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Blockchain Solutions Providers Aqilliz and Lucidity Partner to Bring Greater Authenticity to the Advertising Sector

By building on leading blockchain platform Zilliqa, the product will be backed by enterprise-grade security and scalability standards Aqilliz, a blockchain solutions provider for the digital marketing ecosystem, and Lucidity, a leading blockchain-enabled digital advertising verification platform, together announced a global collaboration that looks to bring greater authenticity to the US$333.25 billion digital advertising sector. The product will integrate Lucidity’s existing technology with Zilliqa’s high-security, high…

AccuWeather, Flexibits Partnership Brings Innovation, Readiness to Users’ Calendars

Exclusive collaboration combines Flexibits's state-of-the-art app technology with AccuWeather's superior forecasts, optimizing user experience by adding essential weather insights to the new Fantastical calendar app Global weather and digital media leader AccuWeather is pleased to announce an exclusive partnership with Flexibits, an innovative company that creates award-winning productivity tools to provide users with digital calendars in the iOS and Mac ecosystem. This partnership integrates AccuWeather's weather…

“2020 is set to be the year of RCS,” says mGage

The interaction between organisations and consumers is set to become revolutionised with all-new Rich Communications Services (RCS), the latest development in the evolution of mobile messaging. The next generation of SMS is set to surge in 2020 – with predictions that it will create a market worth more than US $74 billion by next year, according to GSMA. Brands searching for innovative and new ways to engage their end-users will be able to unlock the benefits of RCS to their advantage. The pioneering technology provides a…

FeelMore50 Announces the Most Effective Advertisers of 2019

Global effectiveness agency System1, in partnership with ITV, released FeelMore50 - the UK’s most effective TV and online video ads of 2019. It announced the John Lewis & Waitrose Christmas ad as the best of the year for long-term brand-building effectiveness. During this popular industry event System1 screened the most effective ads of the year based on their Test Your Ad service, which uses an emotional measurement methodology (independently validated using IPA data) to test over 14,500 TV and digital ads in the…

Invoca SVP of Sales Elected to LeadsCouncil Board of Directors

LeadsCouncil expands its alliance of lead generation experts with the addition of sales veteran from the leading call tracking and conversational analytics provider Invoca, the leader in AI-powered call tracking and conversational analytics, announced that Invoca Senior Vice President of Sales Ben Sullivan has been elected by his peers to join the LeadsCouncil board of directors. The LeadsCouncil is an independent association, whose members are companies in the online lead generation industry from buyers to sellers,…

MAIRDUMONT NETLETIX Now Uses Geoedge Solution and Increases Security and Quality of Ads

Online marketer MAIRDUMONT NETLETIX has announced its partnership with the leading advertising cybersecurity provider, GeoEdge. The cooperation between MAIRDUMONT NETLETIX and GeoEdge allows users to benefit from even stronger protection from legally nonconforming, illicit, or inappropriate advertising. MAIRDUMONT NETLETIX can thus guarantee advertisers and publishes high ad quality with an impeccable, safe online media experience for users. MAIRDUMONT NETLETIX will be integrating the GeoEdge solution that offers protection…

Home ASAP Projects Facebook Dynamic Ads for Real Estate Will Dominate the Marketing Landscape in 2020, Lowering Lead Costs by Up to 54%

Home ASAP LLC, a company known for providing cost-effective, Facebook-centric marketing services to agents, projects that Dynamic Ads for Real Estate will dominate the real estate marketing landscape in 2020, citing the ad type's success versus its predecessors and increased adoption by agents and brokers. Home ASAP's premier agent marketing solution, TurnKey Suite, has launched over 100,000 agent ad campaigns since 2016 and saw Dynamic Ads outperforming single Listing Lead Ads by up to 54% in…

Unacast Partners with Mapidea to Deliver Geospatial Data Offerings

Unacast’s partnership with Mapidea will allow a wider group of big name brands to utilize location data Unacast, an award-winning geospatial data and strategic insights company, is pleased to announce a new partnership with Mapidea, an industry-leading location analytics firm. This partnership will allow both companies to secure a foothold into the larger international retail market, serving as a bridge to the data packages that are currently part of Unacast’s flagship product, The Real World Graph. Mapidea has clients in…

Mitel Helps Organizations Improve Emergency Responsiveness and Security Through Advanced Collaboration Capabilities

Enhanced mass notification portfolio seamlessly links communications systems, event triggers and people to keep everyone informed, safe and connected Public safety, regulatory requirements and changing workflow and communications dynamics require a new and more cohesive approach to facilitating mass communications. Mitel’s mass notification solutions provide a wide range of features and modes of communications to meet the needs of a mobile-first and IoT-connected world. Mitel’s mass notification technology moves…

Showpad Named a Top-Ranking Workplace and Sales Enablement Solution

Sales enablement leader kicks off 2020 with recognition for excellent company culture and its world-class platform by G2 Crowd and Top Sales World Showpad, the leading provider of sales enablement software and solutions, has been named one of Built In Chicago’s Best Workplaces for 2020. Showpad was selected based on employee satisfaction, compensation and benefits, listed on Best Places to Work, Best Midsize Companies to Work and Best Paying Companies in Chicago. As a high-growth SaaS company redefining sales…

Telecom Fiji Revolutionizes Digital Experience With Oracle

Telecom Fiji Limited Teams up With Oracle Communications to Modernize Customer Engagement and Speed Delivery of New Products and Services to Customers As the telecommunications industry rapidly advances toward a 5G world, digital disruptors are challenging communication service providers’ (CSPs) traditional business models and customer relationships. To address this challenge, Telecom Fiji Limited (Telecom) is looking to Oracle to better serve their customers, orchestrate memorable events, and develop new revenue streams.…

Cannon Technologies Lauded by Frost & Sullivan for its Holistic Approach to Building a Modular Data Center for Large-Scale Deployments

The company's best-of-breed facilities complemented by its innovative geodesic design offer industry leading resilience, energy efficiency, operational excellence, and security Based on its recent analysis of the global modular data center market, Frost & Sullivan recognizes Cannon Technologies Ltd. with the 2019 Global Company of the Year Award. Its comprehensive product portfolio represents the next generation of modular data center solutions that are not only end-to-end but also future-ready. Its unique business…

TripleLift Partners With LiveRamp to Bring Enhanced Addressability to the Open Web

TripleLift is the first native exchange to offer programmatic people-based marketing on the open web TripleLift, the technology company that invents, powers and scales ads that earn consumer attention, has partnered with LiveRamp, the trusted platform that makes data accessible and meaningful. With this partnership, marketers will be able to leverage native creative executions with enhanced addressability for targeting and measurement capabilities on the open web, matching the quality and performance of walled gardens. For…

G-Star RAW Leverages Yext to Drive 1.5 Million Clicks to Its Online Listings

The Dutch Denim Brand Is Also Managing Information for More Than 350 Locations Across 39 Countries With the Yext Platform. Yext, Inc., the Search Experience Cloud company, and G-Star RAW announced the results of their joint efforts to help the Dutch denim brand reach its customers online. G-Star RAW collaborated with Yext to update its information across more than 150 publishers, including Google, Amazon Alexa, and Facebook. By enhancing its online discoverability with Yext, G-Star RAW has driven over 1.5 million…

Comscore and Rural Media Group Announce Multi-Year Deal for Television Measurement

Partnership accelerates innovation across new generation video measurement platforms Comscore, a trusted partner for planning, transacting and evaluating media, and Rural Media Group, Inc., a portfolio of media outlets, announced a multi-year deal for two of its flagship television networks, The Cowboy Channel and RFD-TV. Marketing Technology News: Advertising Tech for Audiovisual Media, Brand Marketing Priorities According to Portada’s New Survey "As RFD-TV and The Cowboy Channel endeavor to grow their distribution…

Data Privacy Day: Enhance Data Security in 10 Minutes or Less

CyberScout outlines simple ways to improve business and personal data security In recognition of Data Privacy Day, CyberScout, a global leader in identity theft resolution, data defense and employee benefits services, has compiled a series of simple steps that consumers and business leaders can take to enhance data security in 10 minutes or less. "We hear every day about cybercrime becoming more pervasive, sophisticated and expansive, and many consumers and business leaders have become overwhelmed by the perceived…

ViewN Acquires Bimotics and Accelerates AI-Driven Customer Data Platform SaaS Product Offering

The strategic acquisition of Bimotics, a provider of big data tools on the Google Cloud Platform, and its intellectual property gives ViewN a huge product development boost and accelerates bringing a powerful AI-driven Customer Data Platform to market ViewN, provider of a SaaS-based AI-driven customer data platform (CDP), purchased Bimotics, creator of marvin, a big data tool for developers on the Google Cloud Platform. marvin stands for Massive Analytics Repository on a Very Intelligent Network, and was an easy way to…

Contegix Expands Blackmesh Drupal Managed Service Offerings to AWS

Personalized Service for Organizations Running Drupal Websites on Amazon Web Services Contegix, the leading Managed Service Provider for digital applications, recently announced the expansion of its Blackmesh Drupal support services to sites hosted on Amazon Web Services (AWS). Organizations wanting to tap into Amazon's global infrastructure of fast scaling and reliable servers can do so without giving up the personalized attention of a Managed Service Provider. Marketing Technology News: Advertising Tech for Audiovisual…

Global M&A Demonstrated Surprising Resilience In 2019 Amid Economic Caution And A Stricter Regulatory Regime

According to Bain & Company's second corporate M&A report, scope deals for growth and capabilities accelerated from prior years, accounting for 60 percent of all large M&A last year Volatile economic activity led many executives to adopt recession footing in 2019, yet deal activity was surprisingly resilient. In Europe and Asia, M&A activity was adrift in the first half of the year before rebounding.  Meanwhile, the U.S. started strong before it plateaued. While the number of 2019 deals ended 2 percent lower…

Semarchy Recognized Once Again by Gartner in the 2020 Magic Quadrant for Master Data Management Solutions

Semarchy, the Intelligent Data Hub company, is positioned again this year in the Challengers’ Quadrant of Gartner's Magic Quadrant for Master Data Management Solutions. Semarchy believes this recognition confirms their market footprint year over year, attributed to the not only high levels of customer satisfaction but also the maturity, flexibility and ease of use of their Intelligent Data Hub. The research and advisory firm Gartner, Inc. evaluated 13 different providers from all over the world. Marketing Technology News:…