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Quarterly SaaS Spending Reaches $20 Billion as Microsoft Extends Its Market Leadership

New Q2 data from Synergy Research Group shows that the enterprise SaaS market is now generating $20 billion in quarterly revenues for software vendors, a number that is growing by 32% per year. Microsoft has a worldwide market share of over 17% and is now the leading SaaS vendor by some distance, having overtaken Salesforce nine quarters’ ago. Thanks primarily to its leadership in the high-growth collaboration segment, Microsoft’s annual revenue growth is running at 45%, far surpassing overall market growth. Salesforce…

New IAB Report Reveals Data Sources that Inspire Creativity and Reduce Digital Ad-Spend

Lack of Data-Led Creativity the Leading Cause of Wasted Digital Ad-Spend, Says New IAB Report IAB Report demonstrates how brands can harness data to influence the creative communications process The key is to foster a data-driven philosophy across teams In their recent report, The Interactive Advertising Bureau (IAB) Singapore’s Measurement, Standards & Data Committee, has revealed that poor data application in the creative process is leading to a significant wastage in digital ad spend. The whitepaper…

Matrix Solutions Debuts First Annual 2017 Advertising Spend Report

Data from the Leading Global Ad Sales Platform Helps Media Companies Improve Bottom Line with Actionable Insights into Advertising Spend Matrix Solutions, the only global ad sales platform built for media, has announced its first annual Advertising Spend Report – providing insights derived from the activity of more than 10,000 active users within media ad sales teams from 2016 to 2017. Having managed more than $12.5 billion in media ad revenue in 2016, alone, Matrix Solutions is the only company exclusively focused on…

Extreme Reach says, Consumers are Spending 19% More Time Watching Video Ads in 2017

Q2 2017 Benchmark Report From Extreme Reach Shows Dramatic Improvement In Viewability, Completion And Time Spent Metrics For Video Ads Extreme Reach, a cloud technology platform for TV and Video ad workflow management, today unveiled its Q2 2017 Benchmark Report. The quarterly numbers reveal a significant increase in consumer response to video advertising and also draw attention to an increasing advertiser focus on mobile. "Quality video ads are stories told to elicit a consumer response – this creative process won’t…

Vengo Launches Digital Media Platform for In-Store Advertising, Partners

Leading digital media company partners with the nation’s largest amusement vending operator, expanding Digital-Out-of-Home Media platform at point of sale to drive awareness for brands and new revenue streams for retailers Nearly 90% of Americans say they shop for groceries differently because of Covid-19, with 44% spending more money on each grocery store visit. That’s why Vengo, the leader in digital kiosk technology, announced the launch of its Digital-out-of-Home (DOOH) media platform for retail marketers and…

Centro Implements Transparency Requirements to Bring Advertisers and Publishers Closer Together

Advertising Exchange and Network Partners will Need sellers.json and SupplyChain Object; Centro Integrates with Connatix, ENGINE Media Exchange, IronSource, Mediavine, and Unity Centro, a global provider of advertising technology, announced transparency requirements that bridge the relationship between programmatic marketers and publishers. Now, advertising exchanges and advertising networks that want ad spend from Centro will need to implement sellers.json and SupplyChain Object. Centro will block ad intermediaries that do…

ViacomCBS to Launch Connected Video Ad Platform “ViacomCBS EyeQ”

Unified Digital Offering to Drive Incremental Reach and Ad Effectiveness Across ViacomCBS' Immense Audience Scale Launching Fall 2020 ViacomCBS announced the planned launch of ViacomCBS EyeQ, a new and expansive connected video advertising platform that will serve as a single transactional point of entry for digital video content from ViacomCBS’ leading portfolio of broadcast, entertainment, news and sports networks, with enhanced capabilities to deliver incremental reach across one of the largest premium video audiences…

Tapad and Reveal Mobile Partner to Launch New Audience and Attribution Capabilities for Ad Buyers

Cross-Device Matching and Pixel-Based Foot Traffic Attribution Reporting Empower Digital Marketers with Greater Control of Location-Based Campaigns Tapad, a global leader in digital identity resolution, and Reveal Mobile, a leader in location-based marketing,  announced a collaboration that combines Tapad's digital cross-device matching technology and pixel-based attribution features with Reveal Mobile’s VISIT Local, the software that hundreds of digital agencies and brands use for location-based analytics. The partnership…

Casted Expands Board with Two Powerhouse Marketing Leaders

Podcast marketing technology leader appoints Ellie Mirman and Gina Hortatsos as board members for unparalleled industry expertise Casted, the only content marketing platform built around B2B brand podcasts, announces the addition of two notable CMOs to its board, Crayon’s Ellie Mirman and LogicGate’s Gina Hortatsos. As the company furthers its mission to help B2B brands connect with their audience through conversations, Hortatsos and Mirman will play a critical role in shaping its future. “What we’re doing at Casted is…

Nonvoice Partners With Bango to Accelerate 5G App Adoption

Bango, the mobile commerce company, announces that it has entered a Bango Marketplace partnership agreement with Nonvoice, the leading 5G app agency. Through the partnership, Nonvoice will accelerate the adoption and success of its network of 5G app developers. Nonvoice is the world’s first agency to focus on the opportunities for 5G apps, establishing new distribution channels and investment sources for innovative apps by providing access to its distribution network spanning North and South America, Asia, Africa and…

Beyond Target Audience: 4 Other Factors for Choosing Publishers to Spend With

The modern digital media landscape gives brand marketers a virtually endless number of options when it comes to choosing the right outlets for reaching consumers. Most advertisers focus on the target audience when choosing which publishers to spend with, making sure that their audience demographics and behaviors align. While that’s certainly a priority, it’s not the only factor advertisers should consider. Consumer expectations have changed dramatically in the era of Big Data, social media, and fake news. Consumers are…

FreeCast Partners with Stingray to Offer its Free, Ad-supported TV Channels and Popular Audio Channels

SelectTV gains 15 new channels featuring full-length concerts, music documentaries, karaoke and more. FreeCast is announcing an agreement with Stingray, a leading music, media and technology company, that will bring five ad-supported TV channels and ten of Stingray's most popular music channels to the company's SmartGuide. Popular channels such as Qello Concerts by Stingray, Stingray DJazz, Stingray Classica, and Stingray's Naturescape will be offered to FreeCast's millions of subscribers for free. Additionally, the…

How to Shelter Ads in Brand Safe Environments During COVID-19

Disregarding brand safety in digital advertising can be a costly mistake for advertisers, with over two-fifths of U.S. consumers saying they would stop buying a product they regularly purchase if it was advertised alongside extreme or dangerous content. On the surface, brand safety seems like a fairly simple concept, with the majority of brands eager to keep their ads away from obviously damaging online environments that feature violent content or hate speech. But as the current COVID-19 situation illustrates, brand…

Leading Companies Accelerate Digitalization Of Procurement And External Workforce Management With SAP Solutions

SAP SE announced that leading companies across the globe are fast-tracking digitalizing procurement and external workforce management with SAP® Ariba® and SAP Fieldglass® solutions to help ensure business continuity, increase efficiency, mitigate risk and contain costs during this time of economic uncertainty. More Than 70 New Customers, 245 Renewals and 290 Go-Lives In second quarter of 2020, more than 70 new customers selected solutions for procurement and external workforce management from SAP. These include Carrefour…

Feedvisor Launches Next-Generation, AI-Powered Platform for Brands and Sellers Advertising on Amazon

The company unveiled its expanded, machine-learning advertising platform with new features to help businesses maximize ROI and gain a competitive advantage on Amazon Feedvisor, the AI-powered optimization and intelligence platform for brands and sellers on Amazon, Walmart, and e-marketplaces, announced a dramatic expansion to its industry-leading advertising solution. The company released its next-generation, “AI-first” Advertising Optimization and Intelligence platform, featuring advanced technology and robust, new…

Gartner Identifies Five Technologies to Drive More Agile and Scalable Advertising Capabilities for Marketers

Inaugural Hype Cycle for Digital Advertising 2020 Provides Insights on Prioritizing Digital Advertising Technology Investments Gartner Inc.’s inaugural Hype Cycle for Digital Advertising 2020 report reveals five technologies that will have the greatest impact on marketers ability to respond and adapt to emerging trends. Among the 19 technologies represented in the Gartner Hype Cycle for Digital Advertising 2020 report (see Figure 1), marketers should keep an eye on advanced supply-side bidding, ad blocking, identity…

Kantar Reveals Project Moonshot, Launching Industry-Wide Advertising Effectiveness Measurement Platform

Foundational partnerships including Google, Roku, Pandora and Anzu propel the next generation of media planning and optimization Kantar, the world’s leading data, insights and consulting company, announces a major milestone in its roadmap to deliver the advertising industry’s most advanced independent platform for measuring advertising effectiveness. Project Moonshot is the first advertising industry initiative to establish direct data integrations with companies including Google, Pandora and fast-rising in-game ad…

Remitter USA Inc. Appoints David Nathanson as Its Executive VP and Head of Sales

Remitter USA Inc, ARM industry's leader in AI powered digital communication solutions that helps lenders and BPOs optimize customer engagement and maximize revenue, announced that David Nathanson is the newest member of its executive team. David brings over 20 years' experience successfully building and leading high performing teams in the banking, financial services, BPO, data, and software spaces. He joins Remitter as Executive Vice President and Head of Sales after spending the past ten years in a variety of…

6sense’s Advertising Capabilities Pull Ahead of ABM Pack with Native Retargeting

Comprehensive advertising capabilities leverage 6sense’s industry-leading intent, account identification, and AI-driven predictions to reach the right personas within target accounts at scale 6sense, the leading Account Engagement Platform, announced Native Retargeting, which enables 6sense customers to programmatically serve display ads to all website visitors or visitors from target accounts. With this release, 6sense now delivers the most comprehensive and accurate account-based advertising capabilities in the market.…

Microsoft Advertising Integrates Shutterstock to Help Advertisers Create High-Performing Ads

As businesses accelerate digital transformation efforts, Microsoft Audience Network provides free access to Shutterstock's diverse and fresh collection of over 320 million images Shutterstock, Inc., a leading global technology company offering a creative platform for high-quality content, tools and services, announced an API integration with Microsoft Advertising. The first application of the integration provides free access to millions of commercially licensed images to customers of the Microsoft Audience Network, their…