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Marketing Analytics Is the Key to Revolutionize Your Customer Acquisition Strategy | Quantzig’s Latest Article

Quantzig, a leading analytics advisory firm that offers customized marketing analytics solutions, has announced the completion of their new article on benefits of marketing analytics. Companies that gather and store big data in silos struggle with fragmented data that does not reveal a complete or accurate picture of consumers. Without a comprehensive, atomic-level view of customers, it’s difficult to personalize service and deliver optimized experiences. Companies who leverage marketing analytics solutions gain actionable…

Black Pearl Mail Unveils New Insights Module; Equips Customers with Real-Time Email Visibility & Customized Analytics

Black Pearl Mail, the provider that transforms email into a smart digital marketing tool, announces it is releasing a new module for its software-as-a-service (SaaS) product. The Insights module, which is a productivity suite for customers, activates the intelligence of email so customers can begin using it strategically. This module includes real-time notifications and customized dashboard style analytics to give senders visibility into when their emails are getting opened and what elements are being interacted with in…

Topbox Conversation Analytics Enable Faster Discovery of Actionable Customer Insights

New Universal Search and AI Features Quickly Pinpoint the Root Causes of Customer Friction Points Across All Customer Conversations to Improve the Customer Experience Topbox, makers of enterprise Conversation Analytics software, announced new and enhanced functionalities that make actionable insights easier and faster to find in a data set that includes all conversations with and about a company. For CX and marketing professionals that want to understand and improve the customer experience, Topbox is an agnostic aggregator…

PX Sales Data Integration Tool Completes End-to-End Analytics for Customer Acquisition Marketers

Internal Sales Data Analysis Offers Complete Visibility into the Funnel to Enhance Campaign Optimization PX the leading marketing technology platform to automate and manage customer acquisition, announced that customers now have the ability to integrate their internal sales data into the PX platform to provide marketers with a complete 360o view of their customer acquisition campaigns and sales funnel. “Successful customer acquisition programs are heavily dependent on two things – transparency into where leads are coming…

Mapp to Acquire Webtrekk, Bringing Advanced Analytics and Customer Intelligence Capabilities to Mapp Cloud

Mapp, a leading provider of cloud-based digital marketing solutions, is pleased to announce that it has signed a definitive agreement to acquire Webtrekk, the German leader in marketing analytics and customer intelligence software. Webtrekk's expertise in analytics, customer intelligence, dashboards, machine learning, and AI perfectly complements Mapp's digital marketing platform, Mapp Cloud. The combination of Mapp's deep customer acquisition and engagement capabilities with Webtrekk's customer intelligence will create…

Zaius Adds New Dimension to Customer Behavior Analytics Using Predictive Intelligence

Zaius, Recently Named 'Best CRM', Is Used by Global Brands to Connect Customer Data, Analyze for Targetted Segmentation, and Orchestrate Customer Interactions Zaius, the architect of Assisted Marketing, unveiled Zam, the data science-powered marketing assistant that supercharges the award-winning Zaius customer relationship management (CRM) platform. Zaius is the only CRM to provide the visibility of a Customer Data Platform, the cross-channel campaign functionality of a next-gen Email Service Provider, and the…

Zylotech AI-Powered Customer Data & Analytics Platform Awarded Marketo Certification

Marketing Technology News: AI Integrated Offering Enables Marketers to Gain Actionable Insights for Account-Based Marketing (ABM) Zylotech, an AI-powered customer intelligence platform company, announced it has completed a certified integration with Marketo and is now a member of LaunchPoint, by Marketo, an Adobe company, as part of the Innovate partner program. The integrated offering provides B2C and B2B marketers with powerful customer data and embedded analytics for greater customer retention opportunities. Armed with…

Calabrio Releases Its Latest Analytics-Fueled Customer Experience Intelligence Suite

Transformational Redesign and Embedded Analytics Puts AI-Driven Insights and Unique KPIs at the Fingertips of Users Calabrio, the customer experience intelligence company, introduced a new version of its Calabrio ONE suite at Enterprise Connect in Orlando, Florida. Calabrio ONE version 11 reimagines the workforce optimization (WFO) user experience, allowing business users of all backgrounds to intuitively consume and act upon data with less effort and more precision by embedding analytics and business-driven visual…

CCG Analytics Launches Customer Intelligence for Retail

Early Adopter Vineyard Vines Realizes 150 Percent Return on Investment in First Year of Utilizing Solution CCG Analytics  has launched Customer Intelligence (CI) for Retail, an analytics platform designed to help mid-market retailers improve customer acquisition and retention, uncover business insights and extend reliable customer data throughout the entire organization. Early adoption of the solution by vineyard vines netted the American clothing and accessory retailer a more than 150 percent return on investment in the…

PagerDuty and Anodot Partner to Optimize Customer Operations With Real-Time Autonomous Analytics

Autonomous Analytics Company and Digital Operations Management Platform Work Together to Provide Customers with Fast Time to Detection, Preventing Business Blind Spots Anodot, the autonomous analytics company, and digital operations management platform, PagerDuty, announced their strategic collaboration as integration partners to ensure customers benefit from true self-service detection, providing accurate alerts of business incidents in real-time. As integration partners, PagerDuty and Anodot collaborate to bring…

Domo Recognized as a 2018 Gartner Peer Insights Customers’ Choice for Analytics and Business Intelligence Platforms

Domo, provider of the leading cloud-based operating system for business, announced it has been named a 2018 Gartner Peer Insights Customers’ Choice for Analytics and Business Intelligence Platforms. The Customers’ Choice program is based on recognitions of vendors submitted by verified end-user professionals, and considers both the number of customer reviews and the overall user ratings. With an overall rating of 4.4 out of 5 stars, as of November 2018, some of the 144 verified end-user reviews from business analysts to…

AppNexus Mobilizes Anodot’s Autonomous Analytics to Improve Customer Service

Anodot Autonomous Analytics Helps AppNexus Detect and Resolve Critical Business Blind Spots to Optimize Operations and Customer Service Anodot announced that AppNexus, a Xandr company, is leveraging Anodot's Autonomous Analytics platform to detect and resolve business incidents in real-time, alerting customer-facing teams of problems that impact customers' revenue-generating ads. AppNexus is a leading internet technology company that enables and optimizes the real-time sale and purchase of digital advertising. Its…

Calabrio Raises Investment from KKR for Continued Growth in Customer Engagement and Analytics

Funding Fuels Continued SaaS Success as Customers Transition to the Cloud Calabrio, a leading provider of customer engagement and analytics software, announced a follow-on investment from KKR to continue its rapid growth and shift to the cloud. With this investment, Calabrio will continue its focus on providing world-class products and services to customers who increasingly want to avoid on-premises environments in favor of low-resource-intensive cloud deployments. With the global cloud-based contact center market…

5 Shrewd Ways of Using Big Data Analytics To Enhance Customer Service

Consumers are overwhelmed with offers for products and services, especially while shopping online. It’s very common for a customer to see advertisements for products that they may have recently searched for, but also sometimes the marketing emails and pop-up ads are not necessarily suitable with the consumer’s interests and may come across as more annoying than actually useful. More of customer service is the aspect that is vital in any of the fields to rule the market — unless your customer is satisfied your business is…

CAKE by Accelerize Delivers Vertical Enterprise Software Solution for Mortgage Industry that Combines Customer Journey Analytics with Lead…

Digital Marketing SaaS Provider Transforms Lead Acquisition, Management and Routing Process to Boost ROAS and Increase Lead Monetization Accelerize and its digital marketing software division CAKE announced the availability of a marketing intelligence solution that seamlessly integrates lead generation technology with multi-channel measurement for complete visibility into campaign performance and lead quality for key optimization opportunities. With Journey by CAKE – an enterprise, cloud-based platform that collects and…

Liferay Analytics Cloud Released to Gain Complete Insights into B2B Customer Journey  

Liferay DXP 7.1, Liferay Commerce and Liferay Analytics Cloud Help Business Users and Developers Deliver Insight-Driven Experiences to Acquire and Retain Customers Liferay, Inc., which makes software that helps companies create digital experiences on the web, mobile and connected devices, announced the release of Liferay Digital Experience Platform 7.1 (DXP) and new digital commerce and analytics offerings to bolster and improve the entire customer journey. The latest version of Liferay DXP, together with the new Liferay…

NetBase Launches Cross-Channel Customer Experience Analytics

Social Analytics Leader Provides Out-of-the-Box Availability of Comprehensive Voice of the Customer Feedback for Actionable Business Insights NetBase, a global leader in enterprise social analytics, announced the availability of a comprehensive, cross-channel Customer Experience Analytics solution that combines Voice of the Customer (VoC) with social analytics. This out-of-the-box solution gives brands actionable business insight from customer feedback regardless of when it occurs. The NetBase VoC solution eliminates costly…

MSRCOSMOS Releases Real-Time VINCI360 Social Analytics Platform for Optimizing Brands & Customer Experiences

The Platform Actively Captures Sentiment and Audience Perception VINCI360, a breakthrough social analytics platform delivering real-time awareness of customer sentiment and brand impact was released by MSRCOSMOS, marking a new era in the ability to proactively capture and respond to market opportunities and competitive threats. Companies deploying VINCI360 are able to define a vibrant lexicon of keywords and phrases they want to monitor-both as they happen live and also over time across all major social…

Medallia Launches Digital Partner Program to Bring Together Voice of Customer and Analytics

Partner Program Enables Companies Get a 360 Degree View of Their Customers to Optimize Digital Customer Experience at Scale Medallia Inc., the global leader in customer experience management, announced the Medallia for Digital Partner Program to bring together the voice of the customer with analytics data to help brands and companies better understand digital customer behavior and drive business growth. The new program was unveiled today at Experience '18, the premier global customer experience conference. "Every brand…

Teradata Accelerates Its Customers’ Analytics In The Cloud

From Amazon Web Services (AWS), Microsoft Azure, to Teradata Cloud or On-Premises, Teradata Provides the Fastest Path to Secure, Scalable, Cloud Analytics Teradata, the leading cloud-based data, and analytics company announced that it continues to accelerate the movement of significant customer analytic workloads to the cloud. Enterprise-class organizations such as Ticketmaster, Arcos Dorados, Vizient, Silverton Casino and Monsanto are now using Teradata technology to run millions of queries per day in production-level,…