Blockchain apps are not yet fully developed. The platforms…

Robin8 Partners with Kantar Media CIC to Use Blockchain Technology to Disrupt China Influencer Marketing

Robin8, Inc., China's leading social media influencer search engine has announced strategic partnership with Kantar Media CIC (KMCIC), China's leading social intelligence consultant firm on KOL profiling to bring a revolutionary change to China's influencer market. As part of the partnership, KMCIC will leverage Robin8's enterprise blockchain solution to evaluate KOL's performance, thus enabling better evaluation of China's KOL market and bringing transparency to advertisers. Blockchain as the answer to influencer's…

Refereum Launches New Community Growth Engine for Blockchain Companies

Refereum has announced the launch of its Community Growth Engine, a web widget that will let blockchain companies directly reward their most active community members for their engagement and interactions with tokens and other prizes. Founded by a team of veteran game-industry experts and blockchain specialists, Refereum is a secure, reliable and auditable way for members of an ecosystem to connect and be compensated for content creation. At launch, Refereum’s Community Growth Engine’s customers include: Rupie Rupie…