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Full Circle Insights Launches Digital Source Tracker to Measure Marketing Performance Above the Funnel

Easy-To-Use Solution Provides Full Access to Complete Customer Journey Full Circle Insights, Inc., maker of comprehensive sales and marketing performance measurement solutions, launched Digital Source Tracker, an easy-to-use platform that helps marketers measure digital marketing performance above the funnel. Digital Source Tracker identifies the first step of the customer journey, associating anonymous early clicks with a specific conversion path. That means marketers can extend their multi-touch attribution measurements…

The Funnel Isn’t a Funnel: Embracing the Way Businesses Buy and the Changing Role of B2B Sales

For most B2B companies, the sales process and funnel has not changed much in the past few decades. Sure, there is a bit more sophistication around the top of the funnel with web visitors, marketing capture leads, marketing qualified leads and sales accepted leads — but the funnel still represents a linear path through a set of stages. While the funnel may not have changed, the way B2B companies actually buy has changed and today’s most effective B2B companies have revised their sales approach to match the actual process that…

Less Work, More Sales with Funnel CRM, Launched This Month

Funnel CRM Officially Launched This Month - Funnel Is an Intelligent CRM for Smart Teams. With Features That Will Make Your Sales Workflow Better Long-Awaited Funnel CRM launches in the US The cloud-based customer relationship management software is designed to help small-medium businesses, startups, agencies, and freelancers close more deals without using complicated solutions. The COO of the project, Irsa Chaudhry said on this occasion, “Two years ago, we channeled our efforts into a field that is close to our hearts. We…

Sales Funnels Shouldn’t Take Vacations: How to Take Advantage of the “Slow” B2B Summer Season

Unless you sell industrial air conditioners, there’s a good chance that summer is looked at as a sleepy sales season in your B2B industry. Summer is downtime. Summer is vacation. Summer is employees with kids struggling with childcare arrangements in the gap left between school and camp. Do your business customers really have the head to be focused on making major product or service purchases? But let’s take a look at two major reasons as to why summertime often stays an active time for B2B. Then we’ll discuss strategy…

FlipMyFunnel 2018 Conference to Return to Boston

Conference Unites Best in B2B Marketing and Sales Community for Third Year FlipMyFunnel 2018 is back on August 8 for its third year. Hosted by Terminus, this year’s conference is taking place at Boston’s largest and premier venue, the Boston Convention & Exhibition Center. #FlipMyFunnel 2018 Conference to Return to Boston The #FlipMyFunnel conference was created with the singular goal in mind to gather the best and brightest B2B marketers and salespeople under one roof to explore the latest technologies and…

Embracing the Bow-Tie Funnel: Why Marketing is Most Important After the Win

Marketing is a rapidly changing landscape – and if you haven’t heard yet, the days of the traditional “funnel” are long gone. Historically, marketing and sales have worked to push leads through the various stages of the funnel and through to the win. However, cloud is enabling practically everything to be sold as a service or on a subscription-based model – and while this presents a unique advantage for profits, it means that most customers start small and grow, and 70% of revenue comes after the initial sale. Despite this,…

Account-Based Marketing Leader Terminus Acquires BrightFunnel

Terminus Adds Marketing Analytics and Multi-Touch Attribution to Build Modern B2B Platform for Executing and Measuring Go-to-Market Initiatives Terminus, the leader of the account-based marketing (ABM) movement, announced that it has acquired BrightFunnel, the pioneer in B2B marketing analytics and attribution. The acquisition accelerates Terminus’ vision of building a platform that unifies B2B go-to-market teams as they create, measure, and operationalize account engagement in support of efficient growth and exceptional…

Interview with Mollie Bodensteiner, VP of Marketing, FunnelWise

"Traditional siloes will no longer be sustainable, and instead, AI will open up a truly holistic framework." On Marketing Technology MTS: Tell us about your role at FunnelWise and how you got here? What inspired you to be part of a revenue funnel diagnostics company? I am currently the Vice President of Marketing at FunnelWise. Prior to joining FunnelWise, I worked at Marketo as a Business Consultant and Project Manager on their professional services team. During my time with Marketo (and in prior roles), it was apparent…

BrightFunnel Announces New Revenue Attribution Solution for Microsoft Dynamics CRM Customers

BrightFunnel, the pioneer in Revenue Intelligence for B2B marketers, announced their new integration with Microsoft Dynamics CRM. Through the integration between BrightFunnel's Revenue Intelligence Suite and Microsoft Dynamics CRM, enterprise marketing teams can optimize the full customer journey by analyzing how marketing investments impact the business. BrightFunnel's advanced offerings provide deep insight into marketing program performance, aligns sales and marketing, and optimizes marketing execution.…

Dreamforce TechBytes with Matt Ostanik, CEO, FunnelWise

Matt Ostanik CEO,  FunnelWise Salesforce Dreamforce is one of the biggest software conferences in the world. In the run-up to this event, we unveil our special TechByte series featuring high-profile Dreamforce attendees and MarTech Champions. We spoke to FunnelWise CEO Matt Ostanik about the evolution of revenue funnel science.MTS: How has Revenue Funnel Science evolved in terms of MarTech maturity? Matt Ostanik: Revenue Funnel Science™ and MarTech go hand-in-hand. Revenue Funnel Science is a framework to utilize the…

Interview with Dayna Rothman, VP of Marketing and Sales Development at BrightFunnel

"I see attribution becoming even more critical as marketers are asked to justify their spend and show how every marketing investment impacts revenue."On Marketing Technology MTS: Tell us a little bit about your role at BrightFunnel and how you got here. What inspired you to author Lead Generation for Dummies? My role at BrightFunnel, as VP of Marketing and Sale Development, is to lead both the core marketing functions and our ADRs (outbound sales development reps) for an integrated full-funnel strategy. Prior to…

Button Teams Up With Adjust to Help Marketers Fuel Their Mobile Affiliate Growth

Leading brands like Joom benefit from Button's mobile affiliate optimization technology and Adjust's real-time analytics to measure and drive performance Button, the leading mobile commerce technology company, today announced a strategic partnership with Adjust, a global app marketing platform, to enable brands to be able to clearly view app traffic optimized by Button in their Adjust dashboards. This integration between these mobile industry leaders brings affiliate into the marketing fold—mutual customers of Button and…

Top 5 Priorities to Overcome B2B Data Challenges to Optimize Digital Advertising

Your first-party CRM data is one of your most valuable assets for driving leads and lowering your cost per marketing qualified lead (MQL)and sales qualified lead (SQL), but unlocking its full potential can be difficult. According to Forrester Research and Adweek, B2B marketers face a data management problem. 74% consider the accuracy of marketing data a critical weakness, and 32% of B2B marketers have cited “siloed or inaccessible customer data” as a major obstacle in their marketing efforts. It makes sense, considering…

Majority of Marketers Say Account-Based Marketing Is a Crucial Priority, Yet Many Still Struggle

Research commissioned by Folloze, Campaign Stars and Terminus Reveals that Transforming the Martech Stack to Deliver Personalization Is Key to Eliminating Roadblocks to ABM for Most Companies Folloze, provider of the world’s leading Personalized B2B Marketing Platform, today announced the results of the second annual “State of ABM” survey, created to understand where companies are on their Account-based Marketing (ABM) journey. Folloze partnered with Campaign Stars, Terminus and Canam Research to survey close to 300…

Strategus Re-Imagines Re-Targeting

Encore Omnichannel Ad-Tech Brings CTVs Closer to Clickable With more people at home than ever, millions are watching more ads over connected television. The missing link: viewers aren't able to click on CTV ads to gain that next level of customer engagement. Inspired by this epic opportunity, Strategus Labs announced the closest solution yet with its new Encore Omnichannel re-targeting technology. "It's been well documented that the vast majority of viewers have smart phones in hand while watching internet-connected…

TechBytes with Jeremy Van Ek, COO at American Marketing Association

Hi Jeremy, tell us about your role/team you handle at AMA. What inspired you to join the company? As Chief Operations Officer at the American Marketing Association, my primary responsibility is the execution, enablement, and development of all Finance, Operations, and Technology within the organization. I was inspired to join the AMA because of the mission of the organization to be a thought leader and coach to marketers. Prior to the AMA, I was the Chief Financial Officer at Trisect. I bring more than 15 years of…

STUDY: Branded Search Highest in Travel (62%), Lowest in B2B Vertical (12%)

New Uberall report involving 22 global brands, SMBs and nearly 500,000 total locations examines key consumer search trends Uberall, Inc., the platform managing digital experiences for local businesses, released two new reports examining branded and unbranded search trends. A branded search is when a consumer looks directly for information about a particular company or product; unbranded search doesn’t feature brand-specific terms (e.g., “car insurance” vs. “Geico”). Google data reflects that 90% of consumers typically…

BounceX Launches SMS to Help Retailers Recover Lost COVID-19 Revenue

Company aims to drive additional 10% of online revenue with new channel through focus on one-to-one messaging BounceX (soon to be Wunderkind), a performance marketing technology, announced today that it is making its SMS marketing product available to new clients. The product opens a new channel for retailers looking to boost e-commerce revenue to offset losses due to COVID-19. Working with companies like Samsonite and Sonos, BounceX’s proprietary technology has helped top e-commerce companies and publishers unlock on…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Shutterstock (Content), Contentsquare (Analytics), Draper (Digital Marketing), FunnelAI (customer acquisition), and Zoho Corporation (CRM). Introducing Asset Assurance, a Safeguard for Brands using Powerful Editorial Imagery in Campaigns Shutterstock, Inc, a leading global technology company offering a creative platform for high-quality content, tools and services, introduces Asset…

B2B Marketing Will Never Be the Same (and That’s a Good Thing)

We are living in unprecedented times. The impact of the COVID-19 pandemic has fundamentally upended every aspect of our global economy and professional careers. According to experts, this crisis will create a “new normal” and change the trajectory for many commonplace facets of our everyday lives. This shift also holds for B2B enterprises and marketing teams, and I’m ecstatic for the opportunities that lie ahead.   Winston Churchill famously said, “Never let a good crisis go to waste.” Adversity -- and even some chaos --…