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Spredfast + Lithium Join Forces as “Khoros” to Offer the Industry’s Best Customer Engagement Platform

Khoros to Provide Enterprise Companies with a Best-In-Class Platform to Help Them Stay All-Ways Connected The combined company of Spredfast and Lithium announced its new name: Khoros, LLC. The coming together of Spredfast and Lithium as Khoros represents over 15 years of market leadership in marketing, care, and communities. Khoros currently serves more than 2,000 of the world’s leading brands including Pizza Hut, Sprint, and HomeAway, and manages more than 500 million consumer touch points every day across social media,…

Tray.io Launches Embedded Edition That Enables Software Companies to Dramatically Accelerate Their Data and Application Integration Velocity

Offers Unique Combination of API-Powered Plug-And-Play Design, Drag-And-Drop Builder, and Transparent User Experience Built to Speed Time-To-Market and Delight End Users Tray.io, the General Automation Platform that puts deep software integrations and enterprise-class automation into the hands of everyone, has launched Tray Embedded Edition. Software companies can now rapidly meet market demand by easily, seamlessly, and rapidly upgrading their products so that their customers can instantly activate integrations and…

Salesforce’s Journey Builder Gets Access to Audience Data from Google Analytics 360

Journey Builder Becomes Stronger; Will Receive Vast Amounts of Audience Information from Both Salesforce’s DMP & Google Analytics 360 Google had hinted last year that it intends to combine Google Analytics 360 with Salesforce’s Data Management Platform. That news was recently confirmed, and this integration is set to go live on 13 February 2019. Now, users of Journey Builder, a part of Salesforce’s Marketing Cloud can access customer data from both — Salesforce and Google. Marketers will now be able to improve…

First Ever Global Survey of the WordPress Genesis Community

Builds On Mission To Be The Most Open And Transparent Community In WordPress A new international study conducted by WP Engine into the Genesis Framework , the world’s most popular theme framework for the millions of WordPress sites that comprise 32% of the Web, drew responses from 1,687 people around the world, including members from 66 countries ranging from Argentina to Vietnam. This initiative builds on one of the stated goals of the Genesis Community to be the most open community in WordPress. Genesis Community…

Pixability Announces Key Leadership Team Hires

Matt Duffy Joins as CMO, Lata Ahuja Appointed VP, Engineering Pixability, the leading provider of insights and optimizations for video advertising across YouTube, Facebook, and Connected TV, announced a pair of strategic new hires to strengthen its executive team. Matt Duffy will be the new Chief Marketing Officer and Lata Ahuja has been hired as the VP of Engineering. Both will help Pixability maintain its strong momentum during this period of rapid growth for the company. Matt Duffy, the newly appointed CMO, brings more…

Evergage’s Advanced Email Personalization Helps Companies Increase Email Relevancy and Conversions

Carhartt, Invaluable and More Drive Improved Engagement and Results with 'Smarter,' Personalized Emails Evergage, The 1-to-1 Platform company, announced continued uptake and momentum for its award-winning, advanced email personalization solutions. Evergage for Email customers have increased by 400% over the last year, as more leading organizations rely on Evergage to make their emails "smarter" and drive conversions. Email remains paramount among digital marketing channels – yet with more than 281 billion emails sent…

Squelch Announces Availability on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

Customer Support and Success Agents Receive Actionable Intelligence, at the Moment They Need It, from a Variety of Previously Unknown or Underutilized Sources, All Without Leaving Familiar UI Squelch, Inc., provider of a customer experience optimization solution that empowers customer support and success professionals with the knowledge and resources to delight customers, announced availability of the Squelch app on Salesforce AppExchange. Customer-facing agents working within Salesforce will benefit from the integration…

Stirista Launches Unique Omnichannel Retargeting Solution

Visitor ID Graph Gives Website Owners Access to Previously Unobtainable Opted-In Visitor Data Stirista, the San Antonio based digital marketing agency, announced the launch of Visitor ID Graph. Visitor ID Graph, is a first of its kind omnichannel solution which empowers any company with a web presence unfettered access to its visitor data at a granularity previously unobtainable from anonymized data. Using Stirista’s database of over 250 million clean, up-to-date, and triple verified data points, Visitor ID Graph is…

Artificial Intelligence Jumps into Mobile-App Privacy War, Even as Congress and the Media Turn Up the Heat on Big-Tech

With major media outlets queuing up to shine a bright light on how mobile apps track user behavior, coupled with rigorous Congressional scrutiny of top executives from internet and social media giants, consumers are becoming increasingly concerned by the nearly complete surrender of their privacy. Mobile app users must routinely sacrifice privacy in exchange for the perceived value of personalization – including in information searches, social media participation, and advertising offers. Artificial Intelligence Jumps into…

ZeroFOX Provides Digital Risk Protection Wherever You Are with the ZeroFOX Enterprise Mobile App

Available in the Google Play and Apple Store, the Zerofox Enterprise Mobile App Delivers Actionable Alerts to the Palm of Your Hand to Secure People, Locations, Brands and Businesses ZeroFOX, the social media and digital security category leader, announced an enterprise mobile application now available to Android and iPhone users to safeguard businesses, brands, people, locations and assets from digital risks directly from their mobile devices. The ZeroFOX Enterprise Mobile App delivers notifications of potential threats,…

SysAid Announces $30 Million Investment to Deepen Its Commitment to Improving Productivity of IT and Operations in Mid-Market Organizations

The Investment by Leading Tech Growth Fund IGP Will Accelerate SysAid's Growth in the ITSM Market and Beyond SysAid, a leading provider of service desk and IT service management (ITSM) solutions, announced the closing of a $30 million investment by IGP. The investment marks SysAid's first funding round, having operated as a bootstrap company since it was founded in 2002. For more than 15 years, SysAid has simplified on-going operations for IT Professionals and has empowered them to deliver exceptional service amid…

Enterprise CRM Application Threads Is One of Financial Times ‘Europe 100 Digital Champions’

Integrated, Cloud-Based CRM and Message Hub for Enterprise, Capable of Handling Text, Speech and Scans, Makes the Top 100 from 4000+ Entries Across Europe Threads, the innovative cloud-based enterprise application that records and tracks an entire organisation's messages, contacts, emails and phone calls in one easy-to-use intuitive interface, has been included in the prestigious Financial Times 100 Digital Champions, as part of Google’s ‘Europe’s Road to Growth’ special report. Europe is a hot-bed of highly disruptive…

Cloudinary to Showcase New Media Management Capabilities at AWS Re:Invent 2018

E-Commerce Customer Fathead to Share Insights on Bringing Visual Content to Life Cloudinary, the end-to-end media management platform for the world’s top brands and an AWS Advanced Technology Partner, will be participating at AWS re:Invent 2018 in Las Vegas, November 26-30. Cloudinary will be highlighting its latest image and video management capabilities at booth #1116 and presenting a case study talk with its eCommerce customer Fathead. Session details are as follows: Who: Jessica Roland, Product Owner, Lead at…

New Research Finds Only 12.5% of US Consumers Actually Hate Chatbots

When It Comes to Getting the Best Customer Service, New Genesys Study Shows 75% of Consumers Say a Human Is Needed While 76% Turn to Digital Self-Service Channels A nationwide survey conducted in August finds that 94% of US respondents considered their last customer experience positive – although they note there is still room for improvement on the margins. While high-profile customer service blunders by major companies gobble media attention, new research from Genesys  challenges the notion that companies aren't in touch…

JotForm Announces PDF Editor –Turns Collected Form Data into Great-Looking PDF Documents

JotForm, a leading online form software provider, announced the release of "JotForm PDF Editor," a product that makes it easy for anyone to turn online form response data into professional and polished PDFs. "JotForm PDF Editor has the strength and flexibility to turn information collected from online forms into a professional and polished PDF," said Aytekin Tank, JotForm founder and CEO. "Our users told us about wanting better ways to present and distribute their form data. Our new PDF Editor makes the entire process…

New AI-Powered Metric Tells Brands How Much Attention Ads Will Attract Before Launch

Advertisers Can Now Find out How Much Attention Their Ads Will Attract Before They Are Launched Thanks to a New AI-Powered Metric Released Today by Emotion AI Company Realeyes Marketers will be able to measure the likely attention their content will generate by using consumers’ webcams to monitor various behavioural cues such as eye movements, blinking, yawning and head movements. Advertisers looking to maximise the impact and effectiveness of their ad content will be given metrics showing the volume and quality of…

Zendesk Opens New Midwest Regional Hub in Madison, Wisconsin

Company Expands Community Partnerships and Investments in Local Talent Zendesk, Inc. announced the opening of its new Madison office and Midwest regional hub at 25 West Main Street, a newly renovated space in the heart of downtown. Zendesk will celebrate the new office at a tailgate-themed grand opening today with employees, customers, business leaders and community partners. “Since our earliest days in Madison, the city has felt like a second home for Zendesk” Since first establishing a presence in Madison with…

Interview with Alexandra Shapiro, Chief Marketing Officer, Intercom

" Every business that wants to grow and scale needs to build better relationships with customers from the first time they visit their website."Tell us about your role and journey into technology. What made you join Intercom? I am the CMO at Intercom and oversee all of Intercom’s marketing efforts including brand, external comms, demand generation, and product marketing. Prior to Intercom, I was CMO at BigCommerce, where I grew top of funnel demand and revenue by 45% YoY and optimized marketing across major digital and…

Demo Day of Comcast NBCUniversal LIFT Labs Accelerator, Powered by Techstars, Showcases 10 Companies in Inaugural Class

Philadelphia-Based Accelerator Focused on Media, Entertainment, and Connectivity Ends with Live Pitch Event, Including Major Company Announcements Ten tech startups from around the world who are building innovative media, entertainment, and connectivity companies showcased their products and stories on Thursday at “Demo Day,” the finale of the inaugural Comcast NBCUniversal LIFT Labs Accelerator, powered by Techstars. “We were inspired by the spirit and creativity of these companies as they were building their…

Eden Capital Acquires Tour De Force Inc.

Eden Capital announced that it has acquired Tour de Force Inc., a growing provider of customer relationship management, sales force automation, business intelligence and business process optimization software solutions designed to help business-to-business sales organizations improve processes, from sales to support. Tour de Force will join Eden's growing sales force automation platform, Compass Sales Solutions. Compass is a leading sales force automation provider for the office technology industry. Eden is a private equity…