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Canadian Advertising Agencies Lead Transparency Revolution for Ad Cost Benchmarking

In partnership with SQAD, Canadian Advertisers become world leaders for transparent cost benchmarking and negotiation equity A first-of-its-kind Canadian ad cost data platform was announced today by SQAD, LLC – the leading provider of advanced media planning software and transaction-based ad cost data. The platform, MediaCosts: Canada, aggregates negotiated market ad cost values for conventional National TV, Selective and Specialty TV, as well as Radio advertising, exclusively for data-contributing advertising agencies,…

Lacking Final REGS, Ad Industry Urges CA AG to Delay Enforcement of New Privacy Law

4A’s, AAF, ANA, IAB, NAI Cite Uncertainty Around Open Issues in Draft Guidance, Additional Time Needed for Companies to Implement Final Regs Five of the nation’s largest advertising trade associations urged California Attorney General Xavier Becerra to delay his office’s enforcement of the California Consumer Protection Act (CCPA), so thousands of covered companies have the time necessary to review and implement the final regulations effectively, once they are released by his office. The 4A’s (American Association of…

New Gen Z Data Brings Businesses a Critical Question: What’s Your Plan Z?

EY research uncovers five distinct Gen Z segments that employers and business leaders need to know Employers and business leaders take note: a one-size-fits-all approach to defining a generation will cost talent and customers. As Gen Z, the generation of those born between 1997 and 2007, begins to enter the workforce and flex its newfound spending power, connecting with them is critical. To do so, it is important to identify and acknowledge the differences within the generation — something many employers and…

PC Matic Announces User-Data Integrity Initiative

PC Matic, the world's only 100% American-made antivirus software, reaffirmed its commitment to user-data security and announced an initiative aimed at protecting user-data collected by the company's suite of cybersecurity products PC Matic, the world's only 100% American-made antivirus software, announced a new initiative aimed at protecting user-data collected by the company's suite of cybersecurity products. Marketing Technology News: PostcardMania Now Integrated with Zapier, Launches Trigger-Based Direct Mail to Users…

Information Builders Welcomes Carol McNerney as CMO

Successful Marketing Leader Joins Executive Team to Accelerate Brand and Business Momentum as IBI Aims to Own Leadership Position in the Data and Analytics Market Information Builders (IBI), the leading data and analytics company, announced the appointment of Carol McNerney as chief marketing officer (CMO). Reporting to CEO Frank J Vella, McNerney will drive the organization's marketing and communications strategy. With nearly 30 years of experience, McNerney will focus on…

Pseudonymisation High on the Agenda on Day Two of the International CPDP Data Protection and Artificial Intelligence Conference

Establishing controls for lawful secondary data processing when consent alone is not enough An industry led discussion on the implementation of pseudonymisation as a technological safeguard alongside data protection legislation was one of the main highlights of day two of the 13th International CPDP Data Protection and Artificial Intelligence Conference being held in Brussels this week. During an interactive panel session moderated by Gary LaFever, Co-founder, CEO and General Counsel of data privacy and enablement…

Pendo Releases 3rd Annual State of Product Leadership Survey, Signaling Rise of Chief Product Officer and the Emergence of Product Ops

Nearly 53 percent of product teams now report into a product function; more than half have added product operations to the product team Pendo.io, the product cloud company, released the third annual State of Product Leadership study, a report that shows the evolution of the discipline of product management in today's digital economy. This year's report, produced in partnership with Product Collective, is based on a survey of 600 technology product management executives and managers from software and enterprise companies.…

EGC Group Introduces Raydeus

New online listing management platform helps businesses be voice search-ready and top ranked in new search marketing era In response to new trends in search engine marketing and the growing need for small business owners to have self-service digital marketing solutions, EGC Group has created Raydeus – an innovative, low-cost online listing management platform that allows business owners to manage their online presence in real time. The search engine landscape has changed dramatically. The new decade brings new trends.…

Cohley Raises $1.5 Million to Change the Way Brands Generate Content

Cohley, the platform that’s changing the way that top brands and agencies generate and measure content, announced a new $1.5 million round of funding. The round is led by San Francisco-based Right Side Capital, with other participants including Active Capital, a top seed firm for B2B SaaS companies outside of Silicon Valley. “With the rise of social networks, multi-variate testing and the transition to highly personalized marketing, brands and agencies need more content than ever. Cohley is uniquely positioned to…

Digital Remedy Thrives in 2019, Celebrates 20 Years of Ad Tech Innovation

While the Ad Tech Industry Throws Curveballs that Send Other Firms into a Tailspin, Award-Winning Digital Optimization Provider Delivers Results for Publishers, Advertisers, and Agencies Amid the ad tech industry's tumultuous sea of constant change, bellwether digital media execution and optimization provider Digital Remedy, continues to steer industry innovation to deliver results for publishers, advertisers, and agencies. On the heels of a stellar 2019, the company is forging ahead into its 20th year—an unprecedented…

Eyeota Appoints Marc Fanelli as SVP of Strategic Partnerships and Development

Eyeota, the leading audience technology platform enabling the intelligent use of data, announced the appointment of Marc Fanelli as senior vice president (SVP) of strategic partnerships and development. In the new role, Fanelli will primarily focus on deepening the relationships between Eyeota and its key supply partners on both a local and global level. Based in Eyeota’s New York office, he will report directly to the company’s CEO, Kristina Prokop. Marketing Technology News: Leading Technology Trends in Virtual…

Blockchain Solutions Providers Aqilliz and Lucidity Partner to Bring Greater Authenticity to the Advertising Sector

By building on leading blockchain platform Zilliqa, the product will be backed by enterprise-grade security and scalability standards Aqilliz, a blockchain solutions provider for the digital marketing ecosystem, and Lucidity, a leading blockchain-enabled digital advertising verification platform, together announced a global collaboration that looks to bring greater authenticity to the US$333.25 billion digital advertising sector. The product will integrate Lucidity’s existing technology with Zilliqa’s high-security, high…

AccuWeather, Flexibits Partnership Brings Innovation, Readiness to Users’ Calendars

Exclusive collaboration combines Flexibits's state-of-the-art app technology with AccuWeather's superior forecasts, optimizing user experience by adding essential weather insights to the new Fantastical calendar app Global weather and digital media leader AccuWeather is pleased to announce an exclusive partnership with Flexibits, an innovative company that creates award-winning productivity tools to provide users with digital calendars in the iOS and Mac ecosystem. This partnership integrates AccuWeather's weather…

“2020 is set to be the year of RCS,” says mGage

The interaction between organisations and consumers is set to become revolutionised with all-new Rich Communications Services (RCS), the latest development in the evolution of mobile messaging. The next generation of SMS is set to surge in 2020 – with predictions that it will create a market worth more than US $74 billion by next year, according to GSMA. Brands searching for innovative and new ways to engage their end-users will be able to unlock the benefits of RCS to their advantage. The pioneering technology provides a…

FeelMore50 Announces the Most Effective Advertisers of 2019

Global effectiveness agency System1, in partnership with ITV, released FeelMore50 - the UK’s most effective TV and online video ads of 2019. It announced the John Lewis & Waitrose Christmas ad as the best of the year for long-term brand-building effectiveness. During this popular industry event System1 screened the most effective ads of the year based on their Test Your Ad service, which uses an emotional measurement methodology (independently validated using IPA data) to test over 14,500 TV and digital ads in the…

Invoca SVP of Sales Elected to LeadsCouncil Board of Directors

LeadsCouncil expands its alliance of lead generation experts with the addition of sales veteran from the leading call tracking and conversational analytics provider Invoca, the leader in AI-powered call tracking and conversational analytics, announced that Invoca Senior Vice President of Sales Ben Sullivan has been elected by his peers to join the LeadsCouncil board of directors. The LeadsCouncil is an independent association, whose members are companies in the online lead generation industry from buyers to sellers,…

MAIRDUMONT NETLETIX Now Uses Geoedge Solution and Increases Security and Quality of Ads

Online marketer MAIRDUMONT NETLETIX has announced its partnership with the leading advertising cybersecurity provider, GeoEdge. The cooperation between MAIRDUMONT NETLETIX and GeoEdge allows users to benefit from even stronger protection from legally nonconforming, illicit, or inappropriate advertising. MAIRDUMONT NETLETIX can thus guarantee advertisers and publishes high ad quality with an impeccable, safe online media experience for users. MAIRDUMONT NETLETIX will be integrating the GeoEdge solution that offers protection…

Home ASAP Projects Facebook Dynamic Ads for Real Estate Will Dominate the Marketing Landscape in 2020, Lowering Lead Costs by Up to 54%

Home ASAP LLC, a company known for providing cost-effective, Facebook-centric marketing services to agents, projects that Dynamic Ads for Real Estate will dominate the real estate marketing landscape in 2020, citing the ad type's success versus its predecessors and increased adoption by agents and brokers. Home ASAP's premier agent marketing solution, TurnKey Suite, has launched over 100,000 agent ad campaigns since 2016 and saw Dynamic Ads outperforming single Listing Lead Ads by up to 54% in…

Unacast Partners with Mapidea to Deliver Geospatial Data Offerings

Unacast’s partnership with Mapidea will allow a wider group of big name brands to utilize location data Unacast, an award-winning geospatial data and strategic insights company, is pleased to announce a new partnership with Mapidea, an industry-leading location analytics firm. This partnership will allow both companies to secure a foothold into the larger international retail market, serving as a bridge to the data packages that are currently part of Unacast’s flagship product, The Real World Graph. Mapidea has clients in…

Mitel Helps Organizations Improve Emergency Responsiveness and Security Through Advanced Collaboration Capabilities

Enhanced mass notification portfolio seamlessly links communications systems, event triggers and people to keep everyone informed, safe and connected Public safety, regulatory requirements and changing workflow and communications dynamics require a new and more cohesive approach to facilitating mass communications. Mitel’s mass notification solutions provide a wide range of features and modes of communications to meet the needs of a mobile-first and IoT-connected world. Mitel’s mass notification technology moves…