Edison Mail, the Most Popular Independent Email App Now Available for Mac — Giving Consumers Control Over Privacy & Ads

Americans Spend Almost Six Hours per Day Checking Email; Edison Mail for Mac Offers Faster, Secure, and Intuitive App That Connects to Unlimited Accounts and Relieves Inbox Stress. Edison Mail, the award-winning AI-based independent mail app for secure mailbox management on iOS and Android, announced its highly anticipated launch debut on Mac computers. Engineered from the ground up to eliminate common frustrations with desktop email, Edison Mail for Mac offers the app’s celebrated functionality to fight email overload in…

Zixi Showcases Industry Leading Software-Defined Video Platform At CES

Interoperable With Any IP Network, Any Protocol, Any Cloud Provider, Any Edge Device. Zixi, the industry leader for enabling dependable, live broadcast-quality video over all-IP, and award winning architect of the Software Defined Video Platform (SDVP), announced that January 7th through the 9th at the 2020 Consumer Electronics Show the company will be featuring with Version 13 extensive new functionalities from the four elements that enable the broadcaster video network to be intelligently and centrally managed using…

TechBytes with Scott Gifis, President at AdRoll

From the time you started at AdRoll – how much has the market of online advertising evolved?’ In some ways, the market has remained constant: marketers must identify a target audience, create a message that resonates, deliver that message efficiently, and then analyze the impact of that campaign. However, the ability to do all of that today has been shaped by the accessibility of data and measurement. Ten years ago, there were a handful of publishers with the ability to leverage targeted advertising, with their high…

PubMatic Boosts Publisher Audience Addressability With Identity Hub

Publishers can improve programmatic monetization with an enterprise extension of Prebid’s User ID module Premium digital advertising technology company, PubMatic, announced the launch of the PubMatic Identity Hub, an enterprise, ID-agnostic identity management solution. Identity Hub extends Prebid’s open-source User ID module, making it easier for publishers to monetize programmatically and ensure buyers can recognize and bid on their desired audiences as third-party cookies become more restricted. The increase of consumer…

Personalized, Shoppable, Playable: Trends in Mobile Ad Creative

Mobile advertising in the coming year is not just about the impact of widespread 5G, new trends in AR, or which formats and channels the river of ad spend will divert to. It’s also about shifts in how brands and agencies are approaching their creative executions, from display to video to interactive user experiences. Here’s what I believe we will be seeing in 2020: The 90s Are Back – Retro Design Trends High-waisted jeans, chokers, flannel shirts, and combat boots. Nostalgic for the 90s yet? Designers clearly are, and it…

4 Million Downloads of “AROUND” Social Network Application in One Month

"Around" social network application is bridging the blurred line separating the digital and physical world Around is a fast growing social network committed to connecting people and bridging the blurred line separating the digital and physical world. Around application has made an impressive growth, and has almost 4 million installs within the first month of its launch. The fast growth of this application has occurred in countries like Spain, Sweden, Russia and some Middle Eastern countries. It aims to make life easier…

Qualtrics to Double the Size of Utah Co-Headquarters, Creating 1,000+ New Tech Jobs; Expansion Includes 40,000 Square Foot On-site Daycare…

Expansion will bring Qualtrics’ Utah campus to 355,000 square feet, including two new parking structures and a three story outdoor terrace equipped with conference areas, meeting spaces, and views of the 6-acre gardens Qualtrics, the leader in customer experience and creator of the experience management category, announced they are doubling the size of their Provo, Utah co-headquarters and will be adding more than 1,000 new jobs in the region over the next five years. Qualtrics also announced they are launching an on-site…

Despite Stormy Decade, Facebook Continues to Lead in Mobile Advertising and App Businesses

Facebook had a rather tumultuous decade but it can laugh its way into 2020 as the most successful mobile advertising company in the world. In a recently published mobile app data report, four Facebook-owned applications were ranked among the top most-downloaded and used applications between 2011-2019. App tracker and social media analytics company AppAnnie ranked Facebook app, Facebook Messenger, WhatsApp, and Instagram as top mobile apps. Recommended: The Untapped Digital Marketing Potential of WhatsApp Next Step in App…

In-Game Advertising Extends beyond Casual Games as Developer Confidence Grows, Finds DeltaDNA Study

Developers Using More Ad Formats and Showing More Ads per Session as Confidence Grows and Revenues Rise The fifth annual In-Game Advertising Study, released by deep-data analytics and player management company, deltaDNA, finds that 94% of Free-to-Play (F2P) games now feature some form of in-game advertising (up from 87% in 2018). While the number of developers making between 40-100% of their revenue from ads has increased by 21% year on year. The study, which is based on the experiences and opinions of hundreds of game…

Viant’s Adelphic Extends Partnership With IAS, Offering Custom Keyword Pre-Bid Optimization

Leading self-service advertising platform provides pre-bid avoidance segments, helping advertisers avoid unwanted impressions Adelphic, a Viant subscription-based, self-service platform for cross-channel programmatic advertising, announced a partnership extension with Integral Ad Science (IAS) to provide industry-leading, pre-bid custom keyword optimization. Adelphic is among the first to market with this solution that ensures advertisers can avoid specific keywords within a URL string, ultimately improving brand safety and…

New Software Feature Shows How Radio & TV Spots Affect Web Traffic

GaleForce Digital Technologies introduces MediaInsights feature to MediaForce GaleForce Digital Technologies, a leading provider of media software and digital marketing solutions, has greatly enhanced MediaForce, its revolutionary media planning and buying solution, with its innovative new MediaInsights tool.  MediaInsights links a client's Google Analytics account with its respective media plan within MediaForce, revealing correlations between media schedules and web traffic. Now advertisers can actually see which TV and…

Outbrain Appoints Nathan Jackson as the New Head of Sales for APAC Operations

Outbrain, the world’s leading discovery and native advertising feed for the open web, announced that Nathan Jackson has been appointed as the organization’s new Head of Sales for the APAC region. This latest addition to the region's leadership marks a further step towards Outbrain's strategy of strengthening the group's presence in the region. “Advertisers, publishers and technology platforms must work together to create a high quality and innovative online experience. I am confident that the combined experience and talent…

Five AdTech Trends to Watch in 2020

Digital Advertising is constantly changing with new channels, new ways of buying and new ways to measure response. Here’s what we can expect in the months ahead. While we’re still waiting for the final tally, all signs indicate that digital ad spending will, as predicted, surpass traditional ad spending for the first time. And, by most accounts, we can expect digital to continue an upward trajectory, hitting $172 billion by 2021, exceeding traditional spend by an astronomical $67 billion. Despite all the grumbling over…

Dailymotion Taps Adam Irlando to Advance its Vision for Programmatic Advertising Offerings

Dailymotion, a Vivendi-owned video platform dedicated to creating a trusted home for premium video content that matters, announced the strategic appointment of Adam Irlando as the senior vice president of global demand. Prior to joining Dailymotion, Irlando held senior positions across programmatic teams at Telaria, Kargo and Xaxis. He will now spearhead the vision for Dailymotion’s programmatic offerings to create strategic partnerships to ensure long-term growth for the company. Marketing Technology News: IEEE Computer…

Mobiquity Technologies and Source Digital Announce Interactive Shoppable Video Advertising Partnership

Partnership is Intended to Redefine the Value of Impression Based Video Advertising Mobiquity Technologies, Inc., a leading provider in next generation advertising technology, and Source Digital, a patented interactive video and advanced commerce platform, announced their partnership to integrate technologies.  The confirmed partnership will create a new format of Interactive Shoppable Video Advertisements ("ISVAs") that engages audiences with more content, product or offer information, and allows eCommerce Purchases from…

New Vice President Joins Bond to Lead Expansion of Data and Analytics Practice

Francis Silva to Lead Team and Evolve Offerings as Demand Soars for Complex Analytics and Data Management Services Bond Brand Loyalty, a global customer experience and loyalty management company, has appointed Francis Silva to the newly created position of Vice President of Data and Analytics. In his new role, Silva will lead Bond’s analytics practice and a team of data scientists, business analysts, and decision science experts—which has doubled in size as demand soars for innovative and more sophisticated services, tools,…

The HOTH Officially Launches Its New Managed Google Ads PPC Service

The Hoth's New PPC Service Is the Newest Addition to the Hoth’s Extensive Portfolio of Products Designed to Help Businesses Drive More Traffic and Leads to Their Website Paid traffic is one of the most powerful ways to drive new leads & business, but many companies find it difficult to generate positive ROI as competition grows each year and ad networks become more complex. The HOTH recently launched a service to help businesses advertise on Google and generate high-quality leads. Running paid traffic successfully…

Lytics Announces Seamless Integration With Google Marketing Platform to Optimize Marketing Spend

Marketers Can Now Share Customer Segments, Affinities, and Other Metrics Between Lytics and Google Ad Campaigns for More Precise Targeting and Increased ROI Lytics, the real-time CDP, announced a new capability for customers to share data seamlessly between the Lytics Customer Data Platform (CDP) and Google Marketing Platform (GMP) through tight integration between the two solutions. This is a game-changer for marketers who need to target Google Ads more effectively and drive better ROI from their ad spend on the Google…

Why the Private Sector, Not Just Governments, Needs to Take the Lead in ‘Cleaning up’ Europe’s Digital Economy

The technology industry has had a tumultuous year. Many organizations have come under fire for data misuse and questionable data handling practices. And some of the biggest household names in technology and business have been tarnished for the way they knowingly or unknowingly use black hat methods to obtain and use consumer data for Marketing purposes. Only last month, Twitter admitted it inadvertently used users’ phone numbers, initially supplied to help bolster their security, to serve them ads instead. And who can…

PlaceIQ and FourthWall Media Partner to Connect TV Advertising with In-Store Visits

Two leading data innovators merge TV viewership and location intelligence to help marketers understand TV attribution and drive customer engagement FourthWall Media, a leader in television analytics, and PlaceIQ, the company building a new model of consumer behavior with aggregated location data, announced the launch of a unique partnership to help advertisers and brands see, measure, and improve the effectiveness of their TV advertising on in-store visitations. Powered by FourthWall's Reveal analytics platform, the…