Avoid 29% of Frustrated Customers: Add a Personal Touch to Your WORDPRESS Website

Customer service plays a big role in any company’s journey to the top. The advent of social media has complicated the way customer service used to work a decade ago. We can now broadcast our experiences to the entire world. Ergo a single instance of bad customer service can be detrimental to the reputation of your business. Even the best of us make mistakes when dealing with frustrated customers. How you choose to approach these negative customer experiences is the real question. But it doesn’t come with a universal…

Can You Guess a Song by Its Word Cloud?

At any important political or social event, the aftermath of the keynote speech is often entrusted to a Word Cloud. The large size of the most frequently repeated words supposedly conveys the central topics of the speech. Is it really so? Can we really entrust a word cloud to convey, even if only partially, the essence of the speech? How informative is a word cloud really? Would I be able to understand my colleague’s speech if it just came in the form of a word cloud? Would I even be able to identify my preferred…

11 Must-Have Tools for Content Optimization

Content marketing is a widely recognized and effective strategy for driving traffic to websites and generating leads. That’s why so many online businesses invest tons of money into content production, and the amount of content that gets produced every day is staggering. While there’s no way to calculate the exact amount, we can get an idea by analyzing some stats. For example, Chris Heald, the Chief architect at Mashable, one of the most visited blogs in the world, answered a Quora question several years ago of how…

22 Creative Real Estate Marketing Tactics To Inspire You

Sean Clancy SEO director Edge Online With the number of licensed real estate agents in the country continuously growing, a real estate professional like you needs to bring your A-game to your marketing strategies to stand out among the competition! Fortunately, the digital space has allowed more marketing methods to emerge. Couple this with a little creativity and your properties will be selling like hotcakes! Ready to level up your marketing game? Check out these 22 creative real estate marketing tactics! Have a…

Content Marketing for Humans and Search Bots

Content is an essential part of search marketing. It helps brands reach target audiences, attract new customers and build relationships over time. 91% of companies already use content to engage audiences and market products and services. But it’s getting harder for brands to be found by customers online. Balancing between SEO and customer-focused content can be tricky, 41% of companies see minimal success from their approach to content marketing. Too much focus on SEO may please search bots but will fall flat with…

New Reality Co. Builds Award-Winning VR Experience With Perforce

Technical and Creative Team Leverage Perforce Version Control to Premiere Tree at Sundance in Just Two Months Perforce Software, a global provider of enterprise-grade DevOps-focused software solutions and the leading provider of version control software for large scale entertainment and AAA game development, was selected by New Reality Co. as the solution to integrate and support their creative and technical work. Integrations with Unreal Engine (UE4) and a variety of design and rendering tools used by contributors on a…

AP Expands Partnership with HERO Sports to Automated NHL Game Previews

The Associated Press Announced They Will Use the Hero Sports Content Automation Platform to Create Previews for All NHL Games in 2019 In an effort to provide greater value to customers the AP is expanding their partnership with HERO Sports to include NHL previews, in addition to MLB and the NBA. HERO Sports is the leader in sports content automation for both college and professional sports, as their clients include newswires, sports media companies, publishers, and college athletic departments. The automated NHL game…

Spredfast + Lithium Join Forces as “Khoros” to Offer the Industry’s Best Customer Engagement Platform

Khoros to Provide Enterprise Companies with a Best-In-Class Platform to Help Them Stay All-Ways Connected The combined company of Spredfast and Lithium announced its new name: Khoros, LLC. The coming together of Spredfast and Lithium as Khoros represents over 15 years of market leadership in marketing, care, and communities. Khoros currently serves more than 2,000 of the world’s leading brands including Pizza Hut, Sprint, and HomeAway, and manages more than 500 million consumer touch points every day across social media,…

Tray.io Launches Embedded Edition That Enables Software Companies to Dramatically Accelerate Their Data and Application Integration Velocity

Offers Unique Combination of API-Powered Plug-And-Play Design, Drag-And-Drop Builder, and Transparent User Experience Built to Speed Time-To-Market and Delight End Users Tray.io, the General Automation Platform that puts deep software integrations and enterprise-class automation into the hands of everyone, has launched Tray Embedded Edition. Software companies can now rapidly meet market demand by easily, seamlessly, and rapidly upgrading their products so that their customers can instantly activate integrations and…

Salesforce’s Journey Builder Gets Access to Audience Data from Google Analytics 360

Journey Builder Becomes Stronger; Will Receive Vast Amounts of Audience Information from Both Salesforce’s DMP & Google Analytics 360 Google had hinted last year that it intends to combine Google Analytics 360 with Salesforce’s Data Management Platform. That news was recently confirmed, and this integration is set to go live on 13 February 2019. Now, users of Journey Builder, a part of Salesforce’s Marketing Cloud can access customer data from both — Salesforce and Google. Marketers will now be able to improve…

First Ever Global Survey of the WordPress Genesis Community

Builds On Mission To Be The Most Open And Transparent Community In WordPress A new international study conducted by WP Engine into the Genesis Framework , the world’s most popular theme framework for the millions of WordPress sites that comprise 32% of the Web, drew responses from 1,687 people around the world, including members from 66 countries ranging from Argentina to Vietnam. This initiative builds on one of the stated goals of the Genesis Community to be the most open community in WordPress. Genesis Community…

Pixability Announces Key Leadership Team Hires

Matt Duffy Joins as CMO, Lata Ahuja Appointed VP, Engineering Pixability, the leading provider of insights and optimizations for video advertising across YouTube, Facebook, and Connected TV, announced a pair of strategic new hires to strengthen its executive team. Matt Duffy will be the new Chief Marketing Officer and Lata Ahuja has been hired as the VP of Engineering. Both will help Pixability maintain its strong momentum during this period of rapid growth for the company. Matt Duffy, the newly appointed CMO, brings more…

Evergage’s Advanced Email Personalization Helps Companies Increase Email Relevancy and Conversions

Carhartt, Invaluable and More Drive Improved Engagement and Results with 'Smarter,' Personalized Emails Evergage, The 1-to-1 Platform company, announced continued uptake and momentum for its award-winning, advanced email personalization solutions. Evergage for Email customers have increased by 400% over the last year, as more leading organizations rely on Evergage to make their emails "smarter" and drive conversions. Email remains paramount among digital marketing channels – yet with more than 281 billion emails sent…

Squelch Announces Availability on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

Customer Support and Success Agents Receive Actionable Intelligence, at the Moment They Need It, from a Variety of Previously Unknown or Underutilized Sources, All Without Leaving Familiar UI Squelch, Inc., provider of a customer experience optimization solution that empowers customer support and success professionals with the knowledge and resources to delight customers, announced availability of the Squelch app on Salesforce AppExchange. Customer-facing agents working within Salesforce will benefit from the integration…

Stirista Launches Unique Omnichannel Retargeting Solution

Visitor ID Graph Gives Website Owners Access to Previously Unobtainable Opted-In Visitor Data Stirista, the San Antonio based digital marketing agency, announced the launch of Visitor ID Graph. Visitor ID Graph, is a first of its kind omnichannel solution which empowers any company with a web presence unfettered access to its visitor data at a granularity previously unobtainable from anonymized data. Using Stirista’s database of over 250 million clean, up-to-date, and triple verified data points, Visitor ID Graph is…

Artificial Intelligence Jumps into Mobile-App Privacy War, Even as Congress and the Media Turn Up the Heat on Big-Tech

With major media outlets queuing up to shine a bright light on how mobile apps track user behavior, coupled with rigorous Congressional scrutiny of top executives from internet and social media giants, consumers are becoming increasingly concerned by the nearly complete surrender of their privacy. Mobile app users must routinely sacrifice privacy in exchange for the perceived value of personalization – including in information searches, social media participation, and advertising offers. Artificial Intelligence Jumps into…

ZeroFOX Provides Digital Risk Protection Wherever You Are with the ZeroFOX Enterprise Mobile App

Available in the Google Play and Apple Store, the Zerofox Enterprise Mobile App Delivers Actionable Alerts to the Palm of Your Hand to Secure People, Locations, Brands and Businesses ZeroFOX, the social media and digital security category leader, announced an enterprise mobile application now available to Android and iPhone users to safeguard businesses, brands, people, locations and assets from digital risks directly from their mobile devices. The ZeroFOX Enterprise Mobile App delivers notifications of potential threats,…

SysAid Announces $30 Million Investment to Deepen Its Commitment to Improving Productivity of IT and Operations in Mid-Market Organizations

The Investment by Leading Tech Growth Fund IGP Will Accelerate SysAid's Growth in the ITSM Market and Beyond SysAid, a leading provider of service desk and IT service management (ITSM) solutions, announced the closing of a $30 million investment by IGP. The investment marks SysAid's first funding round, having operated as a bootstrap company since it was founded in 2002. For more than 15 years, SysAid has simplified on-going operations for IT Professionals and has empowered them to deliver exceptional service amid…

Enterprise CRM Application Threads Is One of Financial Times ‘Europe 100 Digital Champions’

Integrated, Cloud-Based CRM and Message Hub for Enterprise, Capable of Handling Text, Speech and Scans, Makes the Top 100 from 4000+ Entries Across Europe Threads, the innovative cloud-based enterprise application that records and tracks an entire organisation's messages, contacts, emails and phone calls in one easy-to-use intuitive interface, has been included in the prestigious Financial Times 100 Digital Champions, as part of Google’s ‘Europe’s Road to Growth’ special report. Europe is a hot-bed of highly disruptive…

Cloudinary to Showcase New Media Management Capabilities at AWS Re:Invent 2018

E-Commerce Customer Fathead to Share Insights on Bringing Visual Content to Life Cloudinary, the end-to-end media management platform for the world’s top brands and an AWS Advanced Technology Partner, will be participating at AWS re:Invent 2018 in Las Vegas, November 26-30. Cloudinary will be highlighting its latest image and video management capabilities at booth #1116 and presenting a case study talk with its eCommerce customer Fathead. Session details are as follows: Who: Jessica Roland, Product Owner, Lead at…