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6sense Partners with Bombora to Provide Market-Leading Insights into Buyer Behavior for B2B Sales and Marketing

Bombora’s Company Surge® data and 6sense’s Account Engagement Platform combine to help revenue teams proactively target accounts and generate revenue 6sense, the leading account engagement company, announced that it has partnered with Bombora, the leading intent data company, to enable mutual customers to leverage Bombora’s Company Surge intent within the 6sense Account Engagement Platform. Bombora’s Company Surge data can be combined with 6sense’s intent, predictive, engagement, and other crucial account data to create…

DoubleVerify Opens Japan Office, Appoints Tenured Industry Leader to Head Business Operations

Company Taps Former Google Director, Takashi Takeda, to Lead DV in Japan DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, announced the appointment of seasoned digital media industry executive, Takashi Takeda, to launch and lead its business in Japan. Takeda is charged with setting up DV’s operations in Japan, and building relationships with brands, agencies and media platforms. He will bring DV’s sophisticated ad verification tools to the Japanese market. Marketing…

29% of US Consumers will Increase Long-term Use of Digital Channels Because of COVID-19 Pandemic

But 61% disappointed by brands online response and lack of personalization, impacting future spend, Kameleoon research finds The current COVID-19 crisis is driving long-term changes in how US consumers buy and interact with brands – and they are not happy with the level of personalization and reassurance delivered online by most companies, according to a new study of 1,000 US consumers. Marketing Technology News: Fuel Cycle Releases Qualitative Analysis Feature The research, commissioned by AI-powered…

Going Beyond Campaigns: Enabling Real-Time Interaction Management

As consumers, our expectations for brands grow by the month, the day, the hour. Every time we’re wowed by interaction, the bar we have for experience ticks up a notch, whether we notice it or not. With mega-brands like Amazon, Apple, and Uber redefining convenience over the last several years, as well as new-on-the-scene disruptors, brand marketers at many organizations are struggling to keep up. Not everyone has the level of resources, either from a people or technology perspective, as the CX leaders, but all brands are…

Criteo Launches Comprehensive Global Channel Partner Program

New program empowers channel partners to utilize Criteo's vast shopping data and insights to attract, retain and grow their customers Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, today announced Criteo Partners, a global partnership program dedicated to helping channel partners better utilize the Company's advertising platform, which is built on top of its extensive shopper data, to grow and expand their customer base. Today, Criteo's technology…

In Unpredictable Times, How Do You Predict Revenue? Hint: You Need to Know Who’s In-Market.

It is no secret Sales and Marketing are still misaligned when it comes to measuring what matters — and it’s affecting companies’ ability to generate predictable revenue. 6sense’s research has shown more than 80% of B2B companies fail to exceed revenue goals. While adopting account-based engagement practices can help teams perform better, it did not outright guarantee success. At the center of this challenge is the need for Sales and Marketing to use rich, accurate data to better align their goals and direct their efforts.…

TechnologyAdvice Announces 2 Acquisitions In A Move To Further Strengthen Its Offerings

TechnologyAdvice, the Nashville-based B2B marketing services company, announces the acquisition of 40 digital media properties across two transactions that promise to uniquely position them to serve B2B technology companies of all sizes and engage with technology buyers at all stages in the research and buying process The first acquisition is QuinStreet’s B2B business, which includes a full team of talented B2B marketers as well as 39 media properties. The sites include well-known technology media outlets like eWEEK,…

RainFocus Selects OpFocus to Build Strategic Sales and Marketing System using Salesforce and the Demand Unit Waterfall®

Ensures Sales/Marketing Alignment, Achieves Record-Breaking 135 Percent CARR Growth and 140 Percent Net Customer Retention OpFocus, a leading Salesforce implementation consultancy for SaaS companies, today announced that RainFocus engaged it to build a new sales and marketing system. By implementing the SiriusDecisions Demand Unit Waterfall within Salesforce, and integrating it with Pardot and Terminus, OpFocus helped the events marketing company accelerate strategic growth. RainFocus’ sales and marketing teams are fully…

Directmail.io First to Merge Direct Mail with Facebook Messenger, Allowing Seamless Communication to Customers

New technology makes communicating immediately with advertisers on direct mail as easy as taking a picture from your phone DirectMail.io has always been at the forefront of new technology. They were one of the first innovators of the personalized URL on mailers. More recently they were the first to integrate Amazon Alexa with direct mail in their patented "Voice" feature, and now they've discovered a way to integrate Facebook Messenger with direct mail. Marketing Technology News: Fjorge and B2B Ecommerce Platform Znode…

Introducing Appcast Xcelerate: The Next Generation Programmatic Job Ad Exchange

Appcast Xcelerate optimizes recruitment funnels via intelligent, programmatic job ad distribution and real-time ATS data  Appcast, the leading global provider of programmatic recruiting technology, announced the launch of Xcelerate - the next generation of its award-winning job ad exchange, Appcast Exchange. Xcelerate is immediately available for use by employers and select recruitment advertising agencies in the United States, Canada and the United Kingdom. Marketing Technology News: Axonius Appoints Former Salesforce EVP…

Entravision Announces Launch of Entravision Digital

Consolidates Digital Media, Consumer Insights and Technology Businesses Under the Entravision Brand Entravision Communications Corporation, a leading global media and marketing technology company that engages consumers, announced today the launch of Entravision Digital, which consolidates its digital reach, data, creative and programmatic capabilities into a unified solutions offering. Entravision Digital unites the performance and branding capabilities of its technology platforms, providing a full-funnel marketing stack…

BRIDGEi2i Named as a Cool Vendor by Gartner in CRM Sales Technologies

BRIDGEi2i is a trusted partner to enterprises globally for driving actions for digital transformation outcomes. Our clients choose us for our ability to provide contextual AI-powered analytics solutions to solve complex business problems and deliver digital transformation outcomes BRIDGEi2i, a leading AI consultancy, has been named as a "Cool Vendor" by Gartner in the recently published Cool Vendors in CRM Sales Technologies. The April 2020 research report was led by analysts Ilona Hansen, Adnan Zijadic, Tad Travis, and…

Chat + ABM: Terminus Buys B2B Conversation Chat Platform Ramble to Sync Sales & Chat Data

ABM teams can now greet each of their target accounts with their initial name and set up phenomenal customer support. That’s the power of Account intelligence synced with Conversational data, achieved by Terminus. Leading B2B Marketing platform, Terminus has scored another major acquisition. After acquiring the Email Signature Marketing platform Sigstr, Terminus has now acquired Ramble to enable chat-driven ABM engagement throughout the customer lifecycle. Terminus had also launched an on-page website optimization…

Segment Launches Visual Tagger, a No-Code Tool That Allows Non-Technical Users to Collect Customer Data in Minutes

Built on the World’s Leading CDP, Visual Tagger Frees Marketers and Product Managers From Having to Rely on Engineers for Analytics  Segment, the world’s leading customer data platform (CDP), today announced the launch of Visual Tagger, a point-and-click tool that allows users from non-technical backgrounds to easily collect data about how customers use their websites, without writing a single line of code. With Visual Tagger, Segment users can collect data about how customers are engaging with their website and content by…

Routinely Mobile at Home

In recent weeks, the nation has abruptly shifted from a mobile workforce IRL to a socially distant Work form home life. As we mentally and physically prepare for what could be our new normal for the foreseeable future, many people are implementing regimented daily routines to get them through the challenging times ahead.  These routines rely on creating a virtual work/life boundary and utilize the many platforms we engage with between our professional responsibilities and the recreation in our daily life. Enforcing these…

Dynamic Yield Introduces Audience Export Manager to Help Enterprise Brands Enrich the Entire Marketing Stack

Capability unlocks the personalization company’s robust engagement data, making it available for use in any enterprise system Dynamic Yield, the AI-Powered Personalization Anywhere platform, announced the release of its Audience Export Manager – a new feature allowing companies to utilize the rich customer data captured by Dynamic Yield across enterprise systems like email service providers (ESPs), ad networks, call center solutions, and more. Marketing Technology News: RPA Leaders Kryon and Everest Group Meet Online to…

VaynerX Launches VaynerCommerce, A New And Innovative E-Commerce Solution

VaynerX announced today the launch of VaynerCommerce following the acquisition of Lucid Fusion, a top e-commerce, engineering and design company. The new entity will combine Lucid Fusion's deep e-commerce knowledge with VaynerX's unique approach to growing brands in order to help companies build sustainable e-commerce businesses. VaynerCommerce's offering will provide new sources of repeatable growth for e-commerce brands by embracing a full-funnel, rapid-experimentation-based approach across creative, media and…

MCA Expands Despite Current Economic Changes

Marcom Content by Ashley, LLC (MCA) is expanding its offerings to better service its clients. MCA started providing digital marketing, copywriting, communications and marketing strategy services. Since then, it has expanded by offering learning solutions that include e-learning development, instructional design services and curriculum development for corporations to improve employee and contractor performance. Marketing Technology News: Atos Acquires Data Science Firm Miner & Kasch Ashley Schweigert is the owner of…

Amplitude Announces Product Intelligence Collaboration with AWS AppFlow

Amplitude, a leading product intelligence platform that allows companies to build great product experiences, today announced an integration with AWS AppFlow, a just-launched, fully managed Amazon Web Services (AWS) service that provides AWS customers with an easy and secure way to transfer data between AWS services and SaaS applications in just a few clicks. AWS AppFlow securely orchestrates and executes the transfer of data between AWS storage, analytics, and machine learning services and SaaS applications. Amplitude is an…

Marketers Name ON24 Top Solution for Getting Business Done

The ON24 Platform named best software by G2 and TrustRadius Today's new normal makes digital marketing mission-critical for business success. In fact, 91% of top-performing marketers agree that creating and delivering digital experiences is the most important factor for driving future revenue growth. That's why marketers have named ON24 as their top solution for engaging audiences and driving business growth in two separate rankings by G2 and TrustRadius. Marketing Technology News: Plannuh adds New AI-Driven Marketing…