Druva Named Data Management Company Of The Year in Data Breakthrough Awards Program

Prestigious Awards Program Recognizes Outstanding Data Technology Products and Companies Data Breakthrough, an independent market intelligence organization that recognizes the top companies, technologies and products in the global data technology market, announced that Druva, Inc., the leader in Cloud Data Protection and Management, has been selected as the winner of the “Data Management Company of the Year” award in the 2020 Data Breakthrough Awards program. According to a December 2019 IDC survey, only 37 percent of…

Box to Reduce Risk of Security Breaches and Cyber-Attacks With New Automated Malware Detection and Controls in Box Shield

Box Sets New Standard for Mitigating Malware Attacks by Neutralizing Malicious Files Box, Inc. a leader in Cloud Content Management, announced automated malware detection and controls in Box Shield, the company’s advanced security solution for protecting content in the cloud. When malware is identified in Box, Box Shield will now automatically alert the end user, restrict downloads and sharing of malicious files, and notify IT and security teams. Box to Reduce Risk of Security Breaches and Cyber-Attacks with New…

Customer Personal Information Is the Number One Data Protection Priority – nCipher 2020 Global Encryption Trends Study

Organizations racing to protect sensitive data as it proliferates across cloud, IoT devices and 5G networks As organizations accelerate digital initiatives such as cloud and the internet of things (IoT), and data volumes and types continue to rise, IT professionals cite protection of customer personal information as their number one priority, according to the 2020 Global Encryption Trends Study from the Ponemon Institute. The Ponemon Institute has collaborated with nCipher Security, an Entrust Datacard company and…

Three Reasons Why Zero-Party Data is Marketing’s Next Big Thing

With the recent passing of Europe’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), tech companies will find it increasingly difficult to collect data about their target audience. In the face of this changing legislative climate, how can Marketing best approach data collection? Zero-party data, a type of data collection where users voluntarily share their personal information with companies, could offer a solution. Because zero-party data relies on building trust with consumers…

Building Better Data Management Practices Against Consumer Privacy Concerns

In the age of Brexit, GDPR and Cambridge Analytica scandals, CMOs are finding it harder to navigate effective data management, especially as consumer privacy concerns continue to grow. In fact, some CMOs say their businesses are losing millions of dollars every year due to poor data handling skills, a new survey revealed. Silverbullet’s new report Whose data is it anyway? How UK marketers navigate data management as consumer privacy concerns grow, surveyed 100 UK CMOs and a wealth of consumers to uncover the ongoing…

MarTech Interview with Barbara Lawler, Chief Privacy and Data Ethics Officer at Looker

"Data ethics is doing the right thing with data, considering the human impact from all sides, and making decisions based on your brand values." Hi Barbara. Tell us about your journey into data protection and how you started at Looker. My journey into data security and privacy began more than two decades ago, where I previously served as Chief Privacy Officer for Intuit, Inc. and the Hewlett-Packard Company. In fact, I was Hewlett-Packard’s first-ever CPO, where I led a global team that drove global privacy policy and…

Netwrix Now Delivers Data Classification for Google Drive and Integrates with Microsoft Information Protection

Organizations can reduce security-related stress with trustworthy data tagging and prove compliance with the CCPA faster and more easily Netwrix, a vendor that makes data security easy, announced today the release of Netwrix Data Classification 5.5.2. This updated version enables customers to enrich Microsoft Information Protection (MIP) capabilities by accurately and consistently labelling documents; improve the security of sensitive content stored on their corporate Google Drive; and ease the burden of CCPA compliance.…

Data Management Fundamentals are the First Step Towards Advanced Data Practices, New CompTIA Report Reveals

Companies eager to maximize the value of their digital data are taking small steps to establish the strong foundational policies and practices needed for managing data, a new report published by CompTIA, the leading trade association for the global information technology (IT) industry, finds. Three areas of activity are emerging, according to the CompTIA report "Trends in Data Management." First, companies are evaluating the sources of their data, how it flows through the organization and how often it is processed for…

Altitude Networks Launches New Features to Protect Enterprise Data From Malicious Third-party Applications

Rogue Application Detection Empowers Companies to Embrace Cloud Collaboration and Enterprise Apps Ecosystem Safely Altitude Networks, the industry's first cloud-native DLP for SaaS collaboration, launched rogue application detection to enable stronger data protection against unmanaged third-party applications accessing cloud data. Security teams can now detect user-authorized applications with malicious or questionable access privileges to sensitive data within cloud platforms like G Suite. With these new capabilities,…

Data Privacy Day: Selected Quotes and Insights from the Industry Leaders- The Conclusion

Dear readers, this is the concluding part of our Data Privacy Day coverage. We spoke to 50+ data privacy leaders, CEOs, CMOs, and research analysts to gather information about data privacy trends. Our concluding chapter on Data Privacy Data includes insights from-- Adam Solomon, CMO of Lotame Chris Babel, CEO, TrustArc Todd Tran, Chief Strategy Officer lo for Teads Vaibhav Arya, CEO of Media.net Chris Mullaney, Data Protection Officer, UJET Alex Igelsböck, CEO, Adverity Kirit Basu, Head of Product…

Data Privacy Day: Selected Quotes and Insights from the Industry Leaders- Part 3

Part 1 and Part 2 revealed fascinating angles on how to deal with Data Privacy. Yet, we found out that Data Privacy Day continues to be celebrated as an event. Instead, we should ensure that Data Privacy becomes a wholesome practice throughout the industry, delivering consistent guidelines to all the organizations included in the system. Recently, DoubleVerify (DV) announced the first programmatic platform certification program for comprehensive Connected TV fraud protection. We read how Sourcepoint's OTT data privacy…

Fanplayr is Keeping Your Customer Data Secure Through SOC 2 Compliance

Committed to Protecting Their Clients, Fanplayr Becomes Certified to Safeguard Sensitive Data Based on the AICPA’s Trust Services Criteria Fanplayr, a leader in helping e-commerce merchants optimize and improve their conversion rates, announced that it has completed its Service Organization Compliance (SOC 2) audit for its e-commerce Optimization System. Established by the American Institute of CPAs (AICPA), SOC 2 outlines standards for management of customer data using five “trust service principles”—security,…

The Next Level of Permission Marketing: Zero Party Data

Ten years ago, Seth Godin’s book “Permission Marketing” changed the way we think about developing relationships with our customers. Today, the noisy atmosphere and constant concerns of data privacy call again for a new paradigm, a new way where marketers and consumers work together to craft better Marketing and Communication experiences. The idea that is ushering in this new change is Zero Party Data, the newly named data source that refers to consumers telling brands how and when they want to be communicated with. Zero…

Quadrant Partners With LiveRamp To Expand ANZ Audience Data

Driving a Shared Mission of Providing Advertisers and Marketers With Actionable Real-World Insights Aligned to Digital Signals Quadrant.io, the leading data and technology provider specializing in high-quality mobile location-based data, has partnered with LiveRamp, the leading identity platform powering exceptional customer experiences, to bring its best-in-class audience data to the LiveRamp platform and its marketplace of data buyers across the Asia-Pacific. LiveRamp IdentityLink connects people, data, and devices…

BlackBerry Cylance Integrates with SafeBreach to Deliver Automated Enterprise Endpoint Security Validation

BlackBerry Limited announced  an integration with SafeBreach to help organizations improve their overall security posture with continuous enterprise endpoint security validation. The joint solution is now available to automate the identification of security gaps and prioritize security configuration changes based on potential business impact. BlackBerry Cylance and SafeBreach offer advanced cybersecurity solutions that customers can test in their own environment. Customers of both companies can now increase their ROI from…

CCPA Insights Series Part 1: Understand the Value of First-Party Data

The California Consumer Privacy Act (CCPA), enacted in 2018, came into effect from 1 January 2020. It is hailed as one of the strongest data privacy laws in the country, and other states are most likely to follow the path. Together with GDPR, CCPA has disrupted the data economy in the US and EU, with an irreversible impact (mostly positive) on the data operations of IT, Marketing, Sales and Customer Success departments. However, GDPR compliance doesn't mean your CCPA preparedness is unshakeable. You may still need to do…

Neustar Delivers UltraThreat Feeds for More Effective Data Security

New Service Provides Proprietary Near Real-Time Threat Data to Identify and Stop Bad Traffic, Inbound and Outbound Neustar, Inc., a global information services company and leader in identity resolution, announced the release of UltraThreat Feeds, a new service that provides its enterprise customers with access to real-time threat data to help them better identify cyber threats as they evolve. Designed by Neustar’s renowned security experts and leading academic researchers, the service – unique to Neustar – enables…

TEC Eurolab Doubles Productivity With Data Management Solution from Cohesity and HPE

Cohesity and HPE Enable TEC Eurolab to Maximize Data Security and Resiliency, Improve Customer Service, Reduce Admin Time, and Help Speed Production While Increasing Revenues Cohesity announced that TEC Eurolab has doubled its productivity and increased its revenues, thanks in part to deploying a disruptive data management solution provided by Cohesity and HPE. “They are now able to adhere to their customers’ strict security needs and industry regulatory requirements. They have an enterprise-grade solution that combines…

Data Privacy as the New User Experience

In this age of big data and hyper-personalization, companies are putting their best foot forward when it comes to targeting and attracting new customers. As a result, they focus time and energy on not only personalized marketing, but on optimizing the entire user experience to be an enjoyable and hassle-free experience. Most businesses collect data from users to provide an experience more tailored to their needs. Most people’s idea of user experience refers to an end-users interaction with a company's product or service,…