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Teamwork Essential To The Future Of The Media & Advertising Industry–But Bosses, Not So Much

Media and Marketing Sector Survey from The 614 Group Also Shows That More Than Half Anticipate That All Future Conferences Will Feature Virtual Dimensions Despite the "work from home" advantages of wearing pajamas all day and avoiding a commute, when asked what they missed most about face-to-face contact with business associates, over 340 media and advertising executives agreed that they miss several teamwork benefits of face-to-face connections—but proximity to "the boss" isn't high on the list. According to results…

605 Launches “605 IMP4CT” Attribution Solution to Measure Efficacy of Television Advertising Campaigns

Built on Multi-Source Viewership Dataset of 21 Million U.S. Households, Offers Audience Insights Across the Entire Marketing Funnel Designed to Drive Television Industry Towards Deterministic Outcome-Based Planning of Linear and Cross-Channel Campaigns 605, a leading television measurement and analytics company, today announced the launch of 605 IMP4CT, a self-service, web-based application providing full-funnel audience attribution solutions to quantify the impact of TV advertising on consumer behavior. 605 IMP4CT…

IDC Survey Finds AI Adoption Being Driven by Improved Customer Experience, Greater Employee Efficiency

A recent International Data Corporation (IDC) survey of more than 2,000 IT and line of business (LoB) decision makers confirms that adoption of artificial intelligence (AI) is growing worldwide. Over a quarter of all AI initiatives are already in production and more than one third are in advanced development stages. And organizations are reporting an increase in their AI spending this year. Delivering a better customer experience was identified as the leading driver for AI adoption by more than half the large companies…

Hyper Casual Games Saw Massive Growth in Q1 2020: New Report From Adjust and Unity Technologies Charts the Rise of the Blockbuster App Genre

The findings from Adjust, in partnership with Unity Technologies, shed light on hyper casual games' unique business model, which relies on ads for 95% of their revenue and boasts average click-through rates of 22% People across the globe are spending more time than ever playing games while sheltering in place, with an estimated 2.7 billion users set to spend $77.2 billion on mobile games in 2020. A new report from global app marketing platform Adjust charts the rise of a gaming app genre uniquely poised to benefit from…

Button Welcomes Bnext As Its First Partner in Southern Europe: Enabling Users to Shop and Save Money With Leading Brands Like AliExpress and…

Button's technology powers the commerce program of Spain's biggest mobile neobank, Bnext Button, the leading mobile commerce technology company, announced its partnership with Bnext, the biggest mobile-first neobank of Spain. Starting, Bnext users can seamlessly shop and save money with the largest brands including AliExpress, Groupon, and Black Limba, powered by Button's technology. Through this partnership with Button, Bnext achieves a higher engagement with its users by giving them an added incentive to open the app…

Why Audio Ads Should Be a Part of Your Advertising Strategy in 2020

The IoT allows more and more consumers to have an online presence almost 24/7 via devices: smartphones, tablets, smart boxes and sticks, smart speakers, watches — you name it. These developments open new opportunities for companies to reach and engage with their customers. Advertisers who opt for programmatic ads level up their marketing game in targeting various types of audiences. However, in 2020, it’s not just the programmatic that matters, but the type of content you choose — visual ads alone are no longer enough to…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from JCDecaux, HomeServe USA, Pixalate, Adapex, and Nielsen. Jcdecaux and S4M Announce a Global Advertising Partnership, Enhancing Media Efficiency and Synergies Between OOh and Mobile JCDecaux SA, the number one outdoor advertising company worldwide, announces its partnership with S4M, the drive-to-store platform, enabling advertisers to combine their Out-of-Home (OOH) and mobile…

Swimming with the Black Swan: How Marketers are Adjusting to the New Normal of Global Pandemic

Both the scale and scope of COVID-19 are beyond anything we’ve seen in near history. It’s uniting, in that the entire globe was tasked to navigate this challenge together, but more than anything it’s been devastating. It has had a profound effect on the way we do business, interact and live our daily lives - the outcome being that the global economy has taken a bit of a nosedive. Unfortunately for marketers, there is no playbook they can turn to for answers. I was in the industry during 9/11 and the 2009 economic collapse,…

Button Teams Up With Adjust to Help Marketers Fuel Their Mobile Affiliate Growth

Leading brands like Joom benefit from Button's mobile affiliate optimization technology and Adjust's real-time analytics to measure and drive performance Button, the leading mobile commerce technology company, today announced a strategic partnership with Adjust, a global app marketing platform, to enable brands to be able to clearly view app traffic optimized by Button in their Adjust dashboards. This integration between these mobile industry leaders brings affiliate into the marketing fold—mutual customers of Button and…

Gladly Launches Payments to Provide Radically Personal Customer Service, Turns Contact Centers into Revenue Generator

Crate and Barrel is first to deploy Payments to agents Gladly, the company that makes customer service Radically Personal, introduced Payments for messaging channels. National furniture retailer Crate and Barrel is the first Gladly customer to leverage Payments to generate revenue from the call center. According to The Temkin Group, a moderate improvement in customer experience will increase revenue by an average of $823 million over three years for a company with $1 billion in annual revenue. With Payments, Gladly…

TechBytes with Chad Engelgau, CEO at Acxiom

How is adtech in 2020 much more closely linked to a CMO’s marketing technology stack? In 2020, we see CMOs seeking more integration between their adtech and martech stacks because their organizations cannot definitively answer how many times each person has received their ad. Marketers want to reach real people with tailored messages that thoughtfully and meaningfully engage them. But, that’s hard when adtech and martech are disconnected, meaning your marketing intelligence is disconnected. For many CMOs, the…

TechBytes with Benjamin Pavanetto, Managing Director at Adludio Asia

Tell us about your role and the team/technology you handle at Adludio. I launched Adludio’s first overseas office in 2017 out of Singapore. We now have offices across Singapore, Hong Kong, and Taipei. I act as Managing Director for the region. We launched in the Asia Pacific three years ago with a mission to make a mark with a unique approach to Advertising. We wanted to focus on brilliant creative that is built based on how users consume content on their smartphone, in order to deliver guaranteed brand performance. It…

Key Factors for Leading in a Global Pandemic from a First Time CEO

First time CEO Jen Grant shares her insights and recommendations on how to drive the productivity level during the lockdown. The impact of COVID-19 has been extensive and exhaustive. Seemingly overnight the way in which businesses operate and people live their everyday lives have changed on a global scale. As a former CMO newly appointed to CEO just days before the shelter in place began, it has been an incredible journey navigating this new normal. It’s increasingly apparent that companies across industries need to…

Top 5 Priorities to Overcome B2B Data Challenges to Optimize Digital Advertising

Your first-party CRM data is one of your most valuable assets for driving leads and lowering your cost per marketing qualified lead (MQL)and sales qualified lead (SQL), but unlocking its full potential can be difficult. According to Forrester Research and Adweek, B2B marketers face a data management problem. 74% consider the accuracy of marketing data a critical weakness, and 32% of B2B marketers have cited “siloed or inaccessible customer data” as a major obstacle in their marketing efforts. It makes sense, considering…

AdTheorent Leverages SmartCommerce Click2Cart Solution to Facilitate Online Conversions

AdTheorent, Inc., a digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for advertisers, announced a partnership with SmartCommerce, provider of the only path to purchase built and optimized for the unique needs of the CPG category. Utilizing SmartCommerce's Click2Cart® Solution, AdTheorent enables digital ad functionality which allows consumers to seamlessly add products to retailer shopping carts, which helps combat cart abandonment and increases conversion rates…

Criteo Launches First Self-Service Retail Media Ad Platform to Buy Transparently Across Retailers at Scale

The platform enables retailers to grow advertising revenue by providing transparency, flexibility and control to brands and agencies Criteo S.A., the global technology company powering the world’s marketers with trusted and impactful advertising, today announced the launch of its first-to-market, self-service Retail Media platform. Retail media, the placement of brand-sponsored advertising within retailer e-commerce sites and apps, is growing rapidly as shopping increasingly moves toward e-commerce. Now, retailers can…

IDC Partners With TrustRadius To Deliver Essential New Webinar Series: Crisis Through Recovery

New market data and real-life insights unveiled to help CIOs and IT executives successfully lead their organization through the next phase of the pandemic and beyond International Data Corporation (IDC), the premier global provider of market intelligence and advisory services, announced a strategic partnership with TrustRadius, the most trusted customer voice and insights platform, to deliver a new webinar series, Crisis through Recovery. Through this series and new partnership, attendees will benefit from the combined…

CitizenNet, Condé Nast’s Social Advertising Agency, Honored With Four Stevie Award Wins In The 2020 American Business Awards

Stevie winners will be celebrated during virtual awards ceremony on August 5 CitizenNet, Condé Nast's in-house social advertising agency and platform, has been named the winner of three Gold and one Silver Stevie® Awards in The 18th Annual American Business Awards. CitizenNet won Gold Stevie Awards in the New Product or Service Introduction of the Year, Marketing Campaign of the Year - Healthcare - Rx - Devices, and Health & Pharmaceuticals - Product categories. Additionally, they won a Silver Stevie Award in the…

How Sales Leaders can Optimize Their Pipelines to Keep Sellers Motivated Amid Disruption

As businesses close the books on a tumultuous quarter, sales organizations are under increasing pressure to deliver on revenue commitments for the remainder of the year. Marketing and sales teams are scrambling to stay aligned with one another as they reevaluate the sales pipeline — and with their CFOs to ensure accurate forecasts and timely operational changes. This article will help you to optimize your sales pipelines and to maintain an emphatic connection with your customers amid COVID-19 lockdown. Shake-Away…

Ways To Optimize Your Facebook Ads Cost During COVID-19

Advertising trends in today’s world are changing at a very rapid rate. No matter you’re promoting a mobile application or a game, you have to look for a lot of factors before making a perfect strategy. A good advertising plan can not only save you a lot of money, but it can also bring a high return on investment. Thus we can say that an advertisement plan requires the same amount of effort and attention as the development process itself. Understanding Facebook Ads: Advertising on different channels requires a deep level of…