December is a month of festivals and celebrations. We are approaching the end of the year and the central theme of the month is Christmas, a festival celebrated by more than 160 countries across the globe, it is an amazing opportunity for…
Read More...

Single-source CX intelligence platform provides new effectiveness insights across siloed social media channels Customer experience (CX) intelligence platform DISQO released its first "Assessing Ad Impact in Social Media" report with…
Read More...

Mediaocean, the mission-critical platform for omnichannel advertising, today announced a new partnership with the Ad Council. Under the new arrangement, Flashtalking by Mediaocean will support the Ad Council on a pro bono basis, making…
Read More...

Playground xyz's advanced attention technology and intelligence enables GumGum to optimize campaigns based on attention and true impact The leader in contextual intelligence, GumGum, announced that advanced attention measurement and…
Read More...

LiveRamp deepens integration with Meta, now including Conversions API, to enable end-to-end, person-based marketing LiveRamp announced an expanded partnership with Meta, enabling marketers to privately and securely use their…
Read More...

Finely Targeted and Highly Measurable CTV and In-Store Omni Campaign Delivers Impressive Results Catalina, a leader in shopper intelligence, and Cadent, the largest independent platform for advanced TV advertising, have jointly been…
Read More...

Follows Recent Launch of DeepIntent's Innovative Patient Planner to Simplify Audience Creation and Campaign Activation DeepIntent, the leading healthcare advertising technology company built to improve patient health and business outcomes,…
Read More...

Experts expect e-commerce spending to hit $1.26 trillion. 96% of US shoppers are using digital channels, and this season, they're starting earlier than ever. Holiday shopping and consumer spending creep forward every year; Bidtellect, a…
Read More...

DV’s dedicated team will help marketers unlock actionable, privacy-friendly ‘attention data’ to maximize campaign effectiveness and drive outcomes DoubleVerify, a leading software platform for digital media measurement, data and analytics,…
Read More...

The updated ROAS Optimizer helps app developers track the progress of their ROAS optimized campaigns over time, perfect their in-app UA strategy, and achieve greater scale in user growth ironSource, a leading business platform for the App…
Read More...

Ipsos MMA has partnered with Adform to implement a first-party, AI-based data solution to solve third-party cookie deprecation and provide attribution measurement to advertisers on a global scale. Ipsos MMA, a recognized leader in…
Read More...

New business line uses proprietary bidding and optimization AI technology to activate revenue streams beyond advertising Outbrain Inc., a leading recommendation platform for the open web, officially released Keystone by Outbrain: a…
Read More...

New data suggests that ≥60% viewability pre-bid segments are marketers' sweet spot to maximize conversions Integral Ad Science, a global leader in digital media quality, released the 17th edition of its Media Quality Report (MQR).…
Read More...

With 55 million cord-cutters in 2022, connected TV (CTV) and over-the-top (OTT) advertising are not just a 'nice to have' but an essential part of a media strategy. The addition will give Bidtellect users access to new audiences,…
Read More...

AdBeacon announced the launch of its first party data tracking and ad optimization platform. The platform enables online advertisers, especially Facebook marketers to use their own data to accurately target advertisers in real time. Ever…
Read More...

Social media advertising platform provides automated tools to help advertisers better strategize their approach to the 2022 holiday shopping season Smartly.io, the leading social advertising automation platform for creative and…
Read More...

SaaS provider recognized for bringing together the most powerful CRM tools and reporting functions to maximize leads at the local level through automation, speed, and analysis PowerChord, the SaaS solution for dealer-sold brands…
Read More...

New AI Optimization Suite, alongside other products and capabilities, to be unveiled at Iterable’s signature conference, Activate Summit North America Iterable, the powerful communication platform that helps brands activate customers with…
Read More...

Mobiquity Technologies, Inc, a leading provider of next-generation advertising technology, is pleased to announce the roll-out of a multi-national ad campaign using the Mobiquity CryptoGraph technology to drive awareness for the…
Read More...

Mediaocean, the mission-critical platform for omnichannel advertising, announced that it has acquired Drishyam AI, a software company that automates the process of identifying the content of ads, interpreting their meaning, and optimizing…
Read More...