New SoundCommerce release supports GA4.0 and first-party data sources; simplifies campaign tagging and tracking; ties digital campaign performance to full order and bshopper profitability Retail data and intelligence platform provider…
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TVDataNow New CTV Attribution Solution Bridges Gap from Advertising Spend to Conversions For Fast Growing $21.2B CTV Market TVDataNow, the measurement platform for Connected TV (CTV) and OTT advertising, announced a new CTV-focused…
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Amplitude Analytics adds reporting tools for attribution, channel, and business metrics to help customers measure performance across the full funnel Amplitude, Inc., a pioneer in digital optimization, announced new Campaign…
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Powered by Scope3, Chalice’s Carbon Optimizer is a first-of-its-kind offering that leverages carbon-intelligent ad buying algorithms for programmatic Chalice, a New York based ad technology company, announced Carbon Optimizer, powered by…
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With Elsy, VideoAmp will automate manual steps required to operationalize measurement and currency at scale. The Elsy platform will integrate with VideoAmp to algorithmically provide recommendations for media optimization throughout the…
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As dynamic advertising has become a standard tool for data-driven marketing, dynamic creative optimization (DCO) is a critical capability to drive higher performance. DCO leverages machine learning for real-time media buying to deliver the…
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Metadata leverages KickFire’s IP-to-Company dataset to provide enhanced targeting capabilities and optimized ad spend. KickFire, the leader in first-party intent data and IP address intelligence™, today announces its…
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Amplitude’s growing technology ecosystem makes it the hub for turning customer data into actionable insights and targeted digital experiences. Amplitude, Inc. , the pioneer in digital optimization, announced new and enhanced integrations…
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Synup, a digital profile management and customer experience optimization solution for businesses, is excited to announce the launch of Campaigns as a part of their product suite. Synup Campaigns promises direct growth in revenue by…
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Mapp, the international provider of insight-led customer experiences, is implementing extensive product updates to its Mapp Cloud marketing platform. Within its Winter Update, the MarTech company is launching 15 new functionalities and…
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Justuno’s New Template Library Features Templates from Affirm, Postscript, and Other Top Agency and Technology Partners Justuno, the leading onsite conversion optimization platform, announced the launch of a new template library. This new…
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Images can instantly convey a complex blend of facts, processes, and emotions, with no language barriers, so it’s little wonder they have been steadily replacing text on websites and apps. However the workflow involved with routinely…
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With the demise of third-party data, brands are presented with an opportunity to invest in modern data infrastructure and build trust with customers. But, how do marketers collect and optimize first-party data through better processes? Let…
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Making GumGum One of The First Ad Tech Companies to Offer Creative, Context, and Attention Measurement in One Platform GumGum, a global media and technology leader, specializing in contextual intelligence, announced the acquisition of …
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Amobee’s expanded offering increases purchase conversion, decreases financial output Amobee, a global leader in advertising technology that unifies audiences to optimize results across TV, digital and social to drive customer growth, today…
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Integration offers media buyers and planners automated campaign across IAS Signal and Mediaocean Prisma buyer workflow Integral Ad Science, a global leader in digital media quality, today announced an advanced integration with Mediaocean,…
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What does it take to create a unified vision of your buyer and ensure that your marketing data is used to drive better future engagement? Catch these exciting tips from leading marketing experts and more on the latest martech innovations in…
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Esteemed marketing trade association MMA has recognized Moloco as a leader in marketing technology Moloco , a leader in machine learning and growth solutions for mobile marketers, is thrilled to announce that the company is the recipient…
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Marketers Get a Smarter, More Streamlined Way to Create and Send Campaigns Campaign Monitor, a CM Group brand and provider of powerful yet intuitive email marketing software, announced an entirely new campaign experience. With a fresh, new…
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Boom is a key player in the emerging Social+NFT revolution that will form an important pillar of the incoming metaverse. As a decentralized Social+NFTplatform, Boom allows users to interact with and meaningfully support key opinion…
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