SOCi Adds Localized Marketing Pioneer Chad Jordan to the Team

The Former Director of Digital Marketing at Sport Clips Will Leverage His Franchising Expertise to Help Other Brands Scale Localized Marketing Programs SOCi, Inc., the leading social and reputation management platform for multi-location businesses, has appointed Chad Jordan as the Vice President of Business Development, Brands. In this new position, Jordan–who recently oversaw digital marketing for national haircut chain Sport Clips–will work closely with national franchises and multi-location brand customers of SOCi to…

Horizon Media Partners with Location Sciences to Establish Leadership in Global Location Data Verification

Horizon Partners with Location Verification Technology to Improve Audience Development and Business Outcomes Across Programmatic Mobile Campaigns Horizon Media, a leader in data-driven media and marketing insights, announced its latest innovation today saying that it is now independently validating all location data applied across its programmatic practice, including media, audience development and measurement. Horizon is testing verification technology from Location Sciences to take a leading position in the industry in…

Dathena Opens US Headquarters, Bringing AI Data Protection to US Enterprises

Deep-Tech Innovator Delivers Cost-Effective Data Security for Global Businesses Dathena, the leader in AI-powered data-protection and privacy-management for global enterprises, today announced the official opening of its U.S. headquarters, located in the Financial District of Lower Manhattan in New York City. With offices in Singapore, Thailand, France, Switzerland, and now the United States, Dathena’s global growth positions the tech leader to capitalize on the rapid evolution of the $120 billion data protection market.…

Freshworks Launches Freshsuccess: First CRM Vendor to Add Customer Success to Software Suite

Software Completes Freshworks' Customer-For-Life Cloud Platform to Help Teams Focus on Customer Results and Preventing Churn Freshworks Inc., the customer engagement software company, has announced the general availability of Freshsuccess, becoming the first CRM vendor to natively integrate customer success software into its portfolio for complete customer engagement from first touch to latest inquiry. With Freshsuccess, organizations will be able to improve customer results, prevent churn and identify sales…

PadSquad Kicks Off 2020 with Shop, a First-to-Market Shoppable eCommerce Advertising Experience for Mobile

PadSquad, in partnership with Shoppable, announces the launch of Shop by PadSquad, an exclusive solution with the first universal checkout technology for advertising on the mobile web. Shop by PadSquad offers an end-to-end shopping experience that streamlines the path to purchase while providing brands with valuable insights into consumer buying behaviors. Marketing Technology News: Evergage Jumps into the Salesforce Economy; Bought to Improve Hyper-Personalization in Sales Shop by PadSquad provides consumers with a…

Is In-Game Advertising the Next Big Thing in AdTech?

Back in 2008, Barack Obama (then Senator) achieved a sort of firsts when his presidential campaign ads appeared in the popular EA game Burnout Paradise on Xbox 360. A billboard message inside the game encouraged players to register to vote. Obama realized back then what many brands are taking note of today: young audiences of 18 to 34-year-olds — which represent the core gamer group — are getting harder to reach via traditional advertising mediums such as television, and are instead spending a considerable amount of time…

TVSquared Releases TV Performance Insights for Australian Advertisers

Weather- & Music-Related Programming Drove Strong Response; 30-Second Spots Performed Better Compared to Alternative Creative Lengths TVSquared, the global leader in TV attribution, released TV performance insights for Australian advertisers. The report reveals the highest and lowest performing days, dayparts, creative lengths and genres, demonstrating that early weekday dayparts, 30-second creatives and Weather- and Music-related programming had high levels of TV-driven response. “The beauty of TV is that it…

AdTech Roundup: Top Things in Advertising Technology

Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements Merkle, Firefly, Fishbat, Perion Network Ltd, SQAD, Atmosphere, Digital Remedy, SOPHOLA, Inc, DoubleVerify and MediaMath. Merkle Releases Q4 2019 Digital Marketing Report, Showcasing Impressive Growth for Amazon and Varying Trends for Google Merkle, a leading technology-enabled, data-driven performance marketing agency, has released its Q4 2019 Digital Marketing Report (DMR), a…

Is Business Ready for an Extinction-level Event? Deloitte Poll Reports Destructive Cyberattacks as Top Cyber Risk

Key takeaways In an era of technological transformation and cyber everywhere, the attack surface is exponentially growing as cyber criminals attack operational systems and backup capabilities simultaneously in highly sophisticated ways leading to enterprise-wide destructive cyberattacks. Majority of C-suite and executive poll respondents (64.6%) report that the growing threat of destructive cyberattacks is one of the top cyber risks at their organization. It's time for…

AudioGO Ad Buying Platform Gaining Momentum with New Publisher and Marketing Partners

AdsWizz New Self-Serve Platform Makes Premium Audio Advertising Accessible to Smaller Buyers AudioGO, the new self-serve audio ad-buying service from AdsWizz, announced new partners that will expand its footprint and empower more small businesses and agencies to run audio ads. AudioGO currently aggregates premium audio inventory from leading audio publishers in one easy-to-use platform to meet the needs of advertisers seeking an affordable way to expand into digital audio. The platform is specifically designed for smaller…

Blockchain Solutions Providers Aqilliz and Lucidity Partner to Bring Greater Authenticity to the Advertising Sector

By building on leading blockchain platform Zilliqa, the product will be backed by enterprise-grade security and scalability standards Aqilliz, a blockchain solutions provider for the digital marketing ecosystem, and Lucidity, a leading blockchain-enabled digital advertising verification platform, together announced a global collaboration that looks to bring greater authenticity to the US$333.25 billion digital advertising sector. The product will integrate Lucidity’s existing technology with Zilliqa’s high-security, high…

Dynata Releases 2020 Global Trends Report, Highlighting Changing Consumer Attitudes on Climate Change, Technology Adoption, Privacy and…

Second Annual Look at Consumer Sentiment and Opinion Offers Deeper Dive Into the Global Trends That Drive Attitudes and Behaviors Dynata, the world’s largest first-party data and insights platform, announced its 2020 Global Trends Report, a global study of the opinions, attitudes and behaviors of people driving the cultural, social, economic, and technological trends that impact our daily lives, including climate change, technology adoption, and privacy and trust. Now in its second annual edition, the 2020 Global Trends…

Adjust Bolsters Global Sales Team With Senior Appointments of Bill Kiriakis and Silvia Buermann

Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, announced two new senior appointments to its global sales teams. Bill Kiriakis joins as SVP Global Sales, and Silvia Buermann as VP Global Sales Operations. They each bring over 20 years of sales experience in digital marketing analytics from leadership positions at several big tech companies including Adobe, Coremetrics, Omniture, Oracle and Salesforce. An enterprise sales management veteran, Kiriakis will oversee Adjust’s global…

TripleLift Partners With LiveRamp to Bring Enhanced Addressability to the Open Web

TripleLift is the first native exchange to offer programmatic people-based marketing on the open web TripleLift, the technology company that invents, powers and scales ads that earn consumer attention, has partnered with LiveRamp, the trusted platform that makes data accessible and meaningful. With this partnership, marketers will be able to leverage native creative executions with enhanced addressability for targeting and measurement capabilities on the open web, matching the quality and performance of walled gardens. For…

Veritonic Partners With Podsights And LeadsRx To Give Brands End-To-End Insight Into The Effectiveness Of Their Audio Campaigns

Partnership Connects Attribution with Pre-market Audio Creative Measurement for 'Full-Flight' Performance Analysis of Podcast, Radio and TV Campaigns Veritonic, the audio intelligence platform, announced that it has integrated leading cross-channel marketing attribution technologies LeadsRx and Podsights into its audio analytics suite. Combining post-flight performance analysis with pre-market creative intelligence, the partnership gives marketers access to a 360-degree view of the effectiveness of their audio marketing.…

Zyro Steps Closer to Changing the Way Websites Are Made

January 28th Marks an Important Date for Zyro, a Lithuanian Startup, Which Is Launching the Next-Generation Website Builder. It Aims to Radically Simplify Launching Any Business Online A website builder is not a novel idea, but Zyro has a totally different take on it. Existing website builders provide only the tools, not the actual results. In the end, users depend on agencies or freelance designers and writers to help the website take its final shape. This adds additional complexity, time and cost. Zyro team has…

Blip and Cedric Bernard Join Forces to Form Adkom

Ex-Kinetic co-CEO Partners With Blip to Create a Next-Generation National OOH Network Cedric Bernard, ex co-CEO of Kinetic North America, has partnered with Blip, North America's most successful self-serve OOH advertising marketplace, to form the largest aggregate network of billboard operators in the USA. Adkom is an opt-in network comprised of roughly 250 American, independent OOH media companies who already receive incremental revenue from Blip. Media owners participating in Adkom benefit from access to large-scale,…

Smartly.io Research Finds Half of 2020 Marketing Budgets Will be Allocated to Social Media Ads

Marketers Expect to Invest Heavily in Social Automation Technology to Streamline Inefficiencies Smartly.io, the leading social media advertising automation platform for creative and performance marketers, announced new research outlining how retail marketers plan to spend their advertising budgets in 2020. Commissioned by Smartly.io and conducted by WBR Insights, the research arm of the eTail event series, the survey results indicate that social media advertising will be a primary focus for retail brands hoping to reach…

Smartly.io Research Finds Half of 2020 Marketing Budgets Will be Allocated to Social Media Ads

Marketers Expect to Invest Heavily in Social Automation Technology to Streamline Inefficiencies Smartly.io, the leading social media advertising automation platform for creative and performance marketers, announced new research outlining how retail marketers plan to spend their advertising budgets in 2020. Commissioned by Smartly.io and conducted by WBR Insights, the research arm of the eTail event series, the survey results indicate that social media advertising will be a primary focus for retail brands hoping to reach…

MarTech Opportunities in the 2020 Decade

A portmanteau combining the words Marketing and Technology, MarTech describes one of the greatest paradigm shifts in the history of marketing: the arrival of data-driven technology platforms. Over the past two decades, tech went from playing a peripheral role in Marketing to becoming an integral part of all Marketing processes. In essence, Marketing today is MarTech. Martech helps marketers address audiences that are more informed, tech-savvy, and connected than ever before. What is the MarTech opportunity? As of January…