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Allspark Launches a Revolutionary New Blockchain Ecology for Content Creators, Advertisers and Social Media Users

AllSpark Chain Is a Non-Profit Industry Chain AllSpark launches a brand-new ecology designed to merge the worlds of content creation, digital media and marketing using blockchain technology. "Blockchain created a new era where you can accomplish incredible things with your ideas," AllSpark co-founder Yuan Jing said. "The idea of AllSpark is to gather all of humanity's creativity in a place where it can be shared to generate value. We want to make everybody's social network produce value while simultaneously minimizing…

ULedger Introduces Blockchain Solution to Ensure GDPR Compliance

ULedger’s New Blockchain Tool Enables GDPR Compliance Quickly and Cost-Effectively; Seamlessly Integrates into Any Existing Data Infrastructure ULedger, a leading blockchain solutions provider, has announced new tools that will allow any company to easily become GDPR (Global Data Protection Regulation) compliant ahead of the regulation going into effect on 25 May 2018. Plugging into a company’s existing data infrastructure, ULedger’s GDPR Compliance tool gives any organization an instant blockchain upgrade, ensuring that…

Blockchain in Advertising: The Implications for Every Player in the System

Today’s digital advertising industry faces many challenges, ranging from fraud and lack of transparency to antiquated payment models. Such challenges aren’t unique to the marketing industry. In fact, many industries, including financial services, are struggling to address these very same challenges. That’s one reason that headlines around blockchain technology are so prevalent these days. Indeed, blockchain technology could revolutionize a number of industries. Nowhere is the promise quite as strong as in programmatic…

Atlas Protocol – New Blockchain Advertising Project by xGoogler Blockchain Alliance

Former Google Engineers Cheng Li and Duran Liu Announced the Launch of Blockchain Advertising Project, Atlas Protocol, a Decentralized Digital Marketing Protocol Built on the Nebulas Public Blockchain Last week New York City saw the launch of Atlas Protocol, a new blockchain advertising project by xGoogler Blockchain Alliance (GBA). A first application-layer protocol developed by Nebulas, Atlas Protocol, leverages the open source blockchain platform’s decentralized PageRank algorithm. The Vision Duran Liu, the…

AdLedger, IBM And Salon Media Deploy Blockchain Open Project For Advertising

AdLedger's 'Campaign Reconciliation' Project Leverages a Shared Ledger to Deliver on Blockchain's Promise of Higher Level of Transparency and Data Security to Advertising AdLedger, the non-profit research and development consortium building and implementing the blockchain standards for digital advertising, is joining forces with IBM and Salon Media for a proof of concept blockchain project centered on campaign reconciliation. The project leverages a shared ledger to deliver on blockchain’s promise to bring more…

A New Community for Ex-Googlers Interested in Blockchain

Three Prominent Ex-Googlers Have Formed the XGoogler Blockchain Alliance (GBA), a New Community for Googlers Past and Present Interested in Blockchain Blockchain's popularity is soaring. Tech giants are moving into the field and blockchain expertise is in high demand. A leading tech news website has reported that blockchain is second-fastest growing industry in today's labor market, with 14 job openings for every one blockchain developer. To help address this demand for talent, three…

Lucidity Debuts Marketing Analytics Protocol On The Ethereum Blockchain

Ethereum Blockchain Delivers Supply Chain Transparency & Resolves Data Discrepancies Lucidity, the digital advertising blockchain protocol to deliver transparency and trust, announced the public launch of its marketing analytics protocol on the Ethereum blockchain. The company, which has been quietly building its solution since its founding in 2017, is focused on tackling the digital advertising industry’s data discrepancy problems through a decentralized system that verifies a single, auditable set of data analytics…

Vanig International Launches World’s First Integrated E-Commerce And Supply Chain Ecosystem Powered By Blockchain

Vanig Addresses Several Significant Supply Chain and E-Commerce Challenges and Inefficiencies, Providing a Higher Level of Brand Experience Vanig International, Announced the Launch of Its Integrated E-Commerce and Supply Chain Ecosystem E-Commerce is projected to triple by 2030, while the gross total value of B2B E-Commerce topped $20 trillion in 2017. Vanig is addressing this sizable marketplace with outreach to emerging and established economies. Key features of Vanig Vanig is the world's first integrated…

What We Learned from Our I-COM Blockchain Review

Blockchain is perhaps the era’s favorite new invention. This simple, programmatic solution creates trust among anonymous market players. This new technology is also positioned to clearly have a huge impact on marketplaces across industries everywhere. Yet beyond understanding the technology, many marketers are confused as to the potential scope and application of blockchain technologies to advertising ecosystem. This past year, the I-COM Data Science subcommittee convened a global team of blockchain experts to speak about…

What Blockchain Means for Marketers

Unless you’ve been traveling in outer space, you have heard of cryptocurrency and blockchain. Stories about cryptocurrency and blockchain, the technology that foments digital currencies (or tokens), dominate the news as newly minted millionaires seem to get younger every story. However, they are two separate entities when it comes to future applications. Certainly, cryptocurrency is disrupting the financial world in many ways. However, blockchain will massively impact how we do business, communicate and transact. Its…

Yello Mobile Plans to Solidify Its Leadership Position in the Blockchain Market

Achieving Growth Through Innovation by Leveraging Its Blockchain Infrastructure to FinTech, AdTech, O2O, Healthcare, and Media Commerce Businesses Yello Mobile, South Korea's tech startup unicorn, plans to renew its corporate identity by switching its name to Yello and expanding its market presence in the Blockchain Market. The brand renewal to "Yello" signifies the company's new vision and endeavors at expanding its presence in a new business area in earnest to lead the digital transformation. Also Read: TV May…

How Blockchain Technology Could Disrupt Social Media’s Stronghold on Data

Will Blockchain come into its own next year? Blockchain is like the internet in the 90’s. People have heard of it, the buzz is growing, and there is a sense that it is important -- but few understand the size and scope of its future impact. Right now we see hundreds of competing blockchain protocols and very little standardization. 2017 was the year that brought awareness to the concept of blockchain. I expect 2018 to be the year we start to see consolidation, regulation, and more widespread early adoption. Also Read:  …

SRAX Announces Alpha Release of Blockchain Technology BIG Platform

Limited, by Invitation Only, Alpha Users to Be the Original Participants in Building the First Consumer-Powered Data Marketplace Where People Will Own, Verify and Sell Access to Their Data Social Reality Inc.'s blockchain identification graph platform, BIG, recently announced the release of the Alpha version of its consumer data management and distribution system to a limited, by invitation only group of users. The announcement represents the first direct engagement for BIG with users and the next step in creating the…

Ternio Joins IAB, Hyperledger, Linux Foundation and AdLedger to Help Push Blockchain Standards in Digital Advertising

Ternio Is a Blockchain-Based Digital Advertising Company That Brings Transparency to the Digital Advertising Ecosystem Through a Verifiable and Decentralized Asset Which Ensures Contract Terms Are Met Ternio, the first company to provide a scalable blockchain solution for programmatic digital advertising, announced it has joined four different organizations to help accelerate the creation and adoption of blockchain standards in programmatic digital advertising. These groups include the Interactive Advertising Bureau…

Robin8 Profile Utility Token (PUT) Appoints Artur Petrovych as Blockchain CTO

Next Generation Decentralized Search Engine and Social Media Platform on Blockchain Will Build Blockchain Team in Ukraine and New York Robin8, a new wave of social media on Blockchain, has announced the appointment of a new blockchain CTO. Ukrainian executive Artur Petrovych has over 15 years of leadership experience in software development and hosting provider companies. He has led teams of 55+ specialists, managed multiple projects simultaneously and supervised more than half a dozen technical departments.…

Blockchain Will Transform the Global Economy. But What Will it Mean for Advertisers?

When most people hear blockchain, they think Bitcoin—one of the world’s first digital currencies. But while Bitcoin has yet to transform the global economy, experts believe that its underlying technology—blockchain—is poised to spark an economic revolution. A secure digital ledger, blockchain keeps track of transactions involving anything of value—whether it’s money, stocks, music, art, or votes. On this shared and decentralized platform, everyone has access to the same information trails, and transactions are verified on…

Technology and Transparency: The Growing Horizon of AI, Cybersecurity, Blockchain and the Battle Against Ad Fraud

“Talk to an expert in the tech field and they will tell you one certain fact about the future; it's going to involve AI.” Wouldn't you agree? In our part 4 of the Predictions Series 2018, we make an attempt to delve deeper into the newer technologies in marketing, sales, and advertising. Untangling the bits and pieces of what's to come in 2018, we bring insights from senior executives at Blis, HIRO Media, LiveWorld, PandaDoc, and CrossInstall. Shifting Sands in B2B Marketing in 2018: New Avenues in Self-Service…

Intema Solution Inc to Integrate Blockchain to its Predictive Marketing Products

The First Project Will Be A Coupon Solution That Incorporates This Blockchain Solution into eFlyerMaker, Intema’s Email Marketing Application Intema Solutions Inc announced that it will launch a project to develop a Blockchain set of applications using its Artificial Intelligence and predictive marketing products. This will strengthen the company’s position in the marketing industry and open new avenues in complementary business lines. The first project will be a coupon solution that incorporates this Blockchain…

Papyrus, A Blockchain-Supported Online Advertising Ecosystem, Launches in the US

The New Scalable Model for Transparency, Fraud Protection and Fair Play by Papyrus Will Optimize Digital Ad Spend and Save the Industry up to $110B Annually Papyrus, a decentralized ecosystem for advertisers, publishers, developers, and users supported by Ethereum blockchain and smart contracts, announced its launch in the US. The project, funded so far by private investors for $1 million, was first conceptualized in January 2017 and aims to develop a revolutionary digital advertising platform using a constellation of…

ALTR Named a Cool Vendor by Gartner

Recognized in the May 2020 Cool Vendors in Blockchain Technology Report ALTR Data Security-as-a-Service (DSaaS) Brings Fast and Scalable Governance, Observability and Protection to Cloud Data, Assists with CCPA/GDPR and PCI DSS Compliance ALTR, developer of the most advanced data governance and protection technology on the market, has been recognized as a Cool Vendor in the May 2020 Cool Vendors in Blockchain Technology report by research and advisory firm Gartner, Inc. Access to the full report, as well as other Gartner…