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LionDesk Launches Facebook Advertising Portal

Users can now generate leads with high performing ads and exclusive audiences LionDesk, one of the world’s most innovative CRM, Marketing and Transaction Management platforms, announces the introduction of a powerful advertising portal that gives users the ability to generate leads using proven ad templates and custom audiences directly from inside the platform. This is the next step of innovation from LionDesk allowing users to generate leads in addition to qualifying and nurturing all within one easy to use and…

LeadSift Partners wIntentsify.io to Help B2B Marketers Action Contact Level Intent Signals Programmatically

Marketers can now leverage contact level Intent data across multiple digital channels using Intentsify’s data activation platform LeadSift, a leading buyer-intent data platform, and Intentsify, a powerful intent data activation software, are partnering up to deliver and activate intent data for B2B companies at the contact and account level. This strategic partnership will allow B2B marketing teams to pinpoint which contacts and companies are actively researching specific solutions and product categories or engaging…

S4M and VIOOH Announce Global Partnership to Enable Marketers to Efficiently Activate Advertising on OOH and Mobile

S4M, the Drive-to-Store Platform, announced a global partnership with VIOOH, a leading planning and trading platform for the programmatic buying and selling of Out-of-Home (OOH) advertising, allowing marketers to effectively combine mobile and OOH to drive in-store foot traffic. The offer, available initially in several key markets, including the US, UK, Italy, Belgium, Germany, Netherlands, and Finland, with availability in APAC coming soon, enables S4M customers to activate premium Digital Out-of-Home (DOOH) inventory…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from App Annie, CommerceIQ, mCanvas, AcuityAds, and Mediaocean. App Annie Ascend Unlocks Mobile Advertising and Monetization App Annie, the leading mobile data and analytics company, announced the availability of App Annie Ascend. This will introduce the first mobile performance suite that provides both app market data as well as advertising analytics. All of this is powered by data…

Forrester Identifies Five Pandemic-Induced Trends That Will Change Business And Technology Over The Next Decade

Changes in customers' expectations, digital experiences, work, technology, and business resiliency will alter business permanently According to Forrester, the lasting global impact of COVID-19 will usher in five macro shifts that will permanently alter business and technology. A new report, "The New, Unstable Normal: How COVID-19 Will Change Business And Technology Forever," describes how, despite modern healthcare and the implementation of extensive pandemic management protocols (PMPs), the effects of COVID-19 will…

Stirista Launches AdStir – Groundbreaking Self-Serve Data-Driven Media Buying Platform with Transparent Pricing

Access to Premium OTT and CTV Inventory Coupled with Advanced Reporting Gives Brands and Agencies Alternative to Complex, Overpriced and Difficult to Navigate DSPs STIRISTA,​ a data-driven digital marketing solutions provider known for its identity-driven and authoritative data assets, unveiled  its self-serve media buying platform, AdStir. A revolutionary platform, AdStir gives brands and agencies access to premium inventory including Over-The-Top (OTT) and Connected TV (CTV) in addition to online, mobile and display…

The Prescription for Pharma Industry? More Digital Advertising

The first Bayer ad for aspirin in 1893 advertised the drug as “instant relief! You’ll feel better fast! Relax as your pain goes away!” For brands in the pharma industry, the same can be said about digital advertising. Pharma ad spend continues to climb around the world, with WARC (World Advertising Research Center) predicting an uptick of 4.9% globally in 2021. The biggest shift in the sector? The move towards digital. When it comes to advertising, the pharma industry has always been the more cautious member of the…

ADYOULIKE Digital Advertising Barometer Reveals V-Shaped Recovery Over Q2

Analysis from the UK's largest native advertising platform, ADYOULIKE, for the period before, during and after the initial stages of lockdown reveals key ad spend trends. The second barometer report, following an initial report looking at the early period of lockdown, clearly shows a V-Shaped impact of COVID-19 on the overall digital advertising ecosystem. ADYOULIKE, which integrates directly with the UK's leading news publishers, including titles such as The Guardian, The Independent, The Mirror, The Sun, Daily Mail,…

New Research From SpotX Finds Four Out of Five CTV Viewers Watch Ad-Supported Content

CTV is for Everyone: An In-Depth Look at US CTV Viewership in 2020 report uncovers CTV audience insights, viewing behavior, access points, and sentiment toward advertisements SpotX, the leading global video advertising platform, announced the release of its first global connected TV (CTV) viewership report titled "CTV is for Everyone." In partnership with US research firm Mintel, SpotX surveyed 1,500 US consumers to identify the characteristics of CTV viewers and their viewing habits, as well as how receptive they are…

mCanvas Integrates with Adobe Advertising Cloud; Enables Brands to Scale Mobile Advertising Programmatically

Offering inventory from 120 top Indian publishers, mCanvas enables advertisers to buy experiential rich-media and interactive video ads via Adobe Advertising Cloud mCanvas, the experiential storytelling ad platform for small screens, today announced that it is now integrated with Adobe’s Demand Side Platform – Adobe Advertising Cloud, the end-to-end, independent platform for managing advertising from planning, buying, measurement to optimisation. Marketing Technology News: Entravision Appoints Stephen Chung as Chief…

CommerceIQ Launches Industry’s First Advertising Managed Service Enabling Consumer Brands

New Omni-Channel Managed Service Provides Full-Funnel Advertising Optimization For Amazon; Beta Trials Initiated for Instacart and other Retailers Hundreds of Leading Consumer Brands Including Brawny, Quilted Northern, Black+Decker, Remington and Greenworks Use CommerceIQ Advertising to Accelerate Market Share Growth and Achieve Up to 40% Incremental Sales and 20% Improvement in Profitability CommerceIQ, the leader in Ecommerce Channel Optimization, launched a fully managed omni-channel advertising service powered by…

App Annie Ascend Unlocks Mobile Advertising and Monetization

App Annie, the leading mobile data and analytics company, announced the availability of App Annie Ascend. This will introduce the first mobile performance suite that provides both app market data as well as advertising analytics. All of this is powered by data science and derives insights from benchmarking data. Marketing Technology News: Weyland Tech Engages The Benchmark Company to Explore Strategic Alternatives Brands and publishers attempt to optimize ad revenue and user acquisition with fragmented data sources…

automotiveMastermind Hires & Promotes New Executives to Strengthen Leadership Team

automotiveMastermind, part of IHS Markit and a leading provider of predictive analytics and marketing automation solutions for dealerships and manufacturers, has hired two new executives and promoted one to add to its leadership team. Charity Taylor joins the team as vice president of data analytics, and Matt Leone joins as chief operating officer leading the operations, finance and human resources teams. Mastermind has promoted Tomy Szczypiorski from national enterprise account director to vice president of national…

Brian Stempeck to Step Down as Chief Strategy Officer of The Trade Desk

Global advertising technology leader, The Trade Desk, announced that Brian Stempeck will step down as Chief Strategy Officer on September 1, 2020 and continue in an advisory role through January 31, 2021. As employee #8, Mr. Stempeck has been with The Trade Desk for more than ten years, and has held leadership roles in business development, strategy, sales, client services and marketing. He founded and managed The Trade Desk’s New York office, which has grown rapidly to become the company’s largest, before moving to Los…

Uber Eats and Groupon Adopt Actionable Intelligence, a New Product in the First-to-Market Button Evolution Product Suite

Button Evolution is a new suite of products for the affiliate marketing industry which enables personalization, intelligent spending, and profit maximization Button, the leading mobile commerce technology company, announced the launch of Button Evolution, the affiliate industry's first suite of personalization and intelligence products, including the newest product, Actionable Intelligence, that provides marketers with the ability to achieve their objectives through striking a balance between volume and profitability.…

Retailers Get Ready: Survey Shows COVID-19 Impact Hasn’t Disrupted Consumer Holiday Shopping Plans

Ecommerce demand during pandemic already exceeds 2019 peak levels, digitally savvy retailers are well positioned Radial, the leader in omnichannel commerce technology and operations, today announced the results of a consumer insights study which surveyed 1,000+ consumers across the United States to determine their holiday shopping plans. Radial uncovered that despite the impact of COVID-19, shoppers do not plan to significantly change their holiday spend compared to 2019. However, the data did reveal a stronger preference…

BenefitMall Welcomes New Sales Leader

Benefits provider hires John T. Wiesler as head of general agency sales BenefitMall, the leading provider of next generation broker services, announces the hiring of John T. Wiesler as the head of general agency sales. Prior to joining BenefitMall, Wiesler worked for Humana Inc. as the vice president of sales distribution. Throughout his career at Humana, he also held other positions including vice president of sales, broker and general agency channel leader, vice president-national practice leader, and other sales…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Salespanel,  Adelphic, Bonzai, Digicel and Adverttu. Salespanel Launches Low-Cost B2B Facebook Advertising Software to Help Companies Engage  B2B marketing software Salespanel launches an advertising feature to help customers market to their business clients and properly engage them through the crisis, as people now spend more time on Facebook. Facebook advertising is usually more…

The Gamer Is Dead in 2020. Long Live Mobile Gaming

Perhaps the most tenet, most timeless mantra to advertising is “follow the eyeballs.” And while we no longer accept broad reach as our number one outcome, instead focusing on “engaged reach,” or as P&G Chief Brand Officer, Marc Pritchard put it– reach and continuity, the pendulum is, in fact, swinging back to broad-reach vehicles, or engagement worth buying. In some areas of the world, broad-reach vehicles in either traditional or digital media differ. However, in the Asia Pacific region, it’s quite clear that mobile…

Nativz Named The Leading Digital Marketing & Big Data Agency

Nativz, a top-rated digital agency, has been recognized as a leader in digital marketing as well as marketing analytics and big data categories in new report by DesignRush Nativz, a top-rated digital agency in Dallas, TX, has been recognized as a leader in digital marketing and big data analytics in a new report by DesignRush, ranking first in both categories. Marrying data science with digital marketing expertise, in just three years this generalist marketing agency has delivered over 350 projects for B2B and B2C clients…